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  • Packaging Design Archives - Toxic Creative
    make the most of summer We would provide the tools inspiration and the know how to achieve summer cooking success with Pyrex because summer s too short At the centre of our strategy was the Pyrex Summer Cooking Kit The kit included 4 summer friendly products and 7 summer recipe cards all neatly packaged in a free cooler bag The wider promotional campaign structure took advantage of Pyrex s major touch points including direct mail email marketing a micro site a mobile application and the all important in store display unit Each element built upon each other to create a solid marketing campaign all leading towards a significant increase in summer sales Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Marketing Also tagged Direct Mail Marketing Marketing Strategy Micro site Recent Our very own MINI packaging adventure 23 May When a brand like Mini got mentioned during conversation you could almost see our ears starting to prick up and tails wag An industry legend we were ecstatic when we were asked to hop on board a project with them to design packaging for a Mini replica styled audio player product When the brief landed we fuelled up with coffee and biscuits started up our creative engines and got to work fine tuning our ideas Staying on brand was crucial as the Mini brand is instantly recognisable and something that should be made the most of To put our own creative twist on the packaging was a challenge given the strong identity but the addition of a black tarmac like texture audio icons and a few racing signifiers gave the packaging a stand out personality The overall effect resulted in a bright enticing and on brand packaging design to help drive sales Check out more of our Packaging designs on our projects page Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Posted in Packaging Design Tagged as Packaging Design Racey packaging design for iPod system 30 Jul We ve recently teamed up with Steepletone Products Ltd the market leading audio giftware specialist Steepletone commissioned our studio to create some progressive sport inspired packaging concepts for their exciting new Motorsport Helmet IPod sound system Jumping at the chance of designing some slick new packaging we concentrated our efforts on the convergence between speed and music We are really happy with the resulting bold and gritty designs but would love to hear your thoughts Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing

    Original URL path: http://www.toxiccreative.co.uk/tag/packaging-design-northamptonshire/#mc_signup (2016-04-24)
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  • Kettering, Coffee, Cakes, Babies & Branding | Toxic Creative
    a great idea and a great ethos a place for mothers to relax together in a safe welcoming environment with a coffee and a cake all it needed was the branding and marketing to kick start them on to the right path We gave Mocha Mama a friendly look and feel to compliment the nature and attitude of the business The logo was always intended to be a real typographical statement Soft curves legible letters warm colours and not forgetting the cute baby s face that never fails to raise a smile Once we had the look and feel in place it was on to advertising The company already had a clear target audience in mind which is always fantastic news for us After we gathered all the necessary information and had a brainstorming session we set to work creating flyers and adverts that would really strike a chord with mothers and families in the area A simple message highlighting the safe haven where they could relax and have a chat while their little ones play Since then the company has gone from strength to strength building up a fantastic reputation among mothers in the local area We ve loved seeing the company grow and can t wait to see it continue It won t be long until they re spreading out across the country just remember us when you re famous Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Branding Logo Design Tagged as Advertising Branding Kettering Leaflets Logo design Recent PREVIOUS POST NEXT POST JOIN OUR MAILING LIST for Tips

    Original URL path: http://www.toxiccreative.co.uk/logo-design-branding-northamptonshire/coffee-cakes-babies-branding/#mc_signup (2016-04-24)
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  • Pyrex ‘Summer Cooking’ Marketing Campaign | Toxic Creative
    marketing to the more standard advertising or online approaches Working with such a well renowned brand is always an honour but with that comes great responsibility So we pulled up our socks placed on our thinking caps got brainstorming and head scratching Innovative ideas were needed and working within a relatively tight budget really made us push the boundaries After numerous sheets of screwed up paper countless cups of coffee and some late pizza fuelled nights in the studio we settled on a marketing strategy we were proud of Our whole campaign pivoted around the challenge of convincing the minds of the nation that Pyrex products can easily be used for summer cooking The aim was to give the nation what they really wanted to help them to make the most of summer We would provide the tools inspiration and the know how to achieve summer cooking success with Pyrex because summer s too short At the centre of our strategy was the Pyrex Summer Cooking Kit The kit included 4 summer friendly products and 7 summer recipe cards all neatly packaged in a free cooler bag The wider promotional campaign structure took advantage of Pyrex s major touch points including direct mail email marketing a micro site a mobile application and the all important in store display unit Each element built upon each other to create a solid marketing campaign all leading towards a significant increase in summer sales Author Chris Anderson Toxic Creative RESULT DRIVEN DESIGN MARKETING We re based in Northampton and are experts in all aspects of graphic design website design and marketing from dynamic websites and printed literature to logo design and brand development we do it all Follow Posted in Marketing Tagged as Direct Mail Marketing Marketing Strategy Micro site Packaging Design Recent PREVIOUS

