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  • Marketing is the most important business function
    you make smarter decisions across all these aspects being more effective and avoiding wasting money Are you doing enough Now you know how critical marketing is to your business the question is are you doing enough to get the results you want And if not what can you do about it The first step as explained above is to be more conscious that you are taking marketing decisions everyday none of you are doing no marketing at all Once you recognise that you can evaluate whether you are making the most of each opportunity or selling yourself short somehow At this point we say you basically have 2 choices Pay someone to do it for you employing or outsourcing to a qualified person or Get better at doing it yourself Frankly even if you end up paying someone else there is a lot to be said for improving your own knowledge of marketing because it is so vital to the success of your business Like anything you want to learn there are different routes to take to achieve it read books search online attend seminars courses or coaching You need to work out what s right for you Marketing is the most important business function you can t afford to ignore it Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2310 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/788079/marketing_is_the_most_important_business.rhtm (2016-02-14)
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  • The power of controversy
    area or business that you could express an outspoken view on to get yourself in the paper What outlandish idea are you prepared to float risking a backlash and some negative comments in order to hit the headlines By the way the saying There s no such thing as bad publicity is usually attributed to Phineas T Barnum the 19th century American showman and circus owner Barnum was a self publicist of the first order and never missed an opportunity to present himself to the public Although it appears there s no hard evidence to link the bad publicity quotation to him It s a similar sentiment to the thought expressed by Oscar Wilde The only thing worse than being talked about is not being talked about Do you agree Maybe you have a story about an unexpected outcome of publicity good or bad that you could share with us Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9839 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/705970/the_power_of_controversy.rhtm (2016-02-14)
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  • Is fear holding you back?
    up to A growing business can take you out of your comfort zone of operational expertise and make you take on new roles such as manager or leader REJECTION returning to this one for a moment is it realistic that everyone should like you and want what you are offering right now Of course not I admit to feeling a pang whenever anyone unsubscribes from my mailing list but I know it s nothing personal And it s tough making those follow up sales calls But seriously it s all about perspective What s the worse that can happen Some will Some won t So what Next The key thing with fear I ve found is to name and shame it Put it under the spotlight and expose it for what it really is If things aren t going exactly as you d like in your business ask yourself is it fear in some shape or form that is holding you back What fears have you faced and how have you overcome them please share Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Fabulous article Something we probably all know but need reminding of frequently Fear is a biggie in business Fear of charging what we are worth fear of making sales calls fear of setting up a business in the first place I usually find that if I start with 5 minutes on the thing that I fear that the worry gets instantly smaller I d love to see a blog on overwhelm expanding out on the too much to do theme Currently I have about 200 actions on my to do list Comment by Caroline Wilson 28 Aug 2013 08 45 A great article Sharon and so pertinent at the moment for owners of SME s particularly I always enjoy your blogs keep them coming Comment by Sam Anderson 28 Aug 2013 08 20 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3780 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/705966/is_fear_holding_you_back_.rhtm (2016-02-14)
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  • You don't need a website!
    need to be able to create landing pages for specific offers and campaigns So why are there so many sites without any sort of straightforward content management Well I think I know the answer to this one It s so that the web shop can keep charging the client for changes To be fair there are some really good web development companies out there we ve had a few of them on our Group Coaching Programme who do a good job of trying to help their clients achieve their business objectives The big issue though is that a stand alone website fulfills only a part of the online marketing function It s critical to be able to maintain contact with customers and prospects through blogging and email marketing It s important to be able to capture email addresses from visitors and use them to build profitable relationships Most websites don t include blog capabilities email marketing functionality and list management which means the client is forced to cobble together a patchwork of stove piped solutions and deal with the headaches of data integrity multiple interfaces interoperability issues etc You don t need a website Not even a pretty one or one with whiz bang gizmos You need a Marketing Hub that supports you in developing and growing your business An integrated system that allows you to achieve online results Is your website up to the job Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5095 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/699726/you_don_t_need_a_website_.rhtm (2016-02-14)
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  • We're not a charity you know!
