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  • 8 Ways to increase sales using customer psychology - Toxic Creative
    with on sale deals Call to action In order to maximise your use of bright colours use visual aids that tie your call to action button with the overall page layout while communicating subconsciously to your visitors that they need to perform your desired action Imagery Pictures of people help draw the attention of website visitors to the part of the page that the people in the image are looking at The best way to use photos especially in a landing page is to ensure that people in the picture look toward the call to action button and the photo is placed on the portion of the page where people start reading The price is right Business owners ought to know how to use pricing in order to increase conversion rates The best way to use pricing is make potential customers think that they are getting great value out of the product or service you are offering For example if your website s main products are training videos you can sweeten the deal for potential buyers by offering different pricing schemes In one package you can offer your training videos for a set price In another package you can offer another product or service for the same or different price Finally you have to offer a combo package that enables customers to buy two products services for the price of one That will make it difficult for customers to resist your offer How to upsell Another tactic used in effective web design is the upsell Once you have broken the barrier between you and your customer it becomes easier for you to sell other products and services However it is imperative to remember that timing is key In short it is important to ride on the momentum of the initial purchase or strike whilst the iron is hot Among the most commonly used upsell strategies are giving the customer a glimpse of the purchase other customers bought and offering free shipping and discounts If you think that by upselling you are being too pushy with your customers the next best option is to give the customer a say about whether he or she wants to learn more about the upsell or not The key here is to frame your copy in a way that entices the customer to check what you are offering Add a sense of urgency to the mix Consumers will delay the purchase when they think that they can complete it at a later time Give your customers a big push toward sealing the deal by creating a sense of urgency There are plenty of ways to do that First you can tell them that your product is available only in limited quantities If you are offering a promotion you can say that the offer will be only be made available up to a set date You can also tell customers that you will increase the price of your product or service after your initial offer Choose

    Original URL path: http://www.toxiccreative.co.uk/online-store-ecommerce-northamptonshire/8-ways-to-increase-sales-using-customer-psychology/ (2016-04-24)
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  • How To Reduce Shopping Basket Abandonment - Toxic Creative
    purchasing from e retailers is unexpected cost Others abandon their baskets due to long delivery times The remedy here is to be upfront about policies concerning costs and available payment options shipping and refunds and returns In ecommerce sites and websites in general less is more when it comes to design Function should always take precedence over form Why If your customers have a hard time navigating your website or if it loads sluggishly due to several elements that you try to cram into it your potential buyers become frustrated Make transacting with your store as convenient as possible Simplify the checkout process and avoid having your customers fill out numerous forms which will disrupt their shopping Abandoned baskets Are they a lost cause Find out how to reduce this Click To Tweet But how about customers who have abandoned their baskets Are they a lost cause You can reach out to customers who have abandoned their baskets and entice them to finish the purchase through effective use of basket abandonment emails Why email This type of email has close to a 50 percent chance of being opened and read and can be just as effective as if not more effective than direct sales emails This type of email can bring back about a third of shoppers who have abandoned their baskets Of course hauling customers back is not as easy as sending an email to them Careful attention to detail must be paid both in terms of content and design Your copy should be concise and direct to the point Ask the customer what prompted the abandonment and encourage them to finish their purchase through effective calls to action or even by utilising sales tools like free shipping Graphic elements that compete for the attention of the customer should

    Original URL path: http://www.toxiccreative.co.uk/online-store-ecommerce-northamptonshire/how-to-reduce-shopping-basket-amandonment/ (2016-04-24)
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  • Best Practice Web Design for E-Commerce - Toxic Creative
    If the customer expects an item to look one way but receives something that looks a different way this could perhaps sour their thoughts on purchasing from you in the future If at all possible include multiple pictures of your products on your page For example the item from different angles or in different colours You want to give your customers a good idea of what they are getting and what their options might be If the software you are using allows it give the customers the option to compare items of the same category Likewise your description of the items should be accurate and of high quality Play up the positives of the product but don t be dishonest dishonesty will be discovered and may well lead to negative comments and a souring of the relationship with that customer in the future Physical Contact Information While the majority of online shoppers are likely to contact you via email or web form it is also important that you put an actual phone number land line if possible on your website for customers to contact your store Not only does this give them a means to get in touch with you should they have a question that needs immediate answering but it also gives shoppers a sense of security that you are not a simple fly by night operation If you also operate a physical storefront be sure to provide the address information for your storefront You never know when a customer you deal with online might want to pop over for a conversation in person Accept Payment You should have a wide range of payment options available to your customers Not everyone carries one of the big three major credit cards around some might use less popular cards or not

