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  • Charity website design - Toxic Creative
    The Finnis Scott Foundation website Toxic Creative were commissioned to design build and host a website to act as the Trust s main communication to potential grant winners Visit the site at www finnis scott foundation org uk Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Website Design Tagged as charity Website Design PREVIOUS POST NEXT POST JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you Graphic Design Web Design Marketing Social Media Packaging Branding Search Categories Recent Projects Graphic Design Website Design Branding Logo Design Marketing Packaging Design E commerce Online Stores Toxic Talk News Advertising Email Marketing Lead Generation Mobile Apps Online Marketing Search Engine Optimisation Signage Social Media Twitter Facebook Google LinkedIn Dribbble RSS Home Ethos Clients Projects Blog Contact Careers JOIN OUR MAILING LIST Tips Advice and News Name Email Connect with us Twitter Facebook Google LinkedIn Dribbble Our latest tweets Tweets by ToxicCreative 01604 491 678

    Original URL path: http://www.toxiccreative.co.uk/website-design-northamptonshire/charity-website-design/ (2016-04-24)
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  • charity Archives - Toxic Creative
    the launch of The Finnis Scott Foundation website Toxic Creative were commissioned to design build and host a website to act as the Trust s main communication to potential grant winners Visit the site at www finnis scott foundation org uk Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Website Design Also tagged Website Design JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you Graphic Design Web Design Marketing Social Media Packaging Branding Search Categories Recent Projects Graphic Design Website Design Branding Logo Design Marketing Packaging Design E commerce Online Stores Toxic Talk News Advertising Email Marketing Lead Generation Mobile Apps Online Marketing Search Engine Optimisation Signage Social Media Twitter Facebook Google LinkedIn Dribbble RSS Home Ethos Clients Projects Blog Contact Careers JOIN OUR MAILING LIST Tips Advice and News Name Email Connect with us Twitter Facebook Google LinkedIn Dribbble Our latest tweets Tweets by ToxicCreative 01604 491 678 Google Map Toxic

    Original URL path: http://www.toxiccreative.co.uk/tag/charity/ (2016-04-24)
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  • Website Design Archives - Toxic Creative
    message while they wait for the text to scroll along The second worst offender is background audio Even if it s well intended it s a distraction If you were trying to read a newspaper would you want somebody poking at your shoulder or whistling Some other distractions to avoid include Pop up windows Even if you really have a good reason for wanting to include a pop up window on your website fight the urge It s an instant distraction Text over background images In the early days of web design this was thought of as a cool feature Now just try actually trying to read the text that s superimposed over your background images See the problem Too many photos images graphics Photos images and graphics are great but too many of them are distracting and take forever to load If a visitor has to wait for five minutes for your images and graphics to load they re not likely to come back again Organize Your Web Content Once you get your content together it s time to get organised Your site isn t going to be effective if it looks like everything was just thrown together with little or no thought The first thing you want is easy navigation Include a way for your visitors to get back to your home page When a user gets confused or lost they like to start over Use links sparingly when trying to market something to someone you don t want to take them away from your content for too long Another golden rule of website design for marketing purposes is to avoid excessive clicking If your home page is a flash page get rid of it A welcome to my site page is great and even cute for your personal website For marketing purposes however you want to get to the substance as soon as possible Each page of your website should have about 400 words of content If you have pages that fall short combine them with other pages Other ways to organize your site include Try limiting page length to roughly 2 screens height An exception to this is articles if you have really long articles you want to include on your site you should break them up into easy to read chunks Use simple backgrounds or contrasting colours If your text and background colour combination hurts your visitor s eyes they re not likely read very much of it Keep your text easy to read Content is great but using the smallest font possible to squeeze more text onto a page isn t beneficial to anybody if they have to use a magnifying glass to read it The general rule is 12 point text size As long as we re on the subject keep bold italics underlining and other text features to a minimum Finally take the time to spell and grammar check your content Even a bunch of small errors can be distracting when someone is reading your website Remember to include tag features such as your company s name address and phone number on every page of your website Your goal is to create a site that has useful content that is easy to access Navigation should be a breeze and distractions such as splashy graphics and scrolling text should be avoided Think about what attracts you to the websites you visit on a regular basis Apply those same elements to your site Happy marketing Author Chris Anderson Toxic Creative Web Design Northampton Posted in Website Design Also tagged Brochure Design SEO vs PPC Infographic 21 Jun So you want to promote your brand new shiny website You have heard of Search Engine Optimisation SEO and Pay Per Click PPC advertising but don t know which is most suited to your business industry or website Well this handy infographic was made just for you It puts SEO up against PPC for a fight to the death brawl Being creative types of course we love infographics but they are not just currently on trend and visually stimulating but most importantly they present all the facts and figures in a plain and simple way to help