web-archive-uk.com


Web directory, archive
Search web-archive-uk.com:


Find domain in archive system:
web-archive-uk.com » UK » T » THEPURPLEEDGE.CO.UK

Total: 371

Choose link from "Titles, links and description words view":

Or switch to "Titles and links view".
  • Marketing Myth #4: In a Big Enough Market You Can't Fail
    same way Create lots of opportunities for customers or enquirers to give feedback about their experiences Even if they don t avail themselves of the opportunity you will create a positive impression by being open to receiving comments For larger populations use market research surveys to give you more quantitative data on your subject Or use the resources of the internet to look for communities or fora where they might be discussing issues pertinent to your business Without customers you have no business learn to love them and nurture them if you want to be successful whether they exist in the 10s 100s or 1000s You might also want to read my previous article on this topic Know your niche Tweet track back URL add comment Comments Thanks for the timely reminder about size of market in para one Elmstone is about to launch a suite of Health and Safety related applications and I know they ll solve the reporting compliance and administrative needs of many different sizes and types of company But somehow we must target those that are free from corporate directives to buy only from approved software giants yet are large enough to need the computerised facilities offered by our software And some of the competition is awesome just for its muscle in the marketing area The same goes for our e learning LMS Learnbubble the market is vast but when I google e learning the number of competitors out there offering some kind of e learning solution is scary The more I look the more I understand your advice about finding a niche and sticking with it Comment by Louise P 20 Oct 2009 11 00 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7330 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/593543/marketing_myth_4_in_a_big_enough_market_.rhtm (2016-02-14)
    Open archived version from archive


  • Know your marketing niche
    through niche marketing does not narrow your chances of success it actually improves them by narrowing your options in that particular circumstance and helping you choose more wisely where you put your effort Limited resources mean that even products with mass market appeal have to start somewhere So grab a piece of paper and answer this now for your business who are your customers How much do you really know about them And are your marketing efforts really tightly targeted to what they need If not do something different Tweet track back URL add comment Comments Hi Sharon Thanks for your excellent blog giving a timely reminder to devote some time to identifying a niche market This is something I have avoided for too long With Elmstone s E learning product Learnbubble I can so SO MANY applications for it large and small companies training organisations educational establishments and also individuals trying to productise their knowledge But I am not focussing in on one for fear of losing the others The result is that I am not hitting anyone in the eyes with how good Learnbubble is specifically for them I will try to act on your reccomendations and concentrate on one or two different types of ideal user of this solution Like many others in the Kent area Elmstonee will have a stand at the Kent 2020 Vision Exhibition at the beginning of April this gives a good focus point for the coming weeks I agree that the niche market process has worked well with ICELAB whenever anyone mentions e commerce that s who I think of first Comment by Louise P 10 Feb 2009 10 33 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 7625 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/570179/know_your_marketing_niche.rhtm (2016-02-14)
    Open archived version from archive

