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  • Blogs - UK Marketing Network
    to B2B marketers that people like to buy from people even in B2B marketing In fact for the fourth year in a row B2B Marketers have rated Continue Added by Katherine Boyce on April 30 2015 at 14 29 No Comments 60 Seconds with The View from The Shard London New York questionable marketing jargon and tour groups gone wrong All this and more with Anna Domingo Marketing Director of The View from The Shard Anna is due to talk at the Marketing in the Leisure Sector event London May 13 To find out Continue Added by UK Marketing Network on May 1 2015 at 10 56 No Comments UK Marketing Network Blogging Guidelines Blogging for the UK Marketing Network is easy and we really value your contributions To make reduce your time and ensure the content you provide is as relevant as possible we ve created the following guidelines to help maximise the impact of your creativity Blog title Ensure your blog or article has a compelling title making sure it clearly references what the reader can expect from it We don t mind a bit of controversy either Blog Continue Added by Jane Sherwood on April 5 2012 at 12 13 No Comments RSS Latest Featured Blog Posts 60 seconds with marketing gem Jellyfish What will the New Data Laws Mean for Your Marketing Low calorie content embarrassing career moments breaking stuff 3 Lead Generating Tips to Turbo Charge your B2B Event Marketing 60 Seconds with The View from The Shard London UK Marketing Network Blogging Guidelines Most Popular Featured Blog Posts 60 seconds with marketing gem Jellyfish 60 Seconds with The View from The Shard London Low calorie content embarrassing career moments breaking stuff UK Marketing Network Blogging Guidelines 3 Lead Generating Tips to Turbo Charge your

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?promoted=1 (2016-02-14)
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  • Top 10 tips for modern PR - UK Marketing Network
    For example 40 of brands now use Instagram Commercially nearly 80 of businesses have found customers from Facebook Indeed a majority of social media users now prefer to connect with brands through Facebook and over 50 of Twitter users recommend companies or products via Tweets However choose your social media platforms wisely make sure you understand how they work and post information to them that is consistent across all the platforms you use and therefore 4 Getting attention In a 24 7 media landscape always also wise to keep an eye on the media in your sector whether by logging onto trusted news sites or following the rolling news agenda on Twitter Maybe the government is making a statement about the widget industry As a widget manufacturer you may have something to say Become a commentator not a bystander You may even become an industry thought leader to whom the media automatically turns That s when you know you ve cracked the new media rules 5 Content management But before all that there s no use developing traditional and online PR strategies without first deciding on message and content strategy Writing good and compelling content for press releases articles blogs or social media remains and will always remain the most important part of PR Not only does it have to be well written it has to resonate with potential customers and be optimised for SEO Now more than ever content management is all important 6 Targeting messages The best way to target the press and media is to draw up a list of titles and the journalists who work on them In the new media age with more and more press material being distributed journalists are looking for the human touch More than anything they re looking for good information and why they should be interested in your story 7 Push and pull It all used to be so easy You adopted a push strategy of buying advertising or marketing lists sent out information or a press release and waited for the phone to ring Now the rules have changed It s about publishing good information and drawing customers into your community a pull strategy in which potential customers find you Inbound marketing focuses on excellent content that attracts people towards your company By aligning your published content with your potential customers needs you will naturally generate inbound traffic that you can convert 8 Monitor Before the internet it was hard to know what worked and what didn t Now with the likes of Google analytics you can easily see how people have found your website what publications they first saw you in what pages on your site they looked at or the keywords they used to search for you or your competitors Monitoring will help you refine your strategies and messages 9 Engage and converse Monitoring also allows for two way communication It s no use having a Twitter or Facebook account if nobody in your company actually posts

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/top-10-tips-for-modern-pr (2016-02-14)
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  • How advertising has changed - ads you wouldn't get away with today! - UK Marketing Network
    she won t be I like their version of the 30 day money back guarantee as by then you d be hooked My parents always told me I d end up with square eyes Where was Motorola when I needed them What would Weight Watchers say This just proves never trust studies conducted by the company It may have taken you a second read but yes they are suggesting breastfeeding mothers drink beer Some more great health advice Well at least they weren t claiming it was good for you Views 2105 Tags Share Tweet Facebook Facebook Previous Post Next Post Comment by Shell Robshaw Bryan on December 4 2013 at 12 39 This is a really entertaining post thanks for sharing D It s amazing how times have changed and I must say whilst I hate political correctness and a nanny state the regulations we currently have in place are largely a good thing and stop wild un substantiated claims from being made unless you are advertising on Facebook in which case you can claim anything you want or are a cosmetic company selling the next wonder face cream that 87 of women love The sample contained 12 women all of which are employed by the company so this stat is actually meaningless and completely invalid Comment by Jane Sherwood on December 4 2013 at 12 55 Haha So true about Facebook ads Thanks for the comments I m glad you enjoyed it Comment by Roisin Kirby on December 6 2013 at 10 24 Whilst funny some of these are truly shocking Unfortunately some advertisers still use the same tactics but are less obvious about it now which is a problem for the unsuspecting consumer It s a shame that the wider marketing industry puts profit over ethics Add

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/how-advertising-has-changed (2016-02-14)
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  • The Stories behind the Most Famous Slogans - UK Marketing Network
    a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top Content Edit 1 Introduce yourself 2 Excellent role for a Senior Marketing Manager in South East England UK 3 Come join ClearScore team as a Digital Marketing Manager SEO Specialist in London UK 4 Excellent role for a Business Development Manager

