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  • Off the Edge
    being So how are you going to choose what to say Use the magic of metaphor or benefits instead of features or the I need to find out more principle Here s an example The man who kept the runway clear of dirt and debris at Cape Kennedy Space Center in the USA when asked what he did said I help to get rockets into space Brilliant Here s another One of our Make Big Money Networking seminar delegates who sells self storage when asked what he does now says I m the Spaceman And another delegate I m the accountant that speaks your language Now these three are working on slightly different levels but all achieve a level of Intrigue or Curiosity that a straight answer wouldn t They all take the conversation forward In effect they are cliff hangers which is what you re really after Let s analyse this in case it helps The first example rockets into space is a straight forward benefit of the work he does It s the end result of a process that he is only one part of And in that sense it s not really a metaphor it is actually what he does or helps to make happen What does your work help to make happen as a final result for your client fan or follower Could you open your conversation with that Whereas example number two the space man really is a metaphor He isn t really a spaceman in the literal sense but he uses the term because it slightly shocks the other person and begs the question what do you mean As does number three of course But in the case of I m the accountant that speaks your language you are immediately drawn away from the normal accountants image of being dead straight and some people would find this more interesting The real point and power of this principle is that ultimately we will do business with collaborate with partner with and align ourselves with like minded people and the polarization technique I m proposing here helps you to identify those most likely to be in rapport with you Obviously there are times when you will do business with people who really are very different from you but when you apply the 80 20 rule I believe that it s really not worth worrying about the one that might have got away because you didn t see eye to eye And if you re that kind of person you probably won t even try this anyway You might not be on my wavelength If you ve enjoyed this article then you ll love following my other blogs at http www inspirationist co uk You can follow QJ on Twitter like his Facebook page or connect with him on LinkedIn add comment Does great marketing require inspiration or perspiration Filed under Opinion by Sharon Wilding on 3 Aug 2011 Some people claim to find marketing a bit of a mystery assuming it takes some special powers of creativity and wizardry to make it work Others believe it s a bit of fluff not entirely necessary in their business world But I can t say often enough all businesses are doing marketing you wouldn t have a business if you didn t have an offer to a customer that you were charging for the question is how much better could you be doing it And does it require inspiration or perspiration Many businesses are short on time and are looking for the great marketing idea that will bring in loads of business with the least effort Unfortunately good marketing is rarely achieved without hard work The bottom line is that inspiration or creativity in marketing is of no use without the hard work and application to put it into practice hence the perspiration Ultimately it will be the more boring sounding marketing systems and processes that will bring you results not the flash in the pan big idea In approaching the marketing for your business there are 3 critical things that you must get in place to have any chance of success barring pure luck of course 1 Know your customer Without customers you have no market and all customers are not created equal Understanding as much as you can about the particular group or segment of people that you are targeting with your product or service is where you must start What problems are they facing that you can solve for them What do they need How do they behave Where do they live How many of them are there What options do they have With this understanding you can make decisions and judge the likelihood of your inspirational ideas producing the desired results 2 Make a plan Dull though you may find it you will not get the great results you hope for without a plan Hoping is not enough A key element of the plan particularly difficult for many clients is setting a budget for their marketing up front What is reasonable or affordable for you to be investing if your target is to make 100 000 or even a million Knowing the budget you have and the goal you are aiming at are critical factors in making choices and decisions about which marketing activities you then detail in your plan It doesn t matter if your plan is only a page long just make sure you have one and that you refer to it often 3 Test measure adapt No matter how many year s experience you have in marketing there are few dead certs when it comes to delivering success What works today may not work tomorrow what works for one company doesn t deliver for another It is impossible to control all of the factors that influence that elusive purchase decision so you must gather information look at what it is telling you and act promptly to stop what isn t working and do more of what is Marketing is not something you can do once every few weeks you need to be on top of it all the time building your reputation generating awareness interest and ultimately sales Sorry to have to break it to you there is no magic wand in marketing but getting the fundamentals right through hard work and perspiration means that you create the right environment for your inspiration and creativity to flourish Adapted from a blog first published in 2009 add comment Has Facebook peaked already Filed under Opinion by Sharon Wilding on 19 Jul 2011 You can t shift these days for people exhorting you to join the social networking bandwagon Everywhere you turn there are offers of advice and training on how to get your slice of the action We ve even launched our own training course to help people effectively implement social media as part of an overall marketing plan And yet