  • Off the Edge
    the stuff above is going to be needed Be honest if you don t have the marketing skills yourself then go out and get some help or training Marketing is too important a business function to do half heartedly add comment Marketing inspiration or perspiration Filed under Marketing by Sharon Wilding on 9 June 2009 An increasing part of my business is providing coaching in marketing to small businesses locally It s a good option for people who want to build their own marketing skills and some momentum in their business through expert guidance and motivation but without paying out for someone else to actually do it for them Individual clients have individual objectives for their business and therefore their final actions will vary considerably but there are a few common threads Many businesses are short on time and are looking for the great marketing idea that will bring in loads of business with the least effort Unfortunately good marketing is rarely achieved without hard work The bottom line is that inspiration or creativity in marketing is of no use without the hard work and application to put it into practice hence the perspiration In approaching the marketing for your business there are 3 critical things that you must get in place to have any chance of success barring pure luck of course 1 Know your customer I ve talked about this before Without customers you have no market and all customers are not created equal Understanding as much as you can about the particular group or segment of people that you are targeting with your product or service is where you must start What problems are they facing that you can solve for them What do they need How do they behave Where do they live How many of them are there What options do they have With this understanding you can make decisions and judge the likelihood of your inspirational ideas producing the desired results 2 Make a plan Boring though you may find it ultimately you will not get the great results you hope for without a plan Hoping is not enough A key element of the plan particularly difficult for many clients is setting a budget for their marketing up front What is reasonable or affordable for you to be investing if your target is to make 100 000 or even a million Knowing the budget you have and the goal you are aiming at are critical factors in making choices and decisions about which marketing activities you then detail in your plan It doesn t matter if your plan is only a page long just make sure you have one and that you refer to it often 3 Test measure adapt No matter how many years experience you have in marketing there are few dead certs when it comes to delivering success Look around you and you will see it is so What works today may not work tomorrow what works for one company doesn t deliver for another It is impossible to control all of the factors that influence that elusive purchase decision so you must gather information look at what it is telling you and act promptly to stop what isn t working and do more of what is Marketing is not something you can do once every few weeks you need to be on top of it all the time building your reputation generating awareness interest and ultimately sales There is no magic wand in marketing but getting the fundamentals right through hard work and perspiration means that you create the right environment for your inspiration and creativity to flourish read comment add comment The Marketing Placebo Filed under Marketing by Sharon Wilding on 25 May 2009 I came across an interesting fact recently Apparently when you knowingly take a branded painkiller it is likely you will get greater pain relief even if the alternative is the exact same pill but you don t get to see the packaging In fact a study of 800 people by Keele University found branded tablets gave 30 more pain relief than those believed to be unbranded This is powerful proof of the way our emotions and psychology rule our lives even when we think we are mostly logical rational human beings The branding and packaging contribute to our belief in the effectiveness of the product creating a placebo uplift And for the drugs companies getting their branding right makes a direct contribution to their profits Which got me thinking why should this effect be limited to painkillers Maybe we are all similarly affected by the branding on most things we buy although most of us would be loathe to admit it If this is true then it is something that all businesses large and small would be foolish to gloss over At its most simple a brand is the logo that you have for your business but even at this level it can be easy to be slapdash about how you implement it Logos do not have to be complicated or clever it is much more important to ensure that you adopt a consistent approach to use in the design of websites business cards leaflets livery etc This is not about how much you spend it does not have to be expensive but it does require conscious attention to detail I see far too many examples among small businesses in particular but not exclusively where it is clear that different items were produced on different days of the week by different people in better or worse moods Of course you can delve much more deeply into your brand your company image the values it does convey or you intended it to convey and how you ensure every member of your organisation delivers the brand promise in every activity you perform for your customers Branding is a specialist field of marketing often seen to be a bit of a black art and often subject to criticism How many times have you seen the stories in the press about how some major corporation like BP has spent millions on updating its logo And how many times have you wondered what was the point who can tell the difference anyway Well now you know how deeply the branding can be affecting the customer s opinions behaviours and beliefs I don t know what the profit margin is on a branded painkiller that has the exact same make up as the cheaper unbranded version but looking at how much higher the retail price is I would suggest that the cost of the branding must surely be worth it Bearing all this in mind I suggest you stand back and take a long hard look at how well your brand is working for you Ask others for their opinion Does your brand suggest as for the painkillers a professional expert product that will deliver a more effective service than your competitors and that is worth paying a premium for Or is your business or product looking tired and shabby in need of a tidy up Whatever you decide to do don t just dismiss it as marketing mumbo jumbo when it could be making a real difference to your bottom line add comment Ugly Marketing Sells Filed under Marketing by Sharon Wilding on 27 Apr 2009 I have just returned from a family holiday in Florida we thought we should do Disney before the boys got too old to marvel at it and while there is much that I admire and love about the USA school buses turning right on red and happy hour included I must confess that I do NOT love the in your face commercialism that pervades America is of course the grand daddy of marketing and the art is well researched and developed I have no doubt that the reason that they pursue the loud and bright and direct whatever the media is that it works It seems that much as I am turned off by it he she who shouts loudest does sell more American methods are of course not confined to their shores On my return I had several pieces of post from a self styled marketing guru in the UK inviting me to a not to be missed seminar for entrepreneurs guaranteed to make me richer just by attending One of the letters was 8 pages long and no I did NOT read it Although I did scan it in amazement that he could stretch his message out over so many pages and in the interests of research of course And on the whole I did not believe it and was not tempted to stump up 1500 to attend I say on the whole because it is hard to maintain your initial dismissive attitude in the face of letters CDs and postcards telling me how mad I am to resist My curiosity was aroused and I started to think well what if I am wrong