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/the-stories-behind-the-most-famous-slogans (2016-02-14)
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  • 60 seconds with ... LV= Marketing Comms Manager - UK Marketing Network
    and asking where he worked within LV Turns out he didn t work at LV he was actually Lewis Moody England Rugby Captain who was speaking at the event I still haven t lived it down What was the highlight of your career My team being recognised for delivering innovative campaigns which can be directly attributed to business performance it never fails to make me smile What s your all time favourite quote It s the famous Einstein quote The definition of madness is doing the same thing over and over again but expecting different results What s your favourite marketing campaign at the moment Anything which makes financial services appear more approachable is always a winner in my book so I d say that at the moment is the Money Supermarket Hotpants advert Outside of FS I really like the Kleenex advert where they turn tissues into kisses Having used hidden cameras each advert features the live reactions of a member of the public unexpectedly receiving one of the messages via a digital billboard Ahhh Which brand are you keeping an eye on this year Finlay and Co they make wooden sunglasses I have a soft spot for the brand that they have built Plus their glasses are VERY cool What s the most annoying marketing jargon right now I ve got a list of words which make me bristle holistic solutionising but the one which really takes the biscuit for me at the moment is binary You know who you are Views 137 Tags Share Tweet Facebook Facebook Previous Post Next Post Add a Comment You need to be a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/60-seconds-with-marketing-communications-manager-lv (2016-02-14)
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  • Marmite Advert Receives 250 Complaints in 24 Hours. - UK Marketing Network
    ve launched an urgent appeal to prevent cruelty alleviate suffering and promote kindness to all Marmite jars However within 24 hours the ASA had received 250 complaints with people shocked that the brand would make light of animal cruelty Others took to the brands Facebook page to air their views on the ad such as one user who wrote Shame on you What a horrible advert After 60 years of enjoying marmite it is now associated with unpleasant images I hope they ban the advert I shall open my pot of honey for my toast Marmite have apologised to shoppers that have been offended but have also said the advert is in following with their Love it Hate it tagline Along with the complaints on their Facebook page Marmite have also seen a huge amount of support for the ad with people admiring it s humour and creativity with one user stating Love the new advert Very refreshing to see an advert I want to watch rather than fast forward Well done to the advertising agency who thought of this concept 250 complaints against 1 116 likes The ASA are yet to decide whether the advert should be banned Views 1117 Tags Share Tweet Facebook Facebook Previous Post Next Post Comment by Natasha Preocanin on August 7 2013 at 15 56 It s a little OTT to have that many complaints It s meant in a light hearted humorous way love it or hate it Isn t that their tagline Add a Comment You need to be a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top Content Edit 1 Introduce yourself 2 Excellent role for a Senior Marketing Manager in

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/marmite-advert-receives-250-complaints-in-24-hours (2016-02-14)
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  • ASA Clears Controversial Pot Noodle Ad - UK Marketing Network
    Piri Pot Noodle Flavour During the ad Brian sports several dresses a swimsuit and a tutu However the ad was not very warmly received by some viewers who filed two different types of complaint with the authority The first one claimed that the ad was offensive while the second stated that it was harmful and could provoke discriminatory behaviour towards transgender people After examining the case the ASA stated that the video clearly depicted Brian as a self identifying man looking for the comfortable and glamorous lifestyle of a footballer s wife The regulator concluded that the ad was to be interpreted as a light hearted mockery of WAG culture rather than associated with transgender individuals Unilever which owns Pot Noodle brand commented that the character was shown in situations that could be widely regarded as enjoyable and claimed that the ad used the cheeky and humorous tone that was typical of the brand s marketing The company added that it had not intended to encourage discrimination of any sort Pot Noodle has a history of controversial ads Less than two months ago another ad for its Piri Piri flavour was found to be crass and degrading and was banned by the ASA Watch the advert here Views 981 Tags Share Tweet Facebook Facebook Previous Post Next Post Add a Comment You need to be a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top Content Edit 1 Introduce yourself 2 Excellent role for a Senior Marketing Manager in South East England UK 3 Come join ClearScore team as a Digital Marketing Manager SEO Specialist in London UK 4 Excellent role for a Business Development Manager in West Yorkshire UK 5

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/asa-clears-controversial-pot-noodle-ad (2016-02-14)
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  • Bodyform Makes A Witty Comeback At Facebook User! - UK Marketing Network
    Jane Sherwood on October 17 2012 at 13 06 I love this It s these kinds of videos that make me like a brand I think they need a sense of humour especially in that industry Comment by Andrea Domingo on October 18 2012 at 10 15 This is brilliant Comment by Ben on October 18 2012 at 10 39 Am now officially humming wooooo bodyform for you Comment by Anneka roberts on October 23 2012 at 11 46 I totally agree Jane This has to be one of the funniest marketing ideas I ve seen in a while Comment by Jane Sherwood on October 23 2012 at 12 45 I think what makes this even better is how simple it is It s not a massive production with bells and whistles but someone speaking directly into the camera Show s you don t need to spend a ridiculous amount to get a great video and with nearly 3 million views they ve had a fantastic amount of interaction Comment by Elspeth Taylor on October 24 2012 at 10 41 Is that actually the head of Bodyform Love the little dig at the Always strapline too There s no such thing as a happy period The Always strapline is Have a happy period always I always ha found that ridiculous Happy Really Add a Comment You need to be a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top Content Edit 1 Introduce yourself 2 Excellent role for a Senior Marketing Manager in South East England UK 3 Come join ClearScore team as a Digital Marketing Manager SEO Specialist in London UK 4 Excellent role for a Business Development Manager in

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/bodyform-makes-a-witty-comeback-at-facebook-user (2016-02-14)
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