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  • Draw a little bit of character into your marketing - The Website Business Northamptonshire Cambridgeshire Leicestershire Bedfordshire Milton Keynes
    at my competition I see a variety of sites Some dry and technical and some with very similar feels or commercial messages to each other The Website Business offer is definitely different to its competitors so the site should therefore feel different I wanted a look and feel that spoke about trust personal service competence energy and perhaps the fact that if you use The Website Business you too can be different to the crowd Of course cartoons won t work for everyone But the idea of differentiation does In my case I ve used a cartoon of me People in my local business area may recognise me and it becomes a topic of conversation And a little bit of self mockery is always entertaining In this blog I show a picture of two cartoons The other cartoon is that of the character used for www perfectpromo co uk Promotional gifts are meant to be great fun Sometimes catalogue websites can be a bit dry This character was used to inject energy and fun into the site We based it around the sites new branding so everything worked together And it s a bit of fun This drawing reminds me

    Original URL path: http://www.thewebsitebusiness.co.uk/blog/detail.php?aid=32&did=Draw-a-little-bit-of-character-into-your-marketing (2016-02-13)
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  • Never over promising on Google ranking - The Website Business Northamptonshire Cambridgeshire Leicestershire Bedfordshire Milton Keynes
    Of course 100 businesses cannot be on page 1 of Google I never hide the elephant in the room from my customers I never over promise on performance I set realistic goals and create plans for the journey to success short and long I don t say to my customers we are going to take over the world in a day well hardly ever neither do I say you re going to have to settle for an average website and an average performance There are obvious tactics that can help you achieve great things even in a busy online world But a plan is what is needed It all starts with your customers What you need is a clear strategy and objectives To have thought long and hard about your business before you begin constructing your site That way it s almost impossible to create a generic looking website and of course that dramatically increases your differentiation The more you differentiate the more you can stand out and the more exposure you can get If you think hard about a business you can often come up with clever niches or angles that others won t have considered After all most

    Original URL path: http://www.thewebsitebusiness.co.uk/blog/detail.php?aid=31&did=Never-over-promising-on-Google-ranking (2016-02-13)
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  • Posting your blog onto Facebook - The Website Business Northamptonshire Cambridgeshire Leicestershire Bedfordshire Milton Keynes
    for time saving solutions to give their busy fingers a break One of the nice techniques I use is to link blogs directly into Facebook Take my own blog for example what I do is publish may articles on an RSS feed this is standard stuff What RSS feeds to is present the article content to the web in a way that allows other websites to identify the individual elements e g text titles photos etc and therefore republish them Then what I do is take that content and use a third party tool called RSS Graffitti This tool watches my RSS feed and every time it updates with new content it takes that content and publishes it onto my Facebook page That way i don t need to keep logging on to facebook to publish content Of course there are other tools to use For example many people use HootSuite to schedule and publish content to Twitter and Linkedin Saving more time Sharethis buttons on your website will help you by getting your users to promote your site for you If they click the links it allows them to publish your article on their own social media platforms Clever

    Original URL path: http://www.thewebsitebusiness.co.uk/blog/detail.php?aid=30&did=Posting-your-blog-onto-Facebook (2016-02-13)
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web-archive-uk.com, 2016-10-23