web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » T » THEPURPLEEDGE.CO.UK

Total: 371

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Grab Your Target's Attention - Lessons from Kent 2020
    speaking the girl just goes about the business of sorting leaflets stocking shelves and filling the jelly bean jar The girl may stop occasionally and look longingly in your direction before returning to paper shuffling You don t know what the girl s company does but you have the vague notion that it may have been the most interesting stand at the show if only you had plucked up the courage to talk to her Most likely to say What were my conclusions at the end of the day If you re going to be on a stand at an exhibition give some thought to how you are going to start a conversation Have a few ideas and try them out to see which ones work best Then have a clear idea about how you d like the conversation to go What do you need to find out about the person and his business How will you qualify How will you leave him feeling positive about your company Of course I haven t even touched on what happens the day after the exhibition Another blog maybe You can help us all by contributing to the debate What s the best opening line you ve heard at an exhibition Tweet track back URL add comment Comments Well Jim you didn t nick much from our stand We still had over 3KG of sweets to take home Back to the plot wouldn t it be refreshing if the event organisers created an anonymous survey for exhibitors and one for delegates That would encourage to safely get their feelings out by answering various questions and adding in other info For example exhibitors may make comments about REAL instead some of the BS we see levels of enquiries gained quality of people who they spoke to etc and delegates could comment about the quality of people on stands etc even giving specific examples The combined summary of anonymous comments could then be made available to anyone who completed the survey resulting in the event organisers delegates and exhibitors to learn from the collective input Comment by Andy Harris 27 Apr 2012 13 01 Really helpful I ve done a couple of exhibitions this year in tandem with a more experienced exhibitor but am about to do one solo so this is timely I m going to really think about my opening line and also think about what we could put on the stand that would be a bit more engaging Comment by Patricia Barclay 27 Apr 2012 11 01 Never been too sure of the value of exhibiting having been to many in my days back at BT Particularly for big companies you have to make sure that your staff feel motivated and educated enough to make the most of it As for me I find them far too scary I m the rabbit in the headlights Would rather go networking at smaller affairs where I might meet the same people from one occasion

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/661375/grab_your_target_s_attention_-_lessons_f.rhtm#new_comment (2016-02-14)
    Open archived version from archive


  • Exhibitions: tipping the scales - in your favour!
    timely and appropriate Review your success against your objectives Using marketing to tip the scales in your favour is not an idea limited to exhibitions of course you may get tired of me using it in future but exhibition attendance may the the most expensive promotion that your company carries out in the year particularly if you take into account the staff costs of manning the stand If you get disappointing results it is most likely because you failed to plan adequately it s not all about what you do on that one day it s about the before and the after too By the way we ve written a couple of other blogs on exhibitions in the past check them out here Making an exhibition of yourself Grab your target s attention If you are at the Kent County Showground for the briefing on Thursday come and say hello and if you have top tips on making exhibition attendance a success please share them here Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Hi Darren I ll be on the prowl at Kent2020 to see who was listening Sharon Comment by Sharon 25 Jan 2013 12 03 Many thanks Sharon I was in the audience this morning Great presentation I picked up some good tips which we ll use at the exhibition Look forward to catching up at the Kent 2020 Comment by Darren Rutherford 24 Jan 2013 15 47 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3786 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/682439/exhibitions_tipping_the_scales_-_in_your.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Making an exhibition of yourself
    Be a bit creative Hello or Can I help you are unoriginal and don t really do it Have you heard of our company Can I show you our new super Widget are better Can I offer you a freebie gets good results Do you have a plaster should be avoided 7 Have a nice looking note pad available to record important information about the contacts you make Who they are what their business is what were they interested in and why Apart from looking more professional it keeps all the information you need for personalised follow up in one place Trust me it s hard to get all the information on the back of their business card and even if you can make it fit you won t be able to read it when you get back in the office Finally enjoy your exhibition and keep smiling Even though by mid afternoon your feet hurt your back aches you re wired on vending machine coffee and the serious visitors are becoming outnumbered by school kids cruising for sweets keep smiling You never know the snotty school boy with his hand in your choccie box may be there to meet his businessman father with the million pound contract in his pocket Tweet track back URL add comment Comments This all makes sense to me I wonder how may punters will ask you for a pater tomorrow Comment by Allan Reid 28 June 2011 16 26 Thanks for the kind words guys We ll look at the box Claire Janet please don t stop commenting it s great to get feedback otherwise we feel like we re talking to ourselves Comment by Jim 28 June 2011 12 57 9949 Love reading Making an exhibition of oneself I found it very amusing and it brightened up my Tuesday morning It was just difficult to type my comment in the purple box Comment by Claire 28 June 2011 10 30 I am conscious I may write too many comments on your articles but I have to say this is the funniest and most useful piece I have written in ages I am doing my first exhibition in October so its really pertinent best tip is the book to record contact details THANKYOU Comment by janet mckenner 28 June 2011 08 50 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4275 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/646286/making_an_exhibition_of_yourself.rhtm#new_comment (2016-02-14)
    Open archived version from archive


