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  • Should we keep our Yellow Pages advert? - Toxic Creative
    the edge cases where the Yellow Pages may still be your audiences first port of call but in the majority of cases your money is better invested in higher traffic forms of media such as online marketing SEO and Pay Per Click The article clipping below references the demise of the Yellow Pages since people turned to the internet for most of there needs Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Advertising Tagged as Marketing Online Marketing Pay Per Click PPC Advertising Search Engine Optimisation SEO PREVIOUS POST NEXT POST JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you Graphic Design Web Design Marketing Social Media Packaging Branding Search Categories Recent Projects Graphic Design Website Design Branding Logo Design Marketing Packaging Design E commerce Online Stores Toxic Talk News Advertising Email Marketing Lead Generation Mobile Apps Online Marketing Search Engine Optimisation Signage Social Media Twitter Facebook Google LinkedIn Dribbble RSS

    Original URL path: http://www.toxiccreative.co.uk/advertising-northamptonshire/should-we-keep-our-yellow-pages-advert/ (2016-04-24)
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  • Online Marketing Archives - Toxic Creative
    based around pinning imagery of interest You must bear in mind that from a targeting perspective the demographics of the users are quite striking Around 80 of all Pinterest users are women between 25 55 How Pinterest works Each pinned item links to the original source image from a website It s a lot more visual than a Twitter presence and can draw in creative types Pinterest is also producing more referral traffic than any other social media site apart from Facebook If you use Google Analytics this will help show what content is linking Internet users to your website To succeed certain steps should really be taken Only choose Pinterest if its type of users match your target market It s only a useful tool for certain industries mainly those with a link to creativity Your Pinterest page shouldn t appear to be a blatant advert for your company Internet users are savvy with regards to corporations trying to force feed them content A personal account should be made as a result of this with interesting content It will therefore encourage people to naturally follow the account Generally company accounts don t draw in many followers unless they are one of the truly bigger brands Coca Cola Nike Etc Users will generally follow back so any pages that you find interesting should be followed by you Whilst you can automate posts for Pinterest similarly to other social media it is worth spending a bit of time on there to achieve better engagement We can be found on Pinterest here Author Oliver Adams Toxic Creative RESULT DRIVEN DESIGN MARKETING Graphic design Northampton Web design Northampton Marketing Northampton Posted in Social Media Also tagged Facebook Marketing Pinterest Social media How to measure your web site s successes and failings using Google Analytics 15 Apr Measuring your online marketing successes will allow you to make educated decisions on the direction you need to take There are a number of ways of analysing how well your website is performing the most well known of these being Google Analytics As a free service it provides you with a plethora of useful tools and is widely used around the globe This video gives a very quick overview of what Google Analytics is It is highly functional and you don t have to be an expert to understand how to use it Some of Google Analytics key features include Visitor counts Amount of pages viewed Website exit points Who your audience is Where visitors come from Which of your pages perform best This is all information of importance from a marketing perspective especially for targeting The deeper you get into it the more information you will see I could speak about the service nearly all day and may not cover every feature If you would like to see some useful tricks then this blog post will be of use It is quite astounding that such a service is free especially when you think that the service

    Original URL path: http://www.toxiccreative.co.uk/tag/online-marketing/ (2016-04-24)
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  • Pay Per Click (PPC) Advertising Archives - Toxic Creative
    MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Advertising Also tagged Marketing Online Marketing Search Engine Optimisation SEO SEO vs PPC Infographic 21 Jun So you want to promote your brand new shiny website You have heard of Search Engine Optimisation SEO and Pay Per Click PPC advertising but don t know which is most suited to your business industry or website Well this handy infographic was made just for you It puts SEO up against PPC for a fight to the death brawl Being creative types of course we love infographics but they are not just currently on trend and visually stimulating but most importantly they present all the facts and figures in a plain and simple way to help compare what is most important While we are on the subject would an infographic help explain one of your services or help show the pros and cons of choosing one of your products of a competitors Just a thought The statistic that jump out for me was the of trust section 86 of web searchers trust SEO listings I think they mean organic more than sponsored PPC listings Take a look below and let us know your thoughts Note Click the image to view full size Source unbounce com Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Search Engine Optimisation Also tagged Google AdWords Marketing Marketing Strategy Search Engine Optimisation SEO Website Design

    Original URL path: http://www.toxiccreative.co.uk/tag/pay-per-click-ppc-advertising/ (2016-04-24)
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  • copywriting Archives - Toxic Creative
    are called keywords The keywords for a website are intended to inform potential visitors what the site is about If a user searches for the phrase CD players they expect that the first websites to show in search results will be authorities on this subject As with most techniques black hat marketers have corrupted the original intention of keywords Here are some tips for how to use keywords with white hat SEO Don t Keyword Stuff The Google updates seek out websites that include the keyword an abnormal number of times The best white hat technique is to use the keyword in a way that is natural Don t include it for the sake of including it Make sure it has a purpose in the sentence Make sure every keyword is relevant Variety in keywords Make sure to include a variety of keywords on each page If a page uses one keyword in the same way multiple times search engines can tell The site will not rank as well as one that uses a variety of keywords This includes changing the wording of the keyword phrases However it also includes using a few long tailed keywords on the same page with a main keyword Most natural pages are going to include several different keyword phrases Backlinks are important Besides the content and keywords search engines are looking for websites that are authorities on their subject The only way to rank whether the sites are an authority is to count how many sites are linking to that website Search engines believe that the more links a site has the higher the chance that site is an authority on its topic Acquiring backlinks Black hat marketers acquire backlinks by spamming blog comments forum postings and other websites with irrelevant content and backlinks back to their own site The search engines have had enough of this With the new updates the search engines are looking for natural backlinks The best way for a white hat marketer to get backlinks is to produce great content that makes other sites want add a link One great way to get backlinks is to become part of a community Post regular blog comments or forum posts on related blogs and forums People who visit that site will begin to see the poster as an authority and will be more willing to link to that website Putting it all together The most important thing is to produce great content and be natural Great content will attract visitors and will also entice search engines to rank the site closer to the top Be yourself Provide great information Do that on a consistent basis and you will find your site moving up the ranks Call and speak to one of our team we are experts at all things web and would love to give you some sound advice on becoming an internet success Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts

