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  • LinkedIn Endorsements - A nice idea gone bad?
    aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments That s true but that is the case with many things on the internet clicking is too easy to quick it makes people feel they are doing something so it must be good It is become an issue with soooo many opportunities around it ends up not meaning much Comment by Nathalie Banaigs 12 June 2013 12 50 Hi it does seem like nonsense at the moment and don t bother endorsing anyone But LinkedIn are pretty savvy give it a bit of time and wait for this feature to hit an equilibrium It may have some value that we haven t worked out just yet There s perhaps some quotient that relates connections to endorsements that they are going to release at some point or something cleverer Comment by Jonathan Dearth 10 June 2013 12 30 Hi Jim spot on Most of my endorsements are correct but one or two couldn t possibly know whether Im a good Project Manager for instance I do the same as you So if there s lots of us doing the right thing maybe the system is working reasonably well Comment by Louise Perryman 10 June 2013 10 01 An excellent point and well put Jim Like Penny I continue to only endorse people for things I know they can do It is a good feature if used properly I will be sure to say I have no evidence of you being able to juggle monkeys Perhaps that would level things if it allowed another button to say I think I would avoid this person for monkey juggling Comment by Alan Noake 10 June 2013 07 11 Couldn t agree more Jim Almost as annoying as people that don t know you thinking that you ll leap for joy to receive an automated invitation to add you to their network If somebody has researched you and personalised it in some way it s not so bad but still not great It s like a friend request on Facebook from somebody that passed you in the street Comment by Tim Stubbings 10 June 2013 07 06 I absolutely agree Jim and I find it annoying when I receive endorsements from people I ve never met or know anything about How can I possibly recommend someone unless I ve worked with them or at least know them and have heard good things about them from other people It does put me off the whole endorsement aspect of LinkedIn but at the moment I ve decided to continue endorsing people I do know and whose work I respect but I certainly won t be endorsing those I haven t Comment by Penny Davey 10 June 2013 06 38 Your name Email address never displayed Web

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/692503/linkedin_endorsements_-_a_nice_idea_gone.rhtm (2016-02-14)
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  • Off the Edge
    limits your earning capacity to the number of hours you can work Related to point 3 If you get paid by the hour then you can t earn more than the hours you can work Remember weekends Remember holidays What do you call Bank Holiday Monday What do you think Does time based pricing work for you Have you successfully moved away from that model Let us know read comment add comment Loyal customers the lifeblood of your business Filed under General by Sharon Wilding on 21 Oct 2010 It s a cliche so it must be true A loyal customer is worth more to you than several new ones Get it right and they cost less to service so are more profitable and through referrals and testimonials they can even contribute to you finding and winning new business So it stands to reason that all businesses would prioritise customer service right Wrong Businesses that mess up on customer service don t just lose one customer they lose numerous customers You know how we all like a good moan unfortunately in marketing this aspect of human nature can seriously count against you I can share a personal experience with you to illustrate this I dropped my iphone and cracked the screen It still worked but had to be fixed so like so many others I searched on the internet I compared the companies that came up top in the search and based on the service promise and the price selected the company I was going to use www i phone repairs co uk I bought and paid for the repair and received excellent instructions on how to send the phone to them and a fast and efficient acknowledgement of receipt clearly setting out what would happen next Of course my first mistake was not reading the independent review sites but when I look at those now it seems that I came off lightly In the email it stated that the target to repair and return the phone was 24 hours but this could occasionally take longer Fair enough However this was Wednesday By Friday I was getting twitchy but decided to leave it the weekend and so I rang using the thoughtfully provided 0800 number on Monday Tom from customer service told me there was obviously a backlog but he would look into it And he did return my call as promised to inform me they had new screens arriving the next day so it could be repaired on Wednesday A whole week later than the 24 hours quoted On Thursday I had to chase again and after making a bit of a fuss received a guarantee from Tom that I would have my phone back by the weekend By this time I was feeling pretty let down by this service so decided to take up the option offered in the email to leave feedback on their FaceBook page I was polite but expressed my dissatisfaction along with hopes for the safe return of my phone by Saturday as promised Interestly the next time I looked at the Facebook page my comment was deleted The phone did arrive on Saturday and the repair seemed perfect But I would not use them again and I would not recommend them to anyone else Having done so many things right promotion positioning website etc why did this company end up in this situation Yes they are busy right now and may not have an eye on the long term future of their company but it is a competitive field and customers will soon find other suppliers who can meet their needs Even if they are victims of their own success there are things they could have done to manage the situation and keep me on their side The minute they knew they were not going to meet the 24 repair time they should have given me an update with a sensible forecast of when I could expect my phone returned Managing expections is the number one rule and I should think would have saved them lots of time dealing with phone calls Their price and service promise was way ahead of the competition and was perhaps never sustainable If they were in touch with the market they would know this