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  • Has Facebook peaked?
    though this is not a magic bullet and is not free it will take up your time You must make sure that your strategy for using social networking is linked back to your overall online strategy aiming to drive traffic to your website where you have most influence and control If your website is not up to scratch then don t get diverted into social networking you ll be throwing good money after bad We d love to hear your experiences with social networking good and bad Leave your comments here Tweet track back URL add comment Comments Totally agree Tim deciding between a group and a business page can be difficult Business pages are good because a number of different people can post as admins whereas for the groups you need to use your individual account And you never know when the next rule change will come along and you could lose all access to your fans For a lead to become a prospect you need to bring them closer to you Comment by Sharon 21 Jul 2011 20 01 When Facebook changed the way that fan pages operate in that you can t message directly to people that have decided to like you it meant that any updates or posts are dependent on your fans noticing that there has been a change on the fan page This means that you re faced with either sticking with a fan page or trying to transfer over start afresh with a group instead Groups are satisfactory for event organising and pushing out information but lack some of the tools of a fan page I am not alone with being frustrated by and caught in the middle by this For me it has worked from day one to make sure any posts push fans back to a website or blog post always making the website traffic the star of the show and Facebook just a signpost for getting there Comment by Tim Stubbings 20 Jul 2011 08 11 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9032 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/647218/has_facebook_peaked_already_.rhtm (2016-02-14)
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  • What do you really, really want?
    of ideas it is lack of action in a timely fashion No one is lazy most people would say they are too busy Ultimately they are making the wrong choice doing what they really really want to do right now So either be happy with where your choices have led you or do something to change it Take responsibility for Understanding your customers and market Creating a marketing plan that commits you to action Establishing regular communication with clients and prospects Updating your website Investing in your business wisely remembering time and money are scarce resources If you re the boss in your business you can often escape being asked the tricky questions that challenge you on whether you are setting the right priorities or taking the right actions that s where a coach or mentor can be a great help Because you always do what you want to do and actions speak louder than words What do your actions say about where you want your business to be Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7811 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/645359/what_do_you_really_really_want_.rhtm (2016-02-14)
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  • The True Price of Free
    is going to take effort on your part And people taking up FREE offers often do have less commitment than if they had to put their hands in their pocket Will only getting FREE support cost your business Quite possibly if that truely is the only support you go for Read the article and make your own mind up download it here Although it struck me as ironic that this FREE document then asks if you want to join a FREE online conversation and that in downloading the document you have signed up to receive FREE advice to help you in your business Smart marketing eh I d love to hear what you think has FREE been good for you and your business Tweet track back URL add comment Comments I use free software and services extensively in my business Indeed the business is based on offering expertise in installing and configuring a free application Wordpress As you say this is becoming a popular business model partly because it really encourages people to try the product without having to worry about recouping licence costs if the trial fails Of course the flip side is that a lot of time can be spent flitting from one free application service to another instead of committing to one and making it work It should be pointed out too that FREE only really applies to the monetary side of the equation There is a cost often in the form of offering your contact details for marketing purposes Ultimately if if it s one or two steps removed there is money changing hands Facebook didn t get to be worth so many billions of dollars by not leveraging the huge marketing list it built up Comment by Colman Carpenter 28 Mar 2011 14 44 I stopped offering a free trial for my call angering service I started it because it seemed to be what everyone else was doing I discovered that it had a negative impact on the customer experience They had already made their decision and were ready to get everything set up and prepayment made The free trial slowed down the setup process Comment by Maggie Langley 28 Mar 2011 08 31 Just checking if the comments box works Comment by Sharon 25 Mar 2011 14 52 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5727 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/639708/the_true_price_of_free.rhtm (2016-02-14)
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  • Help! Social Networking is taking over my life!
