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  • Blogs - UK Marketing Network
    envy of many marketers myself included They have an incredibly unique voice that is continued all over their brand communications and social media channels They are incredibly customer centric with an amazing customer service and a very friendly albeit sometimes incredibly random approach This seems to have served them well as we all know customers use social media in their downtime They re less likely to buy Continue Added by Jane Sherwood on September 2 2014 at 14 30 No Comments RSS Featured Blog Posts 60 seconds with marketing gem Jellyfish What will the New Data Laws Mean for Your Marketing Low calorie content embarrassing career moments breaking stuff 3 Lead Generating Tips to Turbo Charge your B2B Event Marketing 60 Seconds with The View from The Shard London UK Marketing Network Blogging Guidelines View All Latest Blog Posts Grow With Digital The Growth Hub Periscope The Live Video Streaming App What s All the Hype About B2B Marketers Say hello if you would like to load your own articles into theMarketingblog Reach A Younger Audience Marketing To Millennials Why brand equity s at risk from advertising faux pas Moving consumer insight across the border European expansion and considerations for your target consumer The Future of Digital Marketing Most Popular Blog Posts Top 10 tips for modern PR How advertising has changed ads you wouldn t get away with today The Stories behind the Most Famous Slogans 60 seconds with LV Marketing Comms Manager Marmite Advert Receives 250 Complaints in 24 Hours ASA Clears Controversial Pot Noodle Ad Bodyform Makes A Witty Comeback At Facebook User Monthly Archives 2016 January 4 2015 December 1 November 16 October 12 September 6 August 12 July 13 June 10 May 9 April 19 March 18 February 20 January 15 2014 December 7 November

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=09&year=2014 (2016-02-14)
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  • Blogs - UK Marketing Network
    Media Marketing Knowing What to Measure We see a lot of businesses that spend a considerable amount of time and resources on social media despite being unable to create a rule of ROI measurement Are they taking a leap of faith Being on Facebook Twitter LinkedIn and other social networks Continue Added by Belinda Summers on August 6 2014 at 19 00 No Comments Three brands using Instagram brilliantly In a visual age where an image speaks a thousand words Instagram is an important credible and downright cool way to connect with a socially engaged audience The site has grown fast from hipster iOS exclusive app to major social network with Android and web presences And with Continue Added by Ross Furlong on August 6 2014 at 10 06 No Comments ASA bans Morrisons burger ad I was baffled when I saw that Morrisons burger advert part of their Love it Cheaper campaign was recently targeted by the ASA It has come under fire after the ASA received complaints that the advert condoned or encouraged an unhealthy lifestyle This has all stemmed from the child in the advert removing the salad from her burger and the statement Love burgers Love them cheaper The ASA decided that Morrisons had put too much emphasis on the love of burgers in preference to Continue Added by Jane Sherwood on August 6 2014 at 10 00 No Comments 5 Things Batman can teach us about Effective Online Marketing In 1939 Bob Kane and Bill Finger created one of the most enduring fictional superhero characters in pop culture He is Continue Added by Belinda Summers on August 5 2014 at 22 23 No Comments The Worst Things About Social Media In 2014 The Worst Things About Social Media In 2014 As a slave to Buzzfeed I constantly come across social media faux pas that make my toes curl and the bile rise in my throat Until now I ve been taking out all that built up frustration on the nearest stress ball but there are some things I can t stand anymore and so this blog post came into being these are the things that piss me off most about Social Media in 2014 Misuse of Social Media The main Continue Added by Tom White on August 4 2014 at 9 15 No Comments RSS Featured Blog Posts 60 seconds with marketing gem Jellyfish What will the New Data Laws Mean for Your Marketing Low calorie content embarrassing career moments breaking stuff 3 Lead Generating Tips to Turbo Charge your B2B Event Marketing 60 Seconds with The View from The Shard London UK Marketing Network Blogging Guidelines View All Latest Blog Posts Grow With Digital The Growth Hub Periscope The Live Video Streaming App What s All the Hype About B2B Marketers Say hello if you would like to load your own articles into theMarketingblog Reach A Younger Audience Marketing To Millennials Why brand equity s at risk from advertising faux pas Moving consumer insight

