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  • Online Marketing Archives - Toxic Creative
    Potential customers today are constantly Posted in Online Marketing The Ultimate Guide to Successful Pay Per Click Advertising 09 Sep Business owners are always on the lookout for various ways to find and get new customers Although you are probably doing well sales wise with your current loyal customers to increase Posted in Online Marketing 4 Relationship Boosting Moves You Can Do With Email Marketing 05 Aug Your customer s inbox That s still the golden door to business growth Despite the increasing popularity and proven effectiveness of newer platforms such as social media email marketing is still one Also posted in Email Marketing Heatmaps learn what your web site users do on your site 08 May Services like Google Analytics are all the rage Analytical software is developing at such a rate that some features are getting incredibly powerful This blog post focuses on heatmaps what Posted in Online Marketing Tagged as Google Analytics Online Marketing How to measure your web site s successes and failings using Google Analytics 15 Apr Measuring your online marketing successes will allow you to make educated decisions on the direction you need to take There are a number of ways of analysing how well your website is performing Posted in Online Marketing Tagged as Google Analytics Online Marketing Groupon Why you should be using it 19 Mar How does Groupon work Groupon is one of the first and by far the most successful deal of the day websites although there are a lot more now than there were a couple Posted in Online Marketing Tagged as Groupon JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you Graphic Design Web Design Marketing Social Media Packaging Branding Search Categories Recent Projects Graphic Design Website

    Original URL path: http://www.toxiccreative.co.uk/category/online-marketing/#mc_signup (2016-04-24)
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  • Top 3 SEO Myths Uncovered - Toxic Creative
    terms like black hat and white hat tactics are thrown around in SEO discussions does not mean sorcery is involved in the process Tricks are for kids SEO is for experts SEO can actually be very technical A systematic process is required to determine a number of things from generating content that lets your website become more visible in search engines to building website architecture that maximises traffic All work done behind every SEO strategy is carefully planned and executed No black arts no sleight of hand necessary Top 3 SEO Myths Uncovered Find out more Click To Tweet Myth 2 Top ranking can be achieved with little effort and less money While hiring an SEO service isn t necessarily going to cost you an arm and a leg it will still cost you more than let s say lunch for two at a really affordable restaurant Your top ranking cannot be achieved overnight If an SEO company promises that result for a very small sum you may be dealing with a scam artist Legitimate SEO companies put a lot of effort into improving your ranking in search engines the amount of work that has to be done is relevant to your current standing i e your website may be working against SEO efforts and so it may need to be redeveloped and redesigned Myth 3 SEO work is done only once As pointed out earlier SEO changes over time which means the work you achieved now will need to be updated to comply with whatever changes have been made From frequently revised search engine algorithms to changing consumer behaviour SEO work has to be continuous for it to deliver results There are many other SEO myths that still abound The bottom line is to stop holding onto them and

    Original URL path: http://www.toxiccreative.co.uk/search-engine-optimisation/top-3-seo-myths-uncovered/ (2016-04-24)
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  • Important Update - Not having a mobile friendly website will affect your google ranking - Toxic Creative
    Web design One Google will now include content and information from indexed apps when determining search results The app content relevant search results depend on user preferences since information from indexed apps is a factor in ranking for signed in users who have the app installed Google said Last year Google already started the rollout of mobile friendly labels in their results Users can already determine if a site is mobile friendly or not via an added text label on the first part of search result snippets That means no more wasting time going to a site only to find out that it doesn t load correctly on your smartphone That means websites that don t have this snippet on their results description can completely be ignored by their target market on mobile Based on statistics last year 60 of users are now accessing the Web via mobile devices The number is expected to rise exponentially this year making mobile friendly webpages non negotiable if you want to offer a better user experience to your visitors and you should if you want them to continue to explore your site find out more about you and come back frequently Google Webmaster offers the following tips to make your website optimised for mobile Avoid Flash and other software that are usually not pre installed in most mobile devices make text readable in the small screen make content size easily adaptable to screen size with minimal user control and place links strategically so they re easy to tap More detailed guidelines as well as a mobile readiness test are offered by Google on their Webmaster site For best results invest in the help of reputable experts who will help upgrade your website make it more relevant and ensure that it delivers an efficient

