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  • Approach: measurement
    to your plan Contact us now to discuss how we can help your business turn strategy into action Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 4799 Required fields Let s talk One hour s marketing review for 40 donation to our adopted charity Follow us on The Purple Edge brought a structured and innovative approach to our marketing which was fantastic

    Original URL path: http://www.thepurpleedge.co.uk/content/approach/measurement.rhtm (2016-02-14)
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  • How many Ps in Marketing?
    get hold of your product and how you can make the experience of buying your product as simple and straightforward as possible Promotion Typically this is what people think of when they think of marketing What materials and media are you going to use to get your message in front of your customers It covers a wide range of activities including branding advertising PR websites brochures and events It can also be the area where you spend most money so needs to be carefully directed to support the other areas of the marketing mix and most importantly the effectiveness needs to be measured so that you can decide what you do more of less of in the future Your Marketing Plan can be as long or short as you like but your aim is to come up with a Mix of Ps that will achieve your business goals a topic I will expand on another time The 4 Ps are internal factors that you can control but they have to be adapted to what is happening in the external marketplace Using this framework will ensure you think of marketing as more than just advertising and selling by forcing you to consider what value you are really offering to the customers you are targeting But once you have your plan you then have to make sure you use it Don t make it an academic exercise and file it away Create a set of actions you will implement and carry them out And review it on a regular basis remember the external marketplace is not standing still and you need to be flexible enough and in touch enough to respond to changes to stay ahead of the game Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2189 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/545432/how_many_ps_in_marketing_.rhtm (2016-02-14)
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  • Off the Edge
    Have you ever said anything that you thought was really funny but no one laughed It happened to me last week I know you ll think that odd cause you know I m a funny guy right but it s true Here s what happened We were at a friends house for Sunday lunch We had an excellent meal and a glass or two of wine and the conversation ranged far and wide At one point our hostess talked about an ex boyfriend who was a nice chap but completely off the wall He was very creative but easily bored and as a result had quite a chequered career history When our hostess met him he was a magician but he had previously sold insurance and been a postman and a fireman At this point I said prepare yourself because this is funny parrot sketch funny Blimey a magician a fireman and a postman What was his name Mr Benn Now I m sure that those of you of a similar vintage to myself will find this hysterical The assembled throng however were not impressed Rather than the gales read on read comment add comment Dealing with overwhelm in life your marketing Filed under Events by Sharon Wilding on 10 Oct 2013 This week we bring you a slightly different perspective on how you can improve the way you manage marketing your business by better managing yourself Our guest blogger is Graham Landi of Graham Landi Wellbeing Graham is a professional Counsellor Coach and Hypnotherapist with a deep interest in people and the things that they do He writes a weekly blog on mental wellbeing that I really look forward to receiving and works with businesses and private clients to drive positive change Visit www grahamlandiwellbeing co uk to find out more In business we are expected to be in control and on the ball at all times Whether we are employees or business owners the drive for efficiency diligence and ever expanding workload is paramount These demands are significant and boy does it feel like it In marketing to do our best work we need space in our mind the perspective of our customer the creativity to hold onto those who value us and byp read on read comment add comment Networking 101 Filed under Events by Jim Hunt on 31 Jan 2013 I didn t think the creature really existed I thought it was an exaggeration used for effect I thought everyone knew the dos and don ts I was wrong At a networking event I attended recently I won t say which to avoid upsetting anyone I met the nightmare networker If you ever read anything about How to network effectively or listen to someone talk about the subject they always talk about them The card thrusters The salesmen who get straight to the pitch The ones who drop you immediately they realise you re not an obvious prospect Well this person was all of them in one perfectly constructed social disaster I noticed her when she arrived perfectly professional in a suit and with a notepad and briefcase she straight away struck up a conversation with someone across the room I was chatting in a small group When I next looked up she was talking to someone else A couple of minutes later a friend arrived so I went over to say hello and passed her talking to another person Blimey I thought She s getting round the room A few minutes later she was with someone else It wasn t long before it was my turn I was talking about football to a nice chap from Charlton when I happened to glance round and saw her