    Rome or Bust rally this September it s another very good cause but also an inspired fundraising project that offers a lot of fun So another key factor for charities is how innovative and inspiring they can be Companies have long identified that supporting charity can be good for business it reflects well on them in positive public attitude and can be good for staff motivation too Good for business and good for the charities thankfully What ideas have you had in your business to work with charities And how do you make your decisions on who to support how and how much I d love to know Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Thanks for all the supportive comments apart from the chance to raise money for a good cause the other thing I love about this approach is that it starts to move us away from things that should be valued not being simply because they are free Comment by Sharon 5 Jul 2013 16 43 Sharon I always appreciate your blogs Today s offering I have immediately added to my Facebook page Such a great idea I m spreading the word Comment by Marlene Kent U K 4 Jul 2013 14 24 Hi Sharon and thanks for spreading the word It was the lovely Catriona Campbell aka escapetocreate who got us delivering the consultation for a charitable donation Do let me know if you want to donate to one of our charities in return for some architectural advice Comment by Adam Roake 4 Jul 2013 11 42 It s not just the that helps I donate time and design skills to promote a local charity Consider offering professional services instead of or a well as s Comment by Clare Hamilton 4 Jul 2013 10 12 I do occasionally go to workshops and events after which you give a suggested amount to a charity Sometimes to a couple it is split or you can choose a bit like Waitrose I would possibly apply this to the business indeed as we do have tester trial events As to which charity to choose it might be worth finding out which ones are most popular with our audience Comment by Nathalie Banaigs 4 Jul 2013 05 43 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8309 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/697003/we_re_not_a_charity_you_know_.rhtm (2016-02-14)
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  • Off the Edge
    hob No roast chicken then Not to worry we re adaptable We can joint a chicken and the coq au vin was a tasty alternative Another crack came with the archery experience A one and a half hour lesson was a lacklustre affair with the organisers not paying attention to budding archers who were getting increasingly demoralised when they couldn t even hit the target I can t blame Centerparcs for whinging and whining from the kids the joy of families but with each bad experience we were starting to get more critical The logs for the fire that won t light without fire lighters sold separately but not identified clearly when you buy them so you have to make another trip to the shop The tokens for the lockers that are needed instead of a euro needless hassle and designed just to squeeze another few cents out of each customer The staff who insist on speaking Dutch when they know we re English I ll have a go at French and Spanish but no one learns Dutch do they Generally I m in awe of their language abilities but am starting to get narky Now we re noticing more and more that the drinks are outrageously expensive we just shrugged this off before and that many of the staff are not brilliantly attentive For that price I expect top notch service What this brought home is how customer experience has to be attended to 100 of the time and how quickly the shine can be taken off the whole holiday with just a few bad instances And how the truly minor issues start to add up once you get the ball rolling I m still a fan of Centerparcs and will undoubtedly come back again but my experience has not persuaded me to give the more expensive UK option another chance It s changed my perception of the value they deliver and therefore the price I am willing to pay As businesses we don t spend enough time worrying about providing the best customer experience We worry about functionality and cost and price and promotion but ultimately providing an excellent customer experience is the only way to deliver real value and the best way to differentiate you from the competition How shiny is your customer experience Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter read comment add comment Which businesses need a telephone answering service Filed under Opinion by Sharon Wilding on 23 May 2012 Guest blog on the benefits of having a real person answer your phones by Claire Burroughs AnsaCom Ltd It is perhaps too sweeping a statement to say ALL businesses need a telephone answering service although we like to think it s true If you have full cover for telephones throughout all your business hours and are able to cope fully with staff sickness and holidays then you may not need any extra help But for many other businesses having real people on stand by ready to answer the phone as if they were part of your company can offer great advantages Start by putting yourself in the shoes of your customers or by considering your own experience of phoning companies for whatever reason What do you feel is important about the encounter Is the call answered promptly Is there a real live polite helpful and knowledgeable person Or is there a machine with a voice with no indication of how long it might be before your call is returned Do you end the call feeling that your issue is resolved or at least being managed or are you frustrated at being unable to place your order make your appointment or just speak to someone The way you treat your customers says a lot about your values as a company and seriously affects the image you create And image today more than ever is vitally important to maintaining your competitive edge Based on this thinking here s our view on which sort of businesses might benefit from using a telephone answering service Business professional services