    Original URL path: http://www.toxiccreative.co.uk/search-engine-optimisation/important-update-not-having-a-mobile-friendly-website-will-affect-your-google-ranking/ (2016-04-24)
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  • 6 SEO terms you need to know - Toxic Creative
    the top of search engine results pages Black hat SEO Practices that are meant to help websites get better search engine results page rankings but because they are meant to cheat the system they are likely to earn website owners a penalty or get them banned from results pages Examples of such are link schemes keyword stuffing and artificial growth hacking Internal links Links that connect good content to your own website These can be spread throughout a relevant informative or evergreen article for example with the help of accurate anchor text to direct the reader to your site On page and Off page SEO On page SEO refers to elements on your Web page that you can use to improve your site s visibility to search engines Examples are quick loading pages and a search engine friendly URL that is relevant to your content Off page SEO meanwhile points to strategies for promoting your company outside of the site such as in social media interaction Paid search This allows your website to appear as a top search engine result even if you don t employ SEO practices you pay Google to take your site to the forefront whenever a Web user types in a specific search term You can do this though Pay per click an advertiser pays Google each time a person clicks on their ad or Cost per impression an advertiser pays Google for every thousandth time his ad appears on the page Web users don t have to click on the ad to activate this White Hat SEO If black hat SEO is all about sneaky ways to find your way to the top of search engine results then white hat SEO is the opposite It s about using natural organic means to make your website

    Original URL path: http://www.toxiccreative.co.uk/search-engine-optimisation/6-seo-terms-you-need-to-know/ (2016-04-24)
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  • White Hat SEO in 2012 - Toxic Creative
    down ranking of many spam ranked sites has been a blessing Content is King Many of those websites that rely on black hat SEO techniques do not offer any relevant content about the topics they are associated with in the search engines The new Google updates are more favourable to white hat SEO One of the main points that the Panda update focuses on is content Google believes that the websites with the best content should rank highest in the search engines How to use keywords in White Hat SEO The topics used in search engines are called keywords The keywords for a website are intended to inform potential visitors what the site is about If a user searches for the phrase CD players they expect that the first websites to show in search results will be authorities on this subject As with most techniques black hat marketers have corrupted the original intention of keywords Here are some tips for how to use keywords with white hat SEO Don t Keyword Stuff The Google updates seek out websites that include the keyword an abnormal number of times The best white hat technique is to use the keyword in a way that is natural Don t include it for the sake of including it Make sure it has a purpose in the sentence Make sure every keyword is relevant Variety in keywords Make sure to include a variety of keywords on each page If a page uses one keyword in the same way multiple times search engines can tell The site will not rank as well as one that uses a variety of keywords This includes changing the wording of the keyword phrases However it also includes using a few long tailed keywords on the same page with a main keyword Most natural pages are going to include several different keyword phrases Backlinks are important Besides the content and keywords search engines are looking for websites that are authorities on their subject The only way to rank whether the sites are an authority is to count how many sites are linking to that website Search engines believe that the more links a site has the higher the chance that site is an authority on its topic Acquiring backlinks Black hat marketers acquire backlinks by spamming blog comments forum postings and other websites with irrelevant content and backlinks back to their own site The search engines have had enough of this With the new updates the search engines are looking for natural backlinks The best way for a white hat marketer to get backlinks is to produce great content that makes other sites want add a link One great way to get backlinks is to become part of a community Post regular blog comments or forum posts on related blogs and forums People who visit that site will begin to see the poster as an authority and will be more willing to link to that website Putting it all together The most

