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  • Marketing Planning - How could you get there with Product?
    functionality design etc For example iPhone 3G iPhone 3GS iPhone 4 Most product developments are not ground breakers or game changers They are mainly incremental improvements on existing products Many successful new products are the result of applying a solution or a technology which is commonplace in one industry or sector to a different one The home recording of audio for later enjoyment had been around for years before the same logic was applied to video for example What changes improvements could you make to help get you towards achieving your objectives A balanced portfolio The idea of a balanced portfolio is really to guard against having all your eggs in one basket the aim is to have some products that are mature enough to provide you with your main cash income now with younger products coming through to take over as the mature ones decline The Boston Consulting Group BCG Model was developed by the Boston Consulting Group no surprises there as a diagnostic model It aims to identify the action which must be taken to create a balanced portfolio It places each product into a 2x2 matrix the position determined by the market growth rate and the market share The size of the circle representing each product reflects the absolute revenue generated by that product Cash Cows are your mature products that will decline but for now are very profitable as they need little investment The trick is to manage them well and avoid them crossing over to the right side of the matrix Stars are your high growth products still requiring some investment and ultimately destined to become Cash Cows Problem Children need work you ve got a low share of a high growth market so with the right action you should be able to develop another Star Dogs sadly need managing out They are not paying for their keep and will divert valuable resources from other areas of the portfolio Possible product actions Having taken a long hard look at your product portfolio you should have a list of action that you could take to meet your objectives Right now you don t need to decide which you will definitely do we ll address that in Which way is best but keep this list safe Next time we ll be looking at Pricing Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0678 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/665571/marketing_planning_-_how_could_you_get_t.rhtm#new_comment (2016-02-14)
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  • Marketing Planning - How could you get there with Price?
    It s worth considering particularly when you re thinking of introducing offers or discounts if you could make the same income by selling less saving cost or doing less work Teaching our coaching programme students how to do contribution analysis is one of Jim s favourite bits of our course Pricing can be a minefield but small businesses should make the most of the control and flexibility they have in setting their prices If you re struggling with this subject here are 7 ways to take the fear out of of pricing Test test test don t assume you re right straight of be prepared to make mistakes and learn from them Reinforce benefits because you re worth it Offer bonus add ons these are usually low cost to you but may translate to significant value to customers Decrease perceived risk offer guarantees and trials Overcome objections make sure you are communicating value to customers effectively Provide range of options create upsell opportunities targeted at specific customer segments Value yourself sell yourself your business positively and never apologise for being expensive Above all treat the pricing P with the respect it deserves When you ve got your pricing options together keep them safe next time it s Place Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8615 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/667423/marketing_planning_-_how_could_you_get_t.rhtm#new_comment (2016-02-14)
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  • Marketing Planning - How could you get there with Place?
    the negotiation What marketing channels do you use Are there any you could use but have not considered How could you make them more efficient and or effective Customer service The service your customer receives in buying your products will be based on the decisions you have taken above Availability of the product delivery timescales returns and repairs are all things that customers will judge their experience on and information on these beforehand will be a critical factor in their initial decision to buy as well as the reality driving repeat business Your ability to charge higher prices will improve based on the value you are seen to provide through the distribution service And clear communication will help in the sales process and manage expectations over promising and under delivering is a definite no no Right product right time Marketing is all about getting the right product to the right customers at the right time at the right price But to make a profit you are going to need to balance all the different elements of the equation to get to that right price the customer may say they want everything right now but in reality they will flex that need based on how important it is to them and that will affect what value they put on express delivery rather than having to wait a week for example Your operational flexibility will be another factor in determining how many different options you are capable of offering to customers and your knowledge of your target customers from your earlier analysis will allow you to design your service offerings appropriately For now make a note of any issues and opportunities you have identified for your business under the heading of Place and we ll move on to Promotion Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8193 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/671345/marketing_planning_-_how_could_you_get_t.rhtm#new_comment (2016-02-14)
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  • Marketing Planning - How could you get there with Promotion?
