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  • The 5 Golden Rules of Website Design
    convince him to read what s on the page in more detail Rule 4 Keep it Fresh Or Brand New Friend Websites need to be kept updated and fresh with new contentadded regularly Search engines like it and so do humans How much trust do you have in a company whose news section was last updated in June 2010 Do you believe that they are a with it dynamic organisation with their fingers on the pulse Always always ensure that you or someone you can control can edit the content on your site Having to pay every time you want a small change to be made is a nightmare A blog is a great way to generate regular new content demonstrate your expertise and maintain contact with the valuable prospects in your database Rule 5 Get a Man In Or Just Because You Can Doesn t Mean You Should Or a woman I m not sexist me But do get someone who knows about these three things Graphic design Web development Marketing Yes I m sure that your 15 year old nephew is really good with Powerpoint and the website he did for his death metal band is really interesting but he isn t a trained graphic designer he s not a trained web developer and he knows nothing about marketing Don t forget it s not about what looks good it s about what works Of course someone who has or has access to the right blend of skills isn t going to be cheap They are not going to build you a website for 99 but honestly if you expect your website to be a key part of your marketing activity and help you to grow your business you do need to be prepared to invest a reasonable amount of money in it So there you have it my 5 Golden Rules of website development There s a lot involved in building an effective website but if you pay attention to these you ll get off on the right foot I m guessing many of you have had a website for some time You may have had more than one What are the biggest lessons you ve learned about making it work for you Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Yes you are right all these points are very important to consider to get benefits from search engines and get good ROI These all web techniques has been proven very successful for different online businesses I got lot of informative material from the old but gold post I will try keep reading your other posts in future Comment by Front

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/835122/the_5_golden_rules_of_website_design.rhtm#new_comment (2016-02-14)
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  • File download
    click on the following link http www thepurpleedge co uk resources filer rhtm 661779 the one page marketing plan docx Site admin menu home blog admin logout Login Launch on

    Original URL path: http://www.thepurpleedge.co.uk/resources/file.rhtm/661779/the+one+page+marketing+plan.docx (2016-02-14)
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  • How many Ps in Marketing?
    get hold of your product and how you can make the experience of buying your product as simple and straightforward as possible Promotion Typically this is what people think of when they think of marketing What materials and media are you going to use to get your message in front of your customers It covers a wide range of activities including branding advertising PR websites brochures and events It can also be the area where you spend most money so needs to be carefully directed to support the other areas of the marketing mix and most importantly the effectiveness needs to be measured so that you can decide what you do more of less of in the future Your Marketing Plan can be as long or short as you like but your aim is to come up with a Mix of Ps that will achieve your business goals a topic I will expand on another time The 4 Ps are internal factors that you can control but they have to be adapted to what is happening in the external marketplace Using this framework will ensure you think of marketing as more than just advertising and selling by forcing you to consider what value you are really offering to the customers you are targeting But once you have your plan you then have to make sure you use it Don t make it an academic exercise and file it away Create a set of actions you will implement and carry them out And review it on a regular basis remember the external marketplace is not standing still and you need to be flexible enough and in touch enough to respond to changes to stay ahead of the game Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0066 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/545432/how_many_ps_in_marketing_.rhtm#new_comment (2016-02-14)
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  • Setting and measuring marketing objectives - are you doing it right?
    this would mean more traffic and hence more sales What became clear was that they paid less attention to measuring tracking and trying to improve conversion rates Their website may be a good tool to convert enquiries into prospects and clients I don t know but neither do they Although they suspect it probably isn t that good My advice was to undertake more analysis and exert some effort into improving the strength of the site at converting visitors Sending more traffic to an ineffective site is counter productive Company B had taken their SEO and Adwords management in house from an agency because they didn t feel they were getting value for money They wanted us to help with setting their strategy and training of the in house staff Again they were measuring their Adwords spend but in this case pretty much ignoring what happened to the visitors when they got to the website We re now looking at defining visitor paths through the site setting accurate goals and trying to understand where the process is working and where it isn t so we can make improvements On line marketing is one area where we can t complain about the availability of data but we must set objectives measure and focus on the right things Ranking is vanity Conversion is sanity Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9963 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/834158/setting_and_measuring_marketing_objectiv.rhtm (2016-02-14)
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  • Getting your marketing message right
    happen even to seasoned marketing professionals The thing to do when this happens though is not to blame the audience Neither is it to never try again If something doesn t work there s a reason Look for the reason try to understand what misfired change it and try again There s no guarantee it will work then either we re dealing with people and they are very complex things That s why we re great advocates of trialling things in a small way initially to see how well they work And that s why the ability to easily do split testing on e marketing is such a great new tool Marketing works but you can t expect to give it one go and hit the jackpot Stick at it and over time you WILL see results It s an inescapable truth the most successful companies are those that do the most marketing We ve written some other blogs which cover tips to effectively getting your message across Look here here and here for example Oh and if like my friends you are perplexed by the Mr Benn joke have a look here It s what passed for entertainment when I were a lad Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Thanks Graham I ll have to invite you to lunch next time Comment by Jim 2 June 2014 20 24 I remember Mr Ben and his bowler hat He was the last of the old school type always a perfect gentleman Comment by Vicky 2 June 2014 08 55 It made me laugh Jim Comment by graham landi 1 June 2014 08 35 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7049 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/819274/getting_your_marketing_message_right.rhtm (2016-02-14)
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  • Dealing with overwhelm - in life & your marketing!
    proportion But ask yourself whether your expectations of yourself are reasonable and fair Ask yourself whether you are not simply getting caught up in the assumed criteria of modern living Do it now do it faster do it better do it perfectly Fourth is to check your own willingness to accept burden How good are you at saying no Why is that If you have trouble here it s likely because you believe that people will think less of you First it isn t true and second if the impact is that you take on too much and do only half of it poorly you ll still not do much to enhance your own reputation When you say yes to the world you say no yourself Maybe it s time to stop saying no to you Taking on too much makes it much harder to be effective The need to have your hands on everything and in control of everything does not make you look strong That is a fallacy It makes you look vulnerable insecure and weak none of which you want or need to be Fifth now we have established that you don t want or need to take on too much is to eliminate This does not mean that you should adopt a scorched earth policy and tear everything up in order to start again It fashionable these days to de clutter and not just the wardrobe and garage but also your life In essence it s just another word to describe the process of ridding yourself of things that are unnecessary When I worked in corporate business my pet hate was meetings I know this will hurt if you like a good meeting but most of them are short on value at best and irrelevant and damaging at worst This is a great example of something to get rid of added to other classics like copying everyone on emails just to cover your own insecurities getting involved in projects that don t need you failing to delegate effectively and spending your time working on things you want to do rather than those that really need your input If you clear away some of these you ll be shocked at the space you free up Then what Well sixth is the clincher Having prepared the ground to get that overwhelming feeling under control you have to take some responsibility You have to have some faith in your own skills and abilities You must look at your own self worth and realise how vital it is to your happiness and wellbeing There are three types of self esteem There is reflected self esteem which we get from other people saying good things about us There is comparative self esteem which we get from comparing ourselves with others But the most valuable is intrinsic self esteem that which we get from inside ourselves knowing we can meet a challenge knowing we must be kind and gentle to ourselves because

