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  • Toxic Creative - Design and Marketing Blog
    in Marketing How live chat can get you more sales 22 Oct Opportunities are everywhere for your business Even for something as simple as your company s live chat channel your business can uncover a wide spectrum of benefits You can use live chat Posted in Website Design Top 4 Conversion Optimisation Tips You Should Be Trying Out 05 Oct In this digital age keep in mind that whenever someone visits your site you only have a small window of opportunity to appeal to them Potential customers today are constantly Posted in Online Marketing How to Win Big With Social Media Marketing 24 Sep Why should your marketing include social media and do social media networks matter Here are the shockingly good details about the increasingly influential platform Responding to a complaint in social media pushes Posted in Social Media The Ultimate Guide to Successful Pay Per Click Advertising 09 Sep Business owners are always on the lookout for various ways to find and get new customers Although you are probably doing well sales wise with your current loyal customers to increase Posted in Online Marketing New Metisse Website Launched 17 Aug Toxic are very excited to be able to officially present a brand new website design for Metisse Motorcycles UK and with their latest hollywood debut in The Man from Uncle Posted in Website Design 4 Relationship Boosting Moves You Can Do With Email Marketing 05 Aug Your customer s inbox That s still the golden door to business growth Despite the increasing popularity and proven effectiveness of newer platforms such as social media email marketing is still one Posted in Email Marketing Online Marketing Older posts Newer posts JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you

    Original URL path: http://www.toxiccreative.co.uk/blog/page/2/ (2016-04-24)
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  • What Will Happen Now That Google Has Removed Ads from the Right Hand Search Column? - Toxic Creative
    The decrease in ads translates to less available advertising space The limited space will inspire more intense competition The top four ads will become more expensive What it means for paid search Google AdWords users The major impact that these changes will bring to AdWords users as mentioned above is that keywords and consequently the top four ad spots will become more expensive In addition there may be more click through rates as well as more high quality leads generated for certain searches What businesses should do to adapt to these modifications is to take a good long look at their advertising strategy and restructure it to become more effective This could mean increasing bids for competitive keywords perhaps opting for less competitive ones or implementing a reduced number of campaigns for example Now would be a good time to experiment and find a solution that works best for the business in light of the new developments What it means for organic search marketing Businesses focusing on getting quality organic search results may fear that organic results are being pushed farther down the results page and that s correct However there is also a potentially advantageous outcome brought about by the removal of the right hand column A quick glance at the cleaner results page will show you that the large empty white space helps organic search results stand out a little more there is less distraction and the organic results are more easily recognised Whether you focus on paid or organic search Google s changes will motivate you to rethink your advertising strategy to adapt and command the same if not improved results It s best to welcome these developments as a positive challenge that can push you to work smarter when creating your campaign Don t get caught

    Original URL path: http://www.toxiccreative.co.uk/search-engine-optimisation/will-happen-now-google-removed-ads-right-hand-search-column/ (2016-04-24)
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  • A Formula for a Sales System That Consistently Generates New Leads - Toxic Creative
    audience You want something well written entertaining and helpful It has to be something that provides answers to their problems You can provide articles videos graphics podcasts etc Have one format that you regularly produce at least once a week and another one that requires people to give their email address Of course your content has to be visible to be effective so you should have a variety of tactics to drive traffic to it such as organic search traffic email social media and paid media Step 3 Give away FREE value added content your LEAD MAGNET Whatever your lead magnet may be you need to have the right elements in place to generate leads These include A landing page This must have a headline that refers to your target audience s need A call to action This must be strong enough to compel people to exchange their email address for your value added content Email nurturing By using tools like Active Campaign Mailchimp or InfusionSoft you can continue to offer your audience even more free value added content and start to build a relationship The content itself Although free to your audience the lead magnet content must offer high value and immediate gratification Some great examples of lead magnets are webinars resource guide tool kits free trial top tips cheat sheets and so on Steps 1 and 2 will help you to define the most relevant lead magnet for your audience Step 4 Introduce a foot in the door FITD offer This is something that your lead has to pay for but it s quite small so it s easy to close If you were able to carry out all the previous steps correctly you ought to have some engaged leads at this point and they would like some one on one attention from you Before converting them into clients first ensure that they re a good fit for your business with regard to matters such as budget size and desired results The FITD offer will help you determine this It could come in the form of an audit a one on one workshop a discovery session etc Here s how you can go about this offer At the end of the webinar share some visuals of the offer indicate its value and underline its exclusivity Throw in another lure by saying that you re offering a free consultation for the first five calls Step 5 Let your gatekeeper do his job Calls and emails should go through your gatekeeper for vetting purposes What or who s a gatekeeper He s the opener to your closer He will handle inbound leads and put them into your CRM He ll ask your leads a lot of questions to learn all about them figuring out along the way if they re a good fit or not Upon his judgment a lead may or may not proceed to you for your closing He will book a call with you and the lead

