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  • Learn something - read a book!
    understand them In our coaching sessions Sharon and I talk about theories tools and techniques that we first learned by reading about them in books written by experts in their field Detailed books that go through these subjects from soup to nuts Through years of applying this knowledge we have refined our own skills to the point where we like to think we understand them really well This is a call then to close the browser switch off the computer and curl up with a good book As I ve said in previous blogs there are no shortcuts there is no secret sauce and there is no magic wand If you want to get good at something you have to start with a good knowledge of the subject and you re unlikely to gain all of that knowledge from the internet Where do you start Well following our discussion the other day Sharon and I have pulled together a new page on our website where we have listed some of the books that we have really learned from They are all books we have read and we have given our own little review They are not all for everyone but if you are interested in the subject then we think you will find them valuable and a good read Here s a link and happy reading Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7120 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/657607/learn_something_-_read_a_book_.rhtm (2016-02-14)
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  • Making a virtue out of weakness
    whole different way of looking at how you put your messages together Honesty is indeed the best policy Tweet track back URL add comment Comments Yes we should be proud to be human rather than apologetic because we are only human Comment by Sharon 7 Feb 2012 20 23 Good article Sharon it s all about being human and the problem with people seeming to be super heroes is that although you suspect they may have a skid mark in their pants they d never admit it strange analogy I know It works the other way as well when we initially speak to potential clients there is little admittal that they ve made mistakes in their online marketing in our case However it s possible that by us saying something like in our experience at least 90 of companies who create their own Adwords campaigns have made some damaging errors so it s not an exclusive club it acts as an open door for potential client to admit where they think they ve gone wrong This works in two ways because they don t feel stupid from the mistakes they ve made because many others have done the same before them and a line in the sand is drawn from where positivity can evolve and we see them as human and receptive to change Comment by Andy Harris 4 Feb 2012 08 32 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4696 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/656414/making_a_virtue_out_of_weakness.rhtm (2016-02-14)
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  • Is marketing on your list of resolutions this New Year?
    and take at least some small steps to move matters forward If you find you are way behind on hitting your objectives it can be a long process to implement action that will generate new business coming from a standing start Building and maintaining profile awareness and reputation cannot be done overnight So to help focus you on making time for marketing here are my top 3 priorities for your marketing Build a plan for the year linked to your objectives This will make it real and help you take decisions on how you will use the resources you have to hit your targets Establish some level of regular communications to the market and I include in that keeping your website up to date I talked about customer contact in a previous blog post and maintaining a light contact programme can take relatively little time More importantly it gives you the wherewithall to increase the volume without huge time or expense when you need to increase your results Review your plan regularly that way there are no nasty surprises and you can take any additional action calmly without having to put everything else aside while you catch up on the marketing that you have let get so far behind Time management is all about focusing and priortising what really matters and marketing does matter to every business Little and often will help you keep it under control and if you are hitting your plan you can stop worrying that you are not doing enough Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3272 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/655215/is_marketing_on_your_list_of_resolutions.rhtm (2016-02-14)
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  • Cultivating your Customer Contacts
    it makes sense to link it to a specially designed email marketing system that makes it easy to capture details send out your messages and track how many people are reading them The other advantage is that these systems provide an easy way for people to opt out of your mailings which you must provide if you don t want to fall foul of Data Protection Legislation On that note if you are creating an electronic database it is worth checking if you need Data Protection Registration you can find a really good guide to this on the Business Link website In today s communications rich world not staying in contact is an unforgiveable sin how far you take it is up to you Sit down and plan it out it could be the most cost effective marketing action you take this year And if you need any help then get in touch Tweet track back URL add comment Comments This blog subject is really useful also easy to read and use to make a plan thanks Sharon Comment by janet mckenner 30 Apr 2010 08 47 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 5709 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/606685/cultivating_your_customer_contacts.rhtm (2016-02-14)
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  • Marketing is a dirty word
