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  • Social Media - The Social Beast there to be Tamed | The Sales Club
    like a tidal wave of opinion For small businesses there are different pitfalls Neglect social media and your rivals will tempt customers away with regular bulletins competitions and offers but spend too much time aimlessly tweeting pinning and liking and risk neglecting other more pressing parts of the business It s a tight rope walk all right and a far cry from the free marketing opportunity that many businesses predicted ten years ago Businesses invest billions in their social media presence every year a fact that has given impetus to a growing network of advisers and software developers businesses themselves of course all helping clients get the most from their budgets Some big brands have gleefully announced the closure of their proprietary websites created in the haze of the dotcom boom and diverted all online marketing efforts to Facebook Twitter YouTube and the like These third party websites represent the battleground now where businesses duke it out for share of voice in a maelstrom of chatter Fast moving consumer goods dominate the social media landscape but accountants solicitors and other non funky firms are gaining a foothold too As social media shifts to the mainstream with people of all ages and demographics getting involved more and more businesses are seeing the benefits of communicating with prospective customers in this way As businesses develop greater confidence that they understand the legal and social parameters of that process so they become more adventurous and imaginative in the way that they use the medium says Philip James partner and joint head of technology at specialist lawyers Pitmans But businesses using it to spread awareness should tread carefully While there are as yet no laws targeting social media directly the rules of intellectual property data protection discrimination defamation and privacy all apply in the virtual world just as if you were barking into a megaphone in a crowded town centre As Mr James points out The desire from a marketing perspective to create natural and organic conversations with customers has to be tempered with the recognition that any statements made are treated formally as publications by the company with all of the formal legal consequences that flow from that High profile law suits involving defamation of character and discrimination are big news but cases involving Lord McAlpine and Fabrice Muamba are just the tip of the iceberg Consider also the recent case of Daybrook House Promotions ordered to pay damages of 5 000 for unlawfully using a commercial photographer s copyrighted material downloaded from a social media website But there are many opportunities social media has brought as well and marketing is just the start The evolution taking place in this arena is not just about getting bigger and more widely used New and innovative applications for the technology are being created all the time Businesses can conduct market research create company intranets gauge the public mood sell direct to customers and even replace e mail by adapting internal processes to use the various

    Original URL path: http://www.thesalesclub.co.uk/library/social-media-social-beast-there-be-tamed?destination=node/353 (2016-02-17)
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  • A New Chapter for The Sales Club | The Sales Club
    to report on You are here Home Members A New Chapter for The Sales Club A lot of exciting changes have recently been made within The Sales Club Due to the successful growth of the company over the past year we have moved into brand new offices and expanded our team We have just moved into a beautiful old converted barn in Kings Lane Business Park Cookham Dean This is understandably a massive milestone for the company and all very exhilarating This week The Sales Club has also welcomed two new members to the team Emma Maple and Jessica Reed Emma our new Events and Marketing Executive is a recent graduate from the University of Portsmouth She will be in charge of planning and overseeing our exciting events programme and ensuring we continue to provide the best venues and guest speakers for our exclusive membership Jessica is our new Digital Marketing Executive She has also recently graduated after studying Advertising Management and Digital Communications at Buckinghamshire New University Her role will be ensuring the website is providing the most up to date information about The Sales Club and its upcoming events covering all aspects of social media marketing and working

    Original URL path: http://www.thesalesclub.co.uk/library/new-chapter-sales-club?destination=node/352 (2016-02-17)
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  • It's Official Mimecast is 10 Years Old | The Sales Club
    was great to see that Mimecast has continued its record of ranking in this prestigious listing of the country s fast growing firms This year they secured 79th place with growth of 47 and 42 7m in revenues They were are also the 12th largest firm listed this year If you want to take a look at the full Tech Track 100 article you can find it here Mimecast are unusual as this was their fourth consecutive appearance in the ranking In 2010 they were 2nd with 13 3m in revenues 16th with 20 9m in 2011 and 45th with 31 1m in 2012 As a company matures of course it s tougher and more unlikely you will hit the percentage levels of growth annually that you see in your start up years and that put you higher in the rankings in fact most of the top ten this year didn t even rank in the 2012 list That said it s great to see that they remain one of the leading firms in the UK It marks a successful FY 2013 for the business Mimecast s strong revenue growth has been built on their ability to combine investment in an innovative technology platform with a top class team They have grown their installed customer base to more than 7 500 and have over 2m end users of their services Mimecast achieved significant growth in the U S this financial year opening two new offices in Chicago and Dallas and expanded into new larger spaces in San Francisco and Boston They also opened our first APAC regional office in Melbourne Australia Peter Bauer CEO Mimecast adds further As we look to our future not only do we aspire to being the largest and safest repository of unstructured business data we