Maybe this is worth looking at What if I am missing out But the truth is I know I would hate it the evangelical sell is not for me However it must be right for enough people to make it worth this company expensively contacting me time after time there are emails too by the way I have only myself to blame of course because I put myself on his mailing list And I should admit that I am being a marketing snob and that I realise that I am clearly not representative of all the people that could be in the market for this service and that for some maybe many this works And that maybe he does deliver wisdom that leads to riches In which case I will stay poor I was reminded then of a blog that I read just before we departed talking about the use of long copy on the internet The message was the same it seems crazy but long often ugly copy works Long copy isn t new to the web Decades ago successful direct mail copywriters like Gary Bencivenga and Gene Schwartz noticed that the more you told the more you sold In other words the more relevant compelling information they could cram into a piece of physical mail the more likely it was that the customer would buy Bencivenga in particular liked to push things to almost absurd extremes with direct mail pieces called magalogs which were sometimes nearly as long as the books they were designed to sell The blog which you can read in full at the Copyblogger site actually goes on to say that the internet is moving on from the long and ugly to providing the depth and breadth of information in more sophisticated ways while a more recent blog seemingly contradictorily talks about short attention spans and the need to make your point quickly But for me the important lesson here is not to make an assumption that my personal views and preferences are any kind of guide to those of others In the end it comes back to the basic rule know the customers you are targeting and test as much as you can assume nothing without evidence I d love to know what works for you leave a short comment on the blog add comment Improving responses from digital marketing Filed under Marketing by Sharon Wilding on 9 Mar 2009 Whether it is your email or website that you want to increase response from the key piece of advice is to test test and keep testing And the beauty of electronic communications and the internet is that it is so easy to measure what is happening to implement changes and to see if you are improving or not Good advice but how many of us take the time to follow a proper testing strategy I felt distinctly uncomfortable as I sat through the seminar by from Craig Hanna of the digital marketing community Econsultancy organised by the Kent branch of the Chartered Institute of Marketing The session was fast and furious and jam packed with advice on where to focus most of your efforts in your digital campaigns You can t go wrong applying the trusty 80 20 rule focus on the 20 that will give 80 of the results It s obvious I know this But I don t always do it According to Craig internet marketing is about the survival of the easiest but you should never assume you know what is easy you should instead ask and test what your customers really do when sat in front of your website This was a great tip Usability testing done by a specialist agency may seem out of range for most companies but Craig suggested that it does not have to cost a lot of money If you can get a good sample together from friends and neighbours probably including your Mum rather than your teenage kids you can carry out your testing for the cost of a few drinks and snacks Watch how they move around the site whether they know where they are and can find what they are looking for easily With email marketing the quality of your customer data and ability to segment and target is critical to getting a good response but testing once again is the most important tool in your kitbag Measure who is reading and acting on your emails and test different subject lines introductory paragraphs and even the timing of your mailing to see which has the best impact on results Craig s tough love message was to clear out the clutter on your database The emotionally unsubscribed are those who never open your emails but can t be bothered to physically unsubscribe They have no value and just serve to make your response rates look poorer The best way to declutter is to devise a strategy to tempt them back or cut them off It s the old adage quality is better than quantity When it comes to search engine optimisation once again Craig emphasised the importance of measuring and testing to improve results And knowing your customer of course what will they be searching for There was a salutary lesson from Bupa who once upon a time decided they were a membership organisation not an insurance company and so removed the word completely from their website Customers of course thought differently and Bupa ceased to feature in their search results If only they d tested it first read comment add comment Know your marketing niche Filed under Marketing by Sharon Wilding on 9 Feb 2009 One of the most important factors in any business and therefore in any marketing plan is knowing and understanding those customers you are going after You have to recognise that it is impossible to market your product or service successfully to all people equally It doesn t matter if you are a large or small business you should still be defining the groups or segments of customers you want to appeal to Larger businesses may just have the resources to tackle more segments at the same time And the trick is to define the segment as tightly as possible This is the essence of niche marketing focus down on a group of customers that you can get to know very well And then ensure what you offer gives them the value they are looking for Niche marketing helps you develop your products directly for their needs and can save you a lot of wasted time and money in communications At the Healthy Business event I attended recently a number of previous attendees gave testimonials about what they had gained from the last sessions The most powerful one came from Alan Noakes of The ICELAB His business was developing websites but he knew this was a crowded market where it is hard to differentiate yourself The business seminars he went to helped him think differently about what he could offer that would make him stand out from the crowd The answer was to focus on the niche of ecommerce where companies are looking to create or upgrade a their website to expand their online sales Alan researched the local market and found that direct competition in this niche was limited which gave him the opportunity to claim the ground for his own and establish himself as a real authority in this area for example by establishing the Ecommerce in Kent Awards Of course you can target as many niche markets as you can handle as long as you stay true to your brand Or you can create new brands to target customer groups who might be very different to your core offering there are sound strategic reasons for not wanting to be limited long term to just one if it contracts or disappears you may be left high and dry But once you are clear who is your customer and who is not so many other things fall into place Decisions about how you let them know about you and what you do come easier the more you understand what your customer needs and how they tend to buy If you feel really creative you can give them fully rounded personalities and lifestyles age gender life stage where they live what is happening in their lives when they need you Give them a name if it helps Narrowing your target audience through niche marketing does not narrow your chances of success it actually improves them by narrowing your options in that particular circumstance and helping you choose more wisely where you put your effort Limited resources mean that even products with mass market appeal have to start somewhere So grab a piece of paper and answer this now for your business who are your customers How much do you really know about them And are your marketing efforts really tightly targeted to what they need If

