web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » T » THEPURPLEEDGE.CO.UK

Total: 371

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Off the Edge
    a race first to the bottom wins or it can be done read on add comment Exploit your digital marketing toolbox Filed under Marketing by Sharon Wilding on 13 Feb 2014 When it comes to marketing SMEs have never had it so good In the old days everything you wanted to do from research to promotion meant you had to fork out a lot of cash to hire an agency to get surveys carried out or to get ads produced and booked In the online world life is a whole lot easier Nowadays there is a raft of easily accessible tools to help you DIY many of which have zero start up costs Online market research tools Instant website and blogging platforms Email marketing programmes Social media for all types of target audiences Search engine optimisation tools Paid advertising e g Google Pay Per Click that anyone can set up Analytics to give you realtime feedback And anything you don t know how to do you can just Google the answer and find hundreds of websites or videos that will give you the training and skills you need Online an essential strategy The web is the first place most customers turn to solve their problems these days so why wouldn read on add comment How to track the effectiveness of every penny of your marketing spend Filed under Marketing by Jim Hunt on 7 Feb 2014 This week I ve been thinking a lot about the effective use of budgets Every magazine seems to be following up on it s new year resolutions and chasing advertisers with unrepeatable offers Google is telling me all the campaigns we manage are constrained by budget and if we only doubled the spend we d get so many more clicks The whole world is after my budget and my client s budget So how do I know where to spend Obviously you start with effective segmentation and working out media and mechanisms for communicating with you targets that s a given we all do that don t we But once you ve decided on a Google Adwords campaign some radio advertising or an ad in the parish magazine what next How do we know that those phone calls or visits to the website came as a result of the money we invested More importantly how do we know if we should continue to invest in these things If your business is completely on line it s relatively easy one of the benefits of eMarketing read on add comment Not too late for a 2014 resolution in marketing Filed under Marketing by Sharon Wilding on 21 Jan 2014 How are you faring on your New Year s Resolutions Is the resolve holding up or have you crumbled It s not too late to change your ways you know A recent US survey gave the top 3 small business worries as Finding new customers Affording employee benefits Keeping current customers 1 and 3 you will have spotted are marketing issues So if you relate to these worries too then it is time you resolved to get your marketing plan in shape Finding the time We all have 24 hours in the day top CEOs entrepreneurs manual workers all of us So how come some people seem to get more done The critical difference is how you prioritise i e what you choose to spend your time doing Ultimately we all do what we believe is most important If you are not finding time to create a plan to grow your business then the harsh truth is you are not making it important enough You have to truly believe it has to be done then you ll find the time If you do manage to find the time read on add comment Clear the decks for your marketing Filed under Marketing by Sharon Wilding on 9 Jan 2014 As always in January the talk is of new year resolutions and a fair few of those will be related to working smarter in business maybe to doing more marketing to boost business growth When it comes to making time for marketing however the complaint from a lot of small businesses is that there is just not enough time when they re busy with clients and when they re not busy marketing doesn t produce results fast enough Resolutions are all very well but unless you change something about the way you work you will never break out of this feast or famine routine We recognise and sympathise with this problem even though we spend our time helping others improve their marketing we suffer from the same small business pressures as the rest of you How can we clear the decks and make time for our marketing or any major goal or project that is eluding us So to tackle this problem January has found me unsubscribing from a lot of the regular stuff that lands in my inbox and gets read on read comment add comment If it ain t broke Filed under Marketing by Jim Hunt on 9 Dec 2013 We ve all heard the old adage If it ain t broke don t fix it This strikes me occasionally when I talk to people about their marketing but I was reminded this week how important it is I was talking to a woman who as usual was looking for more sales I asked about things they had done in the past and what worked well and what didn t She told me that 18 months ago they had used some Google Adwords pay per click advertising and that had generated quite a lot of enquiries and some substantial sales I asked why they stopped and she told me that they were busy enough and didn t want to generate so much business that they couldn t manage it all and start letting people down I followed up by asking when sales had started to slow down

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=marketing&first=20 (2016-02-14)
    Open archived version from archive