    Original URL path: http://www.thesalesclub.co.uk/library/its-official-mimecast-10-years-old?destination=node/351 (2016-02-17)
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  • 10 Of The Coolest Unknown London Activities | The Sales Club
    the first Tuesday of each month you can take a tour of the Sir John Soane s Museum by candlelight previously the Lincoln s Inn Fields home of Sir John Soane architect of the Bank of England His collections of paintings antiquities and eclectic often eccentric personal effects take on a romantic slightly spooky glow Tours take place 6pm to 9pm but you can t book so get there early Price Tickets cost 10 per person Info 020 7405 2107 soane org Tube Holborn 4 POND LIFE Three surprisingly natural assets for a city the size of London are the swimming ponds on Hampstead Heath one for ladies one for men and one mixed Price Children aged eight to 15 must be accompanied by an adult and be able to swim and they may be asked to prove it to a lifeguard Open Daily Price 2 per person Info 020 7485 3873 cityoflondon gov org Train Hampstead Heath or Hampstead tube 5 LOCK UP Big Bus Tour Stop 19 Every night for the past 700 years the lanternlit Ceremony of the Keys has taken place in the Tower of London to secure the Crown Jewels It s the oldest military ceremony in the world Those wishing to see the action need to apply in writing with names and two or three possible dates see the website for availability and enclose a SAE and post it to the Ceremony of the Keys Office Info Tower of London EC3N 4AB 020 3166 6278 hrp org uk Tube Tower Hill 6 STRADDLE THE GLOBE Just outside the Royal Observatory in Greenwich right at the top of the hill the line of zero longitude is embedded in the ground Put one foot on one side and one on the other and you ll be standing in two hemispheres If you can t make it to London the Prime Meridian also passes through France Spain Algeria Mali Burkina Faso Togo and Ghana and Antarctica Info rmg co uk Train Maze Hill 7 KING BONG Big Bus Tour Stop 21 Stand right beside Big Ben as it chimes the hour an incredible experience especially when you consider how far the sound carries naturally and how it is heard on radios all over the world You minimum age 11 climb the 334 steps to the top of Elizabeth Tower where you can also stand behind the clock face and see views across London Tickets Tours which are free are only open to UK residents and are available Monday to Friday at 9am 11am and 2pm and 4pm on Tuesdays Wednesdays and Thursdays You do need to book several weeks in advance by writing to your MP Info parliament uk Tube Westminster 8 CAVE DWELLING Take a trip to the suburbs to explore London beneath the surface in Chislehurst Caves The labyrinth of tunnels were originally excavated for their chalk and have been variously used as an air raid shelter an ammunition dump and as a rock and

    Original URL path: http://www.thesalesclub.co.uk/library/10-coolest-unknown-london-activities?destination=node/570 (2016-02-17)
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  • Events In The Sky | The Sales Club
    take your brand experience to new heights You are here Home Library Events In The Sky Events in the Sky are experts in creating unique brand experiences at height Part of the global Dinner in the Sky group operating in 43 different countries they have created extraordinary events for clients around the world with no two experiences ever the same Their trademarked sky platforms are used to engage key audiences offering them a once in a lifetime opportunity customised according to the client s campaign objectives Floating above the ordinary brings a whole new perspective to product launches consumer promotions sponsorship activation corporate engagement and entertainment in the sky Corporate Events Experience Differentiate your brand by creating a bespoke event to engage consumers increase brand conversation and publicity Events in the Sky will design manage and deliver your spectacular event from concept to completion The in house design team will customise every aspect of your event providing a tailored and unique concept to achieve client objectives Their events capture attention far and wide Concert in the Sky Sport in the Sky Fashion in the Sky Poker in the Sky there is no limit to your imagination Sky Platform The purposely built sky platform seats 22 guests and measures 9m x 5m built up The platform can be lifted multiple times to engage different guests during an event In the centre of the platform there is the option to have a personal chef prepare the finest cuisine to absolute perfection for a unique culinary experience Guests relax and enjoy breath taking views whilst sipping on champagne with entertainment of their choice Safety Safety is the foremost priority Global platforms are designed according to the German DIN 4112 certification globally regarded as one of the toughest safety certifications to obtain and produced