    radio ad or a mailshot The more sustained noise you can make towards your target market the better Another key aspect to consider is the objective of each promotional activity in our integrated layered programmes some promotions will be about awareness and reputation some about lead generation and some about conversion As you progress a contact through your sales process you will use different techniques in different ways to engage nurture and convert If you didn t review branding as part of product then now is the time to do so You may need to assign some of your budget to design and to ensuring you have a consistent brand image across all your promotional activities At the end of stage 3e then you ll have a short list of promotional ideas that you could rollout in some combination to hit your targets At which point we ask ourselves Which way is best Tweet track back URL add comment Comments It s Really Intelligent Article Comment by sujatha 30 Jan 2016 05 54 It s Really Intelligent Article Comment by sujatha 30 Jan 2016 05 53 Thanks For Your valuable posting it was very informative Am working in a href http www excelanto com Erp Software Company In India a Comment by Bharathi Baskar B 24 Dec 2014 11 27 Thanks For Your valuable posting it was very informative Am working in a href http www excelanto com Erp Software Company In India a Comment by Bharathi Baskar B 20 Nov 2014 12 51 Thanks For Your valuable posting it was very informative i am working in a href http www excelanto com Erp Software Company In India a Comment by Bharathi B 26 Sep 2014 07 13 Thanks For Your valuable posting it was very informative i am working in a href http www excelanto com Cloud Erp Software Company In Chennai a Comment by Bharathi B 19 Sep 2014 11 34 This is a brilliant share Thank you for sharing this useful post Comment by go to market road map 19 Aug 2013 11 55 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2394 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/673315/marketing_planning_-_how_could_you_get_t.rhtm#new_comment (2016-02-14)
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  • Marketing Planning - Which way is best?
    your overall budget assigned to this activity The level of detail that you take your project planning to is entirely up to you and will depend on your personal approach and the approach of your team members From the perspective of the One Page Marketing Plan I have suggested you keep it simple and just capture the headline basics on your template But more complex activities will certainly require more detailed supporting plans For example if launching a new product into the portfolio is one of the options there will definitely be a lot of work needed to achieve this one action and a separate plan would be advisable Hit the road At the end of this process you ve done your planning and are ready to hit the road and make it real Confident that you know where you re going and how you re going to get there How long this next part takes is dependent on the scope of your plan but the critical thing is to keep the plan under review and be prepared to adapt and adjust as new information comes your way Next time the final part of our planning journey how do you know when you ve arrived Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0204 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/674406/marketing_planning_-_which_way_is_best_.rhtm#new_comment (2016-02-14)
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  • Give your writing a KISS
    conversation usually goes something like this Jim after reading impenetrable 6 line 175 syllable sentence What are you trying to say here Writer Well I m trying to say that our widget is faster Jim And So what Writer Because our widget is faster it saves the user time and cost They get out of their client s office quicker which means less disruption and they can do more jobs in a day Jim So why don t you say that then Writer Umm Yes Good point Pause Jim What does hippopotomonstrosesquipedalian mean My advice if you have to produce some written material would be Plan out what you want to say Be clear about each point you want to make and think about how the argument will flow Write so that a 12 year old could understand it You may have to include technical terms but you don t have to wrap them up in verbiage Let someone who doesn t know the subject read it and say whether it s clear to them In short give it a KISS Keep It Simple Stupid Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4601 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/661203/give_your_writing_a_kiss.rhtm#new_comment (2016-02-14)
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  • MARKETING CONSULTANCY COMPANY KENT - Strategy, Coaching, Training, Outsourcing
    Outsourced marketing Stop putting off getting your marketing done let us help Latest Blog Top 10 Product Naming Tips Read more Marketing Training 2015 Sharpen up your marketing skills with 1 1 coaching Outsourced Marketing services provide you with a virtual marketing department to develop and implement the strategy and plan that will deliver your business growth and profit If you know you need to improve your marketing but can t resource the effort in house then OUTSOURCING may be just what you need Marketing Services Packages on offer include cost effective analysis strategy and planning options that put you on the right path to success We will evaluate your current approach markets and strategy and provide solid recommendations on improvement Marketing Mindset Coaching Training courses will give you the skills you need to make your own marketing more effective and give you a Marketing Mindset Start thinking like a marketer and reaping the rewards in more cost effective action We can provide bespoke in house company training courses to upgrade your team s marketing skills as well as offering open training courses and 1 1 executive coaching Free download One page Marketing Plan template contact info First Name Last

    Original URL path: http://www.thepurpleedge.co.uk/?logoutbutton=yes (2016-02-14)
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  • Is outsourced marketing for you?
    marketing when you ve not had this resource before is like building another part of the business If you were taking on employees in house you would commit to it for a reasonable period of elapsed time so it should be with outsourcing Outsourcing is flexible and cost effective The flexibility and cost effectiveness of choosing to outsource your marketing is compelling you get more experience better qualifications for a fraction of the price of hiring directly And you can severe the relationship more easily But it does require you to be flexible too if any of the scenarios outlined make you uncomfortable maybe it wouldn t be for you Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2197 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/834798/is_outsourced_marketing_for_you_.rhtm (2016-02-14)
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