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  • Off the Edge
    creating amazing marketing for their business add comment Social Networking what s in it for businesses Filed under Marketing by Sharon Wilding on 6 Jul 2010 The room was packed this Tuesday for the Canterbury Christ Church University Business Forum event on Social Networking thank you to all those who attended to hear me and Mark Zaretti of Sparticle Ltd aiming to open your minds to some of the possibilities that these new tools offer to business I was happy to admit I am a novice starting Facebook just a month ago you can see my first efforts here www facebook com thepurpleedge and Twitter not long before that but Mark had some inspiring and cautionary tales to tell about this relatively new phenomena Some people were more au fait with one or other of the tools and there was a healthy mix of cynicism and enthusiasm We were certainly not there to promise that social networking alone would bring untold riches rather that you need to be aware of the possibilities in order to be able to make an educated decision about how well Facebook Twitter LinkedIn etc might work for you And the numbers signing up show that more and more people some of whom are likely to be in your target audience are joining all the time As always before you start any marketing activity be clear about your business objectives goals that way you will find it easier to judge what is valuable and what is not But think more widely than the end game of just signing up new clients you may find greater success in finding suppliers or just boosting your PR As you might be grappling with some of the same issues I thought it might be useful to share with you the list of things that people most wanted to know as they set out on their journey to explore the brave new world How do I move from a purely personal user to a business user on Facebook You can do this slowly and there is no need to entirely separate your private life from your business life as long as you pay some attention to general propriety A good test is would you be happy for you Mum to see this People buy from people and social networking is a great way to show more of the personality of your business and help people feel they know and like you before trusting you with their business What is a Facebook business page With a business page you can ensure only business messages are published and can have different members of your team publishing and interacting on the site with those people who join you like you in Facebook speak They are a good tool for PR and customer service How can I target specific groups and manage my time There are add on tools and applications available and of particular use to businesses for example but not only Hootsuite that allow you to organise your contacts into groups search for keywords receive alerts if your business is mentioned and even schedule messages to go out across the day week And most of these work on mobiles too So you don t need to be online every minute of the day although you may need to spend a bit of time getting things set up to suit you and learning the ropes Nevertheless social networking can be compulsive and you are right to worry about time wasting so you need to be enforce a bit of discipline on yourself How do I filter junk Use the tools available as mentioned above identify your favourites set up keyword alerts and aim to control it rather than let it control you The best way is to search on Google for reviews of useful applications Do I have to contribute It is possible to use Twitter and LinkedIn in particular just to listen and learn and that can be very useful However to get Social Networking to contribute to your bottom line results you need to engage more actively but selectively with your contacts That is being social after all Is there a point to Twitter and what is the etiquette I don t want to upset clients by unfollowing them If you want to ignore someone rather than unfollow them because they may take offence then use the lists and favourites functions to prioritise those people you are interested in Twitter is a constant stream of chatter but if your targets are there then you can make it work for you to build profile engage in conversations present your expertise and learn what s going on in various communities A bit like following the office gossip What are the best tools for business The best tool for your business will depend on the audience you are trying to reach LinkedIn is purely professional users so is good for B2B but businesses are increasingly active on Facebook and Twitter The best thing is to be clear about who you are looking for then go looking But start with one and move on slowly as you become more confident and familiar then if it is not working for you then you can discreetly pull back How can you measure return on investment ROI in marketing has been the subject of many long and boring books and the jury is still out You may be able to track directly that a new piece of business came from your contacts online or you may need to trust your gut instinct and test it by scaling up and down but do be clear about what you are aiming to achieve so you know what to measure against There is a wealth of analytics that can show you how much extra traffic you are getting to your website and even the demographics of your audiences which is far more than you would get with many other forms of marketing promotions How do LinkedIn Clubs Groups work This is where you are able to engage in discussions and pose questions and publish information to like minded groups You ll need to apply to join usually but there are groups for many subject areas and professions And if you don t find what you are looking