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  • Coaching Clients Testimonials
    Safety The content of The Purple Edge marketing coaching course went beyond what I originally thought of as marketing showing me how to change the marketing experience for my clients and give me the edge over my competitors The interaction with the other attendees was also valuable in helping learning I have changed the way I think about how I present both myself and my business Adam Cowper Smith Positive Health and Safety Dec 2010 TaxAssist Accountants I would definitely recommend The Purple Edge marketing coaching programme and have done so to a number of our clients The course was well structured included all aspects of marketing and included tasks to complete each week to help you apply and understand the information With the help of the knowledge and expertise of both Jim and Sharon our business is growing and I ve gained the confidence enthusiasm and inspiration to market TaxAssist more effectively Claire Norfolk TaxAssist Accountants Canterbury Herne Bay Dec 2010 SafetyExcel I engaged a marketing coach as I wanted to raise the quality of our marketing and to ensure the company s image was presented as a market leader in our field Working with Sharon I was able to identify my marketing goals and build a plan based on clearly identified benefits of Safetyexcel s services There were wonderful gems of marketing wisdom Sharon solved issues that we had been struggling with for ages I would definitely recommend The Purple Edge to others after the one one coaching I went on to attend the group programme to continue developing my own skills and knowledge Working with a marketing coach is a great opportunity to quiz an expert and get practical achievable advice specific to our small business I m left with a better understanding of what will work and what won t and why Steve Ellison Safetyexcel Ltd July 2010 Chives the Caterers I started working with The Purple Edge as I wanted to increase my confidence in my own marketing ideas and be guided on how to put those ideas into practice Sharon helped me look at our business from a completely different perspective and channel our resources accordingly With her help I was able to revise all our marketing materials and plan our stand at Kent 2020 more effectively Unlike most training which can be very general this was just for me and my company so the benefits are immediate I would absolutely recommend The Purple Edge coaching and marketing services to others Debra Trewerne Chives Caterers Ltd June 2010 Blooming Green Flowers We needed to come up with some key marketing techniques suitable for a very small business on a tight budget Although we only had 3 hours of Sharon s time she was able to help us achieve this by taking a personal interest in what we are doing and tailoring her suggestions accordingly I found the most useful part of the process was having the 1 1 contact and assistance and being able

    Original URL path: http://www.thepurpleedge.co.uk/content/testimonials.rhtm (2016-02-14)
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  • One Page Marketing Plan
    order to have a sound basis for your planning Nevertheless the marketing planning approach we use is very simple to follow Where are you now Where are you going How could you get there Which way is best How do you know when you ve arrived You can download the template here Ultimately your one page plan will cover all the basic building blocks of analysis and planning including dependencies and resources Business objectives why you are doing this The offer value proposition Target market who are you talking to Marketing objectives translated from the business objectives Marketing budget an essential factor Most importantly it then identifies what is going to be done by who and when across the marketing mix product price place promotion the 4ps We re writing a series of blogs that will tackle each of these sections in turn looking at some tools that will help in analysis or checking gut instinct I think if you allow an hour or so a week to work through the stages then creating a marketing plan would seem much less painful and less of a slog to fit into a busy working week In the meantime please download the template try it out or imagine using it and let me know what you think Would a one page plan help you or is that still too much of a stretch The blogs As we add to the blog series we ll post the links here to help you create your own one page marketing plan Introduction Everyone needs at least a one page marketing plan Marketing Planning Getting Started Marketing Planning Where are you now Marketing Planning Where are you going Marketing Planning How could you get there Marketing Planning How could you get there with Product Marketing Planning

    Original URL path: http://www.thepurpleedge.co.uk/content/onepagemarketingplan.rhtm (2016-02-14)
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  • Books
    everyone s mindset in the room about pricing The book is easy to read there is not too much maths involved and there are lots of examples Buy the book read it and prepare to be reprogrammed Yes 50 Secrets from the Science of Persuasion Noah J Goldstein Steve J Martin Robert B Cialdini This book is endlessly fascinating and gives a marketer lots of ideas for ways to improve your communications quickly and easily It is a lighter read than the Influence book reviewed below but equally relevant It is broken down into short chapters 50 would you believe and is better for dipping into and reading over a period of time than for consuming all at once You ll certainly be entertained and learn things that you can use to entertain your friends even if you don t follow any of the advice in your own business Competitive Strategy Michael E Porter If you are looking for a light read this isn t it It is however a work of genius that will reward the diligent reader Porter is a Harvard economist who turned his mind to competition and competitive strategy He is recognised as the daddy on the subject This is a solid book and it deals with a complex subject how to analyse the nature of competition in an industry using the 5 forces model but Porter is a clear writer so it isn t a struggle I think it is probably more suited to the leader of a larger business so if you re a one or two man band you might want to start elsewhere There is however no one who could learn nothing from this book Competitive Advantage Michael E Porter In this book Porter moves on with his thinking from Competitive Strategy which deals with industry analysis to focus on how we can create enduring competitive advantage He describes the value chain model which lots of people talk about but few really understand Again a great book that s not a difficult read but deals with fairly weighty topics Again probably more relevant to the larger business The Mind of the Strategist The Art of Japanese Business Kenichi Ohmae We bang on endlessly about the importance of getting your marketing strategy right but strategic thinking is not something that comes easily to everyone This is a bit of an aged classic which was written when Japanese businesses were probably at their competitive peak so it does laude their approaches which in 2012 we might take issue with ignoring that though what the book aims to do and in which it succeeds in spades is to give the reader some logic and approaches to approaching problems strategically Million Dollar Consulting Alan Weiss This is a book about how to become a millionaire consultant written by a millionaire consultant If you are a consultant and you want to become a millionaire you could do a lot worse than read this book Don t be