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/722964/dealing_with_overwhelm_-_in_life_your_ma.rhtm (2016-02-14)
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  • Networking 101
    people Incredibly efficient but not terribly effective unless of course her objective was to make her company the last one you would ever contact for Widgets Tweet track back URL add comment Comments Thats funny and not only that youve picked up on a good point I think ive met The Predator too Comment by Cheryl turtlemoon 15 Mar 2013 12 30 Really interesting and oh so accurate article thank you Sounds like we ought to invite her to a How not to network session as the trainer We ve endured a similar experience only this week I m afraid she wouldn t be invited back after just one of these attempts Good old relationship building eh Quality networking should of course be based on relationships and not transactions which I guess is why she left so soon Thanks again really enjoyed the piece Brian Wakefield Comment by BRIAN WAKEFIELD 1 Feb 2013 17 25 Enjoyed the blog it was spot on I hate it when I speak to somebody at one of these networking events and they are looking over my shoulder to see who is around the room so rude at least pretend to be interested Comment by Faye Murray 1 Feb 2013 16 15 Excellent piece and highlights the turn off factor I hope you re not only preaching to the converted as you suggest we could all do with a bit more genuine contact rather than hard sell Comment by Hope Fitzgerald 1 Feb 2013 10 50 Really funny well written blog Comment by S Jim 1 Feb 2013 09 55 Lovely article Jim Your readers might also enjoy this one http www inspirationist co uk 2012 brad burton dances around handbags or this one http www inspirationist co uk 2012 networking is basically a waste of time Comment by QJ 1 Feb 2013 09 16 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 6593 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/682863/networking_101.rhtm (2016-02-14)
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  • Happy e-Christmas!
    else does too This is a fatal mistake as we ve said before you are not your client You need to be aware of the preferences and habits of your target audience Mixing up your media integrating the more traditional methods with the new will give you more opportunities to be seen and get known One size does not fit all What do you think about sending and receiving cards vs emails And do you think differently if you re male rather than female Another factor to consider in your targeting of marketing communications Happy e Christmas Tweet track back URL add comment Comments I agree whole heartedly I was only thinking the other day as you mention not only do you get the feel good factor by receiving a personal card it also brings colourful decoration and cheer into the home with the vibrant colours adorning the cards And those little personal messages that put a smile on your face and brighten your day If people transfer to e cards even more Christmas traditions will be lost Perhaps we should start a campaign BRING BACK THE TRADITION CHRISTMAS SAY NO TO E CHRISTMAS Comment by jenny overy 15 Dec 2011 11 07 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8357 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/653821/happy_e-christmas_.rhtm (2016-02-14)
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