for then you can create one yourself What ways are there to engage with existing clients All of the above Go looking for your clients and find out if they are already active if they are and you re not then you may really be missing out Not only can you keep in touch with what they are doing but you remind them what you can do there may be more things you could do for them that you ve not thought of mentioning to date You can also search on specific potential clients to target and ask for introductions Over whelmingly at the end of the session people felt more confident and more inspired to have a constructive play with Social Networking Mark and I felt pleased that we had succeeded in opening up a few minds and pointing people in the right direction a good morning s work add comment Is social networking for you Filed under Marketing by Sharon Wilding on 24 June 2010 In preparing for the next seminar for the Canterbury Christ Church University Business Forum I realised that at The Purple Edge we needed to stop sitting on the sidelines and dive in and see if we can really make social networking work for us So we have created our own Facebook business page which you can visit and if you like us you can follow our progress and maybe learn from our mistakes Luckily at the event itself at Hall Place Canterbury on 6 July there is a more knowledgeable speaker Mark Zaretti of Sparticle Limited who will covering the detailed hows and whys while my role will be to focus on the importance of integrating social networking tools into a wider marketing strategy While I ve studied the subject for sometime reading the case histories and being fairly active on LinkedIn there is no substitute for real live experience hence the Facebook page and my increasing engagement with Twitter follow me here The numbers speak for themselves Facebook has now overtaken Google in terms of visitors and the big name online tools are reporting healthy growth across all age groups At a recent Chartered Institute of Marketing seminar Simon Wakeman of Medway Council explained how they are using Facebook and Twitter and shared some of the data he used to make the business case to the organisation including showing comparisons of audience size between Facebook and the local press see photo above It is by no means the only game in town but social networking is growing fast which is why for your business you need to understand the opportunity and be considering if and how these networks could work for you The ultimate test is no different to any other marketing tool can you reach your target customers or influencers of your customers through this media Or maybe think more widely in terms of audience my one big success on Twitter so far is finding a new PR associate to work with on client business Usefulness doesn t have to be all about sales From my research and experiences so far I can see real value in engaging in social networks for the following reasons You can engage with more people more personally than any other medium This allows you to develop a deepening relationship with the community of customers suppliers or networking colleagues You can learn from your communities and be better informed in your field You can share news and insights that will drive traffic to your websites where you can aim to take visitors on a more direct journey to sales Activity on social networking sites can contribute to a higher ranking in search engines But there are also some caveats to consider As already said you need to find the right communities to engage with and there to be enough of your specific target audience active to make it worth your while If you start you have to keep going relationships only thrive with regular attention So start small and build up Social networks can become compulsive and time consuming you will need to develop some discipline based on understanding of their role and importance in your overall marketing strategy The tools are young no one has all the answers about what you should do so you will need to be prepared to be brave and find your own way one that suits you I would urge you to take a look find out how the networks work and then work out how they might work for your business Don t be afraid to experiment and don t be afraid to admit that they are not for you at least not right now At least you ll be making a conscious decision rather than one in ignorance And if you in the Canterbury area on 6 July come along to the seminar and find out the answer is social networking for you read comment add comment Are you charging enough Filed under Marketing by Sharon Wilding on 10 June 2010 Pricing is an area of marketing that particularly fascinates me particularly when we seem to act in unpredictable ways In these austere times I read that it is mid priced items that are suffering the luxury goods market is holding up as is the bargain basement Where would you rather be operating your business Right now I m reading a great book and one that you will hear more of as I work my way through it Roberto Cialdini s Influence The Psychology of Persuasion In it he tells the story of a jewellers in Arizona who had tried everything to shift some items made from good quality turquoise keen pricing prominent displays sales person s attention etc In desperation the shop owner decided to slash the prices by half to get rid of the stock However the employee who was left a scrawled note to this effect mis read the x 1 2 as x 2 and doubled the prices instead The surprise was that within days every article had been sold Cialdini s explanation for this is that it is a form of human automatic action the holiday makers with little real knowledge of turquoise were using a standard principle to guide their decision