who want to deliver a truly professional image responsive to customers and equipped with the back up of a professional team to help Therapists and retailers who are dealing with customers face to face and can t just drop everything to answer the phone A telephone answering team who can book appointments and give out basic product information is ideal for this situation Tradespeople who need to be concentrating on the job in hand not struggling to answer a mobile for fear of losing out on work Again the right team can do more than just take messages they can speak on your behalf give information about your services and book visits Online retailers may have set up their websites to enable customers to make purchases with the minimum of personal contact but when buying on the internet it is very reassuring to know that there is a number to call should you experience difficulties with the order or delivery or even post purchase Companies with receptionists who need back up when they are at lunch or just very busy Telephone answering services can be used to overflow calls and the call operators can have the ability to transfer calls through to the person requested Callers need never know the call was not answered in house As well as the confidence and peace of mind that comes from knowing your customers are properly cared for when they call your business using a telephone answering service gives you information on the pattern and duration of calls Information that may even surprise you and help you in other areas of your business planning We know the list above is not exhaustive let us know what you think read comment add comment Just say no being cruel to be kind Filed under Opinion by Sharon Wilding on 10 Apr 2012 When my boss at BT the Marketing Director received calls from sales people mainly marketing agencies he would always say You need to speak to Sharon She makes those decisions Here s her number When they contacted me I knew that my most likely response would be Thanks but no thanks I was open to their approach would listen and give it fair consideration but if there was no real opportunity or likelihood that we would give them any business then I would very openly politely and straighforwardly tell them so Why couldn t my boss do this himself He was an intelligent guy of high integrity but he was terrible at turning people down He wasn t really worried about hurting their feelings or not being liked what he hated was closing down opportunities He saw the possibilities in everything even when according to my more pragmatic and realistic view of the world resources were limited and you can t do everything If resources are limited in a big company like BT now as a small business owner they seem even more so time in particular is a precious commodity I am dismayed therefore to find so many people who find it difficult to say no or is it just me that suffers from this problem If so I need to know I m talking about people who don t return personal calls or emails not people who don t respond to direct marketing If I m feeling charitable then I choose to believe that there are lots of people out there who are just like my old boss and who don t want to give up on an opportunity On my less charitable days then I get angry about the lack of courtesy and respect that one business owner is prepared to show to another If you prepare a quote or a proposal for someone and they never get back to you what are you supposed to think They are too busy They are too scared to deliver bad news They can t be bothered They want you to work harder to get their business When we put a proposal together for a marketing programme it entails a lot of work researching the opportunity and tailoring the proposal It is therefore a costly exercise I know not all proposals are going to convert to business but getting feedback on why the prospective client is not interested in going ahead where you failed to demonstrate the appropriate value or how circumstances have changed is invaluable This is a marketing issue we all need feedback in order to improve the standard of our services and then hopefully our conversion rates It is good business practice to follow up submission of quotes or proposals but after how many unreturned emails or calls should I be getting the message choose which message from 1 4 above I genuinely believe that there are times when it is better to be cruel to be kind to deliver the bad news to someone quickly and directly rather than keep them holding on hoping wishing and wondering My personal values as those of you who know me will I hope testify are to be honest and straightforward with people I don t like to lead people on and I know this can come across as harsh at times But why waste people s time Let s be supportive to each other and show appropriate respect read comment add comment When you re on top there s only one way to go Filed under Opinion by Jim Hunt on 16 Mar 2012 It was announced this week that Richard Brasher Tesco s head of UK Business is to step down He will be replaced by the big cheese don t worry this blog will not be littered with grocery references Phillip Clarke The news follows the revelation that Tesco was the Christmas turkey sorry of the supermarkets posting its worst festive season performance for 20 years and a shock profit warning There is to some extent an inevitability about the drop in Tesco s performance you can t be at the top of the pile for ever In the highly competitive food retail business every player is constantly struggling for an edge It s possible that Tesco will get their mojo back and resume their place as market leader for growth The blame for the poor performance was laid at the door of the economy Shoppers were moving to economy brands and cutting back on luxuries It sounds plausible at first but why weren t Sainsbury affected in the same way Why was Waitrose pulling in the punters hand over fist There are lots of opinions flying around about why Tesco has suffered and the reality