compare what is most important While we are on the subject would an infographic help explain one of your services or help show the pros and cons of choosing one of your products of a competitors Just a thought The statistic that jump out for me was the of trust section 86 of web searchers trust SEO listings I think they mean organic more than sponsored PPC listings Take a look below and let us know your thoughts Note Click the image to view full size Source unbounce com Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Search Engine Optimisation Also tagged Google AdWords Marketing Marketing Strategy Pay Per Click PPC Advertising Search Engine Optimisation SEO The Basics of E Commerce Web Design 20 Jun In short E Commerce Web Design is all about Findability and Usability Despite there being millions of websites on the Internet you ll find that almost all of them can be categorised as a different type or variety of web design There are personal blogs community forums search engines informational pages and dozens more all of which have their own specific design and development principles One of the most common of these varieties is the e commerce website What makes these websites unique is that they encompass nearly every major programming language marketing tactic and design principle in an effort to market and sell a product through the Internet As a result e commerce web design has nearly become its own subject since there are so many factors necessary to ensure a successful execution This post will cover the two primary principles of this area of design and will hopefully leave you with a better idea of what it truly takes to build an excellent e commerce website Find ability The Internet is more than a social medium It s also the largest global marketplace ever created For the first time ever individuals and businesses from all over the world can interact without ever having to travel While this has made trade far more efficient it has also inundated markets with an overwhelming number of businesses As a result you ll almost always face some level of competition regardless of whatever product or service you re offering Because of this the first step to creating a successful e commerce website is to make sure people can actually find it Thankfully there are many ways to increase the visibility of your website The most popular of these methods is search engine marketing which is often abbreviated as just SEM As its name suggests SEM involves making your website easier to find in search engines for given keywords This can be accomplished in two different ways Search engine optimisation and paid search engine listings Before we delve into these methods however it s important to understand that each relies heavily on choosing the right keywords after all when a person is looking for whatever you re offering they usually type in specific keywords or phrases into a search engine As a result before utilising either or both of the aforementioned methods make sure your keywords are not only relevant to the content of your website but also aren t so broad that you ll face an impossible level of competition In the short run paid listings are the easiest and most effective way to get visibility in a search engine As its name suggests you pay a search engine to list your website in the ads section of the results page for a certain keyword After choosing a keywords or key phrase you ll then have the option of selecting how much you want to pay the search engine for one click on your link once it s listed However this means that your website s rank visibility and longevity will depend entirely on how much you re able to spend If another website similar to yours is willing to pay more per click and has a larger daily budget they ll be visible and therefore receive more traffic For long term results search engine optimisation often abbreviated as SEO is the best way to go Instead of having to pay to be listed in a special advertising section SEO makes it so that Google naturally ranks your website based on numerous factors found both on and off your website Effective on site SEO involves incorporating page relevant keywords into each page s file name Title and Keyword Meta tags and of course written content Also we need to keep your code and site structure organised and accessible Off site SEO is also important and comes mainly in the form of backlinks which are links posted elsewhere that lead to different parts of your website Whenever a person posts a link to your website somewhere else Google depending on the authority of the website that the link was posted on tends to view that as an up vote One of the best ways to get people to do this is to maintain a frequently updated blog covering various subjects relating to your products that people will find interesting enough to share with others through links There s a lot more to keyword research paid listings SEO and SEM but the aforementioned practices cover the most fundamental and necessary principles of findability Alternatives to SEM include being listed in vendor and business directories buying advertising space on other websites and much more Usability Getting someone to find your website is only half the battle The other half is getting them to stay and make a purchase While elements such as copywriting pricing strategy and the product itself all play major roles in this usability the practice of making sure that your website is easy to use and free of complications is arguably the most important factor of successful e commerce web design Although every component of your website should be usable focus on design and layout first Make sure that your layout is simple Don t have too many columns stick to a pleasing colour pallet and keep all of your graphics and designs clean and professional Layout is also important when it comes to marketing practices Try to keep the most important parts of each page above the fold which is the area visible when you first arrive at the page While the size of this varies between monitors and their respective resolutions try to keep the area above the fold approximately 860 pixels in height Another important part of usability is navigation Try not to depend too heavily on drop down bars and make sure every major section of your website is