making expensive good The higher price made the jewellery more valuable and desirable and I m sure if you re honest you can find examples in your own life when you have followed this principle And if you have been brought up on the maxim you get what you pay for then price is a good shortcut to efficient decision making The converse is also true of course cheap rubbish in many granted not all cases Be sure to bear this tale in mind when deciding your own pricing strategy Understanding the needs and attitudes of your target customers is critical to determining where to pitch your price in order to maximise your profit And note I say profit not revenue You can make more money by selling fewer items at a higher price and potentially for less effort than by going for volume at a lower price Being the cheapest is not an easy option it requires ruthless cost management and at the same time making significant investment in marketing to hit the volumes Particularly hard for small businesses without the scale and buying power of larger corporations Some industries seem determined to devalue their whole market websites for 99 anyone Faced with this offer this may be a good time to stop and remember you get what you pay for If you are tempted to go cheap in this area stop and consider what value you are intending to get from or create using your website and what therefore is a more rational and reasonable approach to take And if you are competing with people offering very cheap versions of your products or services spent some time to understand and articulate the value you truly can provide to your customers to help them feel they are making the right decision Always remember Marketing s objective is to be able to charge the highest possible price for what you offer and for people to smile after read comment add comment Do you have time for marketing Filed under Marketing by Sharon Wilding on 26 May 2010 There is never enough time in business to do everything you feel you should be doing Priorities have to be juggled and renegotiated every day My clients struggle to find time to move their marketing activities forward and in The Purple Edge we too have more ideas for things we want to do than we find time to do them And as always when I m talking about marketing I m not confining myself to just the promotional activities I m including the full scope of marketing understanding the market and customers developing your product and service portfolio setting price and last but not least telling your target audience about what you can do Of course I believe that marketing is the single most critical activity in any business because it is the process by which you will thrive and grow if that is what you want for your business And that is the nub of the issue What do you want for your business Step one of any marketing plan is setting your business objectives so that you can build a suitable and relevant plan Get that bit right and setting your priorities and making decisions about how much marketing budget you need to invest and what activities you will rather than should do to achieve those objectives comes that much easier A plan needs to be built on the resources you have available It is not a wishlist So if you carry out all the activities in house in the timeframe needed then you should be looking at whether it is better use of your time and money to outsource the work This is especially true if your own time is worth more when spent on the delivery i e directly money earning part of your business Marketing does not need to take up a huge amount of your time As it impacts on so many areas you are probably thinking about one or other aspects throughout the day for example improving service to customers as you carry out many other tasks but a few hours every week should be set aside to really concentrate on marketing Time when you can check you are on track in your plan and take at least some small steps to move matters forward If you find you are way behind on hitting your objectives it can be a long process to implement action that will generate new business if you are coming from a standing start Building and maintaining profile awareness and reputation cannot be done overnight So to help focus you on making time for marketing here are my top 3 priorities for your marketing Build a plan for the year linked to your objectives This will make it real and help you take decisions on how you will use the resources you have to hit your targets Establish some level of regular communications to the market and I include in that keeping your website up to date I talked about customer contact in a previous blog post and maintaining a light contact programme can take relatively little time More importantly it gives you the wherewithall to increase the volume without huge time or expense when you need to increase your results Review your plan regularly that way there

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=marketing&first=110 (2016-02-14)
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  • Off the Edge