is there are probably lots of reasons but I think there are a couple of things that even small businesses can learn a lesson from 1 Value does not mean cheap In autumn Tesco launched their Big Price Drop promotion which was supposed to reduce prices by about 500M They cancelled double Clubcard points to pay for it The promotion is widely regarded as a flop The promotion coincided with general rises in food prices which meant that customers often saw no benefit in their total bill There were suggestions that quality and customer service levels were not being maintained according to Kantor retail analysts So the customers were expecting value but were perceiving similar bills for a worse service Value doesn t mean cheap it means the customer is happy that he gets a good return for his spend In this respect it seems that Tesco s customers didn t feel that they were 2 You can t tell customers one thing and deliver another Added to the Big Price Drop or Big Price flop promotion failure it was reported in the press that Tesco reduced the price of their frozen turkeys by 50 in the run up to Christmas Sounds great but it was discovered that competitors were selling them for the same price without a big reduction Again customers were lead to expect one thing but were presented with something very different You have to live up to your customer promises If they don t trust you you ll lose them Now pretty much all this article was written based on what I ve read in the press I don t shop at Tesco very often at all In fact I am a supermarket tart oops I ll triffle yeeks with all of them and I don t give a fig yikes With that in mind let me know what you think Where has Tesco gone wrong and more importantly what do you think we as small businesses learn from it add comment John Terry Fabio Capello and the value of England s brand Filed under Opinion by Jim Hunt on 7 Feb 2012 Before we start can I just say this in NOT a football blog Thank you On Sunday June 27th 2010 England a team who qualified for the competition at a canter lost to Germany and crashed out of the South Africa World Cup The hopes of millions of English supporters were left in tatters The performance of the team throughout the tournament had been lamentable Public opinion of the team was at an all time low Lifelong supporters said that England were dead to them England merchandise plummeted in price The pubs were empty for the remaining games of the tournament It was estimated that the cost of England s failure for retailers was around 1 2bn Alright the estimate was in The Sun but I have no reason to believe it wasn t a good one England s brand value was at an all time low Over the last couple of years the FA has been working to retrieve the situation and England s improving results on the field have helped to pull people back round Along the way though spectacular blunders have derailed the plan The FA s disastrous bid for the World Cup 2018 and the response to the failure blaming everyone else for losing out to Qatar being a prime example Now we have Terrygate II You will remember before the World Cup in South Africa that there were accusations of impropriety on behalf of England s captain that were played out in the press Terry lost the England captaincy but remained in the team for the tournament It is speculated that the affair caused a rift in the team that was at least partly responsible for England s poor performances in the tournament Reinstated to the captaincy for the Euro Qualifiers all seemed to be going well for Terry and the team Attendances for the qualifiers at Wembly improved after starting quite poorly Then came that incident Following a premier league game between Chelsea and QPR Terry was accused of hurling racist insults at an opposition player A complaint was lodged with the police by a member of the public and after a protracted investigation the CPS decided there was sufficient evidence to support a conviction The FA last week met without the team coach being present and decided to remove the captaincy from Terry for a second time This week Capello has publicly stated that he strongly disagrees with the FA s decision Where does all this leave England A captain facing criminal proceedings A team split A coach clearly at odds with his management I could and buy me a beer and I would talk about the sporting implications at great length but this is primarily a marketing blog So let s restrict ourselves to the marketing issues What is England s brand value today Brand value is the amount of extra money a strong brand can extract from its customers For the FA the England brand value is realised through TV rights sponsorship ticket sales membership fees etc How much do you think sponsors would have been prepared to pay to get their name on an England shirt website tour bus kit bag etc just before the South Africa World Cup compared to today I don t know the answer but I have my suspicions I notice that match attendances at Wembley for the Euro qualifiers are down on those for the World Cup I also notice that membership of the England Supporters club is half price on the website at the moment Coincidence I believe that we are seeing a classic example of the difference between what a company would have us believe their brand is and what we actually see it to be Brand is a short hand for a whole range of feelings beliefs and expectations about a company a product or a team For a brand to be credible the communication about the brand must reflect our experience of the brand I don t know what the FA would cite as the England team brand characteristics Maybe something like Pride Passion Honour Teamwork Strength Character How well are they doing do you reckon Now clearly sometimes a company will define brand values that are to a degree aspirational We want to be like this and we re trying to become it The Nat West bank is a well known example It very publicly set itself the target of becoming the UK s most helpful bank It is then incumbent upon the company to do what is necessary to change the business in a way that will change customers experience and hence attitudes You can t simply say one thing and do another You also have to recognise a great brand is hard to build and easy to destroy what is Gerald Ratner doing these days everyone in the organisation has to demonstrate the brand all