confusingly I m also starting to read about how Facebook is on its way out That users are switching off and that it could be dead in the next 5 years What is going on Most people I know haven t even started yet and it may already be too late Apparently in May 100 000 British users kicked their FB habit and 6m did the same in the USA as a reaction to the most famous social networking site becoming too commercialised and mainstream And my own friends have talked about culling their accounts to get rid of the clutter In Real Business magazine this month the offline version there was a debate for and against the statement Will Facebook be dead in 5 years Actually it seemed to me that neither writer really thought it would die because what they violently agreed on was the incredible pace of innovation and change in the online world So whatever Facebook is now chances are it will be different next time you look at it And it may even be replaced by a completely new phenomenon Just as Google out platformed Microsoft and Facebook aims to do the same to Google so will Facebook meet its nemesis What does this mean for the vast majority of us Do we care who or what is leading the way I don t think so What we do need to understand and care about is how the way we and our customers access and consume information and how we form and nurture relationships has fundamentally changed Because the choices of when how and if to communicate have never been so great Don t worry that you may have missed the boat Every UK SME still needs to be actively considering if they should and how they can use Facebook and or Twitter LinkedIn Youtube to engage prospects and customers Each network has their own strengths and weaknesses and you need to work out the right combination for you For example I was recently co presenting a seminar on social media and I was discussing opportunities to exploit social networking with a Foster Care Agency For them LinkedIn was a great way to engage with their public sector customers while Facebook could give them a more human and accessible front to find new foster families From our experience at The Purple Edge and from talking to many fellow networkers Facebook business pages can be hard to make work effectively unless you are a major brand as they lack the personality and human face of an individual Stimulating interaction can be tough But social networks have an increasing impact on search rankings so for that reason alone every small business should have a presence that they can maintain with minimum effort One word of warning though this is not a magic bullet and is not free it will take up your time You must make sure that your strategy for using social networking is linked back to your overall online strategy aiming to drive traffic to your website where you have most influence and control If your website is not up to scratch then don t get diverted into social networking you ll be throwing good money after bad We d love to hear your experiences with social networking good and bad Leave your comments here read comment add comment What do you really really want Filed under Opinion by Sharon Wilding on 9 June 2011 I ll tell you what you really really want what you really really want and it s not zigazig ha You ve already got what you really want though it may not be what you dreamed of you are where your choices have taken you And this is oh so true for where your marketing choices have led your business to be right now Let me explain In corporate life I went on many and varied management and leadership development courses but one lesson in particular struck me and stuck with me ever after The tutor announced that we always do what we want to do so we should quit moaning and either get on with it or make a different choice There was outcry but eventually we were all convinced The argument goes thus Faced with a choice of options we make our decision on the least bad consequences at the time A trivial example would be that you agree grudgingly to accompany your partner to do the shopping visit a parent see an event but are then bad tempered and grumpy because you didn t want to go In fact you agree to go because to refuse would lead to worse consequences guilt sulking tears whatever So the first moral of the story is about accepting responsibility for your own choices and being graceful and positive and good company rather than grumpy and moany The second lesson is about recognising the choices you make making them consciously and accepting responsibility for the consequences Not blaming the circumstances or third parties for not being where you want to be The two biggest excuses for not achieving are lack of time and lack of money These are generally scarce resources but how is it that some people manage to do so much more in their 24 hours than others do If you REALLY WANT more sales more revenue more profit than you are succeeding in getting now then you need to do something differently You need to WANT these badly enough to take the actions you need to take to make things happen for you I ve coached a lot of people in marketing now and the biggest problem is not lack of money or lack of ideas it is lack of action in a timely fashion No one is lazy most people would say they are too busy Ultimately they are making the wrong choice doing what they really really want to do right now So either be happy with where your choices have led you or do something to change it Take responsibility for Understanding your customers and market Creating a marketing plan that commits you to action Establishing regular communication with clients and prospects Updating your website Investing in your business wisely remembering time and money are scarce resources If you re the boss in your business you can often escape being asked the tricky questions that challenge you on whether you are setting the right priorities or taking the right actions that s where a coach or mentor can be a great help Because you always do what you want to do and actions speak louder than words What do your actions say about where you want your business to be add comment The True Price of Free Filed under Opinion by Sharon Wilding on 24 Mar 2011 My interest was piqued recently when I came across a document FREE to download of course entitled Why Only