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  • Marketing Strategy & Plan | The Purple Edge Marketing
    communication medium Website ways to make the internet work harder for you Attracting business using promotions effectively e g PR speaking opportunities blogging Your 12 month plan will be unique to your challenges for your business and is created for you following an initial fact finding workshop The action plan will be delivered within one week of the workshop providing expert advice developed specifically for your business which you can use right away Option 2 Standard Marketing Audit Plan 1500 VAT A review of the current marketing approach and bespoke recommendations for improvement identifying how well existing historic marketing efforts are performing and what short medium and long term actions should be taken to improve results Including recommendations on Clarifying goals and objectives to prioritise and focus opportunities and activities Sharpening marketing strategy to identify a clear plan of action Brand positioning competitor differentiation delivering clear value to customers ensuring a compelling marketing message in all collateral promotions and face to face activities Creating a 12 month timetable of action to achieve the objectives identified Targets and measures for return on investment Following an initial 2 hour consultation meeting workshop and additional market analysis the MARKETING AUDIT PLAN will be delivered as a detailed written report setting out a clear set of internal and external actions for the business The report will be delivered within one week of the workshop Option 3 Enhanced Marketing Strategy Plan 2 000 VAT An in depth review and development of a comprehensive MARKETING STRATEGY PLAN to include Market research secondary to estimate market size and value Competitor analysis evaluation of key strengths weaknesses and strategy of main competitors Internal analysis to determine key internal strengths and weakness and resource availability Clarifying goals and objectives to prioritise and focus opportunities and activities Evaluation of potential

    Original URL path: http://www.thepurpleedge.co.uk/content/services/marketingstrategyplan.rhtm (2016-02-14)
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  • Skelton Group Ltd
    save time and money rather than involving a third party A few design meetings later and our new website was born one which enables me to update the content with just a few clicks as well as sending out e newsletters blog entries or just Christmas wishes to our current and potential customers We have already seen the benefits of our new website it is a shop window we are proud of and the skills I can now use are both rewarding and invaluable Sharon has given me a greater understanding of small changes that can make a big impact on our web visibility so I can constantly monitor what I need to do to make sure we are reaching the maximum amount of people The service that The Purple Edge has given me has been outstanding and they are always at the end of a phone call or e mail to help with any query big or small Davinia Skelton Marketing Manager Skelton Group Ltd Summary of activity Skelton Group provides high quality modern and up to date plant machinery and equipment for hire across Kent They wanted to update their marketing approach particularly online They wanted to be able to manage the activities themselves but were keen to get guidance and training that would help them build their own skills THE PURPLE EDGE worked with them to Implement a new website on the Commsbox platform with integral blogging and emailing facility Set up a mailing list for sending regular news updates to customers and prospects Provide guidance on SEO management and interpreting Google Analytics so that Skelton can take responsibility for the day to day management of their site We are in regular contact and on hand to support Skelton fully with any queries they have on how

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/Skelton.rhtm (2016-02-14)
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  • Chatham Maritime Trust
    One page Marketing Plan template contact info First Name Last Name Email address Enter 4939 Required fields Let s talk One hour s marketing review for 40 donation to our adopted charity Follow us on My thanks to you and Jim for a very lucid and insightful marketing training session I found it extremely useful very thought provoking and has made me focus on revisiting several aspects of my business

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/CMT.rhtm (2016-02-14)
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  • Halagen working with The Purple Edge
    basis which means that their clients get an astute business partner with powerful financial skills at a fraction of the cost of a full time FD After two and half years of establishing the business its reputation and brand we realised that to take it to the next level a new focus on marketing and PR was required Without the in house expertise we obtained tenders from different outsourced marketing businesses The Purple Edge response was an exact match and we engaged them said Clive Newell THE PURPLE EDGE has been working with Halagen when required since December 2011 and over that time we have lead a number of activities on Halagen s behalf key activities have include driving up LinkedIn presence and dramatically increasing referrals from LinkedIn to the Halagen website Design creation and development of a new eMarketing platform Search engine optimisation Development of a Marketing Strategy which is driving up enquiries leads and prospects Creation of new customer video testimonials Placement of articles in influential media such as the Kent Law Society website Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 7890 Required fields Let s talk One hour

