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  • How much should a website cost you?
    to be tracking and tweaking constantly to make sure the objectives you set are being met A key requirement for your design build might therefore be how easy it is for you to do the maintenance yourself A website is for life not just for Christmas Measure review As with all marketing activities you need to be tracking the performance measuring the effectiveness and satisfying yourself that you ve met the ROI objectives you set yourself You need to get close to your analytics to understand that you are attracting the right kind of visitors to learn what works for them and how you can meet their needs better than then next website they might visit I m sorry I can t give you a direct answer to the question right here and now but let s sit down together and we ll work out what is a sensible budget for your business Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 6435 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/738388/how_much_should_a_website_cost_you_.rhtm (2016-02-14)
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  • Good, cheap, fast - can you be all 3?
    if your quality is less than good The complaints and hassle they generate could make you wish you d turned them away right at the start Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3292 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/730956/good_cheap_fast_-_can_you_be_all_3_.rhtm (2016-02-14)
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  • Are You Avoiding Business?
    properly this may be true so take advice fear that their instinct is wrong it probably isn t fear that they don t know the best way to do it may well be the case but if you don t try you won t learn fear that they won t recoupe the cost you can minimise risks through small scale testing fear that the people they contact won t like it what s the worst that can happen really lack of time don t even get me started on this one The one thing I know for certain is that if you don t DO SOMETHING you definitely won t get any results So I d like you to think about your neglected database and think about things you ve done in the past that worked at bringing in business and DO SOMETHING with them Let us know how you get on Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments Fully agree with all this Jim I feel that one of the fears smaller businesses have is that they won t get ROI and being realistic some marketing planning campaigns do cost a bit even when done on a small scale It makes me wonder if those of us who provide such services should be sharper in how we encourage potential buyers to commit Maybe we should be ready armed with a good sized list of people who the prospect can contact to confirm how good the ROI was So if the marketing advice is direct mail then a list of 5 people in companies who are happy to be contacted would inspire more confidence that ROI would be gained Comment by Andy Harris 3 Nov 2013 20 39 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1370 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/728996/are_you_avoiding_business_.rhtm (2016-02-14)
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  • Off the Edge
    a tissue and let me explain We ve been running some training courses recently and in preparation we ve been looking at a lot of promotional material of local businesses We saw some good things and some not so good things One thing that we saw time and time again on these websites or in these brochures was a fixation with I or We I m sure you know what I mean We are a hi read on read comment add comment Top 3 Holiday Jobs Filed under Marketing by Sharon Wilding on 16 Jul 2013 Not everyone but many of us experience a bit of a lull across the summer as holidays become the main focus of everyone s attention It can be a great time to take a step back from your hectic delivery schedule and do a bit of housekeeping on your own business Here s our suggestions for the top 3 holiday jobs that you can attend to in the next few weeks but that will pay off for you over the coming months 1 Review your website Now if you re doing it properly you will be regularly adding content to your website to keep it fresh and interesting and working hard for you But all websites benefit from a bit of a more critical review from time to time If you can t see it yourself maybe ask some opinions of others but check out Is the design looking a bit tired Maybe your branding has moved on a bit Do you have old content that is no longer relevant Does it accurately reflect the most important products and services you are promoting Does it effectively get yo read on read comment add comment How persuasive are you being Filed under Marketing by Sharon Wilding on 27 June 2013 Hearing an estate agent friend of mine talking about the importance of social proof in selling houses prompted me to revisit a brilliant book I first read a couple of years ago It s one of those books that it pays to re read from time to time because you can t possibly use all the information and ideas all at once Did you know for example that the signs you see at the doctors telling you how many people missed appointments last month are probably making the situation worse not better It s social proof in action read on to find out how According to the book Yes 50 secrets from the science of persuasion we don t take enough notice of what the science of psychology has to tell us The authors suggest this is because we believe we intuitively know stuff about human behaviour unfortunately we re mostly wrong and a little bit of knowledge can often lead us the wrong way If you think being more persuasive could be useful in both your business and personal lives then read on According to one of the authors Robert Cialdini there are six universal principles of social influence Reciprocation we feel obliged to return favours Authority we look to experts to show us the way Commitment consistency we want to act consistently with our values Scarcity the less available the resource the more we want it Liking the more we like people the more we want to say yes to them Social proof we look to what others do to guide our behaviour Just reading this list I m sure you can begin to see how these concepts might be used in marketing to get people to work with you or buy what you are offering I m sorry if it sounds manipulative it needn t be if your underlying values are sound Does your business offer a great value product or service Then you owe it to people to let them know If nothing else after reading this book I m more aware of how others might be trying to use psychology to persuade me not that that actually stops you falling for it as the authors themselves confess The issue of social proof is fascinating You know those signs in hotel rooms asking if you would like to save the environment by not putting your towels to be washed everyday In an experiment it proved possible to improve the number of people participating just by changing the message from one of doing good for the environment to one that gave the statistics that showed most people reused their towels It worked because it seems that if other people are doing it we want to do it too So thinking back to those notices at the doctors what are they really saying They are telling you that if lots of people miss their appointment it is OK if you do too The better way to encourage people to turn up and they have tested this too is to tell people how many people DO keep their appointments In that way you are persuaded to go along with everyone else and are more likely to keep yours too Another useful insight is that we are notoriously bad at predicting our own behaviour and explaining our motivations So it s no good asking what messages will make you act a certain way it is only when put to the test that the real truth comes out So if you need to write a message to persuade your customers to act a certain way bear in mind this lesson and give them the social proof Here s an example to show you how it might work call rates and purchases were increased in a campaign simply by changing the call to action from Call now operators are waiting to If operators are busy please call again Far from putting people off it made them think the product was more worth having if so many people would be calling How can you use this information to change the things you are doing in marketing for your