Getting FREE Support is Costing Your Business The title compelled me to download it thus achieving its objective because I have long been concerned about the culture of FREE and what it means for motivation achievement and the value we place on goods and services You ll find a link to the document at the end of this blog if you fancy reading it for yourself Anyway I started reading and there were certainly ideas based on the author s experience of being a business advisor for a Government backed organisation any guesses that had me nodding along in agreement Not everyone is cut out to be an entrepreneur true And just as well or who would fulfill the role of employee FREE is never valued true Well I wouldn t say never but I agree in principle and believe it can be a real problem when people don t show for events for example No one owes you a living i e FREE money to start a business True it does take commitment and responsibility to run a business so coming up with funding is the first chance you get to show that But why turn down FREE money if it s available But I wasn t long into the document before I started to feel less comfortable with what I was reading FREE seminars are run by civil servants who have never run their own businesses not true For a start the only FREE seminar advice option is not Government run and even the Government schemes often use people who currently are or previously were business owners You only learn to network with other people who have no money not necessarily And who knows what you re going to learn from your new contacts Recession is a myth to keep you frightened whereas if you look around you will see that the universe is naturally abundant Whoa Now it s freaking me out Recession is a media myth to keep us in fear and worry and more likely to comply with the powers that be Is it At this point I bailed out partly disappointed but partly delighted Well it gave me a bit of a laugh at the end of a tough week In truth it is good marketing to offer something for FREE with the ultimate objective to encourage trial persuade of value and drive purchase FREE is a powerful word and one that few of us can resist You can use this power to good effect in promoting your own business but be aware when availing yourself of FREEbies that most other businesses offering FREE are going to be keeping something back just as you are If you want and need the full version or in depth expert support and advice in your business then it is only right and proper that you should be prepared to make an appropriate investment to get it If you have a Marketing Mindset you will approach FREE with your eyes wide open Use it strategically to promote your own business and be aware when using FREE services or taking FREE advice that it will have limitations Nothing is ever entirely for FREE Government schemes are paid for by taxes FREE offers have to be paid for from margins on sales even following FREE advice is going to take effort on your part And people taking up FREE offers often do have less commitment than if they had to put their hands in their pocket Will only getting FREE support cost your business Quite possibly if that truely is the only support you go for Read the article and make your own mind up download it here Although it struck me as ironic that this FREE document then asks if you want to join a FREE online conversation and that in downloading the document you have signed up to receive FREE advice to help you in your business Smart marketing eh I d love to hear what you think has FREE been good for you and your business read

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=opinion&first=20 (2016-02-14)
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  • Off the Edge
    price in the right place at the right time The advice could be used for market research targeting existing and potential customers using social media to extend your reach into new markets developing pricing strategies and closing sales So setting a growth target and taking a long term view the marketing advice would seek to identify what actions you could take that you are not doing currently to get you to your target How do you find an adviser Taking on board the worries about finding someone you can trust the Government has devised an accreditation scheme to ensure quality control for advisors who can work for Growth Vouchers They must Have 3 years experience of advising small businesses Be a member of a recognised professional body Have professional indemnity insurance There is also the opportunity for clients to rate advisors on the website so that others can read the reviews and use the information to make their own choices The reviews are limited as yet because the scheme is so young but this should provide good guidance and reassurance for purchasers Eligibility for Growth Vouchers To be considered for a Growth Voucher your business must have 49 employees or less including any employees of companies that own a stake in your business be registered in England have been trading for at least one year not have paid for business advice in the last 3 years be independent i e no more than 25 is owned by other businesses or organisations That must include the majority of the small businesses in England Should you go for it If you meet the criteria above then why not give it a go It only takes a few minutes to complete the application so it you re unlucky in the lottery you ve not lost too much time Sometimes it does take a fresh point of view on our businesses to wake us up to doing something differently But consider also if you are ready willing and able to take action as a result of the advice you receive I ll be following the results of this study with interest because in the many years that I ve been working with small businesses the willingness to take advice is not in question but despite what I said above in my experience the ability to act on advice is a fundamental barrier read comment add comment What the Sochi Winter Olympics Taught me about eMarketing Filed under Marketing by Jim Hunt on 21 Feb 2014 I have really enjoyed watching the Winter Olympics Once again I have become a huge fan of sports the rules of which I have only the most tenuous grasp And while there have been issues about Russia s hosting of the games at