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=08&year=2014 (2016-02-14)
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  • Blogs - UK Marketing Network
    out there that are not willing to except the power of mobile and that it is not just a fad the year of the mobile seems to be stretching out into the decade of the mobile There are so many reasons why mobile is taking the world of business and marketing by storm but I thought I would just name 7 that should hopefully convince you 1 We don t leave home without it The mobile has almost become a body Continue Added by Jake Jeffries on July 15 2014 at 9 19 2 Comments 10 Reasons Why Your Business Needs A Blog Last year content really came into sharp focus forming the foundation for all successful social media marketing and SEO In 2014 the focus on content has remained at the top of the digital marketing agenda making it more critical than ever that your business is producing high quality content and the easiest way to do this is via a business blog A recent survey by Maxus For Business found that 70 of business people thought that B2B brands did not know how to Continue Added by Shell Robshaw Bryan on July 10 2014 at 10 23 2 Comments Why Infographics Should Be Part of Every B2B Marketers Toolkit As b2b content marketing specialists keeping track of how both new and established types of content deliver when it comes to ROI is a vital part of our operations That s why we were baffled by the industry mutterings that the tried and tested infographic had run out of steam Had this highly effective way of delivery dense data in a visually compelling and easy to digest way really had its day We didn t think so We posted a blog stating our case that for b2b brands infographics Continue Added by Nadia Padayachy on July 9 2014 at 12 20 No Comments Better Lead Generation Services Can Be Attained If Outsourcing Telemarketing Services Is The Priority Most companies these days are dealing with bigger account or b2b transactions are still using one of the oldest and yet most effective of all marketing methods not just to close a sale but to do Continue Added by Belinda Summers on July 8 2014 at 19 49 No Comments Lackluster Email Marketing Campaign Get a boost now Email marketing can be a pain in the butt when not enough planning and execution go into it Considering it s still the Continue Added by Belinda Summers on July 7 2014 at 11 38 No Comments How the arts can drive more incremental revenue from sponsorship The arts sector needs to become much more commercially savvy in helping itself achieve anything like the success achieved by sports rights owners over the last 40 years that has generated billions in support of sports and entertainment that relies on sponsorship income for its existence Earlier this Continue Added by Ardi Kolah on July 6 2014 at 11 16 No Comments The 4 questions to ask

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=07&year=2014 (2016-02-14)
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  • Blogs - UK Marketing Network
    it s also one of the biggest Continue Added by Belinda Summers on June 13 2014 at 8 00 No Comments 10 Characteristics of a Good Lead Generation Blog Post Topic The demand for content is becoming more overwhelming as years pass by The growth of other marketing channels such as social networking sites and email means more need for marketers to produce content and maintain its flow to ensure lead generation success But there is also demand for quality content Continue Added by Oliver Scott on June 12 2014 at 8 00 No Comments The Rise of Marketing Automation Love it or hate it It s rather hard to believe that there are still marketers who perform their tasks conventionally without any aid from marketing automation tools Despite of its popularity it seems that it hasn t yet reached that point where Continue Added by Belinda Summers on June 12 2014 at 3 30 No Comments Communicate magazine s Digital Impact Awards is open for entries The awards is Europe s leading awards programme celebrating creativity innovation and strategic thought in digital stakeholder communications The categories include best corporate app best use of existing social media and best use of digital by sectors The programme provides an opportunity for staff companies and agencies alike to see their efforts recognised and to showcase outstanding digital work For more information on how to enter categories judges visit Continue Added by Jane Sherwood on June 11 2014 at 8 21 No Comments 5 Useful Online Tools for Distributing Content for Lead Generation Tools bring consistency and efficiency to the table when it comes to content distribution If your lead generation is largely dependent on content it s almost imperative to seek help from automated programs and or sites that would make life a little less complicated Each tool has its own standout Continue Added by Christine Steffensen on June 11 2014 at 2 00 No Comments 6 Reasons Why Social Media is a Powerful Marketing Channel There are few good reasons why we should reconsider social media in our marketing campaign It s not just because everybody s doing it rather there s so much more to discover and to gain when taking your business to the social world Let s just take note of this it s the only online ad that is free and that you can take advantage of Besides Continue Added by Belinda Summers on June 10 2014 at 8 00 No Comments 3 B2B Lead Generation Fundamentals to invigorate your Campaign Do you sometimes feel that your marketing operations although productive do not have the vigor and energy it s supposed to have Do you have fears that perhaps one day your entire marketing strategy will collapse because of weak foundations Can you honestly identify which core values your marketing concept is attached Continue Added by Oliver Scott on June 10 2014 at 2 30 No Comments Court of Justice of the European Union delivers common sense