stood at my side Without so much as a by your leave she jumped in Hello I m The Predator from Widget Co I told her my name which she took as all the invitation she needed to thrust her card at me Oh thanks I replied Would you like one of mine She paused maybe she wasn t all that bothered before holding out her hand She then went on to ask me what I did I told her To which she replied Are you looking for any Widgets I explained that I wasn t and that was it she was off The whole interaction lasted at most 10 seconds Later I was talking to a very nice lady from a design company when I noticed The Predator standing about 5 feet away staring at us Again my look was taken as an invitation I watched her then run through exactly the same ritual with my new friend Again the interaction lasted about 10 seconds When she left we had a bit of a giggle about her Interestingly we were then joined by another lady from the same industry with whom we had a really nice chat I know what she does where she does it how business has been what her hobby is where she got married and where she went for her honeymoon At the end I asked for her card If I ever do need some Widgets guess which one I ll be contacting The next time I looked up The Predator had left I reckon she d been there about 30 minutes and had got round the whole room of maybe 35 people Incredibly efficient but not terribly effective unless of course her objective was to make her company the last one you would ever contact for Widgets read comment add comment Happy e Christmas Filed under Events by Sharon Wilding on 14 Dec 2011 There s no doubt about it e everything has transformed the way we do business We have email e newsletters ecommerce and lots of things that don t begin with e but are still electronic websites blogs social media video laptops smartphones etc All these bring enormous benefits in terms of speed ease of use ease of reach and

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm/Events (2016-02-14)
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  • Off the Edge
    to the number of hours you can work Related to point 3 If you get paid by the hour then you can t earn more than the hours you can work Remember weekends Remember holidays What do you call Bank Holiday Monday What do you think Does time based pricing work for you Have you successfully moved away from that model Let us know read comment add comment Loyal customers the lifeblood of your business Filed under General by Sharon Wilding on 21 Oct 2010 It s a cliche so it must be true A loyal customer is worth more to you than several new ones Get it right and they cost less to service so are more profitable and through referrals and testimonials they can even contribute to you finding and winning new business So it stands to reason that all businesses would prioritise customer service right Wrong Businesses that mess up on customer service don t just lose one customer they lose numerous customers You know how we all like a good moan unfortunately in marketing this aspect of human nature can seriously count against you I can share a personal experience with you to illustrate this I dropped my iphone and cracked the screen It still worked but had to be fixed so like so many others I searched on the internet I compared the companies that came up top in the search and based on the service promise and the price selected the company I was going to use www i phone repairs co uk I bought and paid for the repair and received excellent instructions on how to send the phone to them and a fast and efficient acknowledgement of receipt clearly setting out what would happen next Of course my first mistake was not reading the independent review sites but when I look at those now it seems that I came off lightly In the email it stated that the target to repair and return the phone was 24 hours but this could occasionally take longer Fair enough However this was Wednesday By Friday I was getting twitchy but decided to leave it the weekend and so I rang using the thoughtfully provided 0800 number on Monday Tom from customer service told me there was obviously a backlog but he would look into it And he did return my call as promised to inform me they had new screens arriving the next day so it could be repaired on Wednesday A whole week later than the 24 hours quoted On Thursday I had to chase again and after making a bit of a fuss received a guarantee from Tom that I would have my phone back by the weekend By this time I was feeling pretty let down by this service so decided to take up the option offered in the email to leave feedback on their FaceBook page I was polite but expressed my dissatisfaction along with hopes for the safe return of my phone by Saturday as promised Interestly the next time I looked at the Facebook page my comment was deleted The phone did arrive on Saturday and the repair seemed perfect But I would not use them again and I would not recommend them to anyone else Having done so many things right promotion positioning website etc why did this company end up in this situation Yes they are busy right now and may not have an eye on the long term future of their company but it is a competitive field and customers will soon find other suppliers who can meet their needs Even if they are victims of their own success there are things they could have done to manage the situation and keep me on their side The minute they knew they were not going to meet the 24 repair time they should have given me an update with a sensible forecast of when I could expect my phone returned Managing expections is the number one rule and I should think would have saved them lots of time dealing with phone calls Their