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  • A website of style & substance | Toxic Creative
    they felt they needed a website that really showcased their talent and backed up their industry credibility With that in mind we got creative and thought up ways that we could make this website something special The end product serves up a high concept attention grabbing website with an interactive edge This website is designed to be explored and engaged with to get the full experience A sleek minimalistic and stylish design that incorporates cutting edge web technologies to help bring the site to life Instinctive navigation imaginative use of strong imagery and bursts of colour bring a high level of usability and focus towards the user centric content within Visit the site at ebdi uk com and let us know what you think Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Website Design Tagged as JQuery Northampton Recent retail Website Design PREVIOUS POST NEXT POST JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the

    Original URL path: http://www.toxiccreative.co.uk/website-design-northamptonshire/website-style-substance/#mc_signup (2016-04-24)
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  • Direct Mail Archives - Toxic Creative
    by his her very nature is non ethnic specific and non gender specific The idea was that Jo would relate to the people adapted accordingly to appear in a variety of scenarios and be easily accepted by all Our campaign message was Your time Your place Your way Jo would feature in all campaign elements including bespoke direct mail and micro sites for each partner At the crux of each communication was Jo in illustrated scenarios relating directly to the different specific tasks in hand Jo played the role of the public whilst also helping to explain the solutions on offer Our new favourite stick figure had undoubtedly become the star of the campaign next stop Jo s T V Talk Show Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Marketing Also tagged Marketing Strategy Micro site Northampton Recent Pyrex Summer Cooking Marketing Campaign 18 Jul Just hearing the name Pyrex got our tails in a spin A marketing campaign based around summer cooking was the task and we were more than happy to take up the challenge Pyrex need no introduction A household name the world over they are a true mega brand A large range of products on offer and an instantly recognisable look and feel it was a pleasure to be asked to get involved and a chance we relished Pyrex were in need of a two pronged marketing campaign to primarily boost summer sales and secondly bring a new product to market The brief was reasonably open and allowed for any ideas from guerrilla or ambient marketing to the more standard advertising or online approaches Working with such a well renowned brand is always an honour but with that comes great responsibility So we pulled up our socks placed on our thinking caps got brainstorming and head scratching Innovative ideas were needed and working within a relatively tight budget really made us push the boundaries After numerous sheets of screwed up paper countless cups of coffee and some late pizza fuelled nights in the studio we settled on a marketing strategy we were proud of Our whole campaign pivoted around the challenge of convincing the minds of the nation that Pyrex products can easily be used for summer cooking The aim was to give the nation what they really wanted to help them to make the most of summer We would provide the tools inspiration and the know how to achieve summer cooking success with Pyrex because summer s too short At the centre of our strategy was the Pyrex Summer Cooking Kit The kit included 4 summer friendly products and 7 summer recipe cards all neatly packaged in a free cooler bag The wider promotional campaign structure took advantage of Pyrex s major touch points including direct mail

    Original URL path: http://www.toxiccreative.co.uk/tag/direct-mail/ (2016-04-24)
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  • Marketing Archives - Toxic Creative
    into their algorithms This means that your presence on social media is affecting your presence on the Internet overall Release your Tweets or your Facebook posts with an eye towards links being built These links will drive your pages up on search engine rankings very quickly Be careful not to get hung up on SEO and links if you are writing on subjects of real interest to your audience and are promoting your thoughts via Social media the SEO takes care of itself 3 Market to your target audience In all ways the modern consumer is being segmented The more distinct you are the better chance you have of building a loyal customer base Choose the social media platforms that your consumers are already using For instance YouTube is great for a local tool hire shop to share how to videos were as Facebook would be a less effective platform However a marketing company may have more success on Facebook Twitter and LinkedIn 4 Stop hating the new Facebook and use the new Facebook Instead of hating the new Timeline structure that obviously is not going away learn how to use it The Timeline actually offers a great deal of opportunity for a business to brand itself Although the Timeline format means that a business must keep up with industry happenings more than ever before this is a good thing It actually increases the amount of interaction between the customer and the business which can only help things as long as you do not try to oversell them online 5 Look outside the large social media networks to more nuanced networks Facebook and Twitter are not the be all and end all of social media Nor is YouTube and LinkedIn In keeping with the need of every business to simplify and narrow their focus every business should look for the smaller social networks that correspond with particular industries There are smaller social networks like Foursquare that serve particular purposes such as location based reviews Be sure not to forget these niche social media sites as they can help connect you with your target market as well 6 Make sure that your social media package is truly integrated If you as a business owner do not like interacting with customers it will show on your social media platforms Your social media presence can not be cursory You must make a real effort to connect all of the hubs that you build online so that people can see you are truly engaged If you are truly not a people person then hire someone who is This is too important to just let go 7 Think about your audience first You don t necessarily need a social media profile on every major social media platform Depending on your audience you may be able to let some networks go completely If your audience does not use Facebook then you should not be on Facebook To do so would be a massive waste of time