    Define and understand your target customers don t waste your time or money talking to the wrong people Create strong value propositions aimed specifically at your target customers Consider pricing strategically and tactically Be realistic about the resources you have to invest be it your own time or your hard earned cash and the results you can expect for that investment Create a strategy and plan designed to achieve the objectives this is where you select the activities that fit within your budget Measure results so that you know what is working for you Follow these steps and there s a lot less chance of you wasting your money on marketing on marketing in the future We know that people attending our course will want to know about specific low cost promotional techniques they can use in their business and of course we ll be aiming to deliver that knowledge to attendees But we also know there is no point telling people how to run an email marketing campaign for example if they don t have the basics in place Success will come from doing the right things in the right way so we ll be covering that too If you want to know more you know where to find us Marketing on a Shoestring next Wednesday 26th October in Canterbury Blog readers can enter MindsetMe when booking to get a 10 discount Hope to see you there add comment Lessons from Club Wembley Filed under Marketing by Sharon Wilding on 13 Oct 2011 Club Wembley manages the hospitality business for Wembley Stadium and you might be forgiven for thinking this is so many worlds away from the day to day reality of most small medium businesses that we can have little to learn from them Not so as I found out when I attended the Chartered Institute of Marketing s Kent Annual Marketing Lecture last night The speaker was Heath Harvey the Director of Club Wembley Of course there were lots of impressive statistics and photos of the amazing facilities and great stars of sport and music that you would expect to be associated with this new flagship stadium The 98 kitchens 2 600 toilets 4 of the largest restaurants in London Seated dining for 10 500 2 million sq ft of hospitality space The scale is breathtaking The budgets and prices are impressive but so are their revenue targets Club Wembley is responsible for 70 of all revenues at Wembley and they will be the difference between profit and loss and between being a drain on the resources on the FA or being able to give money back for investment back into grassroots football So apart from being wowed with their achievements and envious of Heath I ve got the best job in the world Harvey what did I learn that I can use and pass on to marketers generally Well Club Wembley know that marketing will make the difference between their success and their failure and here s why 1 Hospitality is about putting customers first Actually all of marketing is about putting the customer first so replace the word hospitality with your own industry category Understanding customers what they need and value is where you focus to design and build your products and services Club Wembley have set out to design the best members club there is they know their customers are high net worth individuals with exacting standards for whom the EXPERIENCE is everything 2 A great experience stops people thinking how much am I paying for this Price is only an issue if the value is missing You can justify premium pricing if you work hard to deliver the value the customer expects And that is true for all of us even if we re not in the business of selling 10 000 seats for football games Fail to deliver the value and the emphasis goes back onto the cost to the customer 3 Every event we do must be better than the last What a fantastic attitude Never complacent always striving to do better Can you honestly say this is true in your organisation not just of you but of everyone on the team 4 We aim to make our branded boxes difficult to give up Again this is about the attitude to the service delivered If you take a corporate box it will be customised to your brand fully and completely all fittings and furnishing not just by putting up a sign with your logo on There is a philosophy and culture running through Club Wembley that ensures they are focused on going beyond the service expected creating something that their customers do not want to give up Something that they will fight to justify spending their budgets on 5 People buy people Every member of the club needs to feel special known and understood To enable this Club Wembley have invested 40 000 in their CRM customer relationship management system Any information learned about a customer is noted in their profile and can be accessed by any member of staff needing to communicate with that member children s ages birthdays their working status events attended emails opened or ignored It s all there and updated constantly This means that information offers and once in a lifetime opportunities can be accurately targeted to those members who would be most likely to be interested How can you improve your knowledge and understanding of your customers and use that information more effectively in your business It doesn t have to mean a 40 000 investment simple CRM systems are available to all of us for a fraction of that 6 As long as we are making more good decisions than bad we are doing OK This statement is not about being complacent it is about attitudes to risk and acknowledges that not all decisions will lead to a great outcome But if you hesitate too often then you risk not moving forward It s hard to be 100 certain of success everytime but you learn what works by trying new things What have you done differently recently Marketing is about satisfying customer needs profitably So no matter what your business I believe we can all learn something from Club Wembley Focus on exceeding your customer expectations ensure every member of the team is empowered to give the very best customer service justify the price through the value you provide and never believe you have done enough add comment Web site woe blog bother and email errors Filed under Marketing by Jim Hunt on 7 Oct 2011 Before you begin reading this you should know that this is quite long You may want to go and make a cuppa before you start Some things get my marketing blood pressure up So prepare for some random rants This week I have come across the following 1 A company with a new web site with no SEO