price and service promise was way ahead of the competition and was perhaps never sustainable If they were in touch with the market they would know this and could introduce alternative service and price packages I would have paid extra for a GUARANTEED 24 hours repair The Facebook page was promoted in all their emails but poorly used People posting questions and comments rarely got a response Even when someone complains as I did the better way of dealing with this is to apologise and explain Social Networking is about engaging with customers not ignoring or filtering comments Incidentally even my slightly backhanded comment about the final repair being good has now been removed The website now has a single line on the home page stating that Due to an influx of repairs we are currently working outside of our 24 hour schedule better but not enough As mentioned if I had read the review sites it would have been obvious to me that this company has problems I don t think it is a scam as some claim I received a good repair but it surely is not a good way of building business for the long term When you re thinking about your products your portfolio and your marketing do not neglect to pay full attention to the customer experience you are delivering Otherwise all your best efforts as promotion and selling can go to waste read comment add comment Missing a trick or how to look a gift horse in the mouth Filed under General by Jim Hunt on 5 Oct 2010 Following on from Sharon s last blog about companies losing business by not being responsive I wanted to talk about something I have experienced lately which is equally bad I want to talk about missing amazing opportunities I am a fairly regular networker and travel all around Kent meeting business people at events hosted by various networking groups One of these groups was holding a Cheese and Wine event on a mid week evening and we agreed it would be great to get a local vineyard involved Have them talk to the group about their business and their wine perhaps a tasting and an opportunity to purchase some of the merchandise Great we thought An interesting subject a local business and a great event I took the action to find a local vineyard to participate It transpired that there were two fairly close to the venue so I called them up The first declined immediately It was harvest time and they were too busy On a Wednesday evening The second seemed initially interested but then didn t return my emails When I called them they explained that they couldn t do it because well to be honest I don t know why they couldn t do it but they couldn t So no local vineyard turned up to the event They didn t have a chance to wax lyrical to the 25 people present about their fruitful vines their meticulous techniques and their beautiful wines They didn t have the opportunity to have 25 people sample their wines or buy a bottle or two If everyone at the event bought one bottle at say 5 the vineyard would have taken 125 Seems like an opportunity missed The bigger crime though is the lost opportunity to create advocates I am a fairly active networker and I know a lot of people On average I have heard it said that people have 250 contacts and typical business people more than that So the 25 people at the event have at least 6250 contacts The vineyard missed 6250 opportunities to have their produce recommended Each of these 6250 people know at least 250 people In total over 1 5M people Now clearly not everyone would have recommended the vineyard to all their contacts but some would have recommended them to some that s how word gets around For the investment of a couple of hours and a few bottles of wine they could have achieved the sort of PR that you could pay a lot of money for through more traditional routes The lesson Always be aware of the bigger opportunity As most networkers know you don t just sell to the room you also sell through the room Cheers read comment add comment Jingle Bells Jingle Bells Filed under General by Jim Hunt on 23 Aug 2010 At a networking event a while ago I met a really nice guy who the owner of a small print copy company in a seaside town He was interested in what low or zero cost marketing activity I would recommend to drive some very short term revenue To cut a long story short we agreed to meet at the end of the working day and over a beer he told me all about his business We had an enjoyable couple of hours and I promised him I d put a few ideas down on paper for him One of the things I suggested was to contact all the local hotels and restaurants to discuss their plans and requirements for Christmas publicity materials menus leaflets etc I was reminded of this a couple of days ago when at another networking event the host hotel had their Christmas leaflets on the table Looks like my timing was about right I thought Now it doesn t take a genius to work out that Christmas comes around every year but what are the other drivers of business that operate on cycles Going back to the printer he was situated very close to an FE College Students have dissertations to complete often towards the end of the academic year We all know about the historic rush to book summer holidays just after Christmas and the peak in house price sales in spring and Autumn is that still happening in the credit crunch Valentines day and the school terms are all very predictable Thinking more locally we have things like Canterbury Festival The Whitstable Oyster Festival and the Faversham Hop Festival All generate lots of business activity We also have harvest time on the farms and holidaymakers during the summer months Less obvious are the hidden cycles that can be key to your revenue and growth Who are