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  • Get Your Customers to Hit the Road
    and trustworthy evidence that the programme is valuable It stimulated action I wouldn t say that the business cards were hitting me like confetti but Now that publicity cost me nothing It was entirely unsolicited and it was incredibly powerful For me at that event having those three clients there was like having a three woman sales team That s the power of referral Now this particular referral was a complete surprise to me but it doesn t have to be that way Imagine how successful you could be if you had all your existing customers out there selling your services and providing you with qualified leads You can achieve this with a customer referral scheme It could be very informal or very structured whatever suits your brand Anything from regularly asking happy clients if they know of anyone who could benefit from what you offer right through to a formal reward scheme You need to decide what works best for your business It s a truism that you existing customers are your most valuable asset and if they like you and see real value in what you offer they will be happy to recommend you Now we have another Marketing Mindset Group Coaching Programme starting on June 9th in Canterbury If you know anyone who you think would find it valuable Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4260 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/644482/get_your_customers_to_hit_the_road.rhtm (2016-02-14)
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  • Marketing is a waste of time
    be finding the next big new idea in their marketing should they be trying social media for example More often than not we discover they have plenty of ideas and plenty of things they should be doing to cover the basics before going onto something new Too many new ideas and too much new information can definitely lead to time wasting by stopping you getting on with anything So I challenge you to take your marketing from the bottom of your priorities and stop treating it like a waste of time If not marketing then what other process is going to grow your business Tweet track back URL add comment Comments You are so right again Time is our most precious resource and yet how many of us me included optimise and map it against our most precious or effective activities Keep on Blogging QJ Comment by QJ 21 Apr 2011 09 30 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2433 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/643400/marketing_is_a_waste_of_time.rhtm (2016-02-14)
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  • Ignore your best customers!
    best call you make all day Tweet track back URL add comment Comments Good work Guys I d be really interested to hear is you got some valuable insights from these valuable calls Comment by Jim 20 Apr 2011 21 04 Really unbelievable We go even further in with clients who buy our Personal Branding products They have to email at least 20 of their clients a specific although it s pretty clever even if I modestly say so myself email asking for some insights about the client s perceptions The good news is that when they do this they more often than not discover some formerly unknown PLUS points This then enables them to make more of the things that they are already good at Fear often prevents progress particularly of this sort My advice is to embrace feedback In the long run you can only benefit Comment by QJ 14 Apr 2011 19 19 Another great article from Purple edge It is one of the few that I read regularly I totally agree with Rachel and hope that I am not one of her challenging customers I will try to summon up the courage to make those calls Comment by Alistair Sutherland 13 Apr 2011 10 40 Great advice as always just diarised 3 calls for this week to get some honest feedback from my most challenging customers Will have to take a bravery pill and a deep breath before I pick up the phone handset but there s no point in being a business ostrich is there Hope your students are as brilliant as us your ORIGINALS Comment by Rachel Cowell 12 Apr 2011 10 46 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3284 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/639858/ignore_your_best_customers_.rhtm (2016-02-14)
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  • Debunking Some Marketing Myths
    Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/637362/debunking_some_marketing_myths.rhtm (2016-02-14)
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  • Marketing Mindset Seven Deadly Marketing Myths
    on line group and telephone hotline Fantastic coaching and fantastic value Mentoring available to anyone who has attended our coaching programmes to help you stay focused and motivated to get great marketing results 10 reasons to use LinkedIn Download your copy now Seven deadly marketing myths Download document now Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 2185 Required fields Let s

    Original URL path: http://www.thepurpleedge.co.uk/marketingmindset7deadlymyths.rhtm (2016-02-14)
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  • Get the Marketing eX-Factor
    if you are wrong and to take action to put thing right If you approach it right you and your business stand to gain enormously from eXternal input Fresh ideas from independent people Access to skills you don t have in house Knowledge transfer by learning new techniques Introductions to new suppliers and opportunities All of which should pay for itself many times over through increased business as the value you know you can deliver to customers is made clearer customer satisfaction increases and you become easier to do business with You ll have the marketing eX Factor Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0333 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The 12 Marketing Days Of Christmas 22 Dec 2014 20 17 Amazingly Christmas is almost

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/633703/get_the_marketing_ex-factor.rhtm (2016-02-14)
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  • Are you guilty of email spam?
    negotiations for the sale of a product or service to that recipient b the direct marketing is in respect of that person s similar products and services only and c the recipient has been given a simple means of refusing free of charge except for the costs of the transmission of the refusal the use of his contact details for the purposes of such direct marketing at the time that the details were initially collected and where he did not initially refuse the use of the details at the time of each subsequent communication 4 A subscriber shall not permit his line to be used in contravention of paragraph 2 The document defines individual as individual means a living individual and includes an unincorporated body of such individuals So sole traders and partnerships are protected by the regulations but Limited companies are not I wonder if anyone chooses to send email marketing to individuals who aren t living I gather that when the regulations were created a group pushed for a slight relaxing of the proposed regulations so that businesses were not covered by the regulations whilst consumers were 10 000 spam emails in a month is better than it used to be I ve seen up to 20 000 in the past Comment by Steve Root 21 Jan 2011 09 44 Excellent article and advice I d add a couple of observations Firstly the distinction between business and personal is not always clear People working as a partnership or self employed for example are personal addresses Secondly if you legitimately collect email addresses with permission then use those email addresses in a timely manner If you build up a nice big contact database and the first time you use it is a year later then most of the people on your list will have completely forgotten they gave you permission to you they are spam Comment by Peter Wilson 20 Jan 2011 11 16 Very interesting blog post Sharon and a useful clarification and reminder to us all whether we are a sender or a receiver or indeed both And Chris I rather like the idea of handing out cards with just your business web address on Clever I might nick that idea if you don t mind Comment by Terry John 20 Jan 2011 10 10 Spam is in the eye of the beholder br The aim of my business is to offer a simple choice to people who pay too much premium for a lacklustre and untested inurance service br I use every medium to convey this message Email 4N word of mouth ads etc Who unsubsribes to adverts on Classic FM or ITV If you wish to follow up my special homes and gardens insurance then reply Otherwise delete Take a test drive and try me if you would like to br I hate SPAM like the unrelenting weekly or even daily flood of emails including call girls from Russia goverment officials form Nigeria and corrupt

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/631419/are_you_guilty_of_email_spam_.rhtm (2016-02-14)
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  • Is your marketing successful?
    matter if you set your objectives too high and you miss them chances are as long as you have risen to the challenge you will still have done well And at least you ll have something to measure the success of your marketing plan against What do you mean what marketing plan Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 6309 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The 12 Marketing Days Of Christmas 22 Dec 2014 20 17 Amazingly Christmas is almost upon us It seems only days ago that we were welcoming in 2014 and Christmas a boost for charities 17 Dec 2014 11 03 December each year brings the debate about whether to send paper Christmas cards or just e cards How irrational pricing can work

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/629945/is_your_marketing_successful_.rhtm (2016-02-14)
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