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  • Oops - did I really say that?
    found Of course the additional problem is that if you sanitise your interactions and comments too much you end up being boring And who wants to join in a conversation with you then If you care about your reputation and all of you should then you need to be able to tread carefully in the narrow space between boring and over the top Whenever you write something on a social network just remember that there is big audience out there and don t put down anything you would be embarrassed for your Grandmother to read Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Having had a single bad experience with this I agree that it is wise to remember that what is being put out is public I retweeted an unflattering criticism of a particularly inflammatory and unpleasant journalist on one occasion what he had written was utter foolishness and regretted it I couldn t have disagreed with the journalist more but getting involved in a public debate about why I thought he was a fool wasn t a productive use of my time and it was clear that it served HIS agenda very nicely Social media is just that social and is manageable by thinking Would I stand in the street and shoot this out If the answer is no think again Good post o Comment by Hope Fitzgerald 26 Apr 2013 08 19 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4371 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/689463/oops_-_did_i_really_say_that_.rhtm (2016-02-14)
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  • e-christmas
    URL add comment Comments Charities can make great use of collected postage stamps from all over the world common and rare to fundraise by selling them on to philatelists and collectors Please visit our website today to find a charity that you would like to support The website is updated monthly and new charities are welcome to be added to the list as well http usedstampsforcharity weebly com Each charity is listed with the address to send donations to and the date that they last confirmed their details so that you know how up to date the listing is We are a free volunteer run directory We make no money or profit from doing this To add your charity please send us the name of the charity a postal address for donations to be sent to and a few words about what your charity does Don t forget to re confirm with us monthly so that your charity appears near the top of the list Charities can make great use of collected postage stamps from all over the world common and rare to fundraise by selling them on to philatelists and collectors Please visit our website today to find a charity that you would like to support The website is updated monthly and new charities are welcome to be added to the list as well http usedstampsforcharity weebly com Each charity is listed with the address to send donations to and the date that they last confirmed their details so that you know how up to date the listing is We are a free volunteer run directory We make no money or profit from doing this To add your charity please send us the name of the charity a postal address for donations to be sent to and a few words about what your charity does Don t forget to re confirm with us monthly so that your charity appears near the top of the list englishgirl2009 sunshine yahoo co uk Comment by Lena Aayne 9 June 2015 22 26 The e world is very seductive Coming back to work after a break makes you realise how much of our lives are dominated by e messages and as you say Robert just how noisy some of it is I like you am going to have a cull Comment by Sharon 3 Jan 2013 10 16 I have lost that sense of balance I was in danger of becoming too seduced by the charms of the e world Now there is so much e noise that my New Years Resolution id to Keep It Simple Stupid I gues that 80 of my e traffic does not fall into the profitable time category Therefore it has to GO Comment by Robert Murray Willis 2 Jan 2013 13 13 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5948 Please enter the 4 digit code above into the following box We

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/681080/happy_e-christmas_recycled.rhtm (2016-02-14)
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  • Taking the shine off customer experience
    to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Sharon Always hated Center Parcs and your blog just adds to my irritation of the experience which is something out of Orwell s 1984 My favourite television programme of all time is Patrick McGoohan s The Prisoner but that doesn t mean that when I m on holiday I want to be a Number which is what I feel like when I visit Center Parcs A question Why would you go back again when the experience you describe was so bad If you aren t happy don t give Center Parcs your business in the future A consumer has no better or stronger way to protest Corporations like Center Parcs don t listen to complaints but they might get the message when they realise that repeat bookings have reached an unacceptable level Comment by Dominic Deeson 4 Nov 2012 14 33 Great article Sharon What organisations fail to remember is that if you have a good experience you tell 10 people but if you have a bad one you tell 20 I also recently had a bad service experience in a restaurant owned by a well known chain Luckily the manager of the establishment was receptive to my polite factual compliant and dealt with the matter immediately Unfortunately as a nation we do not bring bad service to the notice of the establishment if I was not giving my clients the service that I had contracted to deliver I would hope someone would politely advise me Comment by Jenny Overy 3 Nov 2012 11 55 It s interesting because we don t always relate our own experiences to what we do in our own business And I will give them the feedback Alistair Ultimately in spite of squabbles the kids had a great time and that is worth a lot Comment by Sharon 3 Nov 2012 08 38 Hi Sharon Great article as usual We too went Dutch when we realised the European parc s were much cheaper Kempervennen was brilliant with real skiing But the experience didn t ultimately match the price so we don t go there any more I hope you made your dissatisfaction known to Centre Parcs The problem with customers is that they often don t complain they just don t come back Being able to recognise when you have not given the best service is so important and if it can be addressed right away you can even score brownie points with the customer I have just done this and the client was very appreciative that I had recognised the issue and dealt with it straight away I will be keeping the polish handy from now on AListair Comment by Alistair Sutherland 2 Nov 2012 13 30 Hi Sharon thought I would add a comment to this An excellent article that is going to

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/675842/taking_the_shine_off_customer_experience.rhtm (2016-02-14)
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  • Which businesses need a telephone answering service?
