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  • Give your writing a KISS
    conversation usually goes something like this Jim after reading impenetrable 6 line 175 syllable sentence What are you trying to say here Writer Well I m trying to say that our widget is faster Jim And So what Writer Because our widget is faster it saves the user time and cost They get out of their client s office quicker which means less disruption and they can do more jobs in a day Jim So why don t you say that then Writer Umm Yes Good point Pause Jim What does hippopotomonstrosesquipedalian mean My advice if you have to produce some written material would be Plan out what you want to say Be clear about each point you want to make and think about how the argument will flow Write so that a 12 year old could understand it You may have to include technical terms but you don t have to wrap them up in verbiage Let someone who doesn t know the subject read it and say whether it s clear to them In short give it a KISS Keep It Simple Stupid Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4788 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/661203/give_your_writing_a_kiss.rhtm (2016-02-14)
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  • Contact The Purple Edge
    Name Your email address Last Name Your phone number Subject Message Please add me to your mailing list Access code 7175 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields please enter a value send cancel Let s talk One hour s marketing

    Original URL path: http://www.thepurpleedge.co.uk/content/contact.rhtm?subject=Privacy (2016-02-14)
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  • File download
    click on the following link http www thepurpleedge co uk resources filer rhtm 686795 purple edge terms conditions mar13 pdf Site admin menu home blog admin logout Login Launch on

    Original URL path: http://www.thepurpleedge.co.uk/resources/file.rhtm/686795/purple+edge+terms+&+conditions+mar13.pdf (2016-02-14)
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  • Accessibility options
    a page will also be reduced Remove images from pages Use access keys Access keys are a navigation device enabling you to get around the main areas of the site using your keyboard Available access keys 0 Contact Us 1 home 2 about 4 showcase 5 blog S Skip page navigation How to use Access Keys Internet Explorer 5 PC Hold down the ALT key press the number or letter of the access key release both keys then press ENTER Internet Explorer 4 PC Hold down the ALT key and press the number or letter of the access key Internet Explorer 5 Mac Hold down the CTRL key and press the number or letter of the access key Internet Explorer 4 5 Mac Access keys are not supported FireFox 3 Hold down the SHIFT and the ALT key and press the number or letter of the access key FireFox up to version 2 Hold down the ALT key and press the number or letter of the access key Google Chrome On Windows or Linux hold down the ALT key and press the number or letter of the access key On a Mac press and hold the CTRL and OPT keys Safari and Omniweb Mac Hold down the CTRL and OPT keys and press the number or letter of the access key Safari Windows Hold down the ALT key and press the number or letter of the access key Netscape 6 and earlier PC and Mac Not supported Netscape 7 PC Hold down the ALT key and press the number or letter of the access key Mozilla PC Hold down the ALT key and press the number or letter of the access key Mozilla Mac Hold down the CTRL key and press the number or letter of the access key Free

    Original URL path: http://www.thepurpleedge.co.uk/accessibility.rhtm?images=yes (2016-02-14)
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  • Off the Edge
    it had been As is often the case with these sort of things I don t suppose what I was saying was completely new to people I wasn t deafened by the sounds of scales falling from eyes Sometimes we fall into bad habits and it s just good to get a reminder of what we should be doing Anyway I offered to document what I d talked about and send it to them It occurred to me that others might find it useful and so here it is a blog about See what I did there Businesses need A I R The first thing I want to get across is that just like human beings businesses need AIR A ttention I nterest R esponse The messages we give about our businesses firstly have to grab the attention of our target market make them sit up and take notice Next they have to create interest in what we can do for them and finally they ha read on read comment add comment Does adding value have to mean adding time Filed under Marketing by Jim Hunt on 28 Apr 2014 Regular readers of these blogs will know that lately I ve been quite calm and measured I haven t let my hair down and had a good moan about anything for ages Well that s about to change let me tell you about yesterday My partner had booked on to a a 90 minute teleconference run by a marketing guru but had been made a better offer so she suggested I listen in It sounded like it should be interesting and useful so I agreed It s always good to keep up to date and to hear other people s ideas and interpretations I m a firm believer in continuous professional development Then I discovered that it was being hosted from San Francisco so it started 8 00 p m UK time Oh well I thought If I learn one useful thing it will be worth missing the UEFA cup for Next I discovered that it was dial in only no webcast Blimey I thought How much will a 90 minute call to the US cost But still it sounded like it would be worthwhile so I updated my Skype credit got myself read on read comment add comment Getting your name in the paper Filed under Marketing by Jim Hunt on 28 Mar 2014 Have you ever thought that getting in the paper would be good publicity for you Have you had great successes or struggled Although it has the attraction of promising to be free public relations and more particularly press releases can be a rollercoaster emotionally to get right Public Relations PR specialism of marketing This is the discipline that endeavours to position your brand positively in the mind of the public and particularly important stakeholder groups There are a number of ways of achieving this but the use of the press and broadcast media communicating positive

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=marketing&first=10 (2016-02-14)
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  • The Purple Edge Blog TrackBack
    excerpt showing how the article links to our site What happens when you press the button We take the information you enter on the form the most important being the URL We go to that URL and read the contents of the page If we find a reference to our site within the text body of the page then we ll add a link to that page Note that for

    Original URL path: http://www.thepurpleedge.co.uk/blog/trackbackMan.rhtm/865083 (2016-02-14)
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  • Is Marketing essential for success?
    and its products is a marketing transaction From sales to accounts everyone can play a positive or negative part in delivering great customer service or building a great reputation for a business Perhaps what this really highlights is the age old tension between sales and marketing Recruitment is a very sales oriented business and sales people are loathe to see the techniques they use labelled marketing rather than sales But at the 1 1 level of customer engagement marketing and sales converge is wining and dining a prospective or current client sales or marketing Is this not just another form of networking When you re networking in a formal occasion for example are you marketing or selling Does it matter Not if you re doing it right Sales is all about identifying and closing the deal but why do it the hard way Marketing should make sales easier If marketing and sales converge at the 1 1 level then it s when you re talking 1 many that marketing really comes into its own Because if you tick all the boxes on your marketing plan and have a brand that is consistently communicated services that are easy to buy and get the value from experiences that are positive time after time then the job of a salesperson to identify and close more deals more often just got a whole lot easier And great products delivered brilliantly certainly make the life of the marcomms team a lot easier too So although my focus these days is very much on delivering marketing communications I know that for us to be successful I need the rest of the business to be good at marketing too whatever they choose to call it Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments What elements of marketing are most important to your company Comment by Sharon 24 Aug 2015 15 37 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8870 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/863871/is_marketing_essential_for_success_.rhtm#new_comment (2016-02-14)
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  • Christmas is coming!
    you d like to sell to Making sure that you are engaging with them when they are looking to buy is gives you a huge advantage over the competition who aren t on the ball Plan ahead So while you re sitting on your sun lounger sipping your Pimms other long cold slightly alcoholic drinks are available why not take five minutes and scribble down some of the key dates in your clients calendars If you don t know what their planning time frames are then have a guess If you were them how long before the event would you start planning Then add a couple of months to be safe That should give YOU a calendar to work with That s when YOU need to be turning up the volume of your marketing Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3060 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/860785/christmas_is_coming_.rhtm#new_comment (2016-02-14)
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web-archive-uk.com, 2017-12-16