    the media requires br br Spotting the blog post to forward on the contact to link to or the occurence in the office that makes everybody smile really requires you to be properly in the busines and what you think is good and interesting is likely to be different to somebody else Social media is often an expression of your personality br br My advice to business owners who genuinely can t find the time or the inclination to manage social media would be two fold br 1 find somebody else in the office who can take on the responsibility for you br there will normally be somebody who would consider it a bit of fun and would enjoy the task Who is the Facebook addict Give them a few guidelines and then leave them to it br 2 download some of the social media tools onto your Smartphone br I tend to check Twitter and Facebook updates while having breakfast if Mrs Eye isn t looking or last thing in the evening Being able to do this without having to sit in front of a computer and log on makes it very quick and easy Not only does this bring good information to my attention and allow me to maintain The Marketing Eye s own profile the impact on my time is largely imperceptible Comment by Neil Edwards 9 Sep 2010 21 09 Hi Sharon A very interesting and informative presentation on social networking at Tuesdays breakfast club Thanks A couple of new faces who had come along because of the subject Local businesses are starting to wake up to the power and potential of social networking Comment by Peter Norfolk 9 Sep 2010 10 20 I agree is IS time consuming but most of all I m sure that many many business people just don t understand what the various option could do in their specific circumstances Our conference next month has 4 20 minute talks and one is on this very topic because knowledge is power and ignorance in this cse may not be bliss I would say more but I have to deal with another 17 LinkIn requests Comment by Allan Reid 9 Sep 2010 09 39 Hi Sharon I agree you know in all this focus on SN I think it leaves the door open to make good old fashioned PR work that much easier SN is working really well for me though I have a great spread of members across the globe now Melbourne Toronto Brussels etc See you on the 14th Mike Comment by Mike Hamilton 9 Sep 2010 07 46 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9337 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/618812/help_social_networking_is_taking_over_my.rhtm (2016-02-14)
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  • Marketing Myths
    all slip into this way of thinking but over the coming weeks I ll do my best to pull them apart and dispel the myths Please feel free to add your own myths or comments to the blog as we go along Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5510 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The 12 Marketing Days Of Christmas 22 Dec 2014 20 17 Amazingly Christmas is almost upon us It seems only days ago that we were welcoming in 2014 and Christmas a boost for charities 17 Dec 2014 11 03 December each year brings the debate about whether to send paper Christmas cards or just e cards How irrational pricing can work for you 5 Dec 2014 17 42 It s peak

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/579328/marketing_myths.rhtm (2016-02-14)
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  • If you can't measure it, should you do it?
    do it html Tweet track back URL add comment Comments Hi QJ thanks for commenting Personal branding is another very powerful area that we all need to be aware of It matters Sharon Comment by Sharon 15 June 2009 17 25 Your blog today is very interesting Thank you The science does support everything you say Even the Susan Boyle package followed this rule paradoxically in reverse Had her appearance matched her voice then the audience s expectation of what would come out when she opened her mouth would not have been surpassed by such a massive amount Perhaps we can learn from this approach It s not used deliberately very often It sure got Susan noticed What did you say about UGLY Comment by QJ 26 May 2009 11 15 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4840 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/577139/if_you_can_t_measure_it_should_you_do_it.rhtm (2016-02-14)
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  • Off the Edge
    of articles recently that have made me think about choice quite a bit and I thought I d share some of them with you You ve all probably heard that the second cheapest bottle of wine on a restaurant wine list is often the worst value Restauranteurs the idea goes know that most people won t choose the cheapest because they don t want to appear stingy so they price the second cheapest to give them the most margin I don t know if this is true but I wouldn t be surprised Article one was about some medical research that demonstrated that when patients were given a choice of which pain killers to use they reported greater efficacy than when there was no choice Article 2 explained that people like to have a choice Giving people the ability to make a choice increased their motivation their perceived control their task performance and their overall happiness If however they were give too much choice they beca read on read comment add comment The blinkered website owner Filed under Marketing by Sharon Wilding on 24 Sep 2013 This week we have a guest blogger Andy Harris of A1WebStats What Andy doesn t know about driving more of the right traffic to your website is not worth knowing Read on for some tips on what you should be doing to understand your web visitors better If you re like 90 of other website owners then you ve got blinkers on It s not a special club to be in more a club to get out of Worked on your website content Check Visible in Google Check Fully understand how people interact with your website Eyes glaze over Analysing website visitor movements even at a basic level is a vital activity that the majority of website owners fail to do And with that they fail to gain enough business from their websites In short your view of your website will be blinkered if you re not taking advantage of website visitors data that s readily available to you The basics Using a free package like Google Analytics y read on add comment People The Forgotten P of Marketing Filed under Marketing by Jim Hunt on 17 Sep 2013 In the good old days there used to be 4Ps of marketing Product Price Promotion Place Then some bright spark made up three more that were considered particularly important for services although in reality they affect us all They are Process Physical evidence People That really opened the flood gates and marketing gurus far and wide produced their own list of important Ps the most I ve seen is 44 seriously that marketers needed to be thinking about I like to keep things simple to be honest and I think 7 is quite enough if for no other reason than getting 7 right is hard for most businesses to do without another 37 waiting to cause them grief Today I want to talk about one

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?first=40 (2016-02-14)
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  • More power to your teaspoon
    to do it for you or move on Following through Our different personalities are very strongly apparent when we start talking ideas Some people are prolific ideas generators but lack the energy to get any of them off the ground Others start lots of new different things but lack the focus to finish any of them properly before they are diverted by the next great thing And some people are great at picking up a ball and running with it A perfect complement to 1 3 above In fact many great inventions were not developed by the person with the original idea but by the person able to make that idea into reality most successfully Apple didn t invent the MP3 player they just did a lot better at making the ipod usable and desirable than anyone else So had any good ideas lately Where are they now And if you fancy some branded teaspoons tell Rachel I sent you Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7592 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/726810/more_power_to_your_teaspoon.rhtm (2016-02-14)
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