    Original URL path: http://www.thepurpleedge.co.uk/content/training/books.rhtm (2016-02-14)
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  • Marketing Action Plans
    make the internet work harder for you Attracting business using promotions effectively Your plan will be unique to your challenges for your business and is created for you following an initial meeting face to face or over the telephone Excellent value at just 700 ex VAT For a one off fee of just 700 you will receive expert advice developed specifically for your business which you can use right away

    Original URL path: http://www.thepurpleedge.co.uk/content/services/marketingactionplan.rhtm (2016-02-14)
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  • Marketing Audit & Plan
    and activities Sharpening marketing strategy to identify a clear plan of action Brand positioning competitor differentiation delivering clear value to customers ensuring a compelling marketing message in all collateral promotions and face to face activities Creating a 12 month timetable of action to achieve the objectives identified Targets and measures for return on investment Following an initial 2 hour consultation meeting and additional market analysis the MARKETING AUDIT PLAN will be delivered to you as a detailed written report setting out a clear set of actions to help you grow your business You can take this plan and manage the activities yourself in house or you can use the skills and resources of The Purple Edge to help you manage the implementation Excellent value at just 1500 ex VAT For a one off charge of just 1500 the MARKETING AUDIT PLAN provides an in depth review of your current marketing approach and bespoke recommendations for improvement Please contact us now to arrange a free initial consultation to determine if the MARKETING AUDIT PLAN is the right option for your business We do this for free but we know you will get enormous value even from this introductory session so in

    Original URL path: http://www.thepurpleedge.co.uk/content/services/marketingauditplan.rhtm (2016-02-14)
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  • Email and printed newsletters managed for you
    drive more sales by Image Stour Valley Newsletter online Informing and educating people on what you do Keeping your name in customer s minds Promoting events and offers Featuring products services Encouraging referrals But we know that for many of you the thought of finding the time and creativity to get a newsletter together is enough to put you off completely That s why we ve created a professional newsletter service to make it REALLY EASY for you You can choose from printed and or email and set your own frequency Then you leave us to manage it for you We will Create a design that fits with your company branding Agree a content theme for each edition Research and write all the necessary copy Present you with the final content and layout for your sign off For printed newsletters we will then Deliver printed copies to your premises for you to distribute For email newsletters we will then Send email newsletters to your mailing list Manage updates and unsubscribes Provide a data capture form for your website if required Image AnsaCom Newsletter online Provide a readership report Host the articles on a blogging platform under your company name premium service only Our Standard email service is a one page newsletter created using an account in your name on a popular emailing platform such as Mailchimp or Aweber The Premium service involves creating copy for two pages and is hosted separately on a blogging platform related to your web address to provide additional search benefits You must have agreement to email the individuals on your list Peace of mind and painfree Whichever option you choose you can rest easy in the knowledge that your newsletters will be produced to your timetable without fail and with the minimum of stress to

    Original URL path: http://www.thepurpleedge.co.uk/content/services/newsletters.rhtm (2016-02-14)
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  • E-marketing system
    for a marketing campaign your website is in your control for once SEO assistance Commsbox provides straight forward prompts to help optimise your web pages improve search engine visibility Blog easily create blog articles and automatically email them to your mailing list Encourage comments and interaction to nurture your clients and prospects Powerful Email marketing easily create professional looking email marketing messages to maintain communication with customers and prospects CRM Database and list management to track contacts make records of interactions set up reminders to call etc and allow effective segmentation and targeting In short everything you need in one simple package putting you fully in control of your e marketing communications No more juggling lists between different applications No more learning how different systems work or don t No more excuses for not keeping your website up to date for not blogging for not keeping in touch with your database or for not even having a database One single login is all you need to get access to all the features and the interface is simple and foolproof You can have multiple users in your organisation safe in the knowledge they can only access the parts of the system that you want them to Image CommsBox The system is Commsbox from YellowHawk and as resellers we can guide you through the whole process of moving your website to this new platform and setting up your own e marketing programme In fact we ll happily manage it for you too You pay for design and build up front price dependent on the complexity of your website and then a monthly fee dependent on the option chosen It really is great value for money as it saves you time and headaches managing separate systems or having to pay someone else everytime

    Original URL path: http://www.thepurpleedge.co.uk/content/services/e-marketing.rhtm (2016-02-14)
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  • Associates working with The Purple Edge Marketing
    highly skilled design talent with web tech savvy Lesley delivers great designs for our clients time and time again for print as well as new media A real gem www lesleystreatfield com Image Olivia Holcombe Olivia Holcombe An experienced journalist for top titles now turning her hand to helping small businesses get their words straight If you need help writing your website or getting articles in the press give Olivia a shout oliviaholcombe com Image Tim Stubbings Tim Stubbings A brilliant photographer able to turn his hand to all manner of projects and does a bit of teaching too Tim is fun to work with and produces great results what more could you ask for www timstubbings co uk Image Peter Wilson Peter Wilson YellowHawk We re proud to recommend Pete s e marketing system CommsBox to our clients and proud to use it ourselves It is the most simple and effective small business system we ve come across and we ve tested a few If you want something more then he ll do bespoke developments too www yellowhawk co uk Contact us now to discuss how we can help your business turn strategy into action Free download One page

    Original URL path: http://www.thepurpleedge.co.uk/content/associates.rhtm (2016-02-14)
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web-archive-uk.com, 2016-10-24