  • Everyone needs at least a one-page marketing plan
    proposition Target market who are you talking to Marketing objectives translated from the business objectives Marketing budget an essential factor Most importantly it then identifies what is going to be done by who and when across the marketing mix product price place promotion the 4ps In forthcoming blogs I m going to tackle each of these sections in turn looking at some tools that will help in analysis or checking gut instinct so don t worry if this seems overly simplistic at this stage I think if you worked through each section at an hour a week creating a marketing plan would seem much less painful and less of a slog to fit into a busy working week In the meantime please download the template try it out or imagine using it and let me know what you think Would a one page plan help you or is that still too much of a stretch Tweet track back URL add comment Comments Keep us posted on the TV show Janet that sounds thrilling Comment by Sharon 3 May 2012 10 31 Hi Sharon this arrived in my in box with precision timing I am launching a new product which is going to be featured in a new TV show and this is just what I need to focus my attention on how to make the best of that opportunity I ll let you know how I get on with the plan Big Thankyou Comment by Janet McKenner 3 May 2012 09 12 Hi Maggie let me know if you do use it and if you can suggest any changes As I said I d like to improve it by feedback from users You re up and running early today getting ahead on your processes no doubt Comment by Sharon 3 May 2012 08 19 Very useful template Thanks for sharing The statistics in from the Real Business blog are a bit scary but also inspiring It shows that if we continually work to improve and measure our processes it shouldn t be too hard to fly past the competition Comment by OfficeHounds Virtual Assistant 3 May 2012 06 28 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 6863 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/661773/everyone_needs_at_least_a_one-page_marke.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Marketing Planning - Getting Started
    to tell you when you are at your final destination Failing that maybe you ll ask a policeman We re all used to planning simple journeys and can move quickly through each of the steps hardly aware of the analysis and filtering that we are doing to guide our decision making But when it comes to make a plan for our marketing activity we may need to take a bit longer and act more consciously I mentioned before the article that said that smes trust their gut over data when it comes to your marketing plan I suggest it is fine to start with some instinctive assumptions but that you should then test those just to make sure The closer you are to something the more difficult it can be to see it objectively Take some time to stand back look around and double check So next posting we ll consider step 1 where are you now And we ll look at some useful easy to apply tools to help you get your location pinpointed just right Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5282 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/662362/marketing_planning_-_getting_started.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Marketing Planning - Where are you now?
    be achieving an extraordinary market share this should ring alarm bells SWOT Analysis This tool has the advantage that it is very widely known probably because it is simple to use Internal factors relating to your business are categorised as strengths or weaknesses or positives negatives and external factors as opportunities or threats Traditionally drawn as a four box matrix it invites you to organise your thinking using short phrases rather than lengthy discussions You can then take decisions based on maximising the strengths and capitalising on the opportunities as well as seeing what can be done to address or minimise the weaknesses and threats Competitor Array A more involved process we like this tool because it allows you to put more objective measures against your assumptions and findings about competitors and is focused on taking the customer view You start by identifying the list of attributes of your product or service then you weight those based on the importance you believe your target customers place on each attribute yes this may rely on educated guesswork using a decimal scale so that they total of all the weightings adds up to 1 0 You then rate your own business and your selected competitors out of 10 against each factor multiply the ratings by the weightings and see how you really fare when compared to your competitors Carrying out an analysis systematically like this means you can see not just how you fare overall but where you do particularly better or worse than the competition You can then take decisions to do something about it PESTLE Another widely recognised tool at its most simple it is a checklist to ensure that you have thought about all the environmental factors and trends that could be impacting your business right now or in the future PESTLE represents Political taxation policy government spending priorities European UK and local government objectives grants etc Economic interest rates GDP growth rates inflation disposable income unemployment levels etc Social life style trends demographics media etc Technological innovations research funding communications internet ecommerce social media developments etc Legal employment law competition law health and safety etc Environmental green policy recycling alternative energy etc The key reason for doing this is to help you identify opportunities and threats that you can add to your SWOT When you run through the checklist don t get hung up about whether something is economic or political nor should you worry about having something to say in each category Focus on your business and your customers but keep an open mind Next Steps This stage may take several weeks to complete and needs to be revisited regularly because nothing stays the same for long You may find that all your existing knowledge and assumptions are confirmed alternatively you might find something to challenge those assumptions and set you on a new path The quality of the work you have put into this stage will make each of the next steps so much easier Next

