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  • Christmas - a boost for charities?
    Therapy Centre to help with the opening and rebranding of the new centre in January What are your plans P S If you fancy supporting my son in his efforts to help the community in Tanzania you can do so here https www justgiving com Sam Hunt5 He ll be doing a Christmas fun run on Saturday too as part of his fundraising efforts Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1894 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/838718/christmas_-_a_boost_for_charities_.rhtm#new_comment (2016-02-14)
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  • How irrational pricing can work for you
    should compare your prices against those of competitors to see if you are taking advantage of the first digit effect We all know that FREE sounds good but how good Some chocolates were put on sale for 1 cent and 15 cents for the more luxury brand When this was altered to FREE and 14 cents respectively the same differential the share of the free chocolates increased from 22 to 69 Offering something for free free guarantee free trial etc can significantly increase the engagement of customers with your products There are many more examples we are saving for later blogs but you may have wondered why the heart shaped price tag above Apparently words and symbols associated with love increases generosity and triggers loving behaviour towards you your products your business We d love to hear from you about your experiences using irrationality in pricing Leave comments below Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4192 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/838121/how_irrational_pricing_can_work_for_you.rhtm#new_comment (2016-02-14)
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  • Overcoming inertia
    be as simple as periodically considering how visible you are to the target market how easy it is to find out key information about what you offer whether you are easy to contact and to buy from Again you only need to look at the example of Amazon to see the masters at work They make it so easy that even if as I do you feel some concerns about some of their business practices you are prepared to go along with the path of least resistance It needs to be an effort NOT to buy from you rather than the other way round Make it work for you Think about how inertia is affecting your business both how it works for you and against you and what you can do about it Of course if the inertia sits with you that might need a different solution Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0908 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/837798/overcoming_inertia.rhtm#new_comment (2016-02-14)
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  • Social media for B2B SMEs - don't waste your time
    is your value proposition Who are your potential customers What do they need and when What is the best way of communicating with them What messages do you need to communicate Without clear thinking about your marketing strategy anything you do is likely to be ineffective Random tweeting or posting to random people at random times with random messages i e most of the posts and tweets we see are a waste of time Stop wasting your time So if you are a B2B business and you don t have a clear view of your marketing strategy and the role social media tools can play in it then my advice is to stop doing it Of course the best approach is to develop a strategy and use the tools effectively where possible then we might start seeing more success stories That takes effort and hard work Unfortunately just like all marketing it s mainly hard graft not what people want to hear but true There are no magic wands even with social media What do you think Do you have a success story you can share Do you have other ideas about why B2B SMEs struggle to get meaningful results let us know Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Hi Sharon Great post Really agree with you Social media use needs to be targetted or we will waste a whole heap of time Personally I find LinkedIn really useful for finding good contacts and keeping my name in front of the contact that mean the most to me It s also a great place to practice my blogging skills and get content linked back to our website It does take a lot of time to manage social media well so I would always recommend being highly focussed So LinkedIn is great but Facebook and Twitter would just take up too much time As for success stories we gained a really good client this summer from LinkedIn as a result of posting a photo of the office briefcase and laptop And I ve been able to gain a great deal of information about the competition even being invited to one of their presentations as a result of connecting with the right people I ve also made contact with the editor of a key publication in our space and been invited to blog on their highly rated site So yes it can work but it s a long game and a time intensive one Caroline Comment by Caroline Wilson 31 Oct 2014 07 23 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/836920/social_media_for_b2b_smes_-_don_t_waste_.rhtm#new_comment (2016-02-14)
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  • If you mean no say no - not yes!
    a proposal together for a marketing programme it entails a lot of work researching the opportunity and tailoring the proposal It is therefore a costly exercise I know not all proposals are going to convert to business but getting feedback on why the prospective client is not interested in going ahead where you failed to demonstrate the appropriate value or how circumstances have changed is invaluable Feedback is vital This is a marketing issue we all need feedback in order to improve the standard of our services and then hopefully our conversion rates It is good business practice to follow up submission of quotes or proposals but after how many unreturned emails or calls should I be getting the message choose which message from 1 4 above I genuinely believe that there are times when it is better to be cruel to be kind to deliver the bad news to someone quickly and directly rather than keep them holding on hoping wishing and wondering My personal values as those of you who know me will I hope testify are to be honest and straightforward with people I don t like to lead people on and I know this can come across as harsh at times But why waste people s time Let s be supportive to each other and show appropriate respect Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Sharon Great article I could have written it myself but obviously not as well Comment by Neil Williams 9 Oct 2014 17 49 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2878 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/836557/if_you_mean_no_say_no_-_not_yes_.rhtm#new_comment (2016-02-14)
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  • Should you purchase marketing lists?