    Original URL path: http://www.toxiccreative.co.uk/tag/copywriting/ (2016-04-24)
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  • Advertising Archives - Toxic Creative
    is Also posted in Branding Logo Design Email Marketing Graphic Design Marketing Website Design Should we keep our Yellow Pages advert 20 Aug The short answer is NO you shouldn t keep your Yellow Pages advert We get asked this by our clients all the time and in most cases the answer is a clear No Posted in Advertising Tagged as Marketing Online Marketing Pay Per Click PPC Advertising Search Engine Optimisation SEO Best Advertising Campaigns Of All Time 24 May We loved this advertising info graphic it is jam packed full of memorable advertising campaigns we find ourselves referencing still today One key thing we are saying to clients all the time is Posted in Advertising Tagged as Advertising copywriting JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you Graphic Design Web Design Marketing Social Media Packaging Branding Search Categories Recent Projects Graphic Design Website Design Branding Logo Design Marketing Packaging Design E commerce Online Stores Toxic Talk News Advertising Email Marketing Lead Generation Mobile Apps Online Marketing Search Engine Optimisation Signage Social Media Twitter Facebook Google LinkedIn Dribbble RSS Home Ethos Clients Projects Blog Contact Careers JOIN

    Original URL path: http://www.toxiccreative.co.uk/category/advertising-northamptonshire/#mc_signup (2016-04-24)
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  • 4 Relationship-Boosting Moves You Can Do With Email Marketing - Toxic Creative
    get an immediately response from you preferably in the form of a welcome email This email both serves as an introduction as well as an official confirmation of your relationship Keep the email light and purposeful with the aim to set expectations and have them look forward to what s to come 2 Send helpful information It can be a short and smart tip for the day It can be a review of a new product a news update or an announcement about a contest or promo It can be a link to your latest blog post that you know they will find useful It can be study findings statistics or even a casual case study that they can gain insights from The information can be something from you or from another source as long as it s well curated it s a great way to build trust and credibility 3 Say thank you Some of the emails with the highest click through rates are called transaction emails They re the automated response subscribers get when they take action make a purchase sign up for a webinar place a product in their cart etc These emails are most likely to get opened because the message is so specific to them a direct consequence of the most recent move they did While these emails can be purely for documentation s sake you can use them as a vehicle for saying thanks and letting your recipients know more about you 4 Celebrate Everybody appreciates good news thrown their way It may be as simple as reminding them of an upcoming public holiday and the promo you re offering to mark it It may be a happy anniversary email cheering their first year with your membership There definitely should be an email greeting

    Original URL path: http://www.toxiccreative.co.uk/email-marketing-northamptonshire/4-relationship-boosting-moves-you-can-do-with-email-marketing/ (2016-04-24)
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  • The top 4 email marketing trends - Toxic Creative
    tweaks here and there Listed here are some of the emerging trends that marketers need to be aware of if they want to get the most out of their email marketing campaigns Personalisation The American author and self help pioneer Dale Carnegie wrote Remember that a person s name is to that person the sweetest and most important sound in any language For brands that really want their emails to be read and not be sent to the trash bins one crucial point to consider is personalising their emails Industry experts say that blast emails have lost their efficacy and that personalisation is the way to go A Focused Approach One of the best features sites like Facebook and Twitter offer is the custom or tailored audience which allows marketers to focus their campaigns on a particular set of consumers thus increasing the efficacy of a campaign These typically include customers who follow an account or those who liked a fan page The main benefit of this feature is that a brand s message is sent to the people who count the most Experts predict that a business s contact list can also be utilised in the same manner giving it better value for its investments Cross platform Integration Industry experts are divided on how multiple online marketing platforms including email marketing can be seamlessly used in unison Some predict the launch of a single platform while others see several obstacles that need to be overcome before this can be achieved What is clear though is that tools like custom audience herald a trend toward integrating available tools Automation Automation tools have been around for quite some time and yet very few businesses utilise it to their full advantage This trend will more likely change with the growing awareness of

    Original URL path: http://www.toxiccreative.co.uk/email-marketing-northamptonshire/email-marketing-top-trends/ (2016-04-24)
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  • Email Marketing Tips for E-Commerce Web Sites - Toxic Creative
    advice is great for customising how you interact with consumers who have already bought products from your website By analysing particular trends you can tailor the experience based on what they are interested in which is bound to increase repeat purchases It therefore benefits both you and the consumer Good email marketers focus on Sending the right content To the right people At the right time I would heartily recommend that you take some time to read it Tips for E commerce Email Marketers Author Oliver Adams Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Email Marketing PREVIOUS POST NEXT POST JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you Graphic Design Web Design Marketing Social Media Packaging Branding Search Categories Recent Projects Graphic Design Website Design Branding Logo Design Marketing Packaging Design E commerce Online Stores Toxic Talk News Advertising Email Marketing Lead Generation Mobile Apps Online Marketing Search Engine Optimisation Signage Social

    Original URL path: http://www.toxiccreative.co.uk/email-marketing-northamptonshire/email-marketing-tips-for-e-commerce-web-sites/ (2016-04-24)
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web-archive-uk.com, 2017-12-12