and could introduce alternative service and price packages I would have paid extra for a GUARANTEED 24 hours repair The Facebook page was promoted in all their emails but poorly used People posting questions and comments rarely got a response Even when someone complains as I did the better way of dealing with this is to apologise and explain Social Networking is about engaging with customers not ignoring or filtering comments Incidentally even my slightly backhanded comment about the final repair being good has now been removed The website now has a single line on the home page stating that Due to an influx of repairs we are currently working outside of our 24 hour schedule better but not enough As mentioned if I had read the review sites it would have been obvious to me that this company has problems I don t think it is a scam as some claim I received a good repair but it surely is not a good way of building business for the long term When you re thinking about your products your portfolio and your marketing do not neglect to pay full attention to the customer experience you are delivering Otherwise all your best efforts as promotion and selling can go to waste read comment add comment Missing a trick or how to look a gift horse in the mouth Filed under General by Jim Hunt on 5 Oct 2010 Following on from Sharon s last blog about companies losing business by not being responsive I wanted to talk about something I have experienced lately which is equally bad I want to talk about missing amazing opportunities I am a fairly regular networker and travel all around Kent meeting business people at events hosted by various networking groups One of these groups was holding a Cheese and Wine event on a mid week evening and we agreed it would be great to get a local vineyard involved Have them talk to the group about their business and their wine perhaps a tasting and an opportunity to purchase some of the merchandise Great we thought An interesting subject a local business and a great event I took the action to find a local vineyard to participate It transpired that there were two fairly close to the venue so I called them up The first declined immediately It was harvest time and they were too busy On a Wednesday evening The second seemed initially interested but then didn t return my emails When I called them they explained that they couldn t do it because well to be honest I don t know why they couldn t do it but they couldn t So no local vineyard turned up to the event They didn t have a chance to wax lyrical to the 25 people present about their fruitful vines their meticulous techniques and their beautiful wines They didn t have the opportunity to have 25 people sample their wines or buy a bottle or two If everyone at the event bought one bottle at say 5 the vineyard would have taken 125 Seems like an opportunity missed The bigger crime though is the lost opportunity to create advocates I am a fairly active networker and I know a lot of people On average I have heard it said that people have 250 contacts and typical business people more than that So the 25 people at the event have at least 6250 contacts The vineyard missed 6250 opportunities to have their produce recommended Each of these 6250 people know at least 250 people In total over 1 5M people Now clearly not everyone would have recommended the vineyard to all their contacts but some would have recommended them to some that s how word gets around For the investment of a couple of hours and a few bottles of wine they could have achieved the sort of PR that you could pay a lot of money for through more traditional routes The lesson Always be aware of the bigger opportunity As most networkers know you don t just sell to the room you also sell through the room Cheers read comment add comment Jingle Bells Jingle Bells Filed under General by Jim Hunt on 23 Aug 2010 At a networking event a while ago I met a really nice guy who the owner of a small print copy company in a seaside town He was interested in what low or zero cost marketing activity I would recommend to drive some very short term revenue To cut a long story short we agreed to meet at the end of the working day and over a beer he told me all about his business We had an enjoyable couple of hours and I promised him I d put a few ideas down on paper for him One of the things I suggested was to contact all the local hotels and restaurants to discuss their plans and requirements for Christmas publicity materials menus leaflets etc I was reminded of this a couple of days ago when at another networking event the host hotel had their Christmas leaflets on the table Looks like my timing was about right I thought Now it doesn t take a genius to work out that Christmas comes around every year but what are the other drivers of business that operate on cycles Going back to the printer he was situated very close to an FE College Students have dissertations to complete often towards the end of the academic year We all know about the historic rush to book summer holidays just after Christmas and the peak in house price sales in spring and Autumn is that still happening in the credit crunch Valentines day and the school terms are all very predictable Thinking more locally we have things like Canterbury Festival The Whitstable Oyster Festival and the Faversham Hop Festival All generate lots of business activity We also have harvest time on the farms and holidaymakers during the summer months Less obvious are the hidden cycles that can be key to your revenue and growth Who are your big customers and what is their budgeting cycle When does supplier selection take place When do budgets get set and when does spend have to be made So today I am asking you to think about your cycles What are the things that happen on a regular basis that create peaks in demand If it s not obvious look back over your sales figures and look for peaks in sales or revenue Are there peaks that happen at about the same time every week month quarter year Do you know what causes the increased demand Also think about things that happen that could create demand for your products but maybe you re not exploiting right now The key thing here understand the timescales and plan for them How far ahead of the event will the purchasing decisions be made Once you have a few ideas you can proactively begin marketing around them Get in early be proactive and clean up the business before your competitors realise what s happened If you spend an hour or so think about this and really