    the drive once a fortnight anyway If I keep getting mail form some strange business that I don t think I ll use then I unsubscribe from their mailers I can do this by clicking a link at the bottom of their email Again I know some people would rather report the unsolicited mail as SPAM but I find unsubscribing and simply saying I m not interested works well for me After all they are just a small business trying to keep afloat and grow I don t want to punish them for that I m not their ideal customer but good luck to them in finding someone who is I say I know I m not necessarily in the majority in holding these views but they are mine and I m allowed I m particularly perplexed by people who join a networking group but don t want their email address shared amongst the group It s a group for networking You re there to find new customers suppliers or partners but you don t want other people to be able to email you Bizzare List buying is not all bad So back to buying lists Should you do it There are clearly pros and cons and if you read the article linked at start of this blog you ll see in the comments that others agree that it s not all bad and for small businesses it can be a start However you do have to go in with your eyes open and be sensible about it Use a reputable provider Accept that you may well get some SPAM reports Accept they you will get some snotty emails in return Accept that the response rate might not be very good Try to target your list as much as possible Explain who you are and why you re contacting the recipient Offer the recipient something that they could value Point out the unsubscribe link What do you think Are people who use bought lists business people just like you trying to get their message out or evil spawn of the devil for whom a special ring of hell is reserved Let us know Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments I really like some of the articles which you and Sharon have written especially Should you use marketing lists do you mind if I share some of these as links on LinkedIn Kind regards Adam Gould Comment by Adam Gould 22 Jan 2015 09 13 thats a really nice guide thanks tim Comment by Tina 20 Oct 2014 14 17 Your name Email address never displayed Web site Organisation add me to your

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/836137/should_you_use_marketing_lists_.rhtm#new_comment (2016-02-14)
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  • Could you use a nudge?
    help humans overcome our frailties to help us manage complexity resist temptation and avoid being misled You ll have to read the book to get the full arguments but suffice to say at the end of it I was reassured that there are checks and balances in place at various levels to avoid the worst exploitation When applied to small consumer purchases the market most often prevails to protect consumers and the risks are low if you choose the wrong fizzy pop at the other end of the scale then we are forced to rely on rules and regulations The financial crisis of 2008 and subsequent mis selling scandals show us that rules and regulations may be slow to catch up but actually that the principles of nudge offer strongest benefit in these situations Financial products such as mortgages are increasingly complex we buy them infrequently and there is poor slow feedback and therefore opportunity for learning before it is too late An ideal situation for the human audience to be easily be exploited and one where greater transparency about the impacts of choices being made has to be desirable The good marketer Of course private institutions or individuals are sometimes self serving greedy incompetent and exploit their customers and or suppliers But in my small world I m reassured by my experience that the companies I work with are motivated to earn their rewards by providing a good and valued service to customers If you read this book and stay true to its ideals of benefiting the customer then your marketing and business can benefit too Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4102 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/835665/could_you_use_a_nudge_.rhtm#new_comment (2016-02-14)
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  • The Top 8 Ways To make More Time For marketing
    haven t made the step yet but I m doing the research and want to give it a go The good thing is that you can trial outsourcing small projects to see if it works for you or not What can you outsource Well anything really Research tender writing admin again web design SEO The list is almost limitless There are lots of reports of poor experience of outsourcing overseas so you do need to enter into it with your eyes open but here are some tips I ve found to help the process go more smoothly Do your research look at reviews Ask to speak to some clients etc Get recommendations from people who are using such services Start small choose a smaller project to start with to see how well the outsource person company perform Choose a company that has a team of people to do your work rather than an individual This protects you in case of illness holiday etc Be VERY CLEAR in specifying the work to be done the deliverables the timescale and the amount of time you expect to be spent on the job This increases the chances of you getting what you want when you want it and there being no nasty surprise in the bill Periodically review progress as the project proceeds make sure it s on track you re getting what you want and the cost is acceptable 7 Eat The Elephant One Slice At A Time A big project that will require a lot of time and effort can be daunting Break those big projects down into smaller bite sized pieces things that you can do in an hour for example That way each individual task feels manageable and you will be able to pat yourself on the back for making progress rather than beat yourself up for putting it off 8 Don t Beat Yourself Up With every plan to change behaviour we go off the rails at some point A typical reaction when that happens is to think that you just can t make the change and give up Diets are a perfect example How many diets which were working stopped after a guilty piece of cake Oh I shouldn t have eaten that cake I m an awful person I can t do this I ll always be overweight There s no point even trying Pass the chocolate and crisps The thing is no small straying from the straight and narrow is disastrous It s the giving up that s disastrous If you forget yourself and check your email first thing just say Silly me I shouldn t have done that I must make sure I don t do that again tomorrow Then get on with your daily plan If you do it everyday then clearly you are an awful person there is no point and you should budget for more chocolate and crisps So there you go hopefully this will give you some food for thought

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/835366/the_top_8_ways_to_make_more_time_for_mar.rhtm#new_comment (2016-02-14)
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