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  • SEO, PPC & Affiliate Case Study - Fonebank
    website to ascertain what they could receive for their phone and send it to Fonebank SEO PPC a combination of manual and automated management using Tornado s bid management tool In 12 months visitor traffic increased by 3 000 and revenue by 2 800 Top of the ranking on natural search for all the important keywords The PPC campaign achieved a consistent ROI of c 1 250 The CPA for

    Original URL path: http://www.tornadodigital.co.uk/case_study_fonebank (2016-04-25)
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  • Search Engine Optimisation Case Study - Hoverspeed
    analysed performance across visitor source revenue conversions and profit Data strategy with data capture at every opportunity Data was segmented and profiled and lists created Targeted emails tracked to measure the success of emails SMS and DM Hoverspeed dominated online presence across the sector in both organic and paid search Top positions were achieved across all keywords in organic search with a comparative cost per click of less than 10p

    Original URL path: http://www.tornadodigital.co.uk/case_study_hoverspeed (2016-04-25)
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  • SEO, SEM, PPC Case Study - Intuit Quickbooks
    marketing was at a low level partly due to restrictions with the website being hosted in Canada Create an online dialogue develop online sales and meet the quarterly target within pre determined budgets Developed a local microsite as a destination for company targeted email campaigns more than a million targeted emails to vertical markets Introduced the ability to buy online with a link through to the Intuit online shop SEO

    Original URL path: http://www.tornadodigital.co.uk/case_study_intuit (2016-04-25)
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  • SEM, Email Marketing Case Study - Kettle Chips
    of the site including a viral game Renewed consumer interest by promoting the two Seasonal Editions launched by the brand each year Store sampling and events with a focus on data capture Emails focusing on the Seasonal Editions directed consumers to downloadable coupons different values based on when consumers last interacted with the brand An online panel The Kettle Kitchen established for research e g Seasoning Vote PPC Average monthly

    Original URL path: http://www.tornadodigital.co.uk/case_study_kettle_chips (2016-04-25)
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  • PPC Campaign Case Study - SHL
    people performance management assessment tools for companies globally e g personality tests questionnaires job interview guides exercises etc To improve current PPC performance To roll the campaign out to Australia New Zealand Canada Japan Korea Germany Sweden and Finland Campaign review especially keywords and adtext followed by optimisation and manual and automated PPC management Reduced costs by 30 Working with local markets we extended the campaign to markets as diverse

    Original URL path: http://www.tornadodigital.co.uk/case_study_shl (2016-04-25)
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  • PPC Campaign Case Study - Travel Inn
    booking form Consist action buttons Took the 6 London Travel Inns to show how online can drive bookings creating a microsite with local content and book now buttons feeding into the main hotel booking engine Analysed search habits to identifying business and leisure traveller strategy Purchased and tested over 100 search terms Identified partner sites and tested one with banners URL added to offline communication specific web related POS produced

    Original URL path: http://www.tornadodigital.co.uk/case_study_premier_inn (2016-04-25)
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  • site various techniques were used to find the problem sections pages Shallow content Link issues our Specialist Penalty Removal Team performed a full review of external links contacted website owners and reported issues to Google to disavow A lot of keyword based links onsite and offsite were thought to be good links but considered by Google to be bad Issues with site structure Technical problems with html images hosting New

    Original URL path: http://www.tornadodigital.co.uk/case_study_preston_holidays (2016-04-25)
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  • low level Build an ecommerce site that could build the company s online sales Wireframes for key pages and to determine user flow Design elements within the site that would enhance user experience Features included complex filtering functionalities coupons discounts Easy product categorisation so consumers could find products via different navigation throughout the site Stock control system Measuring portal performance i e key performing products traffic generation site engagement and

    Original URL path: http://www.tornadodigital.co.uk/case_study_tredders (2016-04-25)
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web-archive-uk.com, 2016-10-22