clearly visible on the navigation bar Whenever you re in a certain section the navigation bar should reflect it For example if you find yourself on the About Us page the About Us option on the navigation bar should look visibly different from the other options Steve Krug a renowned authority in web usability and author of Don t Make Me Think suggests that the chosen navigation option should look different in at least two ways Navigation should also come in the form of search boxes which are still widely used and even favoured by many users A potential customer might know exactly what they re looking for the moment they come to your website and will usually navigate to the search box as a result The search box should always be in the header of each page have a search button directly to the right of the text area and of course be functional Nothing frustrates a user more than a dysfunctional on site search tool Remember the goal of usable web design is to get the user to stay and many will leave the moment they become frustrated or confused The header of your website should also be unchanging between pages At a bare minimum it should include your website s logo navigation bar search box and most importantly the shopping cart While these features will vary depending on the complexity of your website a good rule of thumb is to make sure that everything the customer would ever need can be found somewhere in the header of each page The other half to usability involves how customers view choose manage and purchase products With online shopping cart abandonment rates reaching nearly 60 for most e commerce websites making the browsing and ordering processes as easy streamlined and hassle free as possible should be a top priority Although there are many ways this can be done the easiest ways to do so are ensuring your pages load fast making sure factors such as price and availability are clearly displayed and keeping the cart management and transaction processes as streamlined and simple as possible One of the best ways to ensure the latter is to have your shopping cart system remember past customer s payment details Functions like this not only make transactions easy but they can also add a whole new level of personalisation to the shopping experience which is something that many customers look very highly upon Like with the previous section covering find ability this section was only a small glimpse into the vast world of usability However among all of the jargon and seemingly complex design principles always remember the number one rule of usability Don t make the customer think If you keep this in mind you ll find that ensuring a positive user experience isn t too difficult Findability vs Usability Which is More Important Many will argue that find ability is the more important of the two but this is often shot down by arguing the importance of keeping the user on the website after all a website is useless if it isn t functional On the other hand there are others who will argue the opposite and say that a website is equally useless if it cannot be found While both have good points they re both half correct Findability and usability are equally important components of proper e commerce web design When it comes to prioritising however focus on usability before anything else since you can always market yourself later on Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in E commerce Online Stores Also tagged e commerce Google AdWords online store User Experience UX Design A website of style substance 25 Jul Once in a while its good to push the boundaries and test your limits That s exactly what we did when EB Designs International EBDI approached us regarding a new website A highly interactive experience for the user this site is full of subtle touches that aim to provide the WOW factor Your input and transparency has been very much appreciated and has contributed to the delivery of a very well received website Joe Giammalva EBDI are a Northamptonshire based company who operate internationally offering complete retail solutions A prestigious client portfolio to their name they felt they needed a website that really showcased their talent and backed up their industry credibility With that in mind we got creative and thought up ways that we could make this website something special The end product serves up a high concept attention grabbing website with an interactive edge This website is designed to be explored and engaged with to get the full experience A sleek minimalistic and stylish design that incorporates cutting edge web technologies to help bring the site to life Instinctive navigation imaginative use of strong imagery and bursts of colour bring a high level of usability and focus towards the user centric content within Visit the site at ebdi uk com and let us know what you think Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Website Design Also tagged JQuery Northampton Recent retail Snappy logo website design 04 Jul Working with Jonathan Macauley a Kettering Northamptonshire based creative photographer was certainly an unforgettable experience To create a brand and website that reflected my personality and complement my imagery required the Toxic Creative team to delve deeply into my head to figure out what s going on A foolhardy activity at the best of times they survived the ordeal mostly unscathed and went on to do a top job all round Smashing Jonathan Macauley Jonathan s quirky character was evident throughout his incredible photography With such a defined personality we loved creating a personal identity for him and with such a fantastic portfolio to work with we knew we had to create something rather special Jonathan s photography is filled with endless amounts of creativity with his unique imagination poured into every single photo concept Going with the norm is certainly not his style after all he claims sanity is over rated so we set about designing a site that would really let the beautifully unorthodox photos speak for themselves whilst remaining every part jonathan throughout For his website portfolio we knew the photography had to be the main focus so we placed them up front and centre As each photo is breathtaking in its own right we knew our website design couldn t detract from the main focus We