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/Halagen.rhtm (2016-02-14)
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  • AnsaCom working with The Purple Edge
    to carry out you also need to have someone you can rely on to make things happen I have learned through bitter experience that I am not able to keep all our marketing on the go all by myself yet I don t feel we need someone in house full time said Claire Burroughs Using THE PURPLE EDGE is the perfect answer I get highly skilled resource for a part time fee Yet they feel like they are part of my team and are always quick to respond to what needs doing Most importantly they ensure that me the rest of the company and our other suppliers do their part too THE PURPLE EDGE has been working with AnsaCom since July 2011 and have established a programme of regular communication with customers and prospects as well as assisting with the enhancement of the website Ongoing activities include Writing and issuing monthly newsletter electronic printed versions Website updating and refreshing of content to improve conversion Search engine optimisation Regular review of strategy and plan against objectives Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 2435 Required fields Let s talk One hour s

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/ansacom.rhtm (2016-02-14)
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  • Stour Valley Estates
    agents to direct new tenants to us From the outset Sharon made it clear that we should not see the website or internet as a standalone element of the business but needed to address the branding and reputation development within the community at the same time as improving our visibility online So this has not been a project about a new website or search optimisation it has been focused directly around the objective of generating new enquiries for space on our business parks and so has addressed issues of how we capture and manage enquiries and creating PR coverage in the local papers To this end it has been very successful the results from inquiries leading to a completion of lettings has shown a marked increase during the past twelve months not withstanding the down turn in the economy We have moved from having several lightly linked websites to one strong site under the single brand of Stour Valley Estates yet clearly featuring our individual business parks For all of the important search terms we consistently rank in the top half of page 1 of Google and visitor traffic to the website is growing steadily along with enquiries for space on the parks even in a difficult economic climate Visitors have commented on how easy they have found the site to use We have recently introduced a newsletter and are delighted by Sharon s proactive approach to managing our marketing Ongoing activities include Writing and issuing monthly e newsletter Website updating and refreshing of content to improve conversion Search engine optimisation and Google Pay Per Click Regular review of strategy and plan against objectives Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 7001 Required fields Let s talk One hour s marketing

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/stourvalleyestates.rhtm (2016-02-14)
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  • Beechtree Totalcare
    is a domiciliary care agency based in Margate Kent They have marketing challenges like every business but recognised that they did not have the skill or the time to manage projects effectively in house When they approached THE PURPLE EDGE they were already struggling to get their new website out the door and had only managed to send one newsletter in a year Although margins are tight the care sector is a competitive one and it is important to maintain a profile and be easy for new clients to find you and use your services as well as to attract the best staff THE PURPLE EDGE takes responsibility to make sure marketing activities are proactively managed The website is an essential tool for doing this and needs to perform well in searches The quarterly newsletter maintains good communications with clients and their extended families Being ready to respond to advertising opportunities with the right messages Running local leaflet campaigns events and surveys Having an outsourced marketing team doesn t just mean that promotions and campaigns are more successfully managed THE PURPLE EDGE are able to consult and advise on all areas of marketing strategy including portfolio development and pricing Free

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/beechtreetotalcare.rhtm (2016-02-14)
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  • Mercery Court
    s oldest dwellings with parts dating back to the early medieval period The old Boots the Chemist building on the corner of Mercery Lane and The Parade has been revealing secrets hidden for hundreds of years while being developed into shops and eight spectacular apartments looking out to Canterbury Cathedral THE PURPLE EDGE was given the project of marketing the apartments by the developer Glengate Developments working with local estate agents Strutt Parker to generate interest and sales from customers looking to live in the city centre THE PURPLE EDGE assembled and managed a virtual team of independent creatives to develop the brand the website and the brochures carry out a local PR campaign following the historical significance of the site through to the unveiling of the finished apartments create original artwork to dress the retail unit windows promote the open days through local advertising drive traffic to the website using Google Pay Per Click and natural search optimisation enter the Kent Design Awards where Mercery Court was successfully short listed All of the eight apartments are now sold Free download One page Marketing Plan template contact info First Name Last Name Email address Enter 3041 Required fields Let s

    Original URL path: http://www.thepurpleedge.co.uk/content/showcase/mercerycourt.rhtm (2016-02-14)
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web-archive-uk.com, 2016-10-21