web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » T » THEPURPLEEDGE.CO.UK

Total: 371

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Networking 101
    people Incredibly efficient but not terribly effective unless of course her objective was to make her company the last one you would ever contact for Widgets Tweet track back URL add comment Comments Thats funny and not only that youve picked up on a good point I think ive met The Predator too Comment by Cheryl turtlemoon 15 Mar 2013 12 30 Really interesting and oh so accurate article thank you Sounds like we ought to invite her to a How not to network session as the trainer We ve endured a similar experience only this week I m afraid she wouldn t be invited back after just one of these attempts Good old relationship building eh Quality networking should of course be based on relationships and not transactions which I guess is why she left so soon Thanks again really enjoyed the piece Brian Wakefield Comment by BRIAN WAKEFIELD 1 Feb 2013 17 25 Enjoyed the blog it was spot on I hate it when I speak to somebody at one of these networking events and they are looking over my shoulder to see who is around the room so rude at least pretend to be interested Comment by Faye Murray 1 Feb 2013 16 15 Excellent piece and highlights the turn off factor I hope you re not only preaching to the converted as you suggest we could all do with a bit more genuine contact rather than hard sell Comment by Hope Fitzgerald 1 Feb 2013 10 50 Really funny well written blog Comment by S Jim 1 Feb 2013 09 55 Lovely article Jim Your readers might also enjoy this one http www inspirationist co uk 2012 brad burton dances around handbags or this one http www inspirationist co uk 2012 networking is basically a waste of time Comment by QJ 1 Feb 2013 09 16 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4788 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/682863/networking_101.rhtm#new_comment (2016-02-14)
    Open archived version from archive


  • Happy e-Christmas!
    else does too This is a fatal mistake as we ve said before you are not your client You need to be aware of the preferences and habits of your target audience Mixing up your media integrating the more traditional methods with the new will give you more opportunities to be seen and get known One size does not fit all What do you think about sending and receiving cards vs emails And do you think differently if you re male rather than female Another factor to consider in your targeting of marketing communications Happy e Christmas Tweet track back URL add comment Comments I agree whole heartedly I was only thinking the other day as you mention not only do you get the feel good factor by receiving a personal card it also brings colourful decoration and cheer into the home with the vibrant colours adorning the cards And those little personal messages that put a smile on your face and brighten your day If people transfer to e cards even more Christmas traditions will be lost Perhaps we should start a campaign BRING BACK THE TRADITION CHRISTMAS SAY NO TO E CHRISTMAS Comment by jenny overy 15 Dec 2011 11 07 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7090 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/653821/happy_e-christmas_.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • LinkedIn Endorsements - A nice idea gone bad?
    aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments That s true but that is the case with many things on the internet clicking is too easy to quick it makes people feel they are doing something so it must be good It is become an issue with soooo many opportunities around it ends up not meaning much Comment by Nathalie Banaigs 12 June 2013 12 50 Hi it does seem like nonsense at the moment and don t bother endorsing anyone But LinkedIn are pretty savvy give it a bit of time and wait for this feature to hit an equilibrium It may have some value that we haven t worked out just yet There s perhaps some quotient that relates connections to endorsements that they are going to release at some point or something cleverer Comment by Jonathan Dearth 10 June 2013 12 30 Hi Jim spot on Most of my endorsements are correct but one or two couldn t possibly know whether Im a good Project Manager for instance I do the same as you So if there s lots of us doing the right thing maybe the system is working reasonably well Comment by Louise Perryman 10 June 2013 10 01 An excellent point and well put Jim Like Penny I continue to only endorse people for things I know they can do It is a good feature if used properly I will be sure to say I have no evidence of you being able to juggle monkeys Perhaps that would level things if it allowed another button to say I think I would avoid this person for monkey juggling Comment by Alan Noake 10 June 2013 07 11 Couldn t agree more Jim Almost as annoying as people that don t know you thinking that you ll leap for joy to receive an automated invitation to add you to their network If somebody has researched you and personalised it in some way it s not so bad but still not great It s like a friend request on Facebook from somebody that passed you in the street Comment by Tim Stubbings 10 June 2013 07 06 I absolutely agree Jim and I find it annoying when I receive endorsements from people I ve never met or know anything about How can I possibly recommend someone unless I ve worked with them or at least know them and have heard good things about them from other people It does put me off the whole endorsement aspect of LinkedIn but at the moment I ve decided to continue endorsing people I do know and whose work I respect but I certainly won t be endorsing those I haven t Comment by Penny Davey 10 June 2013 06 38 Your name Email address never displayed Web