can t come up with anything well never mind Maybe you ll get a cycle for Christmas add comment Know your marketing numbers Filed under General by Sharon Wilding on 31 Mar 2010 Clients either look at me with horror or stare glassy eyed into the distance when I ask them about the numbers that drive their marketing decisions And I recall at university that the analytical methods for marketing was one of the least popular modules People think of marketing as fluffy creative stuff but the reality is that numbers and analysis should underpin all your activities While I accept not everyone will take to this subject with equal enthusiasm I do venture to suggest that you work out which numbers are the critical measures for your business Here s a quick run through of some of the main contenders not exhaustive by any means but something to get you started 1 Targets Marketing activity should support the overall business goals you set for example revenue and profit in 1 year 3 years etc From a top level financial goal you can make some assumptions about the numbers of customers this represents how much business will come from new and how much from existing customers how many leads you need to generate and ultimately how much budget you can afford to invest in your marketing to achieve these targets 2 Profitability The marginal profit you make per customer or per transaction is a critical piece of information needed when setting your prices Is it better to sell less at a higher price or do you make more money at a set volume What cost per customer or sale can you afford to sustain in your business How can you develop your product or service to add value and drive up your margins 3 The Market Define your market and you can work out how big it is in revenue and customer numbers Important if you don t want to find your targets mean you are after a very large slice of a very small pie Knowing the size of the market means you can estimate your own market share current and targeted and if you have enough knowledge of your competitors how well you are doing compared to other players in the same field It also determines the strategy that will work best for you in your sales and promotions 4 Sales Process What is the average lead time for conversion of your prospects into sales This can be crucial in planning for high value contracts where decisions can take a very long time Conversion rates can tell you how effective your sales dialogue is and identify areas for improvement as well as how good the quality of the leads are that you are generating Not forgetting of course data on cancellations if your business relies on ongoing revenue from an installed supported customer base these may be telling you that you need to make improvements to your product service 5 Promotions I can t hope to describe every number that you could be capturing and analysing related to your marketing campaign activity but the rule is whatever you are doing take some measurements You ll know of course that one of the things people love about online or electronic communications is the way you get so much data and information about how they are working so use it Make sure you have analytics on your website so you know what visitors do when they get there ensure you can track your newsletters and emails click through rates and remember to record how your customers eventually come to you For every method you use to promote your company there is a means to measure it unfortunately some routes are only available if you have the money to invest in research so you will have to add some intuition to the measures you can make No harm in that the best campaigns work through layering i e using more than one route to enter a customer s consciousness which means it is harder to isolate the impact of any individual element Measures of promotions success will allow you to work out your ROI return on investment and help you see if you are spending wisely when it comes to marketing in order to hit the targets discussed in point 1 above They say knowledge is power and data can give you knowledge ergo so take time out each month to know your numbers and make better decisions read comment add comment The Moral Maze of Marketing Filed under General by Sharon Wilding on 7 Sep 2009 You may or may not have noticed but I followed the example of the French this summer and took the whole of August off I ve thoroughly enjoyed the brilliant summer we ve had here in the south east but I have to confess it is hard to settle back at the desk when the blue skies are still taunting me through the window However now I am back I am making a short departure from the marketing myths series I started because I am driven to write about my distress at the way I have seen marketing portrayed recently mostly because the bad press seems to be warranted Marketing a generic term written and spoken with a sneer or a metaphorical spit on the ground and conjuring up pictures of sharp young execs in global organisations or ad agencies it seems is behind many of the ills in society be that obesity anti social behaviour or the breakdown in communities I ll give just a couple of examples I was watching a TV documentary recently about how little consumers understand of what goes into their food An experiment was carried out with the help of a design agency to prove that with the right packaging naming and imagery marketing could convince the buyer that the item a meat pie in this example was wholesome and trustworthy This despite the fact that the small print ingredients list identified the contents as reclaimed meat and gristle combined with a cocktail of flavours and preservatives And I have recently read Toxic Childhood by Sue Palmer who sets out to explain why so many children these days suffer from learning difficulties and disruptive behaviour and why society as a whole should care about this Her hypothesis sets out a complex interaction of different

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=gen (2016-02-14)
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  • 5 Lessons from Olympic Athletes