your big customers and what is their budgeting cycle When does supplier selection take place When do budgets get set and when does spend have to be made So today I am asking you to think about your cycles What are the things that happen on a regular basis that create peaks in demand If it s not obvious look back over your sales figures and look for peaks in sales or revenue Are there peaks that happen at about the same time every week month quarter year Do you know what causes the increased demand Also think about things that happen that could create demand for your products but maybe you re not exploiting right now The key thing here understand the timescales and plan for them How far ahead of the event will the purchasing decisions be made Once you have a few ideas you can proactively begin marketing around them Get in early be proactive and clean up the business before your competitors realise what s happened If you spend an hour or so think about this and really can t come up with anything well never mind Maybe you ll get a cycle for Christmas add comment Know your marketing numbers Filed under General by Sharon Wilding on 31 Mar 2010 Clients either look at me with horror or stare glassy eyed into the distance when I ask them about the numbers that drive their marketing decisions And I recall at university that the analytical methods for marketing was one of the least popular modules People think of marketing as fluffy creative stuff but the reality is that numbers and analysis should underpin all your activities While I accept not everyone will take to this subject with equal enthusiasm I do venture to suggest that you work out which numbers are the critical measures for your business Here s a quick run through of some of the main contenders not exhaustive by any means but something to get you started 1 Targets Marketing activity should support the overall business goals you set for example revenue and profit in 1 year 3 years etc From a top level financial goal you can make some assumptions about the numbers of customers this represents how much business will come from new and how much from existing customers how many leads you need to generate and ultimately how much budget you can afford to invest in your marketing to achieve these targets 2 Profitability The marginal profit you make per customer or per transaction is a critical piece of information needed when setting your prices Is it better to sell less at a higher price or do you make more money at a set volume What cost per customer or sale can you afford to sustain in your business How can you develop your product or service to add value and drive up your margins 3 The Market Define your market and you can work out how big it is in revenue and customer numbers Important if you don t want to find your targets mean you are after a very large slice of a very small pie Knowing the size of the market means you can estimate your own market share current and targeted and if you have enough knowledge of your competitors how well you are doing compared to other players in the same field It also determines the strategy that will work best for you in your sales and promotions 4 Sales Process What is the average lead time for conversion of your prospects into sales This can be crucial in planning for high value contracts where decisions can take a very long time Conversion rates can tell you how effective your sales dialogue is and identify areas for improvement as well as how good the quality of the leads are that you are generating Not forgetting of course data on cancellations if your business relies on ongoing revenue from an installed supported customer base these may be telling you that you need to make improvements to your product service 5 Promotions I can t hope to describe every number that you could be capturing and analysing related to your marketing campaign activity but the rule is whatever you are doing take some measurements You ll know of course that one of the things people love about online or electronic communications is the way you get so much data and information about how they are working so use it Make sure you have analytics on your website so you know what visitors do when they get there ensure you can track your newsletters and emails click through rates and remember to record how your customers eventually come to you For every method you use to promote your company there is a means to measure it unfortunately some routes are only available if you have the money to invest in research so you will have to add some intuition to the measures you can make No harm in that the best campaigns work through layering i e using more than one route to enter a customer s consciousness which means it is harder to isolate the impact of any individual element Measures of promotions success will allow you to work out your ROI return on investment and help you see if you are spending wisely when it comes to marketing in order to hit the targets discussed in point 1 above They say knowledge is power and data can give you knowledge ergo so take time out each month to know your numbers and make better decisions read comment add comment The Moral Maze of Marketing Filed under General by Sharon Wilding on 7 Sep 2009 You may or may not have noticed but I followed the example of the French this summer and took the whole of August off I ve thoroughly enjoyed the brilliant summer we ve had here in the south east but I have to confess it is hard to settle back at the desk when the blue skies are still taunting me through the window However now I am back I am making a short departure from the marketing myths series I started because I am driven to write about my distress