And when I mean none I don t mean that it was poor I mean none zip nada No keywords no descriptions no H1 or H2 tags irrelevant copy Seriously what web design or development company these days can expect to build a site that just looks pretty and doesn t address the key issues of performance 2 A company that has a blog that they run on a wordpress site that is completely divorced from their main web site it s branded differently it has no links back to the main web site and they use it infrequently 3 A company that has a huge database of contacts and by huge I mean tens of thousands and that wants to use email marketing but expects to be able to do it for free A quick rant about each of these in turn 1 Web Sites If you have a website you have it for a reason You must want people to see it You must want people to gain something from looking at it You must want people to do something as a result of seeing it You as the business leader have to be clear about Who you want to view your site How you can make sure they find it What you want them to gain from looking at your site What you want them to do as a result How you will measure the success of the site in achieving your desired results A good marketing company or web designer developer will help you achieve your objectives It needs to be a combination of good copy on the pages and well engineered optimisation of the site It isn t that hard to get a pretty effective site for most businesses That s why it makes me mad when people invest money in a site that isn t Here are my top tips to better web presence If you don t know whether you re generating anything business leads visitors to your site ask an expert If you do know what you re getting from your site but you want more ask an expert If you re planning a new web site or an upgrade to an existing web site do your homework see above then if your chosen web designer developer doesn t discuss objectives performance and measurement find another one Make sure that you can edit your web site Search engines like living sites You need to be able to add to remove from and change your messages offers etc regularly Make sure you can 1 Blogs Blogging is an interesting subject It s a bit like Facebook and Twitter There are a whole group of self proclaimed experts who say You must blog You must be on Facebook You must be on Twitter Old marketing is dead Get with the programme I ll pin my colours to the mast I think people who say these things are wrong and they don t really understand marketing The fundamentals of marketing haven t changed the tools we have at our disposal have but the fundamentals haven t I believe that blogging is a great way to engage with people to demonstrate your skills to help people and to show something of your personality Possibly even to entertain in the process But as with any communication you need to be clear why you re doing it and what you hope to achieve One of the things I hope to achieve when I write a blog is to encourage the audience to want to understand marketing better I truly believe that effective marketing is fundamentally important to business I hope they will join in the discussion by adding their own comments and insights I hope that readers will be encouraged to look around more of our site I hope they will like what they see and be more inclined to recommend us to their friends or yes I ll say it maybe even buy some of our services I believe in blogging that s why I make time for it It s in my diary I m disciplined about writing it We have also ensured that our blog is integrated into our web site If readers are engaged we want to make it easy for them to explore more of our site and become even more engaged We add a blog digest to our monthly newsletter It s like anything in marketing if you do it do it properly Have objectives do what you need to do to achieve the objectives and most importantly do it consistently Make your blog an integral part of your site get people back to your site do it regularly Or don t do it at all 3 Email Email is an easy cheap and effective way of promoting your business if it s done well and if it s done as a part of an integrated communications plan Just sending out random emails to people who are only vaguely aware of you or worse don t know you is probably not going to work and could get you reported as a spammer I liken it to the following scenario If you were approached in the street by a complete stranger who opened a suitcase and said Hi would you like to buy a watch You would probably be suspicious You d probably say No thanks and walk on You might call the police If on the other hand a friend offered you a watch you might ask why he s selling how much he want s for it You might even buy it if it was a nice watch You wouldn t ignore him and it s pretty unlikely that you will be annoyed with him You react differently because you have a relationship with your friend So use the same approach in your marketing Aim to build a solid connection with your contacts first and sell to them second The other thing is to recognise that email marketing is cheap but it s not free Even systems like Mailchimp which offers free service to customers with small lists takes time to set up and get right And don t forget your time is a finite resource if you re messing around with an email template then you re not doing client work or selling products For large lists all the service providers make a charge They have to it s called being in business They put lots of effort into building a clever piece of software they buy lots of big servers and big fat connections into the internet They employ people to run the infrastructure and to support their customers Of course they are going to want to make money doing that Don