    Original URL path: http://www.toxiccreative.co.uk/search-engine-optimisation/white-hat-seo-in-2012/ (2016-04-24)
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  • Google Archives - Toxic Creative
    internet users the down ranking of many spam ranked sites has been a blessing Content is King Many of those websites that rely on black hat SEO techniques do not offer any relevant content about the topics they are associated with in the search engines The new Google updates are more favourable to white hat SEO One of the main points that the Panda update focuses on is content Google believes that the websites with the best content should rank highest in the search engines How to use keywords in White Hat SEO The topics used in search engines are called keywords The keywords for a website are intended to inform potential visitors what the site is about If a user searches for the phrase CD players they expect that the first websites to show in search results will be authorities on this subject As with most techniques black hat marketers have corrupted the original intention of keywords Here are some tips for how to use keywords with white hat SEO Don t Keyword Stuff The Google updates seek out websites that include the keyword an abnormal number of times The best white hat technique is to use the keyword in a way that is natural Don t include it for the sake of including it Make sure it has a purpose in the sentence Make sure every keyword is relevant Variety in keywords Make sure to include a variety of keywords on each page If a page uses one keyword in the same way multiple times search engines can tell The site will not rank as well as one that uses a variety of keywords This includes changing the wording of the keyword phrases However it also includes using a few long tailed keywords on the same page with a main keyword Most natural pages are going to include several different keyword phrases Backlinks are important Besides the content and keywords search engines are looking for websites that are authorities on their subject The only way to rank whether the sites are an authority is to count how many sites are linking to that website Search engines believe that the more links a site has the higher the chance that site is an authority on its topic Acquiring backlinks Black hat marketers acquire backlinks by spamming blog comments forum postings and other websites with irrelevant content and backlinks back to their own site The search engines have had enough of this With the new updates the search engines are looking for natural backlinks The best way for a white hat marketer to get backlinks is to produce great content that makes other sites want add a link One great way to get backlinks is to become part of a community Post regular blog comments or forum posts on related blogs and forums People who visit that site will begin to see the poster as an authority and will be more willing to link to that website Putting it all

    Original URL path: http://www.toxiccreative.co.uk/tag/google/ (2016-04-24)
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  • SEO vs PPC – Infographic - Toxic Creative
    the facts and figures in a plain and simple way to help compare what is most important While we are on the subject would an infographic help explain one of your services or help show the pros and cons of choosing one of your products of a competitors Just a thought The statistic that jump out for me was the of trust section 86 of web searchers trust SEO listings I think they mean organic more than sponsored PPC listings Take a look below and let us know your thoughts Note Click the image to view full size Source unbounce com Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Search Engine Optimisation Tagged as Google AdWords Marketing Marketing Strategy Pay Per Click PPC Advertising Search Engine Optimisation SEO Website Design PREVIOUS POST NEXT POST JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you Graphic Design Web Design Marketing Social Media Packaging

    Original URL path: http://www.toxiccreative.co.uk/search-engine-optimisation/seo-vs-ppc-infographic/ (2016-04-24)
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  • Search Engine Optimisation Archives - Toxic Creative
    out and the increased access to information some misguided ideas about search engine optimisation still remain When you believe in falsehoods long Posted in Search Engine Optimisation Important Update Not having a mobile friendly website will affect your google ranking 02 Apr It s Official Google has wholeheartedly embraced mobile The top search engine recently announced that they will now take into account how a site works on mobile devices when calculating its Posted in Search Engine Optimisation 6 SEO terms you need to know 03 Oct What s in a word For individuals and organisations seeking to make a stellar entry into the online marketing field there s nothing more essential than having a firm grasp of the Posted in Search Engine Optimisation Effectively Sowing Digital Content Through SEO Northampton Online Marketing Experts Stress The Importance Of A Good SEO Company 30 Jul A growing number of both traditional and Web based corporations are harnessing the advantages of producing digital content to market their brand to a larger audience They do not buckle under Also posted in Marketing Social Media White Hat SEO in 2012 27 Jul What is SEO More and more the world revolves around the Internet Today every business needs an online presence to survive The problem is that unless visitors can find the Posted in Search Engine Optimisation Tagged as copywriting Google Search Engine Optimisation SEO SEO vs PPC Infographic 21 Jun So you want to promote your brand new shiny website You have heard of Search Engine Optimisation SEO and Pay Per Click PPC advertising but don t know which is most suited to Posted in Search Engine Optimisation Tagged as Google AdWords Marketing Marketing Strategy Pay Per Click PPC Advertising Search Engine Optimisation SEO Website Design JOIN OUR MAILING LIST for Tips Advice

    Original URL path: http://www.toxiccreative.co.uk/category/search-engine-optimisation/#mc_signup (2016-04-24)
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web-archive-uk.com, 2017-12-13