least Sochi s time zone is kinder than Vancouver s last time I haven t therefore had to sit up until the wee hours biting my fingernails as I watch grown men earnestly shoving big rocks down sheets of ice aiming to smash someone else s big rocks around the place helped by their mates doing more sweeping in an end than they would do at home in a month of Sundays The sports I ve enjoyed most though are some of the newer sports such as the snowboard slopestyle and the half pipe both skiing and snowboard For the uninitiated the slopestyle is an event which takes place on a course with obstacles such as railings which have to be skidded down and jumps which have to be well jumped It can either be a race first to the bottom wins or it can be done read on add comment Exploit your digital marketing toolbox Filed under Marketing by Sharon Wilding on 13 Feb 2014 When it comes to marketing SMEs have never had it so good In the old days everything you wanted to do from research to promotion meant you had to fork out a lot of cash to hire an agency to get surveys carried out or to get ads produced and booked In the online world life is a whole lot easier Nowadays there is a raft of easily accessible tools to help you DIY many of which have zero start up costs Online market research tools Instant website and blogging platforms Email marketing programmes Social media for all types of target audiences Search engine optimisation tools Paid advertising e g Google Pay Per Click that anyone can set up Analytics to give you realtime feedback And anything you don t know how to do you can just Google the answer and find hundreds of websites or videos that will give you the training and skills you need Online an essential strategy The web is the first place most customers turn to solve their problems these days so why wouldn read on add comment How to track the effectiveness of every penny of your marketing spend Filed under Marketing by Jim Hunt on 7 Feb 2014 This week I ve been thinking a lot about the effective use of budgets Every magazine seems to be following up on it s new year resolutions and chasing advertisers with unrepeatable offers Google is telling me all the campaigns we manage are constrained by budget and if we only doubled the spend we d get so many more clicks The whole world is after my budget and my client s budget So how do I know where to spend Obviously you start with effective segmentation and working out media and mechanisms for communicating with you targets that s a given we all do that don t we But once you ve decided on a Google Adwords campaign some radio advertising or an ad in the parish magazine what next How do we know that those phone calls or visits to the website came as a result of the money we invested More importantly how do we know if we should continue to invest in

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?first=30 (2016-02-14)
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  • What the Sochi Winter Olympics Taught me about eMarketing
    to be found for and you could stuff your copy with them put them in the titles and in the meta tags and Bob s your uncle Email marketing was a breeze back then Hardly anyone used email marketing and most recipients felt slightly pleased that they were getting any email at all so if a company sent you one with an offer you felt so grateful that you d take them up on it on the spot This was the buggering about phase of eMarketing Now of course it s much more serious There are so many more people entering the competition and all the players involved are getting so much more sophisticated that buggering about will get you nowhere Now you have to worry about Google algorithm changes black hat versus white hat SEO on site versus off site SEO good links versus bad links responsive versus adaptive design All while trying to create a website that is useful to human beings You ve got email marketing content marketing social media You ve got Adwords Bing ads and native advertising on Twitter and Facebook You ve got Pinterest Instagram Vimeo Vine and Youtube It s not just that these tools are available it s knowing how to use therm effectively individually and together that s the hard part Actually that s not the hardest part The hardest part is keeping up with how they are all changing developing and morphing so that you can continue to use them effectively I think we have reached a stage where it is almost impossible for the smaller business to keep up They will either be forced to learn the skills recruit the skills into the business seek outside help or just resign themselves to not playing in the developing on line market place What s your view Is it all getting too hard Are you going to practice the skills hire the skills or stay on the edge of the piste buggering about Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1339 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/762854/what_the_sochi_winter_olympics_taught_me.rhtm (2016-02-14)
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  • Exploit your digital marketing toolbox
    it once and leave well alone for years at a time Digital priorities Whenever you re faced with a mammouth task the answer is to break it down into more manageable pieces Your own digital priorities will depend on your business objectives and the nature of your target customers From there you can work out which elements of online are most important for you to make improvements in which you can do yourself and which you should be getting someone else to do Sometimes you need someone else to do the upfront work like redesigning a website then you are able to take on the regular management and updating Make it happen Are you confident you are exploiting all the digital tools you can to move your business forwards If not what is stopping you Let us know the challenges you have found in this DIY world Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3262 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/759099/exploit_your_digital_marketing_toolbox.rhtm (2016-02-14)
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  • How to track the effectiveness of every penny of your marketing spend