t be afraid of paying for a service if it is a good and effective service And effective is the key word here Marketing is an investment in your business Don t think about the monthly cost of sending 30 000 emails By golly 200 for emails that s outrageous think about the cost per email 1 5p each That s quite reasonable actually or even better the cost per sale I generated 1000 of new business from that 200 investment in email Yippee Anyway that s a few things off my chest Sorry if I sound like a grumpy old man but hey I am a grumpy old man I m mainly grumpy though on other people s behalf Here at The Purple Edge we use a great little system that hosts our site and has an easy to use content management system that also helps with SEO It has a contact management module and an integrated blog and email system It s really easy to use and we have one interface to do everything So dealing with all these issues is straight forward So now I sound smug Smug and grumpy not a great combination It must be the end of a long week read comment add comment Is your networking working Filed under Marketing by Sharon Wilding on 22 Sep 2011 For many businesses networking is the single most powerful and most effective tool in their marketing kitbag Getting out and meeting other businesses brings many rewards Creating and nurturing relationships with potential customers Identifying potential suppliers and partners Building recognition and reputation Learning both formally from presenters and informally from discussions But even some of those companies that cite networking as their number one way of getting new business can fall down when it comes to having a clear strategy for their networking A strategy that will work not just for the immediate term but for the long term Because you can never tell how much time might pass before the person you met this morning is ready to become your next customer And the biggest gap in the strategy that I observe with clients is what happens next after the networking event You may have selected your networking event carefully You may have given a good account of yourself and what you can offer You may have made lots of new contacts and collected lots of new cards But what happens next This is where your networking needs to integrate with other aspects of your marketing communications strategy Every business should have a database of contacts and customers that they build over time that they have permission to communicate with and that they then use regularly and effectively to promote their goods and services Meeting someone once is not enough you need to be reminding people who you are what you stand for and what you can do to help them So your networking strategy might look something like this Meet and engage with new contacts Swap business cards and remember to ask if it is OK to add the person s details to your database to comply with data protection rules Return to the office and drop the person a line to confirm and remind them of you once more Add details to the database with an appropriate next action reminder to yourself to follow up if there was something you promised or if you see some opportunity to help them out more immediately If you are using social networking actively you might also look them up on LinkedIn Facebook Twitter to forge an extra connection Once you have your new networking contacts in the system you can plan how and when and with what information you will be back in touch we ll talk about implementing an ongoing contact strategy in a future blog People we have met at networking and other events going back many years receive this blog and every now and again it will prompt someone to get in touch with us Maintaining a profile and being visible really does work And it is not hard and it is not expensive We know it is all too easy to get overtaken by the to do list when

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?first=120 (2016-02-14)
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  • File download
    click on the following link http www thepurpleedge co uk resources filer rhtm 632760 marketing mindset 7 deadly myths pdf Site admin menu home blog admin logout Login Launch on

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  • File download
    click on the following link http www thepurpleedge co uk resources filer rhtm 660734 10 reasons to get linkedin pdf Site admin menu home blog admin logout Login Launch on

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  • Controlling the Volume on Marketing Promotions
    Public relations stunts special programmes And remember to consider how the different promotional tools work together to boost your results make sure you have a mixing desk rather than a single volume control knob It is said that customers need on average seven contacts before buying and that doesn t mean hitting them seven times with the same promotion If you plan out in advance how you might use these different techniques to get your message across then you are in a better position to make decisions and adjust the volume control as you go through the year And you ll ensure you have the budget and other resources to manage them too A bit of careful planning means you can ditch the on off switch and put yourself in charge of the controls in your marketing promotions Tweet track back URL add comment Comments Love the idea of volume boosting communications from the marketing mixing desk Very useful I ve bookmarked this to remind me what I should be doing Comment by Maggie Langley 18 Jan 2011 23 05 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 6893 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed

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  • Who runs marketing for you?