    Original URL path: http://www.thesalesclub.co.uk/library/events-sky?destination=node/556 (2016-02-17)
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  • Need The Perfect Venue? Look No Further. | The Sales Club
    castles and sprawling country estates through to chic city based business centres and quirky tree top meeting rooms for the ultimate outdoors retreat In addition with six properties stretching from central London to Canary Wharf De Vere Venues have the capital covered With a client portfolio boasting some of the biggest names in business from major blue chip brands through to FTSE 100 companies De Vere Venues is dedicated to providing exceptional experiences to each of the one million delegates who join them each year Boasting high specification meeting facilities De Vere Venues offers high speed Wi Fi and wired internet access free flowing refreshments the latest AV equipment and technologies to delegates from all corners of the UK With plenty of room to rest work and play De Vere Venues provides more than just a 9 to 5 solution with stylish accommodation ideal for residential conferencing and leisure stays as well as health clubs and spa facilities available at many of the venues perfect for relaxing and unwinding at the end of a busy business day For food lovers De Vere Venues fanatical about food philosophy is evident in each of its restaurants many of which have won awards for their innovative menus freshly sourced sustainable ingredients and contemporary dishes With acres of outdoor space De Vere Venues is the perfect choice for businesses looking for unique and exciting team building activities Working in partnership with national multi award winning team building company Bluehat UK including an automotive Italian Job themed adventure in its fleet of branded BMW Mini s available at Wokefield Park Reading through to duck herding or water based team bonding trips like soaking up the sea and sun of the Solent on a private chartered yacht for guests visiting its South of England properties In

    Original URL path: http://www.thesalesclub.co.uk/library/need-perfect-venue-look-no-further?destination=node/549 (2016-02-17)
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  • Gearing Up For Thousands Of Guests At The Open... | The Sales Club
    more than 13 separate food outlets eight coffee shops eight ice cream kiosks and a bar geared up for selling more than 150 000 pints of beer which will be sold straight from a giant tanker are all part of this year s offer Estimates to date are that around 12 000 portions of fish and chips and 9 000 burgers will be sold during the Championship with more than 6 000 people opting for a corporate hospitality package in one of the three on course restaurants Available this year are The Gallery Restaurant The 1860 Club and The Champion s Club with the opportunity to enjoy hospitality throughout the day and to take in all the sporting action The Gallery Restaurant package offers exclusive elevated views of the 16th fairway with a Champagne and canapés reception four course fine dining lunch with specially selected wines afternoon tea and complimentary Champagne cakes and snacks throughout the day Alternatively those opting for The 1860 Club package will enjoy a private garden and access to the hospitality village along with a pre lunch Champagne reception and seated four course meal followed by afternoon tea This year the new Champion s Club has been created offering a more informal setting to watch the action which has proved extremely popular with the Friday already sold out Fans can also watch some of the world s best players fine tune their game as they warm up ahead of the Championship at the final practice day on Wednesday 16 July 2014 The practice day package includes an informal lunch in The Champion s Club complimentary house wines beers and soft drinks throughout the day as well as the chance to enjoy putting competitions in the garden and the opportunity to roam freely on the course starting

    Original URL path: http://www.thesalesclub.co.uk/library/gearing-thousands-guests-open?destination=node/528 (2016-02-17)
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  • Avoiding The CRM Pitfalls | The Sales Club
    When scoping out your project make sure you constantly refer to your CRM objectives Is your project plan going to help you achieve these If the answer is no your system is likely to fail 2 We ve always done it this way End user adoption can often be the greatest challenge When new CRM systems are implemented there can be some reluctance toward adoption Not only can it be seen as an additional and unnecessary process users can also find it difficult to use if sufficient training and support isn t available If your sales force can t see the value of the system they won t use it Show and tell isn t enough Talk to them find out what their pain points are then show them how the data captured in the CRM system can help track competitors create more targeted messaging to specific customer bases and gain a competitive advantage in the market If there are grievances with the system or processes listen to them and work together to resolve these 3 Future proofing Technology is constantly evolving but it s more than the technology that needs to be reactive your business processes also needs to be able to support these changes The advent of marketing automation platforms has highlighted how convoluted processes in a CRM system can hinder implementation and change Keep your processes simple so when changes need to be made there is minimal impact on your business Your team will be able to learn the changes quickly rather requiring re training on a system they were once familiar with 4 Looking back As well as new starters there are always leavers Is there a succession plan in place for your CRM manager or will the knowledge of the system leave with them The

    Original URL path: http://www.thesalesclub.co.uk/library/avoiding-crm-pitfalls?destination=node/543 (2016-02-17)
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web-archive-uk.com, 2016-10-24