    Original URL path: http://www.toxiccreative.co.uk/online-store-ecommerce-northamptonshire/best-practice-web-design-for-e-commerce/ (2016-04-24)
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  • e-commerce Archives - Toxic Creative
    always face some level of competition regardless of whatever product or service you re offering Because of this the first step to creating a successful e commerce website is to make sure people can actually find it Thankfully there are many ways to increase the visibility of your website The most popular of these methods is search engine marketing which is often abbreviated as just SEM As its name suggests SEM involves making your website easier to find in search engines for given keywords This can be accomplished in two different ways Search engine optimisation and paid search engine listings Before we delve into these methods however it s important to understand that each relies heavily on choosing the right keywords after all when a person is looking for whatever you re offering they usually type in specific keywords or phrases into a search engine As a result before utilising either or both of the aforementioned methods make sure your keywords are not only relevant to the content of your website but also aren t so broad that you ll face an impossible level of competition In the short run paid listings are the easiest and most effective way to get visibility in a search engine As its name suggests you pay a search engine to list your website in the ads section of the results page for a certain keyword After choosing a keywords or key phrase you ll then have the option of selecting how much you want to pay the search engine for one click on your link once it s listed However this means that your website s rank visibility and longevity will depend entirely on how much you re able to spend If another website similar to yours is willing to pay more per click and has a larger daily budget they ll be visible and therefore receive more traffic For long term results search engine optimisation often abbreviated as SEO is the best way to go Instead of having to pay to be listed in a special advertising section SEO makes it so that Google naturally ranks your website based on numerous factors found both on and off your website Effective on site SEO involves incorporating page relevant keywords into each page s file name Title and Keyword Meta tags and of course written content Also we need to keep your code and site structure organised and accessible Off site SEO is also important and comes mainly in the form of backlinks which are links posted elsewhere that lead to different parts of your website Whenever a person posts a link to your website somewhere else Google depending on the authority of the website that the link was posted on tends to view that as an up vote One of the best ways to get people to do this is to maintain a frequently updated blog covering various subjects relating to your products that people will find interesting enough to share with others through

    Original URL path: http://www.toxiccreative.co.uk/tag/e-commerce/ (2016-04-24)
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  • web design Archives - Toxic Creative
    accurate and recent If the customer expects an item to look one way but receives something that looks a different way this could perhaps sour their thoughts on purchasing from you in the future If at all possible include multiple pictures of your products on your page For example the item from different angles or in different colours You want to give your customers a good idea of what they are getting and what their options might be If the software you are using allows it give the customers the option to compare items of the same category Likewise your description of the items should be accurate and of high quality Play up the positives of the product but don t be dishonest dishonesty will be discovered and may well lead to negative comments and a souring of the relationship with that customer in the future Physical Contact Information While the majority of online shoppers are likely to contact you via email or web form it is also important that you put an actual phone number land line if possible on your website for customers to contact your store Not only does this give them a means to get in touch with you should they have a question that needs immediate answering but it also gives shoppers a sense of security that you are not a simple fly by night operation If you also operate a physical storefront be sure to provide the address information for your storefront You never know when a customer you deal with online might want to pop over for a conversation in person Accept Payment You should have a wide range of payment options available to your customers Not everyone carries one of the big three major credit cards around some might use less popular

    Original URL path: http://www.toxiccreative.co.uk/tag/web-design/ (2016-04-24)
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  • The Basics of E-Commerce Web Design - Toxic Creative
    need to keep your code and site structure organised and accessible Off site SEO is also important and comes mainly in the form of backlinks which are links posted elsewhere that lead to different parts of your website Whenever a person posts a link to your website somewhere else Google depending on the authority of the website that the link was posted on tends to view that as an up vote One of the best ways to get people to do this is to maintain a frequently updated blog covering various subjects relating to your products that people will find interesting enough to share with others through links There s a lot more to keyword research paid listings SEO and SEM but the aforementioned practices cover the most fundamental and necessary principles of findability Alternatives to SEM include being listed in vendor and business directories buying advertising space on other websites and much more Usability Getting someone to find your website is only half the battle The other half is getting them to stay and make a purchase While elements such as copywriting pricing strategy and the product itself all play major roles in this usability the practice of making sure that your website is easy to use and free of complications is arguably the most important factor of successful e commerce web design Although every component of your website should be usable focus on design and layout first Make sure that your layout is simple Don t have too many columns stick to a pleasing colour pallet and keep all of your graphics and designs clean and professional Layout is also important when it comes to marketing practices Try to keep the most important parts of each page above the fold which is the area visible when you first arrive at the page While the size of this varies between monitors and their respective resolutions try to keep the area above the fold approximately 860 pixels in height Another important part of usability is navigation Try not to depend too heavily on drop down bars and make sure every major section of your website is clearly visible on the navigation bar Whenever you re in a certain section the navigation bar should reflect it For example if you find yourself on the About Us page the About Us option on the navigation bar should look visibly different from the other options Steve Krug a renowned authority in web usability and author of Don t Make Me Think suggests that the chosen navigation option should look different in at least two ways Navigation should also come in the form of search boxes which are still widely used and even favoured by many users A potential customer might know exactly what they re looking for the moment they come to your website and will usually navigate to the search box as a result The search box should always be in the header of each page have a search button directly to