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/663786/marketing_planning_-_where_are_you_now_.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Marketing Planning - Where are you going?
    dumb that means they are S Specific saying clearly what you are aiming to achieve M Measurable which is why numbers are favourites for objectives but any definable outcome can work A Agreed by everyone in the organisation who needs to contribute to the achievement R Realistic by all means go for challenging or stretching targets but if you have no hope of getting the resources or you have made fundamentally wrong assumptions about the market then you are doomed before you start T Timed set a deadline even if it is as vague as in the next 12 months and don t worry that it might have to shift If you leave it open ended what s to even convince you to even start A woolly objective such as make more money or increase market share or even grow by 20 without saying grow what by when is as bad as no objective at all To set your SMART objectives you will use the information about your business and your market that you gathered in step 1 Start with the historic data look at the market potential and plant your stake in the ground Planning how to get there Hopefully you re convinced by now that it is important to know where you re going in order to plan how to get there Consider the difference in your travel plans between a day trip to London a week in Corfu a trek across the Sahara or a trip to the moon It s the same with your business goals and objectives different destinations will require very different resources and approaches In the next Marketing Planning blog we ll talk about how you tackle that next step how could you get there Tweet track back URL add comment Comments You re right Andrew he said that too Comment by Sharon 16 Jul 2012 20 46 What Lewis Carroll is fondly remembered for saying is Would you tell me please which way I ought to go from here That depends a good deal on where you want to get to said the Cat I don t much care where said Alice Then it doesn t matter which way you go said the Cat Comment by Andrew Jones 11 Jul 2012 11 13 Good reading I know this much of this already because you ve already told me about it in earlier marketing support sessions However I still struggle to keep a plan updated but its such an obvious thing to do as you explain in your blog Getting the numbers even approximately right is quite a challenge but at least you can measure the gap and make some decisions about what next Comment by Louise 11 Jul 2012 10 59 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0704 Please enter the 4 digit code above into the following box We re sorry about this but we need

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/664163/marketing_planning_-_where_are_you_going.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Marketing Planning - How could you get there?
    small companies Place where and how people buy what you are offering channels of distribution including web logistics The importance of this element will vary depending on the nature of your business Promotion communicating the value to your target audience to compell them to buy People I think this is part of product but it is emphasising how important it is to have the right people trained and willing to deliver your brand value particularly if you are in a service industry Process similarly part of product or place in my view but customer satisfaction with services are equally dependent on processes as they are on the people used in delivery Physical evidence I would put this in promotion but it refers to the need to give something tangible to customers who are seeking to make a purchasing decision about a service because you can t always see feel or touch it before you use it What I love about the marketing mix is that it forces you to consider the breadth of your business and not to jump straight to promotions in your marketing plan In fact one of my first ever blogs back in 2008 was about the 4 Ps entitled How many ps in marketing In the next increments of step 3 I m going to take you through each of the 4 Ps in more detail looking at some other tools you can use along the way to build yourself a set of choices to answer the question How could I get there Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7047 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/665204/marketing_planning_-_how_could_you_get_t.rhtm#new_comment (2016-02-14)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-11