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=opinion&first=10 (2016-02-14)
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  • Off the Edge
    failed businesses and it will probably be the epitaph for many businesses struggling right now But is it really as simple as that Is marketing just a case of getting on and doing what you already know you should be doing Well lets start with what we know things that apply to all businesses Not everyone wants to or can buy what we re selling Those who do or may do probably don t want to buy right now right this minute We usually don t know when they will want to buy There are other people offering similar things to us To get them to buy from us rather than someone else we need to give them a good reason Given these facts of business life it would be pretty easy to conclude the following We have to make sure that those people who want t read on add comment The 1 sin in content marketing mea culpa Filed under Marketing by Sharon Wilding on 15 June 2015 I m just home from a day s training in the latest in digital marketing strategy and I m racked with guilt over having committed the number 1 sin in content marketing What s that you ask Stopping Jim and I have been as bad as each other We have not posted in our blog for months It s hard to believe let alone admit but in 2015 we have only published new content 3 times Did you miss us or not notice because there is so much other content to get through Of course we can list lots of excuses chiefly being too busy working on rolling out client marketing projects but that wouldn t really wash with me if I was sitting in front of myself as a coach It was a steady decline from a regular once a week to every other week to once a month then stop It s just unforgiveable Creating new content publishing regularly on multiple platforms websites and social media addin read on read comment add comment One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up Filed under Marketing by Caroline Wilson on 20 Mar 2015 Our guest blogger this week is Caroline Wilson from Commsbox Personalised marketing campaigns driven by online data collection are fast becoming a key consideration for marketing your business online According to Digital Marketing Magazine a study by Teradata showed that 90 of marketers want to embrace one to one personalisation Marketing automation the ability to collect data via your website and provide automated and personalised responses is a key enabler for this important trend in 2015 However it is still early days in terms of uptake of this relatively new technology particularly in the UK In this blog I take a look at the key factors affecting take up of marketing automation What are the benefits The benefits of marketing automation are clear A structured marketing

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?first=0 (2016-02-14)
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  • Off the Edge
    We had an excellent meal and a glass or two of wine and the conversation ranged far and wide At one point our hostess talked about an ex boyfriend who was a nice chap but completely off the wall He was very creative but easily bored and as a result had quite a chequered career history When our hostess met him he was a magician but he had previously sold insurance and been a postman and a fireman At this point I said prepare yourself because this is funny parrot sketch funny Blimey a magician a fireman and a postman What was his name Mr Benn Now I m sure that those of you of a similar vintage to myself will find this hysterical The assembled throng however were not impressed Rather than the gales read on read comment add comment Impactful Marketing Messages Filed under Marketing by Jim Hunt on 15 May 2014 I gave a presentation at a Channel Chamber event a couple of weeks ago which went down very well A number of people came up to me afterwards and said how useful it had been As is often the case with these sort of things I don t suppose what I was saying was completely new to people I wasn t deafened by the sounds of scales falling from eyes Sometimes we fall into bad habits and it s just good to get a reminder of what we should be doing Anyway I offered to document what I d talked about and send it to them It occurred to me that others might find it useful and so here it is a blog about See what I did there Businesses need A I R The first thing I want to get across is that just like human beings businesses need AIR A ttention I nterest R esponse The messages we give about our businesses firstly have to grab the attention of our target market make them sit up and take notice Next they have to create interest in what we can do for them and finally they ha read on read comment add comment Government money to help you grow Filed under News by Sharon Wilding on 8 May 2014 Since I first wrote about the Government s Growth Voucher scheme I have seen the sum total of ZERO publicity about it except in the emails to the registered advisors I can t believe they will successfully get rid of the 30m budget they have for the programme at this rate On the plus side however we have our first client with a voucher to spend which has helped us understand a lot more about the process To recap Growth Vouchers are part of a research programme aiming to find out if small businesses grow faster when they take strategic advice in key business areas HR IT Leadership Finance and of course Marketing You have to be in England been trading for at least one year

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?first=20 (2016-02-14)
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web-archive-uk.com, 2017-12-16