    Building a growth strategy and plan not a m g plan of course detailing the actions you will take to grow your business Simple No m g in sight just sound advice on all the aspects of your business that you should address if you want growth Let s not get hung up about what we call it if you want help creating a strategy to grow your business talk to us Or check out our Group Coaching Programme where you will learn all about how to use m g to deliver BUSINESS GROWTH Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1938 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The 12 Marketing Days Of Christmas 22 Dec 2014 20 17 Amazingly Christmas is almost upon us It seems

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/653233/marketing_is_a_dirty_word.rhtm (2016-02-14)
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  • Measure Marketing Effectiveness
    marketing didn t work so he stopped spending Sad In the first case the man gave up his dream Tragic There are a couple of things to take from these two stories which you should hold as firm convictions You can never know that you are right All marketers know this The only time we know we re right is when we know that we don t know we re right are you keeping up We might have a high degree of confidence that something will work we might be almost convinced something will work but we don t KNOW it will work And sometimes we re made to look a bit silly That s why we would always propose testing something in a low key low cost way first particularly if the potential risk is high Test it Measure how well it works Adjust it if necessary and test again Only invest lots of budget if you have evidence to suggest it will be an investment rather than a cost You are not the target audience Whenever you are trying to communicate with someone in an ad a letter an email a web page remember that the most important thing is whether it s effective not whether you like it If I had a penny for every time I d had the I know you prefer that one but conversation with a client I d have 3 76 Try it Measure how well it works Adjust it Try again So as the curtain comes down on this week s blog and the band plays us out lets all join together for one last chorus Test Measure Adjust Repeat I said Test Measure Adjust Repeat You got it Test Measure Adjust Repeat Eat your heart out Jules Holland Test Measure Adjust Repeat You ve been a fantastic audience Test Measure Adjust Repeat Goodnight Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1262 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/653055/measure_marketing_effectiveness.rhtm (2016-02-14)
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  • Are you as good as you think you are?
    your service and really listen to their answers to help you discover new ways to delight If you already believe that your service sets you apart make sure you can explain how and that you have the evidence to back up your beliefs testimonials are a great way to do this and the bonus is you get to use them in your promotions too So the questions still hangs are you really as good as you think you are Tweet track back URL add comment Comments Fair point Andrew I think as a minimum you need to deliver what you say you are going to based on my own experience that is not always the case But even better if you can delight customers by being even better than they expected I took Martin s comment to mean he was being compared with others who were perhaps doing the opposite Comment by Sharon 16 Nov 2011 14 34 Great posting But the trouble with the quotation from Martin Crowther is that it contains a non sequitur Either his happy clients are those for whom he did what he said he would do OR they are clients for whom he did MORE than he said he was going to do because that s what under promising over delivering actually means So the message of the posting is diluted Either the message is about the importance of delivering what you say are going to do Or it is about the value of delivering more than you say you are going to do And while both may be good things they are two very different messages Comment by Andrew Jones 9 Nov 2011 10 23 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7806 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/652452/are_you_as_good_as_you_think_you_are_.rhtm (2016-02-14)
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  • The Great Marketing Secret Apparently - Keywords
    to have your site appearing for For us it s searches like marketing company Kent and marketing training Kent When you re thinking about this be careful not to succumb to marketing myopia look at earlier blogs for more info Don t assume that people will be searching for your product Think about how they may search for an answer to their problem If you sell cavity wall insulation then you want to be found for searches for cavity wall insulation You also want to be found for energy saving energy conservation etc etc Once you ve decided what you want to be found for you need to make sure that your website copy talks about these things You need to include these keywords and phrase in the copy of your website Get them in there a few times but make sure that you write for the reader first and the search engine second Focus on different keywords for different pages to give you the best chance of being found It doesn t stop there though As well as your web pages you might have a blog a Facebook page a LinkedIn profile Whatever your web presence you will want to be found for the same things so make sure that your keywords are prevalent on these sites too Being found on the web or Search Engine Optimisation SEO is a very complex subject that I can t hope to cover fully in a blog It has spawned a massive industry but you are responsible for your business and you can help by deciding what you want to be found for Know your keywords use them on your site your directory entries your networking sites your blog anywhere you are on the web and maximise your chances of being found Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3420 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/651936/the_great_marketing_secret_apparently_-_.rhtm (2016-02-14)
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web-archive-uk.com, 2017-12-15