    a few minutes to give us your views on how marketing is handled in your organisation We ll be closing the survey at the end of the month so don t put it off too long Take the survey here Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 1204 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The 12 Marketing Days Of Christmas 22 Dec 2014 20 17 Amazingly Christmas is almost upon us It seems only days ago that we were welcoming in 2014 and Christmas a boost for charities 17 Dec 2014 11 03 December each year brings the debate about whether to send paper Christmas cards or just e cards How irrational pricing can work for you 5 Dec 2014 17 42 It s peak shopping time

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  • Is being unhelpful losing you business?
    house when they are the ones supposed to be enthusing about it and dental receptionists that grunt words at you without even making eye contact Comment by Caroline Wilson 26 Sep 2010 10 57 Great post Sharon I did a presentation this morning on 22 Ways to Differentiate Your Business and 3 on my list is you guessed it service The customer is influenced on the basis of at least equal product and a believable and important service differentiation The example company I use for illustrating differentiation on their Customer Service is ORIENT EXPRESS not simply a train ride from A to B Customer Service is all about what happens before during and after the sale Alan Comment by Alan Noake 24 Sep 2010 17 18 Thanks for the comments service is a great way to differentiate yourselves Only you can give the service the way you do it A great USP Comment by Sharon 24 Sep 2010 14 27 Hi Sharon FAB The essence to responding to customer enquiries is to know the Features of your product the advantages of the product for instance with our insulation boards people learn that they can save 170 per year on heating costs and the benefits of the product are that it is lighter easier to fit and can save money and time because it does not need plastering By learning the features advantages and benefits customers are reassured about our superior product knowledge and are more likely to buy from us rather than a competitor Comment by Jay Cross 24 Sep 2010 11 11 Hi Sharon I agree customer service is key in any business and I for one always appreciate being on the receiving end of such an experience Therefore it makes total sense to include it as part of a business service because as you ve demonstrated it only takes one dull encounter to dissuade a customer from proceeding As a business owner I know its key to listen to the customers needs and as you mentioned with the lighting company its another way of finding out something else about a product you sell which benefits all future enquiries in that line and more besides It enables us to continually improve the service of making it as simple and friendly a process as possible in inviting customers to engage with us Business s need to be open to hearing it because often we re too close to it even precious about it Some business owners become defensive or dismissive about an experience they ve had with a customer where they could have used it as an opportunity to learn from and improve their reputation After all that is what dissatisfied customers are giving us and if we re serious about our business we should really welcome that feedback and use it as an opportunity to grow Customer service is about the whole experience from the first encounter with a company albeit through the website where simple navigation helps good

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/620800/is_being_unhelpful_losing_you_business_.rhtm (2016-02-14)
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  • Innovate ... or die?
    article above clearly points out bigger risks do bring bigger rewards Understanding your own attitude to risk could give you real insight in your own approach to your business What risks have you taken lately Not stupidly it is pointed out that Coke could have given themselves a safety net although you might argue the publicity value of the failure gave them the real boost but using the wisdom you have about your market and your products Do you have the confidence to take a big decision and innovate to keep your company ahead of the game We re taking a small risk in the grand scheme of things with our new Group Coaching Programme but risk and innovation will definitely be addressed by anyone brave enough to take the risk to come along and invest in creating amazing marketing for their business Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 8638 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/614524/innovate_or_die_.rhtm (2016-02-14)
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