    Original URL path: http://www.toxiccreative.co.uk/marketing-northamptonshire/pyrex-summer-cooking-marketing-campaign/#mc_signup#mc_signup (2016-04-24)
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  • Toxic Creative - Design and Marketing Blog
    Update Not having a mobile friendly website will affect your google ranking 02 Apr It s Official Google has wholeheartedly embraced mobile The top search engine recently announced that they will now take into account how a site works on mobile devices when calculating its Posted in Search Engine Optimisation 8 Ways to increase sales using customer psychology 19 Mar Years before the advent of the Internet marketers have leveraged concepts gleaned from behavioural psychology in order to drive consumers toward a specific behaviour and increase their bottom line Today Posted in E commerce Online Stores It s official Twitter now affects your SEO 03 Mar Still think Twitter is optional Think again because the Twitter Google ultimate hook up is now official Previously Twitter content was only seen on the Twitter platform But with the recent deal Posted in Social Media 4 Ways Blogging Impacts Your Business Big Time 24 Feb Still think blogs are just online diaries Think again Blogging has become so powerful and influential that it is now considered an essential tool for business success In today s landscape Posted in Marketing 3 Musts To Make Your Exhibition Stand Out 12 Feb Trade shows make a great venue for marketing your business and promoting new products or services you may be offering In addition to those benefits trade shows also create Posted in Graphic Design 3 Key Ingredients For Website Success 03 Feb Your website has the potential to make or break your profits This isn t just about the amount of traffic it gets every single day but it is also largely Posted in Website Design Older posts Newer posts JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you Graphic Design Web Design Marketing

    Original URL path: http://www.toxiccreative.co.uk/blog/page/3/ (2016-04-24)
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  • Toxic Creative - Design and Marketing Blog
    in Marketing How live chat can get you more sales 22 Oct Opportunities are everywhere for your business Even for something as simple as your company s live chat channel your business can uncover a wide spectrum of benefits You can use live chat Posted in Website Design Top 4 Conversion Optimisation Tips You Should Be Trying Out 05 Oct In this digital age keep in mind that whenever someone visits your site you only have a small window of opportunity to appeal to them Potential customers today are constantly Posted in Online Marketing How to Win Big With Social Media Marketing 24 Sep Why should your marketing include social media and do social media networks matter Here are the shockingly good details about the increasingly influential platform Responding to a complaint in social media pushes Posted in Social Media The Ultimate Guide to Successful Pay Per Click Advertising 09 Sep Business owners are always on the lookout for various ways to find and get new customers Although you are probably doing well sales wise with your current loyal customers to increase Posted in Online Marketing New Metisse Website Launched 17 Aug Toxic are very excited to be able to officially present a brand new website design for Metisse Motorcycles UK and with their latest hollywood debut in The Man from Uncle Posted in Website Design 4 Relationship Boosting Moves You Can Do With Email Marketing 05 Aug Your customer s inbox That s still the golden door to business growth Despite the increasing popularity and proven effectiveness of newer platforms such as social media email marketing is still one Posted in Email Marketing Online Marketing Older posts Newer posts JOIN OUR MAILING LIST for Tips Advice and News Email Name required field Please tick the subjects that interest you

    Original URL path: http://www.toxiccreative.co.uk/blog/page/2/#mc_signup (2016-04-24)
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  • What Will Happen Now That Google Has Removed Ads from the Right Hand Search Column? - Toxic Creative
    The decrease in ads translates to less available advertising space The limited space will inspire more intense competition The top four ads will become more expensive What it means for paid search Google AdWords users The major impact that these changes will bring to AdWords users as mentioned above is that keywords and consequently the top four ad spots will become more expensive In addition there may be more click through rates as well as more high quality leads generated for certain searches What businesses should do to adapt to these modifications is to take a good long look at their advertising strategy and restructure it to become more effective This could mean increasing bids for competitive keywords perhaps opting for less competitive ones or implementing a reduced number of campaigns for example Now would be a good time to experiment and find a solution that works best for the business in light of the new developments What it means for organic search marketing Businesses focusing on getting quality organic search results may fear that organic results are being pushed farther down the results page and that s correct However there is also a potentially advantageous outcome brought about by the removal of the right hand column A quick glance at the cleaner results page will show you that the large empty white space helps organic search results stand out a little more there is less distraction and the organic results are more easily recognised Whether you focus on paid or organic search Google s changes will motivate you to rethink your advertising strategy to adapt and command the same if not improved results It s best to welcome these developments as a positive challenge that can push you to work smarter when creating your campaign Don t get caught

