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  • Do you have a personal brand?
    what people want and need from their lawyer Build your business on those values From a marketing perspective you can build those values into your business hence our strapline making marketing happen We re not just experts at marketing we make things happen or die trying As the business grows the trick is to translate your personal brand values into a company style that continues to differentiate you The classic example being Richard Branson who broke a few rules at the outset and was able to carry his personal brand through to create a global brand in his own image You can demonstrate your brand values in many different ways from the colours and images you choose to represent you to the words you use and way you say things right through to the behaviours and attitudes you demonstrate to clients customers and team members Personal brands often develop intuitively but it is worth taking some time out to work out what you really stand for and which of those traits you would like to emphasis in your business What is your personal brand I ve mentioned authenticity already It is very hard to maintain a pretence day after day of being something you re not so go with what comes naturally That doesn t mean you can t play down some of the less helpful parts of your personal brand in favour of the ones that really work to help you grow your business So back to the question at the start do you know what you stand for What is your personal brand Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 3929 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/842668/do_you_have_a_personal_brand_.rhtm (2016-02-14)
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  • Exhibition Time
    about preparation for an exhibition I hope you enjoy them and find something useful Let us know how it goes Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9142 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18 Feb 2015 15 31 Your business start up How to avoid no one turning up to your party Achieving goals takes practice 7 Feb 2015 13 13 Where did January go I m already staring the middle of February in the face but it feels like Dec 2014 The 12 Marketing Days Of Christmas 22 Dec 2014 20 17 Amazingly Christmas is almost upon us It seems only days ago that we were welcoming in 2014 and Christmas a boost for charities 17 Dec

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/842573/exhibition_time.rhtm (2016-02-14)
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  • You know what you need to do
    It s easy enough to know what needs doing In my experience the problem comes when we start thinking about HOW we re going to do it How am I going to work out who I should be targeting How can I find out more about them How can I understand when they will buy How can I discover why they buy specifically what are the key benefits they re seeking How can I find out what my competitors are up to and what they are communicating to my target market How can I craft really compelling messages How can I get these messages to the right people How can I be certain that I can deliver the products and services my customers need with the service they expect How do I know if I can make a profit How can I price what I sell to get the most profit Now marketing isn t rocket science and there is a huge volume of helpful literature out there to help with the How s but it does take time effort and resources If you can you should get someone who is already an expert to help you with it If you can t then you should try to eat the elephant one slice at a time Pick one small thing that you think you should do and learn something about how to do it well then try doing it Marketing is all about experiment and you ll find that some things work better than others but doing something is usually better than doing nothing so long as you re testing and analysing as you go So rather than I know what I should be doing think I know what I should be doing I need to find out how to do it really well Then you really can beat yourself up if you don t do it Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9519 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/842282/you_know_what_you_need_to_do.rhtm (2016-02-14)
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  • The #1 sin in content marketing – mea culpa!
    services in house with larger clients This has meant we are less reliant on generating business from new contacts via the web It s pleasing however to find that our Google rankings are holding steady so far Don t misunderstand me we are not complacent nor dismissive of digital marketing The biggest risk to us and one that might take longer for us to feel an obvious effect of is that we give a very poor impression to website visitors who see that the last time we bothered to post was back in March We look less on the ball and personally engaged with our market and services and certainly not good role models for our profession Who knows in our webstats we just may be living off the brownie points we have racked up so far and be about to fall off a cliff So what are we going to do We need to get back in the game Our blog posting has earned us a strong profile locally and we mustn t squander it by waiting until we are in need of new business in order to work on a recovery We have been heard to preach that marketing is a marathon not a sprint So you ll be hearing more from us more regularly in the rest of 2015 Hopefully that s a good thing Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments Yes definitely missed you both and noticed you had been quiet for a while Good to see a new article Comment by Fiona Colbourne 16 June 2015 09 34 Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9034 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/842146/the_1_sin_in_content_marketing_mea_culpa.rhtm (2016-02-14)
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  • One to One Personalised Marketing should be the norm for all businesses.
    the increase in social media use internet usage and mobile phone ownership is easier to ignore than to grapple with Many old school businesses just don t understand this new minefield Unfortunately companies who refuse to embrace change will get left behind as newer fresher minds embrace new marketing opportunities as they arise Whether we like it or not it s crucial to keep up MODE OF OPERATION Interestingly we found that the challenges facing companies in their automation plans did change with the size longevity and culture of the company Smaller companies are less encumbered by existing systems and so more open to change Larger and more established companies are more likely to have invested in older CRM technologies Significant investment may have been put into these systems and the processes that surround them Marketing automation can be used to replace traditional lead generation campaigns and may threaten the very existence of a sales culture There is also a shift in ownership of technology Whilst traditionally the remit of the IT department increasingly digital marketers are tech savvy and so there are different views on where future ownership of the marketing automation system lies Championing Marketing Automation within your Organisation Within organisations there may be individuals who are championing new marketing techniques whilst others are holding back A healthy debate needs to take place within any organisation considering marketing automation so that all impacts and angles are considered With this in mind CommsBox has produced an easy to follow 6 point guide which will help those who want to think this through in an organised way The guide leads you through the steps to Quantify the benefits Quantify the risks Work out a plan of action Consider the costs Bring this altogether in a business case Persuade the decision makers Download Guide Digital Marketing Magazine 2015 90 of Marketers Say Individualised Marketing is the Future Our guest blogger Caroline Wilson is Marketing Director for CommsBox and Senior Lecturer in Digital Marketing at the University of Hertfordshire Her industry experience spans high technology companies charities membership organisations and the creative industries CommsBox is a UK based marketing automation and responsive website provider and has worked extensively with The Purple Edge to deliver digital marketing solutions for their clients Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9272 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/840484/one_to_one_personalised_marketing_should.rhtm (2016-02-14)
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  • The businesses who missed the point
    will have heard about you and what you do like the sound of it so much that they ll find out more and give it a try Hopefully having tried it they will have enjoyed it so much that they ll try it again They ll also tell their family and friends who will also give it a try Customers are the most important thing to a business If you have a business with no customers you have a hobby There is a prevailing misunderstanding about business held by many if not most start ups If I build it they will come It s a great phrase Unfortunately it isn t true for most start ups The road to bankruptcy is littered with buildings that potential customers never knew about All start ups need to understand that customer acquisition is a more important concern than just about any other facet of their business No it is actually more important than any other part of their business because without customers they are doomed Now I m not going to teach grandmothers to suck eggs You guys know what gets you customers anyone not thinking Marketing now please go to the back of the class Please perform an invaluable public service Please please tell anyone you know who is considering starting their own business to make sure they have money set aside in their budget for marketing communication There s nothing worse than throwing a party and no one turning up Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 4406 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/839923/the_businesses_who_missed_the_point.rhtm (2016-02-14)
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  • Achieving goals takes practice
    only gets you what you ve always got Practice getting closer to the target Rather than being dispirited by broken resolutions we ve learned to see achieving our goals like target practice in archery the goal target stays the same and we have to get better at getting the arrows nearer to the bullseye One day we ll be skilled enough to hit the middle consistently not just by lucky fluke If you re struggling to find the right strategy to hit your goals maybe we should have a chat Helping companies to make their marketing happen to more consistently hit the target is still core to our plan Could we help you Sharon Wilding is a Chartered Marketer with many years experience in marketing for businesses large and small As a lecturer and a practioner she aims to help small businesses use theory in practical ways to improve performance You can connect with Sharon on Google LinkedIn Facebook and Twitter Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 9529 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren t more companies stepping up 20 Mar 2015 19 06 Personalised marketing campaigns driven by online data collection are fast becoming a key Feb 2015 The businesses who missed the point 18