    Original URL path: http://www.toxiccreative.co.uk/online-store-ecommerce-northamptonshire/the-basics-e-commerce-web-design/ (2016-04-24)
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  • online store Archives - Toxic Creative
    that your website is easy to use and free of complications is arguably the most important factor of successful e commerce web design Although every component of your website should be usable focus on design and layout first Make sure that your layout is simple Don t have too many columns stick to a pleasing colour pallet and keep all of your graphics and designs clean and professional Layout is also important when it comes to marketing practices Try to keep the most important parts of each page above the fold which is the area visible when you first arrive at the page While the size of this varies between monitors and their respective resolutions try to keep the area above the fold approximately 860 pixels in height Another important part of usability is navigation Try not to depend too heavily on drop down bars and make sure every major section of your website is clearly visible on the navigation bar Whenever you re in a certain section the navigation bar should reflect it For example if you find yourself on the About Us page the About Us option on the navigation bar should look visibly different from the other options Steve Krug a renowned authority in web usability and author of Don t Make Me Think suggests that the chosen navigation option should look different in at least two ways Navigation should also come in the form of search boxes which are still widely used and even favoured by many users A potential customer might know exactly what they re looking for the moment they come to your website and will usually navigate to the search box as a result The search box should always be in the header of each page have a search button directly to the right of the text area and of course be functional Nothing frustrates a user more than a dysfunctional on site search tool Remember the goal of usable web design is to get the user to stay and many will leave the moment they become frustrated or confused The header of your website should also be unchanging between pages At a bare minimum it should include your website s logo navigation bar search box and most importantly the shopping cart While these features will vary depending on the complexity of your website a good rule of thumb is to make sure that everything the customer would ever need can be found somewhere in the header of each page The other half to usability involves how customers view choose manage and purchase products With online shopping cart abandonment rates reaching nearly 60 for most e commerce websites making the browsing and ordering processes as easy streamlined and hassle free as possible should be a top priority Although there are many ways this can be done the easiest ways to do so are ensuring your pages load fast making sure factors such as price and availability are clearly displayed and keeping the cart

    Original URL path: http://www.toxiccreative.co.uk/tag/online-store/ (2016-04-24)
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  • User Experience UX Design Archives - Toxic Creative
    course written content Also we need to keep your code and site structure organised and accessible Off site SEO is also important and comes mainly in the form of backlinks which are links posted elsewhere that lead to different parts of your website Whenever a person posts a link to your website somewhere else Google depending on the authority of the website that the link was posted on tends to view that as an up vote One of the best ways to get people to do this is to maintain a frequently updated blog covering various subjects relating to your products that people will find interesting enough to share with others through links There s a lot more to keyword research paid listings SEO and SEM but the aforementioned practices cover the most fundamental and necessary principles of findability Alternatives to SEM include being listed in vendor and business directories buying advertising space on other websites and much more Usability Getting someone to find your website is only half the battle The other half is getting them to stay and make a purchase While elements such as copywriting pricing strategy and the product itself all play major roles in this usability the practice of making sure that your website is easy to use and free of complications is arguably the most important factor of successful e commerce web design Although every component of your website should be usable focus on design and layout first Make sure that your layout is simple Don t have too many columns stick to a pleasing colour pallet and keep all of your graphics and designs clean and professional Layout is also important when it comes to marketing practices Try to keep the most important parts of each page above the fold which is the area visible when you first arrive at the page While the size of this varies between monitors and their respective resolutions try to keep the area above the fold approximately 860 pixels in height Another important part of usability is navigation Try not to depend too heavily on drop down bars and make sure every major section of your website is clearly visible on the navigation bar Whenever you re in a certain section the navigation bar should reflect it For example if you find yourself on the About Us page the About Us option on the navigation bar should look visibly different from the other options Steve Krug a renowned authority in web usability and author of Don t Make Me Think suggests that the chosen navigation option should look different in at least two ways Navigation should also come in the form of search boxes which are still widely used and even favoured by many users A potential customer might know exactly what they re looking for the moment they come to your website and will usually navigate to the search box as a result The search box should always be in the header of each page have

    Original URL path: http://www.toxiccreative.co.uk/tag/user-experience-ux-design/ (2016-04-24)
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web-archive-uk.com, 2017-12-16