web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » T » THEPURPLEEDGE.CO.UK

Total: 371

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • 5 Essential Rules of Marketing
    what will make the real difference Your business grows through customers and marketing is what gets you customers so prioritising your marketing ought to be a no brainer Think of marketing as a volume dial rather than an on off switch and resolve to carry out your plan continuously and consistently if you want to get results 5 It s not all about promotion Telling your target customers about what you do is important but marketing is about right product right price right place and right time For many businesses improving their pricing and targeting the right customers will pay off more quickly and with longer lasting results than carrying out a promotional campaign or spending their time on social media Marketing is a massive subject but I reckon if you start here you can t go far wrong Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9616 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/834659/5_essential_rules_of_marketing.rhtm (2016-02-14)
    Open archived version from archive


  • Is SEO a high-risk strategy?
    a story for another blog SEO is still important Don t get me wrong I m not saying you shouldn t worry about SEO just that it s not the only way and maybe not even the most important way to get your web traffic It could be time for a re think Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Very interesting post If the SEO work has not been done properly according to algorithm and if it contains spamming work then it will be risky Comment by Steve Mark 27 June 2014 07 00 Bravo Sharon you re reinforcing what is an ever increasing message that companies are gradually starting to understand As someone who has known me for some time you know that I ve been banging the make your website good enough and THEN get traffic to it drum for over a decade Finally finally finally we are starting to see a shift in consciousness RIP SEO long live website success Comment by Andy Harris 14 June 2014 14 44 Hi Sharon I just wanted to say this is a great article and something I emphaises to all my clients keep up the good work as always Pete Comment by peter langdown 13 June 2014 10 02 Good article Sharon and I agree entirely Recently I ve come across two separate businesses who are suffering because of working with SEO companies 2 3 years ago whose work has now harmed their website because of a change in Google algorithm They didn t know better but there s always a risk with paying people to do things you don t fully understand whilst many can end up wasting money trying to get traffic in a highly competitive niche too In many cases the alternatives would be better and would usually end up helping them improve their search engine position anyway Comment by Neil Haffenden 13 June 2014 07 23 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2246 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/829797/is_seo_a_high-risk_strategy_.rhtm (2016-02-14)
    Open archived version from archive

  • How to Create Impactful Marketing Messages
    with your target market make it clear who you can help This helps you and the listener quickly determine whether there is likely to be a potential relationship or not If he is in your target market he s listening Identify the problem you can solve or opportunity you can create If he recognises the problem or sees the opportunity he s hooked Explain the benefit they will get from working with you buying your product etc Provide evidence that the benefits you claim or the skills you claim are real Examples of what you ve achieved for a client for example or the fact that you ve written a book or article on the subject Use a Call To Action CTA So how might this work in practice Let s take our accountant from earlier What if instead of I m an accountant I do tax returns he said something like Hi I m John Smith I work with self employed business people Target Market who pay too much tax Problem I help them keep more money in their wallets Benefit by making sure they are using every legal and legitimate mechanism for avoiding tax Last year I saved my clients an average of 2000 after taking my fees into account Evidence If you d like to pay less tax perhaps we should meet for coffee to discuss how I could help you CTA See how this simple approach can create a message that has more impact There s no rocket science here it s just keeping the potential customer at the centre of your message One guy who was at the presentation emailed me that evening to thank me for the presentation and told me that he s spent the evening working on some messages for the various services he sold Fantastic So how about it Give it a go Why not post your new improved marketing message in the comments box below I d love to see them Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments This is a very interesting article that has totally altered how I listen to 60 second presentations It is abundantly obvious then who has been on your course Some out there implement your advice I m altering my elevator pitch to suit Well done Comment by Mark Greenstreet 23 Jul 2014 16 15 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9474 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/809114/impactful_marketing_messages.rhtm (2016-02-14)
    Open archived version from archive


  • Does adding value have to mean adding time?
    and capture email addresses so that you can keep marketing It s a well understood approach But for heaven s sake Why make it so hard and why make it soooo long Time is money His extra special marketing club members get two conference calls with him a month Please God no I don t have time for that I would say that it was a complete waste of my time and money but hey I did get the subject for a blog out of it so it could have been worse You may well be wondering what the technique he explained was it is useful and quite simple Well I m not telling I ve got an evening s relaxation to catch up on I will though be going through it in a 10 minute yes 10 minute slot at the Kent Channel Chamber breakfast meeting in Hythe on 7th May We also cover it along with a whole load more really useful and valuable stuff in our marketing masterclasses And if we can do 90 minutes of valuable content in 10 minutes imagine the value packed into 3 hours See you there Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Sounds like a complete waste of your time Jim but looking on the upside myself and Sharon had a great time down the pub while you were on the call Comment by Andy Harris 3 May 2014 11 31 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3559 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/794242/does_adding_value_have_to_mean_adding_ti.rhtm (2016-02-14)
    Open archived version from archive