at the way I have seen marketing portrayed recently mostly because the bad press seems to be warranted Marketing a generic term written and spoken with a sneer or a metaphorical spit on the ground and conjuring up pictures of sharp young execs in global organisations or ad agencies it seems is behind many of the ills in society be that obesity anti social behaviour or the breakdown in communities I ll give just a couple of examples I was watching a TV documentary recently about how little consumers understand of what goes into their food An experiment was carried out with the help of a design agency to prove that with the right packaging naming and imagery marketing could convince the buyer that the item a meat pie in this example was wholesome and trustworthy This despite the fact that the small print ingredients list identified the contents as reclaimed meat and gristle combined with a cocktail of flavours and preservatives And I have recently read Toxic Childhood by Sue Palmer who sets out to explain why so many children these days suffer from learning difficulties and disruptive behaviour and why society as a whole should care about this Her hypothesis sets out a complex interaction of different factors but behind many

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm/General (2016-02-14)
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  • Off the Edge
    2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The 12 Marketing Days Of Christmas 22 Dec 2014 20 17 Amazingly Christmas is almost upon us It seems only days ago that we

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm/News (2016-02-14)
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  • Off the Edge
    do No I don t need to I get all the business I need from xxx OR well I tried it once it didn t work so I gave up What these conversations reveal is deep seated confusion about what marketing is and that since everyone that has a business with customers is doing marketing there is a lot of unconscious effort going into it Which is fine if you are getting the results you want and hitting your goals If not it s time to get more conscious Marketing is everything you do to create satisfied customers profitably that is people who pay for your good services and who are prepared to keep coming back for more Of course there are variations on t read on add comment The power of controversy Filed under Opinion by Sharon Wilding on 4 Sep 2013 Who said there s no such thing as bad publicity It s clearly nonsense of course there are some spectacular failures in marketing case history Stories of companies severely affected by bad publicity BP Hoover Perrier But a bit of controversy on the other hand can get you a lot more column inches and air time than sticking to the straight and narrow Just recently Sky Broadband have been in the news having their Bruce Willis ad banned for being misleading Coca cola was similarly castigated not so long ago Ikea was accused of frightening people with its gnomes ad and Marmite too has been criticised for being insensitive to animal protection organisations I ve picked up on these in the marketing discussion groups but they were all featured on major websites including the BBC Publicity worth having Could it be that some companies actively seek to use the angle of controversy to make their publicity budgets go further There is a ad for Dreamscape Networks featuri read on add comment Is fear holding you back Filed under Opinion by Sharon Wilding on 27 Aug 2013 Did you watch the BBC Three series The Call Centre I ve got them recorded and have only watched a couple but Nev the call centre owner is a fascinating character He has some unorthodox tactics but the fundamental principles he uses to approach the motivation of his team seem to have merit To produce not just good but great results you need to feel positive and energised about the role you re carrying out And working in a call centre where you are continually abused or simply hung up on time after time has got to be one of the hardest jobs ever If you can t handle rejection then you won t last 5 minutes His motto is Some will Some won t So what Next A great philosophy that many of us can benefit from And it got me thinking about other fears or limiting beliefs that stop us achieving our full potential in business Fear of rejection is common among many of us engaged in sales and marketing But what about some of these other fears FAILURE enough read on read comment add comment You don t need a website Filed under Opinion by Jim Hunt on 23 Jul 2013 I m putting the final touches to the website course we are running on Friday so have been thinking a lot about websites the last few days It seems appropriate therefore to reprise a blog from last year Frankly your website has to be more than a fancy brochure it has to be working hard for you in your business And if it s not then you have to know enough to be able to back and challenge your web company to put things right for you We d like to make you a smarter customer of web services come and find out how Originally published 12 October 2012 Nurse Nurse I can hear you cry Mr Hunt s out of bed again But no really it s completely true You don t need a website Well you certainly don t if they re anything like some of the websites we ve seen lately Websites that aren t optimised aren t updated aren t well written aren t clear aren t effective don t facilitate interaction with potential customers don t generate leads d read on add comment We re not a charity you know Filed under Opinion by Sharon Wilding on 3 Jul 2013 Summer brings with it a rash of sponsored events regular demands from kids friends colleagues and mere