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/839815/achieving_goals_takes_practice.rhtm (2016-02-14)
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  • The 12 Marketing Days Of Christmas
    2 prospect lists and a MailChimp newsletter On the tenth day of Christmas my marketer sent to me 10 glossy brochures 9 testimonials 8 Adwords campaigns 7 landing pages 6 infographics 5 Facebook posts 4 sales emails 3 videos 2 prospect lists and a MailChimp newsletter On the eleventh day of Christmas my marketer sent to me 11 press releases 10 glossy brochures 9 testimonials 8 Adwords campaigns 7 landing pages 6 infographics 5 Facebook posts 4 sales emails 3 videos 2 prospect lists and a MailChimp newsletter On the twelfth day of Christmas my marketer sent to me 12 customers spending 11 press releases 10 glossy brochures 9 testimonials 8 Adwords campaigns 7 landing Pages 6 infographics 5 Facebook posts 4 sales emails 3 videos 2 prospect lists and a MailChimp newsletter Happy New Year Jim Hunt is a professional marketer with many years experience in building businesses large and small As a speaker trainer and practitioner he aims to explain marketing theory clearly and show how it can be applied in practice to deliver better results from your marketing investment You can connect with Jim on LinkedIn Facebook Twitter and Google Tweet track back URL add comment Comments No comments so far why not be the first Your name Email address never displayed Web site Organisation add me to your email list HTML markup not supported Access code 2710 Please enter the 4 digit code above into the following box We re sorry about this but we need to do this to prevent our site being abused by people looking for free advertising required fields Past Blogs search Oct 2015 Top 10 Product Naming Tips 23 Oct 2015 19 50 I m working with a client who is launching a new product next year They know what it is what it Aug 2015 Is Marketing essential for success 7 Aug 2015 11 11 Strange that having spent so long trying to show clients how much more there is to marketing than Jul 2015 Christmas is coming 27 Jul 2015 20 40 It s July The weather might lead you to conclude differently but it s the middle of the British Do you have a personal brand 10 Jul 2015 16 25 Jim s post of a couple of weeks back about getting on and doing stuff brought to mind a discussion Exhibition Time 3 Jul 2015 21 33 Next Tuesday 7th July the Kent Invicta Chamber of Commerce are holding the annual Kent B2B June 2015 You know what you need to do 25 June 2015 22 58 I was with a coaching client this week and in the middle of the session she said something that I The 1 sin in content marketing mea culpa 15 June 2015 21 27 I m just home from a day s training in the latest in digital marketing strategy and I m racked Mar 2015 One to One Personalised Marketing should be the norm for all businesses So why aren

    Original URL path: http://www.thepurpleedge.co.uk/blog/detail.rhtm/838811/the_12_marketing_days_of_christmas.rhtm (2016-02-14)
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web-archive-uk.com, 2017-12-15