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?cat=marketing&first=130 (2016-02-14)
    Open archived version from archive


  • Off the Edge
    pace we want it to So how do we get round this Unfortunately there is no magic bullet Believe me I ve obsessively studied all the promises and secrets that are on offer from many and varied marketing experts and I ve come to the conclusion that all you can do is do some good old fashioned prioritisation and project management Good intentions need to translate to real actions First diary some time each week to focus on your business and marketing issues Treat it like a real meeting as if you were out of the office Ignore the phone and the email Create a budget and a plan that projects at least 6 months into the future if not the full 12 And that covers all of the 4 ps not just promotion Schedule your activities realistically check you have the resources The most important resources are time and money Which things will you do yourself and which services will you buy in in order to hit your goals Review progress and re plan accordingly Sometimes our plans don t go anywhere because they are over ambitious but don t let that get you down Take control and reschedule When we re coaching clients they are often concerned that they need to be finding the next big new idea in their marketing should they be trying social media for example More often than not we discover they have plenty of ideas and plenty of things they should be doing to cover the basics before going onto something new Too many new ideas and too much new information can definitely lead to time wasting by stopping you getting on with anything So I challenge you to take your marketing from the bottom of your priorities and stop treating it like a waste of time If not marketing then what other process is going to grow your business read comment add comment Ignore your best customers Filed under Marketing by Jim Hunt on 11 Apr 2011 Did he just say ignore your best customers Yes he did I think he s losing it No people you heard me right and I m not going mad ignore your best customers Absolutely I guess you d like me to explain Well it s like this As some of you will know we run a really great Group Marketing Coaching Programme honestly it is It s not just me saying that look at the feedback and we re in the middle of one right now At the end of the first session our students were given some homework One of the things we asked them to do was to talk to some 3 5 of their clients and to get some feedback on what the client likes doesn t like what the student s business could do better more quicker smarter etc It is a part of getting the student to see themselves through the eyes of their customer At the next session we started with a review of the homework Two of our students told us that they had been forbidden from talking to some of their clients because they were difficult or challenging clients or because they would be negative I have to be honest I was amazed How can anyone believe that they can get an honest appraisal of how their business performs by only asking the best customers the customers who like them It s a nonsense and just the kind of limiting mindset that we are trying to change That s not to say you can t learn anything from the customers who like you of course you can You can learn so much more though from those people who are not happy with what you do If some of your customers are unhappy then they re unhappy for a reason It could be that they expected something more than you are delivering It could be that your product is not what they thought it was It could be that they don t feel they re getting value for money It could be that they are just not the right sort of customer for you Whatever the reason you need to know Here s five reasons to ignore your best customers and engage with the ones who are difficult You probably talk to your best customers more often already It can help to identify opportunities to improve your product or service It can help to identify how you may be miss communicating with your prospects It gives you an opportunity to build bridges and repair relationships It can help you clarify what it is about a customer that makes them wrong for you So go on take a deep breath and a slice of humble pie and talk to your worst customers It could be the best call you make all day read comment add comment The True Price of Free Filed under Opinion by Sharon Wilding on 24 Mar 2011 My interest was piqued recently when I came across a document FREE to download of course entitled Why Only Getting FREE Support is Costing Your Business The title compelled me to download it thus achieving its objective because I have long been concerned about the culture of FREE and what it means for motivation achievement and the value we place on goods and services You ll find a link to the document at the end of this blog if you fancy reading it for yourself Anyway I started reading and there were certainly ideas based on the author s experience of being a business advisor for a Government backed organisation any guesses that had me nodding along in agreement Not everyone is cut out to be an entrepreneur true And just as well or who would fulfill the role of employee FREE is never valued true Well I wouldn t say never but