    clear about what he is training for If it s stamina what does that mean If it s sprinting what does that mean The same for us business people Work effectively not just long Work on the important not just the urgent Work on your plan and towards your goals Don t just work 4 Measure performance All athletes measure performance Whether it s time weight height distance Whatever the success criteria they constantly evaluate where they are compared to where they expect to be Only through constantly evaluating performance can they tell whether they are on track to achieve their goals or not By evaluating performance they can determine if they need to change their plans This is especially true for marketing Many businesses invest in the same promotional activities week after week month after month for no better reason that it s what they have always done With promotion it s imperative to constantly monitor performance to ensure that you are getting the best return for your investment 5 Be prepared to experiment One of the very interesting interviews I saw was with Ian Thorpe The Thorpedo was explaining how some swimmers were starting to use ballet in their training programmes The logic was that ballet dancers train to reproduce very specific athletic movements perfectly time after time This skill is also important in swimming where getting the body arms or hands slightly out of position can cost valuable hundredths of a second It is important to keep an open mind in business and take lessons from any industry See how others do things that you do can you take anything from them Lessons can come unlikely places I d extend this to meeting new people finding out about other industries attending seminars and training events Even if you have to pay for these events if you only learn one thing that can be applied to your business you can usually recoup the cost Think If I keep one customer I might otherwise have lost or I gain one customer I otherwise wouldn t how much is that worth to me over the lifetime of the customer You ll usually find that it s quite easy to get a return on training So there are my 5 lessons I could probably have come up with loads more but why don t you have a go What have been your big business lessons from the Olympians Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2052 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with

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  • Pricing by the hour is bad for business
    to quantitatively evaluate benefit are great 99 of attendees quadrupled their investment type statements 3 A very important but often overlooked element really making sure that as many clients as possible do realise the benefits This could be through support during the seminar membership period Follow up reviews after the event whatever it takes really You want your members attendees to be your strongest advocates They will only do that if they have realised the benefits that you promised We found with our Marketing Mindset Group Coaching Programme that attendees finished the course fired with enthusiasm and really loved the course Once they got back to the office though work got in the way of them carrying through what they had learned We now recommend that each attendee has a follow up 121 session a month or so later This gives them not only a target to aim for to complete their strategy and plans but also a reassurance and a conscience They know that there will be someone to confirm that they are doing the right thing and they know that there s someone who is expecting them to make progress I think this is very powerful So much so that we may well change the course to include a 121 follow up in the standard programme To set the price of seminars memberships you need to be really honest about the value you are creating for the client QJ I know the area you address It s very valuable but how do you quantify it Especially if the benefits can only be measured qualitatively Feeling more confident more energised more focussed will all help your business but it is not easy to link this directly to financial performance Some of your clients may be doing it just to feel better about themselves It s hard to set a value on that If you asked 100 people you d probably get 100 very different answers I guess the starting point in this case would be to use as much empirical evidence as possible Who is offering similar things How much do they charge Are clients happy to pay these charges If there is an exemplar in your industry then looking at their pricing might be a good starting point Comment by Jim 28 Feb 2011 18 44 The points you make are very valid charging by the hour certainly does restrict your income potential All that tends to happen is people work extremely long hours to make that bit extra Pricing is always a difficult one as you are always concerned that you might price yourself out of the Market As you say though it about understanding the value to the customer What is a little more tricky is pricing an intangible service like Membership subscriptions Businesses buy in advance for a whole range of services The value is in using them but as the old saying goes you can take a horse to water but you can t

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/635803/pricing_by_the_hour_is_bad_for_business.rhtm (2016-02-14)
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  • Loyal customers - the lifeblood of your business
    I had read the review sites it would have been obvious to me that this company has problems I don t think it is a scam as some claim I received a good repair but it surely is not a good way of building business for the long term When you re thinking about your products your portfolio and your marketing do not neglect to pay full attention to the customer experience you are delivering Otherwise all your best efforts as promotion and selling can go to waste Tweet track back URL add comment Comments Dear Sharon On reading the short version of this on the email I was confused so opened and read the full article My confusion was in the comment So it stands to reason that all businesses would prioritise customer service right Wrong Businesses that mess up on customer service don t just lose one customer they lose numerous customers On reading the full article I understood where you came from on this one but have to say this is not applicable to all businesses and maybe should have stated that Your experience was with a company in a packed highly competitive market place that clearly could not fulfil there advertised service level My company on the other hand does not raise expectations above what we can achieve and relys very heavily on providing professional and exemplorary service to our customers To this end we are going to use customer comments in our marketing to promote our products and services as referrals play a big part in us gaining new business Thankfully our business is