    you a free trial you can also test them by phoning some of their clients and see how good you think they are at answering when the calls transfer through Comment by Sharon 2 Oct 2012 10 44 Hello thanks for the information I have a question though which answering service should I choose As of now I m in the process of starting my own business and a live answering service is something I m willing to invest in Any advice Comment by Natasha Lambert 1 Oct 2012 16 54 Good point Piperis if you have a VOIP system you probably have even greater flexibility about how when and by whom your calls are answered Comment by Sharon 29 May 2012 11 43 Very interesting points raised there However I would also like to add that for some businesses big and small VOIP also provide great benefits which can be tied into a call answering service at times when there is no one to answer the phone Comment by uTargeting 29 May 2012 10 40 Thanks for all your comments on Claire s post ensuring our phones are answered properly is such an easy win in this complex world It s nice to see also that real people are valued ahead of technology Comment by Sharon 29 May 2012 09 34 I ve been using Easy Answering for nearly 4 years now As a lawyer dealing with international clients it is very important for me to have a really professional response to phone calls and to be confident that the message has been taken down properly Over and over again clients tell me how helpful and charming my staff are One area however that can be of concern is confidentiality I am comfortable with the set up at Easy Answering but I was shocked to find that the market leader allows potential clients to listen in to real calls as they are being made Can you imagine if that call was to a lawyer or a doctor So you do need to check that out and also make sure you get to hear who will be taking your calls will they have a posh enough voice for your image sorry if that sounds snobbish but let s be honest it s your business they are selling Obviously this is easier with smaller companies Comment by Patricia Barclay 24 May 2012 12 13 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4459 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/662526/which_businesses_need_a_telephone_answer.rhtm (2016-02-14)
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  • When you're on top there's only one way to go........
    Price Drop or Big Price flop promotion failure it was reported in the press that Tesco reduced the price of their frozen turkeys by 50 in the run up to Christmas Sounds great but it was discovered that competitors were selling them for the same price without a big reduction Again customers were lead to expect one thing but were presented with something very different You have to live up to your customer promises If they don t trust you you ll lose them Now pretty much all this article was written based on what I ve read in the press I don t shop at Tesco very often at all In fact I am a supermarket tart oops I ll triffle yeeks with all of them and I don t give a fig yikes With that in mind let me know what you think Where has Tesco gone wrong and more importantly what do you think we as small businesses learn from it Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0269 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/659444/when_you_re_on_top_there_s_only_one_way_.rhtm (2016-02-14)
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  • John Terry, Fabio Capello and the value of England's brand
    would cite as the England team brand characteristics Maybe something like Pride Passion Honour Teamwork Strength Character How well are they doing do you reckon Now clearly sometimes a company will define brand values that are to a degree aspirational We want to be like this and we re trying to become it The Nat West bank is a well known example It very publicly set itself the target of becoming the UK s most helpful bank It is then incumbent upon the company to do what is necessary to change the business in a way that will change customers experience and hence attitudes You can t simply say one thing and do another You also have to recognise a great brand is hard to build and easy to destroy what is Gerald Ratner doing these days everyone in the organisation has to demonstrate the brand all the time the company has to publicly endorse and enforce the brand I don t believe the FA has done a great job in this regards What about you Tweet track back URL add comment Comments Good points guys and interesting developments today Losing the manager at this point should be disastrous What price a quick solution involving an ENGLISH manager part time perhaps until the summer you know who I mean producing a groundswell of support Comment by Jim 8 Feb 2012 19 45 Thank you very much Jim Always a pleasure to read your posts And I do agree the England brand with regards to football is weakened the question also perhaps is with football being the worlds number one sport does the England brand across other sports or industry become tarnished as well If we look at the German national persona and football team we expect quality and buy into it and thats probably worth a goal a game or in business the edge Comment by david smith 8 Feb 2012 11 24 Reputation management should be seen as a field overlapping marketing and HRM in itself As you say people associated with a brand generally need to have a good reputation if the brand itself is to be successful An issue with the England football brand is that its selling point is largely nationalism and this might possibly involve marketing to groups whose point is not altogether to have a good reputation This is particularly so as the England football brand is under threat from amongst other things including increasing internationalism Clubs whose standards are higher This is because of both the abilities of team squad members and skills built up by continuous group training Given the very large sums invested in leading football players one would have thought that their clubs would have put in systems and support to ensure that their beaviour is reputable from the time they become youth level players Comment by Frederic Stansfield 8 Feb 2012 11 15 Your name Email address never displayed Web site Organisation add me to your email list HTML

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/656554/john_terry_fabio_capello_and_the_value_o.rhtm (2016-02-14)
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  • Would video help your business?