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=marketing&first=30 (2016-02-14)
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  • Santa Stop Here - Where?
    map Marketing is often about paying attention to little details to make your service the best it can be If being found in the physical world is important to your business then you absolutely have to make sure you make it as easy as possible for your customers There can be no excuse for getting this wrong Santa has magic to help him out most of your customers won t be so lucky so don t let them down Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5208 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The 12 Marketing Days Of Christmas 22 Dec 2014 20 17 Amazingly Christmas is almost upon us It seems only days ago that we were welcoming in 2014 and Christmas a boost for charities

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/654309/santa_stop_here_-_where_.rhtm (2016-02-14)
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  • Marketing is Dead - What's Next?
    building value in a business And as marketers we have to keep abreast of our complex and ever shifting environment just as we always have The fundamentals of marketing are not about being prescriptive you must do this in this way to be guaranteed results because we know that is nonsense don t we And they are not just about promotion But even when you are thinking about the value of promoting yourself on Twitter or in The Times or wherever the question remains the same Is this a cost effective way of getting my message across to my target audience So don t fall for any hype about ditching the old dead ways and embracing the new if you want to be successful at marketing Pay attention to the basics and get the foundations of your marketing strategy right and it will lead you in the right direction naturally Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4439 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/652752/marketing_is_dead_-_what_s_next_.rhtm (2016-02-14)
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  • Invisible or invincible?
    people will enjoy your performance and see it as creative and innovative It s the sort of thing you might use on Twitter The thing is always to try things out usually taking you a bit outside of your comfort zone but all the time you need to be looking for the result of your trying it What happened when you did it Did it work Did it produce a different result Because it s only by paying attention to the response you re evoking in the other person that you can gauge how effective you are being So how are you going to choose what to say Use the magic of metaphor or benefits instead of features or the I need to find out more principle Here s an example The man who kept the runway clear of dirt and debris at Cape Kennedy Space Center in the USA when asked what he did said I help to get rockets into space Brilliant Here s another One of our Make Big Money Networking seminar delegates who sells self storage when asked what he does now says I m the Spaceman And another delegate I m the accountant that speaks your language Now these three are working on slightly different levels but all achieve a level of Intrigue or Curiosity that a straight answer wouldn t They all take the conversation forward In effect they are cliff hangers which is what you re really after Let s analyse this in case it helps The first example rockets into space is a straight forward benefit of the work he does It s the end result of a process that he is only one part of And in that sense it s not really a metaphor it is actually what he does or helps to make happen What does your work help to make happen as a final result for your client fan or follower Could you open your conversation with that Whereas example number two the space man really is a metaphor He isn t really a spaceman in the literal sense but he uses the term because it slightly shocks the other person and begs the question what do you mean As does number three of course But in the case of I m the accountant that speaks your language you are immediately drawn away from the normal accountants image of being dead straight and some people would find this more interesting The real point and power of this principle is that ultimately we will do business with collaborate with partner with and align ourselves with like minded people and the polarization technique I m proposing here helps you to identify those most likely to be in rapport with you Obviously there are times when you will do business with people who really are very different from you but when you apply the 80 20 rule I believe that it s really not worth worrying about the one that might

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/649958/invisible_or_invincible_.rhtm (2016-02-14)
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  • Does great marketing require inspiration - or perspiration?
    then detail in your plan It doesn t matter if your plan is only a page long just make sure you have one and that you refer to it often 3 Test measure adapt No matter how many year s experience you have in marketing there are few dead certs when it comes to delivering success What works today may not work tomorrow what works for one company doesn t deliver for another It is impossible to control all of the factors that influence that elusive purchase decision so you must gather information look at what it is telling you and act promptly to stop what isn t working and do more of what is Marketing is not something you can do once every few weeks you need to be on top of it all the time building your reputation generating awareness interest and ultimately sales Sorry to have to break it to you there is no magic wand in marketing but getting the fundamentals right through hard work and perspiration means that you create the right environment for your inspiration and creativity to flourish Adapted from a blog first published in 2009 Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0412 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/648214/does_great_marketing_require_inspiration.rhtm (2016-02-14)
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