different to the iPhone fixer We produce software for Local Authority Passenger Transport Meals on Wheels departments It is written by us delivered by us and supported by us So you could say we have a much greater control on the level of customer service that we can provide as we are not reliant on parts and we have a limited number of customers I do however totally agree with your advice points at the end There is nothing worse for a customer to be waiting and wondering what is going on Keeping them informed is paramount and I have to say part of focusing on customer service On another note to this independant review sites can be a double edged sword and at times misleading I recently booked a hotel then read the reviews and promptly cancelled it I rebooked having trolled through numerous reviews on Tripadvisor and had a wonderful stay in my final choice However some of the reviews for the hotel I cancelled were wonderful but very old the more recent were the damming ones The hotel B B we stayed in had moved so a number of the reviews were of the old property and location so irrelevant Thankfully the recent ones were absolutely on the money You also get people sounding off for no good reason which if the reviews are scored and go towards

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/623203/loyal_customers_-_the_lifeblood_of_your_.rhtm (2016-02-14)
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  • Missing a trick or how to look a gift horse in the mouth
    with France Spain Australia and California I guess in the 70s people didn t typically buy Taiwanese manufactured goods There are a couple of really important differences though I m willing to bet that Taiwanese goods were typically cheaper than similar products from traditional suppliers English wines tend to be more expensive So you have the combination of unknown and higher price Secondly With a manufactured good there are often technical specifications which help the purchaser decide on fitness for purpose and quality of the good There is no similar objective specification for a wine It s all about the bouquet and the taste I guess what I m saying is that the same market development strategy wont work for all products Comment by Jim 20 Jan 2011 22 22 In my strictly limited personal experience during the late seventies as Taiwan developed its manufacturing muscle they were still servicing the business practise of supplying samples Then they took a brave step and changed this to selling the sample at full price only Only on placement of the first order would they reciprocate by giving an appropriate discount In my emerging field of electronic circuits for the early Micros this made life very difficult by making the task of changing suppliers a riskier process However the Taiwanese have not suffered from this sound commercial husbandry but have gone from strength to strength to the extent that they are currently bailing out our ailing economy I admit I look back and admire their base reasoning and courage Surely we should commend our local wine growers You only have to read one of Sharon s blogs to hear how hard they are working How do you tell the gift horse from the trojan horse Surely this is a matter for marketing the network Now you can shoot the messenger if you must Comment by Uttam Chakravorty 6 Oct 2010 15 54 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 6932 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/621924/missing_a_trick_or_how_to_look_a_gift_ho.rhtm (2016-02-14)
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  • Jingle Bells! Jingle Bells!
    basis that create peaks in demand If it s not obvious look back over your sales figures and look for peaks in sales or revenue Are there peaks that happen at about the same time every week month quarter year Do you know what causes the increased demand Also think about things that happen that could create demand for your products but maybe you re not exploiting right now The key thing here understand the timescales and plan for them How far ahead of the event will the purchasing decisions be made Once you have a few ideas you can proactively begin marketing around them Get in early be proactive and clean up the business before your competitors realise what s happened If you spend an hour or so think about this and really can t come up with anything well never mind Maybe you ll get a cycle for Christmas Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0297 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/617413/jingle_bells_jingle_bells_.rhtm (2016-02-14)
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  • Know your (marketing) numbers
    of course that one of the things people love about online or electronic communications is the way you get so much data and information about how they are working so use it Make sure you have analytics on your website so you know what visitors do when they get there ensure you can track your newsletters and emails click through rates and remember to record how your customers eventually come to you For every method you use to promote your company there is a means to measure it unfortunately some routes are only available if you have the money to invest in research so you will have to add some intuition to the measures you can make No harm in that the best campaigns work through layering i e using more than one route to enter a customer s consciousness which means it is harder to isolate the impact of any individual element Measures of promotions success will allow you to work out your ROI return on investment and help you see if you are spending wisely when it comes to marketing in order to hit the targets discussed in point 1 above They say knowledge is power and data can give you knowledge ergo so take time out each month to know your numbers and make better decisions Tweet track back URL add comment Comments This is oh so true if you can t measure it you can t manage it is almost a truism or as one management guru put it If you aren t keeping score then you are just practicing A good management report doesn t have to look like an PHD in Accounting theory just some key verifiable numbers that help to run the business tailored to your own style and understanding I d keep this blog handy Comment by allan reid 1 Apr 2010 16 38 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5504 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/605056/know_your_marketing_numbers.rhtm (2016-02-14)
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