    cruel some people are best kept away from the camera Not necessarily because of how they look but because of how they sound or their obvious lack of dynamism The good news is that a bit of coaching before they re filmed can iron out most problems Again this is where a good producer stands out from the crowd Think what you want to achieve what s the aim of the video Who do you want to interest or convince If it s very different audiences for example one with technical knowledge and one without consider doing two versions One word of caution there are many people out there doing videos and a bit like wedding photographers if you want it done on the cheap you can find someone to do it But beware the 250 web video will look exactly like that cheap and is that the image you want to portray Iain McBride has worked in newspapers and radio and was with ITV for 23 years He was Head of Media for Kent Police for two years and now produces corporate videos and runs media training and press release writing workshops His website is www iainmcbride co uk Tweet track back URL add comment Comments Thanks QJ I know you have embraced video in your business so I guess you know what you are talking about Comment by Sharon 29 Jan 2012 15 30 Video is the most powerful medium for broadcasting Who you are and What you uniquely do bar none If you are serious about learning some new skills to enable your self promotion to escalate and would like some more free advice helping to achieve that objective then have a look at one of these articles http www facebook com TheInspirationist http is gd MqI5Ga http www inspirationist co uk 2012 video suicide is pretty ugly Hope this helps Your blogs are awesome guys QJ Comment by QJ 28 Jan 2012 10 30 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8941 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/656208/would_video_help_your_business_.rhtm (2016-02-14)
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  • Social Media - Necessity or Luxury for B2B?
    it but the thought of filling out another set of profile questions and building another set of connections currently fills me with dread Maybe when I feel I ve got all my marketing basics right I ll get round to this one And we ve not even started on YouTube Time is our most valuable resource and we need to be spending it wisely social media can be fun can be educational and can be distracting But it can also be useful and positive for B2B marketing The fact that opinions from marketing experts differ reflects the huge variation in circumstances that lead to success with any particular network My best advice is to be informed and make your decision for your specific business based on knowledge rather than prejudice assumptions And if in doubt master LinkedIn first What do you think Image Nutdanai Apikhomboonwaroot FreeDigitalPhotos net Tweet track back URL add comment Comments Thanks for wading into the debate Sharon albeit slightly dismayed that you don t agree with everything I say You might enjoy Sticky Marketing by Grant Leboff Leboff makes the case very well for keeping prospects busy with content You can read my short review on our Facebook page Social media is becoming a bit like God and Father Christmas we might have nagging doubts but it s a high risk strategy to say we don t believe Comment by Neil Edwards 11 Jan 2012 21 41 Hi Steve I realise now my statement about YouTube was ambiguous because as you rightly point out we do have a couple of videos on there I meant to say it wasn t covered in the blogs but I like your interpretation better Blogging wasn t covered either but is certainly categorised as social media Tim like you I have been a bit dismayed by the pressure to connect to all and sundry on LinkedIn even if I didn t feel I knew them I was always very strict about who I had in my LinkedIn network while being free and easy friending anyone on Facebook I ve relaxed this a bit now and research each request to see if they might be a useful addition and how many connections we have in common But I do think it devalues the network somewhat if you just link with anyone Are we connected by the way Comment by Sharon 11 Jan 2012 17 46 LinkedIn the way people use it has changed I think I get a lot of requests from people that say that they know me people that I ve in fact never met wanting to join my network It s a bit like friends on Facebook your real network vs a bulging contacts list of anyone that wants to connect with you Comment by Tim Stubbings 11 Jan 2012 16 38 And we ve not even started on YouTube Are you just seeing if we re paying attention Or or doesn t this count as a start

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/654852/social_media_-_necessity_or_luxury_for_b.rhtm (2016-02-14)
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