    Original URL path: http://www.toxiccreative.co.uk/tag/marketing-northamptonshire/ (2016-04-24)
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  • Marketing Strategy Archives - Toxic Creative
    This is too important to just let go 7 Think about your audience first You don t necessarily need a social media profile on every major social media platform Depending on your audience you may be able to let some networks go completely If your audience does not use Facebook then you should not be on Facebook To do so would be a massive waste of time The way that you can check this is to simply focus equal attention on all social media hubs and see where you get the most attention back Obviously you will want to focus more effort on those social media hubs and ignore or even completely delete the hubs that do not get attention If your audience is not there then you don t need to be there 8 Don t push things on customers using social media Social media is what is known as a pull channel not a push channel This means no hard selling on social media channels If you simply continue to maintain an effective presence and communicate subjects of real worth the eventual benefits of a loyal following will pay dividends in the form of trust in your brand and voice 9 Don t worry about bad publicity fix it All publicity is good publicity for a business that is prepared If you get a bad review handle it immediately You can then turn the situation around to show that you handle problems quickly rather than leaving it hanging to be read over and over by other potential customers 10 Consider where technology is going All brands that hope to survive when TV and the Internet fully integrate watch this space will need to become content publishers in some way By 2014 all TV sets are expected to be Internet enabled This means that every business that hopes to make an impact will need to entertain as well as inform In summary Social media isn t something to be scared of you need to bite the bullet and get stuck straight in today Choose the networks your audience is using and offer the most appropriate tools Start by sharing your thoughts on subjects you know inside out but never use Social media just to push your products and services cue the plug Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Social Media Also tagged Facebook LinkedIn Marketing SEO Social media Twitter YouTube Creative marketing for a multi council partnership 01 Aug We were asked by the Northamptonshire Improvement and Efficiency Partnership made up of the 4 local councils to devise a marketing campaign that fully engaged with its specific target market We were determined to showcase our talent but little did we know that we d be making a star in the

    Original URL path: http://www.toxiccreative.co.uk/tag/marketing-strategy/ (2016-04-24)
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  • Micro-site Archives - Toxic Creative
    of the campaign next stop Jo s T V Talk Show Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Marketing Also tagged Direct Mail Marketing Strategy Northampton Recent Pyrex Summer Cooking Marketing Campaign 18 Jul Just hearing the name Pyrex got our tails in a spin A marketing campaign based around summer cooking was the task and we were more than happy to take up the challenge Pyrex need no introduction A household name the world over they are a true mega brand A large range of products on offer and an instantly recognisable look and feel it was a pleasure to be asked to get involved and a chance we relished Pyrex were in need of a two pronged marketing campaign to primarily boost summer sales and secondly bring a new product to market The brief was reasonably open and allowed for any ideas from guerrilla or ambient marketing to the more standard advertising or online approaches Working with such a well renowned brand is always an honour but with that comes great responsibility So we pulled up our socks placed on our thinking caps got brainstorming and head scratching Innovative ideas were needed and working within a relatively tight budget really made us push the boundaries After numerous sheets of screwed up paper countless cups of coffee and some late pizza fuelled nights in the studio we settled on a marketing strategy we were proud of Our whole campaign pivoted around the challenge of convincing the minds of the nation that Pyrex products can easily be used for summer cooking The aim was to give the nation what they really wanted to help them to make the most of summer We would provide the tools inspiration and the know how to achieve summer cooking success with Pyrex because summer s too short At the centre of our strategy was the Pyrex Summer Cooking Kit The kit included 4 summer friendly products and 7 summer recipe cards all neatly packaged in a free cooler bag The wider promotional campaign structure took advantage of Pyrex s major touch points including direct mail email marketing a micro site a mobile application and the all important in store display unit Each element built upon each other to create a solid marketing campaign all leading towards a significant increase in summer sales Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Marketing Also tagged Direct Mail Marketing Marketing Strategy Packaging Design Recent NHS Northamptonshire micro website 20 Jun A collaboration with NHS Northamptonshire allowed us to get all healthy minded