    Original URL path: http://www.toxiccreative.co.uk/lead-generation/formula-sales-system-consistently-generates-new-leads/ (2016-04-24)
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  • 6 ways for businesses to get the most out of their social media marketing efforts - Toxic Creative
    sell Lead generation involves having customers give their contact information in exchange for a valuable free offer while hard selling involves them buying something special either because of price or exclusivity through a direct link 2 Don t use offers that never expire It s human nature to do things at the last minute If social media users know that an offer is going to be around for a long time there is no incentive to make a purchase right away Make things urgent for them by giving the offer an expiration date and time 3 Use call to action lines that are extremely clear Research shows that people are more likely to take action when they understand exactly what someone wants them to do This means that business owners need to ensure that they use clear language and that users can clearly see the link that they need to follow to the product service or list signup page 4 Business owners need to know how they are doing on social media so they can know when they may need to make changes to their campaigns or strategies Most social media advertising platforms have tracking tools that allow business owners to see conversions and other analytics that will tell them how well they are doing On the business owner s end software like Infusionsoft can help them track data for specific URL s and landing pages 5 While creative marketing and branding is key on social media it s important that business owners realise that it will be a byproduct of selling Everything that a business owner does on social media including giving away valuable free content should be done with the end goal of selling in mind Allow the branding to happen naturally on its own 6 Business owners

    Original URL path: http://www.toxiccreative.co.uk/social-media/6-ways-businesses-get-social-media-marketing-efforts/ (2016-04-24)
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  • Expert Tips on Producing Superior Quality Content - Toxic Creative
    have shared the best tips and processes to use 1 Identify the topic that you wish to focus on This will streamline all the following efforts made toward your content production process Likewise make sure that your focus is only on a single point it will make your content so much easier to consume 2 Research will enhance your creativity as well as the credibility of your work There are tools that will really help you conduct an effective research such as Google Trends and Pocket You can incorporate as many relevant facts as you can into your work to powerfully establish the point you re making 3 Organise all the ideas you want to incorporate into your output This will make your effort more time efficient yet at the same time good quality 4 Don t be afraid to present your own POV on topics A different take which could stem from your personal convictions or your curiosity could be what others are looking for Just make sure that you have facts or studies to make your claims credible Don t be different just for the sake of becoming controversial 5 Inject your personality into your content Making sure your work really sounds like you is what will make it thoroughly unique Even if you present the same topics your voice will provide an original appeal 6 Look at the work of popular indie writers online for inspiration These personalities do not use professional help yet they lock in the interest of a big audience and influence their thinking Dissect the elements of their work to really see what makes them click 7 Lastly always study your work Read it aloud if it s an article You ll become more aware of what leaves a good impression and what