  • The Purple Edge Blog TrackBack
    excerpt showing how the article links to our site What happens when you press the button We take the information you enter on the form the most important being the URL We go to that URL and read the contents of the page If we find a reference to our site within the text body of the page then we ll add a link to that page Note that for

    Original URL path: http://www.thepurpleedge.co.uk/blog/trackbackMan.rhtm/863871 (2016-02-14)
    Open archived version from archive

  • Setting and measuring marketing objectives - are you doing it right?
    this would mean more traffic and hence more sales What became clear was that they paid less attention to measuring tracking and trying to improve conversion rates Their website may be a good tool to convert enquiries into prospects and clients I don t know but neither do they Although they suspect it probably isn t that good My advice was to undertake more analysis and exert some effort into improving the strength of the site at converting visitors Sending more traffic to an ineffective site is counter productive Company B had taken their SEO and Adwords management in house from an agency because they didn t feel they were getting value for money They wanted us to help with setting their strategy and training of the in house staff Again they were measuring their Adwords spend but in this case pretty much ignoring what happened to the visitors when they got to the website We re now looking at defining visitor paths through the site setting accurate goals and trying to understand where the process is working and where it isn t so we can make improvements On line marketing is one area where we can t complain about the availability of data but we must set objectives measure and focus on the right things Ranking is vanity Conversion is sanity Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 6885 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/834158/setting_and_measuring_marketing_objectiv.rhtm#new_comment (2016-02-14)
    Open archived version from archive


  • No one cares about you
    messages Why is it important to get this up front Because they don t care about you At least not at first Think about how you behave when you click on a website or get handed a flyer or pick up a brochure Do you read every word No of course you don t you scan you pick out headings and pictures and other highlights Only if they draw you in do you read further It is reckoned that with a webpage for example you have less than 10 seconds to grab visitors before they will leave and look elsewhere Don t fill that 10 seconds with your company s potted history because yes that s right THEY DON T CARE I m not saying there s no place to talk about you The potential customer might be reassured that you ve been installing widgets since 1995 he might be reassured that you will still be around if he has a problem next year He might be but only once you have grabbed him So don t worry about it just accept that no one cares it doesn t mean they don t love you How do you make them love you Share your tips for grabbing their attention Tweet track back URL add comment Comments This is probably the most pertinent piece of advice I have read I will be looking to rewrite my website Monday morning Thanks Jim Comment by janet mckenner 3 Aug 2013 07 10 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9875 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/702699/no_one_cares_about_you.rhtm (2016-02-14)
    Open archived version from archive

  • You are not the audience!
    reality is that unless they are looking at it as a member of the target audience would then it s quite possible that they won t see it s merits Frankly it doesn t matter whether you like it what matters is whether it s going to be effective and it will if it appeals to the target audience In the first minute or so of the video below we see how John Cleese adapts his language to be understood by Michael Palin It s probably not the best example of what I m talking about but it may well be the funniest At least I think so but then I m not the audience Tweet track back URL add comment Comments Too true Comment by QJ 11 Jan 2013 09 25 Cheesy use of Monty Python Comment by Maggie Langley Virtual Assistant 11 Jan 2013 08 07 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2176 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/681905/you_are_not_the_audience_.rhtm (2016-02-14)
    Open archived version from archive