I agree in principle and believe it can be a real problem when people don t show for events for example No one owes you a living i e FREE money to start a business True it does take commitment and responsibility to run a business so coming up with funding is the first chance you get to show that But why turn down FREE money if it s available But I wasn t long into the document before I started to feel less comfortable with what I was reading FREE seminars are run by civil servants who have never run their own businesses not true For a start the only FREE seminar advice option is not Government run and even the Government schemes often use people who currently are or previously were business owners You only learn to network with other people who have no money not necessarily And who knows what you re going to learn from your new contacts Recession is a myth to keep you frightened whereas if you look around you will see that the universe is naturally abundant Whoa Now it s freaking me out Recession is a media myth to keep us in fear and worry and more likely to comply with the powers that be Is it At this point I bailed out partly disappointed but partly delighted Well it gave me a bit of a laugh at the end of a tough week In truth it is good marketing to offer something for FREE with the ultimate objective to encourage trial persuade of value and drive purchase FREE is a powerful word and one that few of us can resist You can use this power to good effect in promoting your own business but be aware when availing yourself of FREEbies that most other businesses offering FREE are going to be keeping something back just as you are If you want and need the full version or in depth expert support and advice in your business then it is only right and proper that you should be prepared to make an appropriate investment to get it If you have a Marketing Mindset you will approach FREE with your eyes wide open Use it strategically to promote your own business and be aware when using FREE services or taking FREE advice that it will have limitations Nothing is ever entirely for FREE Government schemes are paid for by taxes FREE offers have to be paid for from margins on sales even following FREE advice is going to take effort on your part And people taking up FREE offers often do have less commitment than if they had to put their hands in their pocket Will only getting FREE support cost your business Quite possibly if that truely is the only support you go for Read the article and make your own mind up download it here Although it struck me as ironic that this FREE document then asks if you want to join a FREE online conversation and that in downloading the document you have signed up to receive FREE advice to help you in your business Smart marketing eh I d love to hear what you think has FREE been good for you and your business read comment add comment Debunking Some Marketing Myths Filed under Marketing by Sharon Wilding on 10 Mar 2011 Many moons ago I wrote a series of articles some about Marketing Myths which we often hear espoused especially by small businesses The articles were very well received so we were encouraged to transform them into an e book which is available now for you to download for FREE Developing a Marketing Mindset Exploding the Seven Deadly Marketing Myths Any of you who originally thought before subscribing to our blogs of course that you don t do marketing or that marketing doesn t work I hope think very differently In which case you ll appreciate what we have to say in this e book If you re a convert to the Marketing Mindset I think you ll still find our marketing advice useful to remind you how to use marketing more successfully in your business The myths we have chosen to tackle in this e book are Marketing and advertising are the same thing Customers don t like being contacted too often You have to be the best to be number one In a big enough market you can t fail Marketing is expensive except on the internet Doing something is better than nothing You re competing on price So go ahead download your copy now and let us have your comments on the myths we ve selected And please tell us which ones you ve come across that you think we ve missed We can pick the best and start working on volume 2 add comment Pricing by the hour is bad for business Filed under General by Jim Hunt on 25 Feb 2011 Q What do the self employed call Bank Holiday Monday A Monday Ha Ha Ha Sigh It s a fact of life that too many small business owners work far too hard for far too little Why I d like to suggest that for many of them the reason is that they don t charge enough One of the most important marketing disciplines and one which businesses often struggle with is pricing They don t know where to set their price They worry that their price is too high They worry that it s too low They worry that it s not clear The simple fact is that they largely start from the wrong place There are a couple of basic types of company that I meet on a daily basis People who buy and sell stuff and people who sell themselves The people who buy and sell stuff I ll address in a future blog Right now I want to talk about people who sell themselves What they are really selling of course is their expertise knowledge or skills Most of the people I meet who sell themselves charge