acquaintances to support their efforts for charity And it also brings a number of dilemmas How do you balance your desire to give a bit back and do a bit of good with requests from all angles Do you feel a little bit guilty every time you turn down a request to donate Is it better to give 500 to one charity or 10 to 50 charities I haven t found the answer to all these issues but I was very pleased to come across an idea that we can implement in our business while doing something positive for charity at the same time I can t claim any credit really I have Spacemaker Architects for showing me the way and they admitted they borrowed it from somewhere else too I bet many of you could do likewise Like a lot of companies Spacemaker Architects included we offer a free initial consultation to allow a potential customer to find out if we could work together The consultation may lead to us presenting a formal proposal but in the course of that discussion we give huge amounts of value in the shape of feedback and ideas on a client s business To raise money you simply ask for a donation to charity in return for the time and valuable advice and everyone gets to feel good about the process We ve advertised this on our website but have not had chance to try it out yet

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm/Opinion (2016-02-14)
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  • Off the Edge
    having to chase suppliers who I think should be chasing me the customer My plea if you don t want the business please stop wasting my time and yours and say NO Why can t people say no I don t believe people deliberately aim to waste my time but that they prevaricate through some misguided sense that they are being nicer or kinder or maybe they are really kidding themselves that they will fit the work in somewhere An old boss of mine used to refer all the sales calls he received to me You need to speak to Sharon She makes those decisions Here s her number When they contacted me I knew that my most likely response would be Thanks but no thanks I was open to their approach would listen and give it fair consideration but if there was no real opportunity or likelihood that we would give them any business then I wou read on read comment add comment Should you use marketing lists Filed under Events by Jim Hunt on 21 Sep 2014 I read an article today entitled Why purchasing Email lists is always a bad idea It was created by Hubspot who are a company I have a lot of time for They use content marketing extensively and usually it s good quality The arguments they used for not using purchased lists briefly are Most reputable email marketing platforms don t let you used paid for lists There is no such thing as an email list that s for sale people with good lists don t sell them People on a list you ve purchased don t know you have a relationship with you want to hear from you Deliverability and your reputation will suffer The approach they recommend is that you build your list gradually over time through personal contact search marketing content marketing and other such legitimate methods It s what is termed permission based marketing the recipient has given you permission to communicate with them The argument for sticking to permission based methods is based on two main thing read on read comment add comment Could you use a nudge Filed under Opinion by Sharon Wilding on 2 Sep 2014 This summer when I wasn t immersed in the court of King Henry VIII courtesy of Hilary Mantel I was reading the book Nudge by Thaler and Sunstein Having been published in 2007 I realise that I ve come late to this party but it s a concept that I ve long been aware of and now finally having read the full book I can see evidence of all around me The presentation on the new pension rules that I attended recently now makes much more sense although it fails the test of simplicity that they strongly advocate It s a book I would strongly recommend to all marketers as it marries product innovation and message creation with human behaviour Humans as most of us are well aware are

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?first=10 (2016-02-14)
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  • Top 10 Product Naming Tips
    a similar context or geography Can you protect it Don t expect love at first sight it may not leap out at you it might need to grow on you Let your love grow Expect evolution the name how it s communicated and what it means to the market will evolve over time Be prepared for that Google it is the url available What else comes up Test it When you have a shortlist ask people in your target market what they think Finally don t forget that while the name is important it doesn t define the brand The brand is defined by a whole host of factors including how well the product works how easy you are to buy from and deal with how you act what you say how people feel about you what they expect from you and many many more factors This is what defines the true identity of a brand The name is just a shorthand Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Jim what a really useful article I think naming a product is harder than naming a child so your blog will really help I think the worst thing is when a customer doest know how to say it that means they wont talk about it These days its all about the visuals that go with or are the name so I reckon you covered everthing Comment by Janet Mckenner 24 Oct 2015 08 51 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8331 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/865083/top_10_product_naming_tips.rhtm?popURL=yes (2016-02-14)
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