    Original URL path: http://www.toxiccreative.co.uk/search-engine-optimisation/will-happen-now-google-removed-ads-right-hand-search-column/#mc_signup (2016-04-24)
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  • A Formula for a Sales System That Consistently Generates New Leads - Toxic Creative
    audience You want something well written entertaining and helpful It has to be something that provides answers to their problems You can provide articles videos graphics podcasts etc Have one format that you regularly produce at least once a week and another one that requires people to give their email address Of course your content has to be visible to be effective so you should have a variety of tactics to drive traffic to it such as organic search traffic email social media and paid media Step 3 Give away FREE value added content your LEAD MAGNET Whatever your lead magnet may be you need to have the right elements in place to generate leads These include A landing page This must have a headline that refers to your target audience s need A call to action This must be strong enough to compel people to exchange their email address for your value added content Email nurturing By using tools like Active Campaign Mailchimp or InfusionSoft you can continue to offer your audience even more free value added content and start to build a relationship The content itself Although free to your audience the lead magnet content must offer high value and immediate gratification Some great examples of lead magnets are webinars resource guide tool kits free trial top tips cheat sheets and so on Steps 1 and 2 will help you to define the most relevant lead magnet for your audience Step 4 Introduce a foot in the door FITD offer This is something that your lead has to pay for but it s quite small so it s easy to close If you were able to carry out all the previous steps correctly you ought to have some engaged leads at this point and they would like some one on one attention from you Before converting them into clients first ensure that they re a good fit for your business with regard to matters such as budget size and desired results The FITD offer will help you determine this It could come in the form of an audit a one on one workshop a discovery session etc Here s how you can go about this offer At the end of the webinar share some visuals of the offer indicate its value and underline its exclusivity Throw in another lure by saying that you re offering a free consultation for the first five calls Step 5 Let your gatekeeper do his job Calls and emails should go through your gatekeeper for vetting purposes What or who s a gatekeeper He s the opener to your closer He will handle inbound leads and put them into your CRM He ll ask your leads a lot of questions to learn all about them figuring out along the way if they re a good fit or not Upon his judgment a lead may or may not proceed to you for your closing He will book a call with you and the lead

    Original URL path: http://www.toxiccreative.co.uk/lead-generation/formula-sales-system-consistently-generates-new-leads/#mc_signup (2016-04-24)
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  • 6 ways for businesses to get the most out of their social media marketing efforts - Toxic Creative
    sell Lead generation involves having customers give their contact information in exchange for a valuable free offer while hard selling involves them buying something special either because of price or exclusivity through a direct link 2 Don t use offers that never expire It s human nature to do things at the last minute If social media users know that an offer is going to be around for a long time there is no incentive to make a purchase right away Make things urgent for them by giving the offer an expiration date and time 3 Use call to action lines that are extremely clear Research shows that people are more likely to take action when they understand exactly what someone wants them to do This means that business owners need to ensure that they use clear language and that users can clearly see the link that they need to follow to the product service or list signup page 4 Business owners need to know how they are doing on social media so they can know when they may need to make changes to their campaigns or strategies Most social media advertising platforms have tracking tools that allow business owners to see conversions and other analytics that will tell them how well they are doing On the business owner s end software like Infusionsoft can help them track data for specific URL s and landing pages 5 While creative marketing and branding is key on social media it s important that business owners realise that it will be a byproduct of selling Everything that a business owner does on social media including giving away valuable free content should be done with the end goal of selling in mind Allow the branding to happen naturally on its own 6 Business owners

    Original URL path: http://www.toxiccreative.co.uk/social-media/6-ways-businesses-get-social-media-marketing-efforts/#mc_signup (2016-04-24)
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web-archive-uk.com, 2017-12-11