    Original URL path: http://www.toxiccreative.co.uk/tag/website-design-2/#mc_signup (2016-04-24)
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  • A website of style & substance | Toxic Creative
    they felt they needed a website that really showcased their talent and backed up their industry credibility With that in mind we got creative and thought up ways that we could make this website something special The end product serves up a high concept attention grabbing website with an interactive edge This website is designed to be explored and engaged with to get the full experience A sleek minimalistic and stylish design that incorporates cutting edge web technologies to help bring the site to life Instinctive navigation imaginative use of strong imagery and bursts of colour bring a high level of usability and focus towards the user centric content within Visit the site at ebdi uk com and let us know what you think Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Website Design Tagged as JQuery Northampton Recent retail Website Design PREVIOUS POST NEXT POST JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the

    Original URL path: http://www.toxiccreative.co.uk/website-design-northamptonshire/website-style-substance/#mc_signup#mc_signup (2016-04-24)
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  • Direct Mail Archives - Toxic Creative
    by his her very nature is non ethnic specific and non gender specific The idea was that Jo would relate to the people adapted accordingly to appear in a variety of scenarios and be easily accepted by all Our campaign message was Your time Your place Your way Jo would feature in all campaign elements including bespoke direct mail and micro sites for each partner At the crux of each communication was Jo in illustrated scenarios relating directly to the different specific tasks in hand Jo played the role of the public whilst also helping to explain the solutions on offer Our new favourite stick figure had undoubtedly become the star of the campaign next stop Jo s T V Talk Show Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Marketing Also tagged Marketing Strategy Micro site Northampton Recent Pyrex Summer Cooking Marketing Campaign 18 Jul Just hearing the name Pyrex got our tails in a spin A marketing campaign based around summer cooking was the task and we were more than happy to take up the challenge Pyrex need no introduction A household name the world over they are a true mega brand A large range of products on offer and an instantly recognisable look and feel it was a pleasure to be asked to get involved and a chance we relished Pyrex were in need of a two pronged marketing campaign to primarily boost summer sales and secondly bring a new product to market The brief was reasonably open and allowed for any ideas from guerrilla or ambient marketing to the more standard advertising or online approaches Working with such a well renowned brand is always an honour but with that comes great responsibility So we pulled up our socks placed on our thinking caps got brainstorming and head scratching Innovative ideas were needed and working within a relatively tight budget really made us push the boundaries After numerous sheets of screwed up paper countless cups of coffee and some late pizza fuelled nights in the studio we settled on a marketing strategy we were proud of Our whole campaign pivoted around the challenge of convincing the minds of the nation that Pyrex products can easily be used for summer cooking The aim was to give the nation what they really wanted to help them to make the most of summer We would provide the tools inspiration and the know how to achieve summer cooking success with Pyrex because summer s too short At the centre of our strategy was the Pyrex Summer Cooking Kit The kit included 4 summer friendly products and 7 summer recipe cards all neatly packaged in a free cooler bag The wider promotional campaign structure took advantage of Pyrex s major touch points including direct mail

    Original URL path: http://www.toxiccreative.co.uk/tag/direct-mail/#mc_signup (2016-04-24)
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  • Marketing Archives - Toxic Creative
    into their algorithms This means that your presence on social media is affecting your presence on the Internet overall Release your Tweets or your Facebook posts with an eye towards links being built These links will drive your pages up on search engine rankings very quickly Be careful not to get hung up on SEO and links if you are writing on subjects of real interest to your audience and are promoting your thoughts via Social media the SEO takes care of itself 3 Market to your target audience In all ways the modern consumer is being segmented The more distinct you are the better chance you have of building a loyal customer base Choose the social media platforms that your consumers are already using For instance YouTube is great for a local tool hire shop to share how to videos were as Facebook would be a less effective platform However a marketing company may have more success on Facebook Twitter and LinkedIn 4 Stop hating the new Facebook and use the new Facebook Instead of hating the new Timeline structure that obviously is not going away learn how to use it The Timeline actually offers a great deal of opportunity for a business to brand itself Although the Timeline format means that a business must keep up with industry happenings more than ever before this is a good thing It actually increases the amount of interaction between the customer and the business which can only help things as long as you do not try to oversell them online 5 Look outside the large social media networks to more nuanced networks Facebook and Twitter are not the be all and end all of social media Nor is YouTube and LinkedIn In keeping with the need of every business to simplify and narrow their focus every business should look for the smaller social networks that correspond with particular industries There are smaller social networks like Foursquare that serve particular purposes such as location based reviews Be sure not to forget these niche social media sites as they can help connect you with your target market as well 6 Make sure that your social media package is truly integrated If you as a business owner do not like interacting with customers it will show on your social media platforms Your social media presence can not be cursory You must make a real effort to connect all of the hubs that you build online so that people can see you are truly engaged If you are truly not a people person then hire someone who is This is too important to just let go 7 Think about your audience first You don t necessarily need a social media profile on every major social media platform Depending on your audience you may be able to let some networks go completely If your audience does not use Facebook then you should not be on Facebook To do so would be a massive waste of time