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/692503/linkedin_endorsements_-_a_nice_idea_gone.rhtm#new_comment (2016-02-14)
    Open archived version from archive


  • 5 Lessons from Olympic Athletes
    clear about what he is training for If it s stamina what does that mean If it s sprinting what does that mean The same for us business people Work effectively not just long Work on the important not just the urgent Work on your plan and towards your goals Don t just work 4 Measure performance All athletes measure performance Whether it s time weight height distance Whatever the success criteria they constantly evaluate where they are compared to where they expect to be Only through constantly evaluating performance can they tell whether they are on track to achieve their goals or not By evaluating performance they can determine if they need to change their plans This is especially true for marketing Many businesses invest in the same promotional activities week after week month after month for no better reason that it s what they have always done With promotion it s imperative to constantly monitor performance to ensure that you are getting the best return for your investment 5 Be prepared to experiment One of the very interesting interviews I saw was with Ian Thorpe The Thorpedo was explaining how some swimmers were starting to use ballet in their training programmes The logic was that ballet dancers train to reproduce very specific athletic movements perfectly time after time This skill is also important in swimming where getting the body arms or hands slightly out of position can cost valuable hundredths of a second It is important to keep an open mind in business and take lessons from any industry See how others do things that you do can you take anything from them Lessons can come unlikely places I d extend this to meeting new people finding out about other industries attending seminars and training events Even if you have to pay for these events if you only learn one thing that can be applied to your business you can usually recoup the cost Think If I keep one customer I might otherwise have lost or I gain one customer I otherwise wouldn t how much is that worth to me over the lifetime of the customer You ll usually find that it s quite easy to get a return on training So there are my 5 lessons I could probably have come up with loads more but why don t you have a go What have been your big business lessons from the Olympians Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0493 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/667219/5_lessons_from_olympic_athletes.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Pricing by the hour is bad for business
    to quantitatively evaluate benefit are great 99 of attendees quadrupled their investment type statements 3 A very important but often overlooked element really making sure that as many clients as possible do realise the benefits This could be through support during the seminar membership period Follow up reviews after the event whatever it takes really You want your members attendees to be your strongest advocates They will only do that if they have realised the benefits that you promised We found with our Marketing Mindset Group Coaching Programme that attendees finished the course fired with enthusiasm and really loved the course Once they got back to the office though work got in the way of them carrying through what they had learned We now recommend that each attendee has a follow up 121 session a month or so later This gives them not only a target to aim for to complete their strategy and plans but also a reassurance and a conscience They know that there will be someone to confirm that they are doing the right thing and they know that there s someone who is expecting them to make progress I think this is very powerful So much so that we may well change the course to include a 121 follow up in the standard programme To set the price of seminars memberships you need to be really honest about the value you are creating for the client QJ I know the area you address It s very valuable but how do you quantify it Especially if the benefits can only be measured qualitatively Feeling more confident more energised more focussed will all help your business but it is not easy to link this directly to financial performance Some of your clients may be doing it just to feel better about themselves It s hard to set a value on that If you asked 100 people you d probably get 100 very different answers I guess the starting point in this case would be to use as much empirical evidence as possible Who is offering similar things How much do they charge Are clients happy to pay these charges If there is an exemplar in your industry then looking at their pricing might be a good starting point Comment by Jim 28 Feb 2011 18 44 The points you make are very valid charging by the hour certainly does restrict your income potential All that tends to happen is people work extremely long hours to make that bit extra Pricing is always a difficult one as you are always concerned that you might price yourself out of the Market As you say though it about understanding the value to the customer What is a little more tricky is pricing an intangible service like Membership subscriptions Businesses buy in advance for a whole range of services The value is in using them but as the old saying goes you can take a horse to water but you can t