  • Getting your name in the paper
    in the paper A If you want definite take out an ad Get the picture There are no guarantees with PR With a good story that the reporter editor thinks his readers will be interested in written well and sent to the right reporters at the right time you can successfully get some good coverage Here are some tips passed to me by an ex reporter Pay attention to your target media Note which reporters write about stories like yours and target them Look for the human interest in the story You might think that the fact your accountancy practice has hired a new office junior is fascinating The GBP might be more interested to know the top 5 ways small businesses can save on tax Know what the media timetables are When do stories have to be in if they re going to meet the deadline If at first you don t succeed keep trying Just because your last story didn t get taken up doesn t mean your next one won t Send stories by email plain emails not as attachments and send them to reporters individually don t use distribution lists The skills required to write good attractive press releases that get picked up and knowing where and when to send them is a skill and I would suggest you take advice if you don t seem to be getting any coverage Do you have any great PR successes Let us know Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Love love love publicity in the papers Coming from the music business I ve seen the extraordinary difference in RESULTS from media coverage When we launched the City of Canterbury Symphony Orchestra in 1997 the coverage we got in the KM Group publications DOUBLE PAGE FULL COLOUR SPREAD helped us to sell 1000 tickets at the Marlowe Theatre We had to stage manage all our photo opps to within an inch of our lives but IT WORKED We grossed around 24 000 that night The media coverage cost us VIRTUALLY NOTHING Great post guys Comment by QJ 29 Mar 2014 07 51 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9544 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/779826/getting_your_name_in_the_paper.rhtm (2016-02-14)
    Open archived version from archive

  • Can you risk doing it all?
    say that the alternative service lacked focus investment ambition and ultimately the ability to take the risk and go all out for the big idea An idea that definitely had potential as proven by Just Eat Struggling to get things off the ground one person trying to do too much never having enough time energy or perhaps the skill to get to the next level Back in 2000 Just Eat was just 2 people in Denmark who had the same idea By 2002 they had 4 people working on a website processing 200 orders a day in just 100 postcodes in 2004 they broke even for the first time and by 2012 they were in 13 different countries They must have taken some risks along the way and certainly the original guys were not attempting to do it all Now your ambition might not be as lofty as Just Eat s but I certainly meet a lot of companies that can t seem to take that next step towards their own more modest goals They lack the capacity to do it all themselves and fear taking the risks associated with getting help so they sit tight struggle on and hope for the best Maybe we need to be more honest face up to the home truths we can t be good at everything What are you insisting on doing for yourself that someone else might be better placed to do And could taking that step free you up to take your business more decisively towards your goals Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1008 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/776004/can_you_risk_doing_it_all_.rhtm (2016-02-14)
    Open archived version from archive

  • What Chickens can Teach Us About Packaging
    can think about what we offer to customers There are lots of examples Pricing packages are particularly common The mobile phone market The basic components of telephone calls texts and internet access are packaged together in a thousand different ways to make them more attractive to specific customer groups Food Ever seen the lunch packages a sandwich a drink and a packet of crisps for a set price In the automotive industry it s really common to get cars with specific packages of components to appeal to specific groups The sports pack may include low profile tyres sports suspension fluffy dice The driver comfort pack might include parking sensors cruise control extended interior lights package take a look at the BMW website The offers are different but clever companies are putting together bits of what they can easily do in specific ways to make them more appealing to particular customers This makes the buying decision easier ultimately with the aim of selling more of course They are taking the basic components and putting them together in a different way to create that blue egg You can do it too When have you created a blue egg Share your packaging thoughts with us Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Good piece Jim Nice analogy of the blue egg to product packaging Sometimes in my experience the beautifully packaged piece actually delivers less and leaves one disappointed So the key for me is that packaging should surround a brilliant product it should be an integral part of the overall package of value add and differentiation that the product or solution provides Comment by Fred Nelson 15 Mar 2014 07 45 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4176 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/773726/what_chickens_can_teach_us_about_packagi.rhtm (2016-02-14)
    Open archived version from archive

  • Off the Edge
    becoming a key consideration for marketing your business online According to Digital Marketing Magazine a study by Teradata showed that 90 of marketers want to embrace one to one personalisation Marketing automation the ability to collect data via your website and provide automated and personalised responses is a key enabler for this important trend in 2015 However it is still early days in terms of uptake of this relatively new technology particularly in the UK In this blog I take a look at the key factors affecting take up of marketing automation What are the benefits The benefits of marketing automation are clear A structured marketing automation campaign enables companies to reach out to their potential audience capture customer data and then tailor future messages and offerings to the individual interests of that custome read on add comment The businesses who missed the point Filed under Marketing by Jim Hunt on 18 Feb 2015 I know we re well into 2015 now but I m going to say it anyway New year same problems Regular readers of my blogs will know that I am prone to a rant or two so won t be surprised to hear that I ve been banging my head against a brick wall already in 2015 I would pull my hair out if I had any I m told that my smooth cranium is a genetic trait rather than a result of too frequent frustrations but well I don t know What is it this time I hear you say What is the cause of this frustration and banging of head Well sadly it s nothing new Today dear reader a tale of two businesses that missed the point As usual no names no pack drill and as they say at the start of all the best movies any similarity between this tale and real life businesses should be considered coincidental despite the fact that they are real and if you think you know who it is please keep it to yourself So the first business is a start up in the entertainment sector in the broade read on add comment Achieving goals takes practice Filed under Marketing by Sharon Wilding on 7 Feb 2015 Where did January go I m already staring the middle of February in the face but it feels like Christmas was 5 minutes ago For many of us by the time we get to February the New Year resolutions are history broken and scattered on the floor I admit I m struggling to meet the aspirations I had as 2015 set sail but this year I am focused on the goals and determined to be kinder to myself if I don t succeed immediately That s the thing with goals they are there to inspire us to achieve but have to be challenging Only minor goals such as the January Dryathalon which I didn t even attempt by the way would have been achieved by February I need to be

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=marketing&first=0 (2016-02-14)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-16