their services by time You can have me for XXX per hour day week As a marketer I would say NO NO NO As a consultant I have to admit to doing it We do price our coaching services by time but we have moved away from that model for everything else I don t like time based pricing for a few reasons 1 It doesn t reflect the value of your work to the client If you truly understand the value you are creating for your customer and can communicate that value clearly and unambiguously you should feel able to ask a reasonable level of reward for creating that value If you worked for a week with a client on a project that saved him 2000 should you be rewarded the same amount as if you had saved him 20 000 More importantly would the client be happy to pay you more for a 20 000 saving I know I would 2 It focuses discussions on the time you spent doing the work rather than the outcome No one hires you because they like having you around They hire you to deliver something Do you want to be focussing the customers mind on hours and days of effort or the results he is going to see 3 It incentivises you to do more add more work longer In a time based pay environment you are under pressure to do more work to generate more income You may be tempted to add more into the job stretch the job out take on more work so that you can pay the mortgage This isn t necessarily good for you or the client 4 It limits your earning capacity to the number of hours you can work Related to point 3 If you get paid by the hour then you can t earn more than the hours you can work Remember weekends Remember holidays What do you call Bank Holiday Monday What do you think Does time based pricing work for you Have you successfully moved away from that model Let us know read comment add comment Get the Marketing eX Factor Filed under Marketing by Sharon Wilding on 9 Feb 2011 Since starting running my own company and being in a position to advise others I ve become more aware of the importance of the eX Factor The eX I m referring to is nothing to do with an unexplainable extra special something I mean eX as in EXTERNAL An outside view an objective opinion a fresh pair of eyes call it what you will External input can be useful in any discipline but I think it is particularly so when you are talking about marketing your own company It seems it is very hard to be objective when talking about your own business something that you are deeply emotionally attached to We can all suffer from this problem it s like a leaky tap or chipped paintwork when you live with it everyday you stop noticing but when you have a visitor round you are suddenly aware of how shabby things are getting Yet a key principle of marketing is to be able to step into the customer s shoes and to see through the eyes of the customer Just how easy is it to see your business through someone else s eyes and to admit that what you see is not up to scratch It was a combination a review of our own marketing plan and the work we are doing with clients that highlighted the problem to me very clearly While I can see instantly where clients are going wrong with their messages or positioning sitting down to re write our website caused angst and paralysis Engaging some help eX ternally can help you overcome these problems External input can be formal or informal via Consultants Agencies Coaches or mentors Freelance specialists Tutors training Customers Peers Friends family The important thing is to be brave enough to ask the advice be prepared to admit if you are wrong and to take action to put thing right If you approach it right you and your business stand to gain enormously from eXternal input Fresh ideas from independent people Access to skills you don t have in house Knowledge transfer by learning new techniques Introductions to new suppliers and opportunities All of which should pay for itself many times over through increased business as the value you know you can deliver to customers is made clearer customer satisfaction increases and you become easier to do business with You ll have the marketing eX Factor add comment Are you guilty of email spam Filed under Marketing by Sharon Wilding on 19 Jan 2011 I was taken aback last month to find myself reported to the ISP for spam when I published a blog But it was turned out to be useful as it prompted me to do some thinking and investigating into this issue and so I thought I d share my findings with you On the whole I was reassured that we are following best practice but it underlined the fact that we all need to be vigilant in order to protect the reputation of our businesses when we carry out marketing promotions Spam it seems is in the eye of the beholder The broadest definition is that it is an email communication that you do not wish to receive The Information Commissioners Office ICO gives excellent and straightforward guidance on the circumstances in which you can email someone and what to do if you believe you have a problem with spam I did learn something interesting that I was only vaguely aware of the difference between email a personal and a business email address The ICO guidance clearly states that The regulations do not cover electronic mail marketing messages sent to businesses Nevertheless we all know it is not good marketing practice to send people information