    Original URL path: http://www.toxiccreative.co.uk/online-marketing/expert-tips-on-producing-superior-quality-content/ (2016-04-24)
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  • WordPress Plugins That Help Boost Local SEO - Toxic Creative
    your location They will list local businesses with phone numbers maps store hours etc For this reason you need to make sure that your business is included in Google s database so that it will show up on the list of results Of course whether it appears among the top results on the first page or in some other more obscure placement all depends on your localised SEO efforts Steps you can take to help boost local SEO on your WordPress website Find out more Click To Tweet When it comes to local SEO there are many steps you can take for the purpose of ranking well An important part of an efficient SEO campaign is taking advantage of tools that will automate some of your tasks for you With WordPress websites you can use plugins that were designed to improve your local SEO The following are some of them WordPress SEO by Yoast Local Spotlight WordPress Local SEO Local Search SEO Contact Page Local Business SEO LBC Local SEO hCard Widget for WordPress All in One SEO Agency Toolbox Category SEO Meta Tags Organisation Schema Widget Connections Business Directory Add Meta Tags Most of these plugins tell Google and other search engines details about your business so that they can index it They also often have other capabilities such as providing snippets from schema org and hCard mark ups using Google Maps including social media links etc Some may even have a local rank checker so you can comparatively monitor your SEO performance against that of your competition Optimising your WordPress site for local search could play a huge role in the success of your business Any of the plugins listed above can certainly help you achieve that Want to start improving you online rankings for customers to find

    Original URL path: http://www.toxiccreative.co.uk/search-engine-optimisation/wordpress-plugins-that-help-boost-local-seo/ (2016-04-24)
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  • 3 Top tactics to encourage your ecommerce customers to buy - Toxic Creative
    make them stay keep them engaged and convince them to keep coming back on a regular basis 3 Top tactics to encourage your ecommerce customers to buy Find out more Click To Tweet Here are some e commerce website features and characteristics that are worth trying out or can be used as an inspiration for your own online shopping site 1 Enticing products display Study the merchandising tactics of leading brands When you layout and design your products page take a cue from real life examples and borrow from the practices of leading brands Visit a store and observe how products are grouped together how they make certain items stand out or how they aim to upsell or cross sell 2 Compelling content It s great and useful if you have clear product descriptions of your items to sell However to give engagement a boost you need to invest in interesting and valuable content that can itself offer clarity solutions insights or even entertainment that your potential customers will appreciate For instance a food delivery website can publish recipes meal preparation tips and reviews of food and food related products Putting out quality content does not only serve your brand awareness strategy but will likewise position you as a market authority 3 More than words Shopping whether online or in a physical store is a multi sensory experience It s actually more emotional than logical in many cases So make sure you create the right shopping experience for your visitors Publish high quality photos of products Post videos that can market your brand You can also use illustrations and infographics to add interest and colour to the site and to efficiently convey concepts especially technical and statistical data Looking for an Ecommerce platform to sell your product Give us a

    Original URL path: http://www.toxiccreative.co.uk/online-store-ecommerce-northamptonshire/3-top-tactics-to-encourage-your-ecommerce-customer-to-buy/ (2016-04-24)
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  • The ultimate guide to strengthening your email marketing - Toxic Creative
    every piece of content you have to everyone without caring that it will be useful to some but not to others You need to be insightful about the message you provide and know exactly who would benefit the most from receiving specific information Tailoring your content to the people who will be most receptive to it is a must in communicating effectively with your audience 2 Use your customer s information to provide a better experience After getting email addresses you can then obtain more of your customers data like their age and gender so you can send them more relevant content It will also enable you to personalise your email an added touch that many people appreciate 3 Design the email such that it works to your advantage Your email must have a layout that encourages readers to get past the opening and the headline and onto the meat of your content which contains your main message and a call to action that will gently push your readers into performing an action that will lead them to engage more with your business It could be clicking a link to a sales page or your social media pages something that will keep your connection going 4 Track the email campaign s performance Knowing how many people received opened and clicked the links on your email will let you know how the campaign is performing and what possible improvements you can make so that the next email will be even more effective There are tools that let you see areas of your email that people click the most which can tell you how to design your next email and what content is proving popular 5 Make AB testing an essential component of your email campaign You may have a couple of

    Original URL path: http://www.toxiccreative.co.uk/email-marketing-northamptonshire/the-ultimate-guide-to-strengthening-your-email-marketing/ (2016-04-24)
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web-archive-uk.com, 2017-12-12