    roundabout and so on As people call the numbers the clever kit creates records telling you which number was dialled when and if they don t block caller ID by whom Simple On line this is where it gets really clever A simple piece of code is put on your website where your phone number appears This code displays a different number to every visitor to your website the same number appears on every page they view so you can track them as they move through the site to see at which point they called Most call tracking services integrate with adwords and Google analytics so you can get really detailed information on what is and isn t working to generate those calls You can also associate different numbers with different adwords campaign adgroups or keywords and with email marketing I know what some of you are thinking It s witchcraft I tell thee But it isn t and the results are incredibly powerful Marketing becomes much more effective because you can see what is working and do more of further improve it and you can see what isn t working and either stop or change very quickly There are many examples of call tracking services significantly reducing adword spend while increasing clicks for example or saving money on advertising spend or even helping improve contacts through websites I know what you re thinking That s all well and good but how much does it cost At the time of writing a high quality service with excellent reporting will cost something in the region of 100 month plus call charges a few pence per call or per minute depending on the solution I m sure there are cheaper services that are less sophisticated but may be perfectly adequate for smaller businesses If you spend a reasonable amount on promotion you owe it to yourself to be clear that your spending it in the right place and like all your marketing think of it as an investment rather than a cost Do you have any experience of call tracking services Tell us your story Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9693 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/759179/how_to_track_the_effectiveness_of_every_.rhtm (2016-02-14)
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  • Not too late for a 2014 resolution in marketing!
    test and confirm the assumptions you have made in your plan are there enough of them out there to deliver you the income and profit you are forecasting Simply taking a little bit of time out each week to speak to your customers or follow up on a product service delivery can give you vital feedback and ideas on how to continually improve More help on creating a marketing plan here Growing your business is in your hands and it is only through the Marketing decisions you make that you can do that What could possibly be more important use of your precious time Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1055 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/681079/not_too_late_for_a_2014_resolution_in_ma.rhtm (2016-02-14)
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  • Clear the decks for your marketing
    and when they need you again then they know where to find you And those emails that I have chosen to continue to receive will benefit from greater focus of attention from me Do something more profitable instead It s hard fighting the just in case mentality but rather than be buried under the weight of all the possibilities my inbox might hold I am taking control safe in the knowledge that if I want to find help or information then I can go and look for it That s what my network including social media and Google is for Anything that I continue to subscribe to I know is worthy of my attention and there are several things that do meet this criteria that are interesting and valuable As well as culling the incoming messages I am also only checking for new emails twice a day The net result is that yesterday I only spent an hour in total on email and my aim is to get it down to 30 mins a day freeing up at least half a day per week to spend on progressing projects that truly help me deliver a better service make our marketing more effective and build the business What are your time stealers Can you tackle them and clear the decks to focus on more productive and profitable tasks Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Sharon With a little time away from the office recently this is exactly what I ve been doing It just takes forever to catch up setting mail rules deleting folders etc But basically I totally agree and feel I m finally making the right decisions to have time to do what the businesses need It s all been worth it as each day now takes so much less time Well said James Comment by James Wilford 24 Jan 2014 18 13 Great blog Sharon Email is the number one productivity killer Without limiting the time we spend on emails we are victims of what I call Email Russian Roulette http www officehounds co uk houndblog are you playing email russian roulette For those information hoarders that struggle to unsubscribe another option is to use email filters to ensure certain emails skip your inbox For example you could have all messages from Linkedin automatically go into a folder instead of your inbox Then schedule time to reply to Linkedin invitations and read participate in group discussions Email is challenging No doubt about it Good luck everyone Comment by Maggie Langley 13 Jan 2014 09 15 Hello Sharon Happy New Year I ve just checked our mailing list and see you haven t unsubscribed from it so we must be

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/751292/clear_the_decks_for_your_marketing.rhtm (2016-02-14)
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  • If it ain't broke.....
    clever with this stuff If it ain t broke don t fix it We ve had a couple of discussions recently that were largely the same One guy used to have leaflets delivered but doesn t any more One guy used to do lots of networking but doesn t any more These worked for them but they stopped Before you start trying to make something you ve never tried before work for you our advice is first think back to the things that have worked in the past and breathe some life back into them What have you found to work really well for you Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1052 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/740585/if_it_ain_t_broke_.rhtm (2016-02-14)
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