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/635803/pricing_by_the_hour_is_bad_for_business.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Loyal customers - the lifeblood of your business
    I had read the review sites it would have been obvious to me that this company has problems I don t think it is a scam as some claim I received a good repair but it surely is not a good way of building business for the long term When you re thinking about your products your portfolio and your marketing do not neglect to pay full attention to the customer experience you are delivering Otherwise all your best efforts as promotion and selling can go to waste Tweet track back URL add comment Comments Dear Sharon On reading the short version of this on the email I was confused so opened and read the full article My confusion was in the comment So it stands to reason that all businesses would prioritise customer service right Wrong Businesses that mess up on customer service don t just lose one customer they lose numerous customers On reading the full article I understood where you came from on this one but have to say this is not applicable to all businesses and maybe should have stated that Your experience was with a company in a packed highly competitive market place that clearly could not fulfil there advertised service level My company on the other hand does not raise expectations above what we can achieve and relys very heavily on providing professional and exemplorary service to our customers To this end we are going to use customer comments in our marketing to promote our products and services as referrals play a big part in us gaining new business Thankfully our business is different to the iPhone fixer We produce software for Local Authority Passenger Transport Meals on Wheels departments It is written by us delivered by us and supported by us So you could say we have a much greater control on the level of customer service that we can provide as we are not reliant on parts and we have a limited number of customers I do however totally agree with your advice points at the end There is nothing worse for a customer to be waiting and wondering what is going on Keeping them informed is paramount and I have to say part of focusing on customer service On another note to this independant review sites can be a double edged sword and at times misleading I recently booked a hotel then read the reviews and promptly cancelled it I rebooked having trolled through numerous reviews on Tripadvisor and had a wonderful stay in my final choice However some of the reviews for the hotel I cancelled were wonderful but very old the more recent were the damming ones The hotel B B we stayed in had moved so a number of the reviews were of the old property and location so irrelevant Thankfully the recent ones were absolutely on the money You also get people sounding off for no good reason which if the reviews are scored and go towards

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/623203/loyal_customers_-_the_lifeblood_of_your_.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Missing a trick or how to look a gift horse in the mouth
    with France Spain Australia and California I guess in the 70s people didn t typically buy Taiwanese manufactured goods There are a couple of really important differences though I m willing to bet that Taiwanese goods were typically cheaper than similar products from traditional suppliers English wines tend to be more expensive So you have the combination of unknown and higher price Secondly With a manufactured good there are often technical specifications which help the purchaser decide on fitness for purpose and quality of the good There is no similar objective specification for a wine It s all about the bouquet and the taste I guess what I m saying is that the same market development strategy wont work for all products Comment by Jim 20 Jan 2011 22 22 In my strictly limited personal experience during the late seventies as Taiwan developed its manufacturing muscle they were still servicing the business practise of supplying samples Then they took a brave step and changed this to selling the sample at full price only Only on placement of the first order would they reciprocate by giving an appropriate discount In my emerging field of electronic circuits for the early Micros this made life very difficult by making the task of changing suppliers a riskier process However the Taiwanese have not suffered from this sound commercial husbandry but have gone from strength to strength to the extent that they are currently bailing out our ailing economy I admit I look back and admire their base reasoning and courage Surely we should commend our local wine growers You only have to read one of Sharon s blogs to hear how hard they are working How do you tell the gift horse from the trojan horse Surely this is a matter for marketing the network Now you can shoot the messenger if you must Comment by Uttam Chakravorty 6 Oct 2010 15 54 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5962 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/621924/missing_a_trick_or_how_to_look_a_gift_ho.rhtm#new_comment (2016-02-14)
    Open archived version from archive

  • Jingle Bells! Jingle Bells!
    basis that create peaks in demand If it s not obvious look back over your sales figures and look for peaks in sales or revenue Are there peaks that happen at about the same time every week month quarter year Do you know what causes the increased demand Also think about things that happen that could create demand for your products but maybe you re not exploiting right now The key thing here understand the timescales and plan for them How far ahead of the event will the purchasing decisions be made Once you have a few ideas you can proactively begin marketing around them Get in early be proactive and clean up the business before your competitors realise what s happened If you spend an hour or so think about this and really can t come up with anything well never mind Maybe you ll get a cycle for Christmas Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9027 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/617413/jingle_bells_jingle_bells_.rhtm#new_comment (2016-02-14)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-14