  • Why Marketing is like Central Heating
    have to work at all the time Scheduling regular tasks in rather than just relying on remembering them does work though I heard it takes 21 days to form a habit but it feels longer Comment by Sharon 28 June 2011 09 24 I love this article even though it makes me feel a bit uncomfortable as I know my efforts as blogging elearning and Health and Safety related matters are to say the least sporadic I just get the hot water into the system then something diverts the flow elsewhere I m sure I will overcome this once the Mirashare website is relaunched with Purple Edge s help Comment by Louise Perryman 26 May 2011 10 21 Lovely analogy Sharon And one that can be applied to just about any area of life or any goal It s much easier to get there one step at a time than leave it all to the last minute I just wish my marketing students would get that when applying themselves to assignments Comment by Caroline Wilson 20 May 2011 11 29 Superb writing as usual Insightful and clear If I were to try and sum up the quality needed to succeed in marketing or sales or relationships or anything really it s consistency Whatever the time scale and I learned this from TMI Time Manager International about 20 years ago it s a about setting aside say 30 minutes on day one sticking to it and then seeing how much of your elephant task you got done Only by assessing continuously can you then adjust for the next day s time allocation and doing the same again Whatever your original assessment say 4 days at 30mins per day at the end of day one you would know whether or not you were 25 of the way through the task if you weren t you would know to allocate more time etc etc Apply this to all of your plans not just your marketing ones and you end up meeting deadlines pretty consistently By the way am I good at this stuff No not really I m still trying though and I think that s really what it s all about Be as aware as you can be and ACT upon the things you are aware of rather than ignoring or burying your head in the sand Comment by QJ 20 May 2011 09 03 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4395 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/644780/why_marketing_is_like_central_heating.rhtm (2016-02-14)
    Open archived version from archive

  • Getting your marketing message right
    happen even to seasoned marketing professionals The thing to do when this happens though is not to blame the audience Neither is it to never try again If something doesn t work there s a reason Look for the reason try to understand what misfired change it and try again There s no guarantee it will work then either we re dealing with people and they are very complex things That s why we re great advocates of trialling things in a small way initially to see how well they work And that s why the ability to easily do split testing on e marketing is such a great new tool Marketing works but you can t expect to give it one go and hit the jackpot Stick at it and over time you WILL see results It s an inescapable truth the most successful companies are those that do the most marketing We ve written some other blogs which cover tips to effectively getting your message across Look here here and here for example Oh and if like my friends you are perplexed by the Mr Benn joke have a look here It s what passed for entertainment when I were a lad Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Thanks Graham I ll have to invite you to lunch next time Comment by Jim 2 June 2014 20 24 I remember Mr Ben and his bowler hat He was the last of the old school type always a perfect gentleman Comment by Vicky 2 June 2014 08 55 It made me laugh Jim Comment by graham landi 1 June 2014 08 35 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2546 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/819274/getting_your_marketing_message_right.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Dealing with overwhelm - in life & your marketing!
    proportion But ask yourself whether your expectations of yourself are reasonable and fair Ask yourself whether you are not simply getting caught up in the assumed criteria of modern living Do it now do it faster do it better do it perfectly Fourth is to check your own willingness to accept burden How good are you at saying no Why is that If you have trouble here it s likely because you believe that people will think less of you First it isn t true and second if the impact is that you take on too much and do only half of it poorly you ll still not do much to enhance your own reputation When you say yes to the world you say no yourself Maybe it s time to stop saying no to you Taking on too much makes it much harder to be effective The need to have your hands on everything and in control of everything does not make you look strong That is a fallacy It makes you look vulnerable insecure and weak none of which you want or need to be Fifth now we have established that you don t want or need to take on too much is to eliminate This does not mean that you should adopt a scorched earth policy and tear everything up in order to start again It fashionable these days to de clutter and not just the wardrobe and garage but also your life In essence it s just another word to describe the process of ridding yourself of things that are unnecessary When I worked in corporate business my pet hate was meetings I know this will hurt if you like a good meeting but most of them are short on value at best and irrelevant and damaging at worst This is a great example of something to get rid of added to other classics like copying everyone on emails just to cover your own insecurities getting involved in projects that don t need you failing to delegate effectively and spending your time working on things you want to do rather than those that really need your input If you clear away some of these you ll be shocked at the space you free up Then what Well sixth is the clincher Having prepared the ground to get that overwhelming feeling under control you have to take some responsibility You have to have some faith in your own skills and abilities You must look at your own self worth and realise how vital it is to your happiness and wellbeing There are three types of self esteem There is reflected self esteem which we get from other people saying good things about us There is comparative self esteem which we get from comparing ourselves with others But the most valuable is intrinsic self esteem that which we get from inside ourselves knowing we can meet a challenge knowing we must be kind and gentle to ourselves because

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/722964/dealing_with_overwhelm_-_in_life_your_ma.rhtm#new_comment (2016-02-14)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-18