    Original URL path: http://www.toxiccreative.co.uk/tag/micro-site/ (2016-04-24)
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  • Packaging Design Archives - Toxic Creative
    make the most of summer We would provide the tools inspiration and the know how to achieve summer cooking success with Pyrex because summer s too short At the centre of our strategy was the Pyrex Summer Cooking Kit The kit included 4 summer friendly products and 7 summer recipe cards all neatly packaged in a free cooler bag The wider promotional campaign structure took advantage of Pyrex s major touch points including direct mail email marketing a micro site a mobile application and the all important in store display unit Each element built upon each other to create a solid marketing campaign all leading towards a significant increase in summer sales Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Marketing Also tagged Direct Mail Marketing Marketing Strategy Micro site Recent Our very own MINI packaging adventure 23 May When a brand like Mini got mentioned during conversation you could almost see our ears starting to prick up and tails wag An industry legend we were ecstatic when we were asked to hop on board a project with them to design packaging for a Mini replica styled audio player product When the brief landed we fuelled up with coffee and biscuits started up our creative engines and got to work fine tuning our ideas Staying on brand was crucial as the Mini brand is instantly recognisable and something that should be made the most of To put our own creative twist on the packaging was a challenge given the strong identity but the addition of a black tarmac like texture audio icons and a few racing signifiers gave the packaging a stand out personality The overall effect resulted in a bright enticing and on brand packaging design to help drive sales Check out more of our Packaging designs on our projects page Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Packaging Design Tagged as Packaging Design Racey packaging design for iPod system 30 Jul We ve recently teamed up with Steepletone Products Ltd the market leading audio giftware specialist Steepletone commissioned our studio to create some progressive sport inspired packaging concepts for their exciting new Motorsport Helmet IPod sound system Jumping at the chance of designing some slick new packaging we concentrated our efforts on the convergence between speed and music We are really happy with the resulting bold and gritty designs but would love to hear your thoughts Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing

    Original URL path: http://www.toxiccreative.co.uk/tag/packaging-design-northamptonshire/ (2016-04-24)
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  • Kettering, Coffee, Cakes, Babies & Branding | Toxic Creative
    a great idea and a great ethos a place for mothers to relax together in a safe welcoming environment with a coffee and a cake all it needed was the branding and marketing to kick start them on to the right path We gave Mocha Mama a friendly look and feel to compliment the nature and attitude of the business The logo was always intended to be a real typographical statement Soft curves legible letters warm colours and not forgetting the cute baby s face that never fails to raise a smile Once we had the look and feel in place it was on to advertising The company already had a clear target audience in mind which is always fantastic news for us After we gathered all the necessary information and had a brainstorming session we set to work creating flyers and adverts that would really strike a chord with mothers and families in the area A simple message highlighting the safe haven where they could relax and have a chat while their little ones play Since then the company has gone from strength to strength building up a fantastic reputation among mothers in the local area We ve loved seeing the company grow and can t wait to see it continue It won t be long until they re spreading out across the country just remember us when you re famous Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Branding Logo Design Tagged as Advertising Branding Kettering Leaflets Logo design Recent PREVIOUS POST NEXT POST JOIN OUR MAILING LIST for Tips

    Original URL path: http://www.toxiccreative.co.uk/logo-design-branding-northamptonshire/coffee-cakes-babies-branding/ (2016-04-24)
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  • Pyrex ‘Summer Cooking’ Marketing Campaign | Toxic Creative
    marketing to the more standard advertising or online approaches Working with such a well renowned brand is always an honour but with that comes great responsibility So we pulled up our socks placed on our thinking caps got brainstorming and head scratching Innovative ideas were needed and working within a relatively tight budget really made us push the boundaries After numerous sheets of screwed up paper countless cups of coffee and some late pizza fuelled nights in the studio we settled on a marketing strategy we were proud of Our whole campaign pivoted around the challenge of convincing the minds of the nation that Pyrex products can easily be used for summer cooking The aim was to give the nation what they really wanted to help them to make the most of summer We would provide the tools inspiration and the know how to achieve summer cooking success with Pyrex because summer s too short At the centre of our strategy was the Pyrex Summer Cooking Kit The kit included 4 summer friendly products and 7 summer recipe cards all neatly packaged in a free cooler bag The wider promotional campaign structure took advantage of Pyrex s major touch points including direct mail email marketing a micro site a mobile application and the all important in store display unit Each element built upon each other to create a solid marketing campaign all leading towards a significant increase in summer sales Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Marketing Tagged as Direct Mail Marketing Marketing Strategy Micro site Packaging Design Recent PREVIOUS

    Original URL path: http://www.toxiccreative.co.uk/marketing-northamptonshire/pyrex-summer-cooking-marketing-campaign/#mc_signup (2016-04-24)
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