    Original URL path: http://www.thepurpleedge.co.uk/blog/index.rhtm?first=140 (2016-02-14)
    Open archived version from archive

  • File download
    on the following link http www thepurpleedge co uk resources filer rhtm 611972 simply better marketing feb march 2010 pdf Site admin menu home blog admin logout Login Launch on

    Original URL path: http://www.thepurpleedge.co.uk/resources/file.rhtm/611972/simply+better+marketing+feb+&+march+2010.pdf (2016-02-14)
    Open archived version from archive

  • File download
    please click on the following link http www thepurpleedge co uk resources filer rhtm 611971 simply better marketing pdf Site admin menu home blog admin logout Login Launch on line

    Original URL path: http://www.thepurpleedge.co.uk/resources/file.rhtm/611971/simply+better+marketing.pdf (2016-02-14)
    Open archived version from archive

  • Marketing Myth #3: You have to have the best product to be number one
    service and ensure that you do each step to the best of your ability and while your product may not be the number one in the market you will increasingly delight your customers and be sure to stand out from the crowd Tweet track back URL add comment Comments Totally agree with Sharon here It s extremely important how we treat our customers and of course customer service could be said to be part of the product offering the thing that differentiates you For example in my yoga classes part of my product is being cheerful remembering people s names asking them if they ve had a good week making sure I have enough change with me making sure there are enough mats and does the heating work Sure the product could be said to be the yoga class plan But it s the soft items around this that will keep people coming back or put them off If the heating doesn t work they won t come back this is exactly what ensured the demise of one of my classes in a freezing church hall Small businesses beware it s the bits around the edges that often count the most And my big maxim people always buy from people they like Comment by Caroline Wilson 6 Oct 2009 21 30 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 0057 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/592462/marketing_myth_3_you_have_to_have_the_be.rhtm (2016-02-14)
    Open archived version from archive

  • Lessons from English Wine
    that tapped into its very Englishness The way the brand has grown and used to influence every aspect of the business was evident as I toured the vineyard and Frazer stressed how every member of the team was expected to live and breathe the values and to contribute to developing the brand still further Frazer was able to bring some important lessons with him from the world of big brands at Whitbread and Heineken not least that structure process and discipline are just as vital in a small company if you want to achieve great things The bottom line is the winery is now thriving and expanding and has earned a highly respected place in both the wine community and the buying public Since Frazer joined English Wines he has raised the profile of English wine to such an extent that demand vastly exceeds supply with sales having trebled and the wines winning many international awards Even as a visitor the brand values rub off and it made me proud to be English A fascinating evening and the wine was good too Tweet track back URL add comment Comments Hi Sharon Great article it is always good to see case studies like these especially using the p s English Wines have had the courage of their convictions and they send out a postive message to other companies who hesitant about investing in marketing See you soon Miranda Comment by MIRANDA CHAPMAN 23 Sep 2009 11 35 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3547 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/591794/lessons_from_english_wine.rhtm (2016-02-14)
    Open archived version from archive



  •  


web-archive-uk.com, 2017-12-12