    Original URL path: http://www.toxiccreative.co.uk/tag/marketing-northamptonshire/#mc_signup (2016-04-24)
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  • Marketing Strategy Archives - Toxic Creative
    This is too important to just let go 7 Think about your audience first You don t necessarily need a social media profile on every major social media platform Depending on your audience you may be able to let some networks go completely If your audience does not use Facebook then you should not be on Facebook To do so would be a massive waste of time The way that you can check this is to simply focus equal attention on all social media hubs and see where you get the most attention back Obviously you will want to focus more effort on those social media hubs and ignore or even completely delete the hubs that do not get attention If your audience is not there then you don t need to be there 8 Don t push things on customers using social media Social media is what is known as a pull channel not a push channel This means no hard selling on social media channels If you simply continue to maintain an effective presence and communicate subjects of real worth the eventual benefits of a loyal following will pay dividends in the form of trust in your brand and voice 9 Don t worry about bad publicity fix it All publicity is good publicity for a business that is prepared If you get a bad review handle it immediately You can then turn the situation around to show that you handle problems quickly rather than leaving it hanging to be read over and over by other potential customers 10 Consider where technology is going All brands that hope to survive when TV and the Internet fully integrate watch this space will need to become content publishers in some way By 2014 all TV sets are expected to be Internet enabled This means that every business that hopes to make an impact will need to entertain as well as inform In summary Social media isn t something to be scared of you need to bite the bullet and get stuck straight in today Choose the networks your audience is using and offer the most appropriate tools Start by sharing your thoughts on subjects you know inside out but never use Social media just to push your products and services cue the plug Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Social Media Also tagged Facebook LinkedIn Marketing SEO Social media Twitter YouTube Creative marketing for a multi council partnership 01 Aug We were asked by the Northamptonshire Improvement and Efficiency Partnership made up of the 4 local councils to devise a marketing campaign that fully engaged with its specific target market We were determined to showcase our talent but little did we know that we d be making a star in the

    Original URL path: http://www.toxiccreative.co.uk/tag/marketing-strategy/#mc_signup (2016-04-24)
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  • Micro-site Archives - Toxic Creative
    of the campaign next stop Jo s T V Talk Show Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Marketing Also tagged Direct Mail Marketing Strategy Northampton Recent Pyrex Summer Cooking Marketing Campaign 18 Jul Just hearing the name Pyrex got our tails in a spin A marketing campaign based around summer cooking was the task and we were more than happy to take up the challenge Pyrex need no introduction A household name the world over they are a true mega brand A large range of products on offer and an instantly recognisable look and feel it was a pleasure to be asked to get involved and a chance we relished Pyrex were in need of a two pronged marketing campaign to primarily boost summer sales and secondly bring a new product to market The brief was reasonably open and allowed for any ideas from guerrilla or ambient marketing to the more standard advertising or online approaches Working with such a well renowned brand is always an honour but with that comes great responsibility So we pulled up our socks placed on our thinking caps got brainstorming and head scratching Innovative ideas were needed and working within a relatively tight budget really made us push the boundaries After numerous sheets of screwed up paper countless cups of coffee and some late pizza fuelled nights in the studio we settled on a marketing strategy we were proud of Our whole campaign pivoted around the challenge of convincing the minds of the nation that Pyrex products can easily be used for summer cooking The aim was to give the nation what they really wanted to help them to make the most of summer We would provide the tools inspiration and the know how to achieve summer cooking success with Pyrex because summer s too short At the centre of our strategy was the Pyrex Summer Cooking Kit The kit included 4 summer friendly products and 7 summer recipe cards all neatly packaged in a free cooler bag The wider promotional campaign structure took advantage of Pyrex s major touch points including direct mail email marketing a micro site a mobile application and the all important in store display unit Each element built upon each other to create a solid marketing campaign all leading towards a significant increase in summer sales Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Marketing Also tagged Direct Mail Marketing Marketing Strategy Packaging Design Recent NHS Northamptonshire micro website 20 Jun A collaboration with NHS Northamptonshire allowed us to get all healthy minded

    Original URL path: http://www.toxiccreative.co.uk/tag/micro-site/#mc_signup (2016-04-24)
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web-archive-uk.com, 2017-12-18