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=06&year=2014 (2016-02-14)
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  • Blogs - UK Marketing Network
    the B2B Content Funnel is Essential for Selling to Decision Makers Most businesses rely on content to do most of the marketing for them whether it s through blogging posts on social media or email Continue Added by Christine Steffensen on May 16 2014 at 2 31 No Comments What customers buy shows proof of what they believe says top business development guru Lena Robinson Yesterday I had a wonderful lunch at my club Bafta in Piccadilly with a great friend of mine Lena Robinson Lena is one of the most gifted business development professionals I ve ever worked with when we were together at WPP and she now runs an incredible business development powerhouse for agency Continue Added by Ardi Kolah on May 15 2014 at 11 48 No Comments 5 myths of content marketing debunked Over the past few years content marketing has evolved from mere buzzword to become the definitive way of engaging with various online audiences Over the coming year some 58 of businesses plan to increase their content marketing budget It s interesting then that the debate over Continue Added by Ross Furlong on May 15 2014 at 9 33 No Comments A Stumbling Block in B2B Telemarketing The Gatekeeper It goes by several names the receptionist the switchboard operator the administrative assistant or simply the secretary But for people in the B2B telemarketing industry it is known as the Continue Added by Christine Steffensen on May 15 2014 at 2 42 No Comments Automated Email Marketing for Lead Generation is not a bad idea after all According to last year s Email Marketing Census conducted by DMA 36 of businesses use automated email software for their campaigns Among them 47 said that automatically sending an email based on a trigger is somewhat effective with 43 responding it was very effective Continue Added by Oliver Scott on May 14 2014 at 9 00 No Comments Getting yourself ready for the World Cup Love it or hate it the World Cup brings a massive chance to generate some income for businesses all around the world from the big corporate guys to the small corner shop at the end of the street Brazil itself has several different time zones but the kick off times seem that they will be pretty perfect for the UK and most of Europe Some games might be a little bit past our bed time but mostly the games will fall between 3pm and 11pm UK Continue Added by Jake Jeffries on May 14 2014 at 8 07 No Comments 8 Brilliant Ways To Get Your LinkedIn Account Restricted Suspended LinkedIn is one of the Continue Added by Belinda Summers on May 14 2014 at 6 09 No Comments Do your Lead Generation Campaign A Favor Improve User Experience One doesn t need to be Sherlock Holmes just to conclude that the main reason why visitors leave a website quicker than expected is because they didn t enjoy the experience You see it

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=05&year=2014 (2016-02-14)
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  • Blogs - UK Marketing Network
    April 17 2014 at 10 22 No Comments Rejections Turn These Into Potential Sales Leads It is normal to get rejections in your lead generation campaign You may be able to get in touch with a lot of prospects and talk business with them but there will be cases where the positive responses would be slow Given the Continue Added by Belinda Summers on April 17 2014 at 5 08 No Comments Drones connected things and ethics Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott Google has just announced that it is buying a company that manufactures high altitude solar drones capable of flying for years and designed to beam down wireless signals The idea is that the drones will help to connect people in poorer parts of the world and provide a Continue Added by Charles David Laidlaw on April 16 2014 at 15 47 No Comments Creating an integrated PR plan Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott There s nothing worse than random marketing with confused and confusing messages being squirted Continue Added by Charles David Laidlaw on April 15 2014 at 17 33 No Comments Power your content SEO strategy across owned earned and paid media Keeping up with Google s frequent algorithm changes is a constant issue for anyone working in SEO or content for that matter It s all good news for the search user as the evolution of semantic search promises improved results Any business aiming to increase their rankings and who Continue Added by Ross Furlong on April 14 2014 at 8 41 No Comments How video marketing impacts on sales and beyond Online video now makes up an increasingly chunky slice of the overall brand marketing pie Last year Brafton reported that 64 of marketers said that video content would dominate their Continue Added by Ross Furlong on April 9 2014 at 13 30 No Comments Looking at the new social media platforms Facebook and Twitter are the established players in social media but there are some new kids on the block which have them looking over their shoulders Snapchat is an app which allows you to send photos and videos to your friends that they can only see for a maximum of ten seconds A very simple idea and app that Facebook attempted to purchase for 3 billion dollars back in November 2013 Google then offered 4 billion dollars Both were declined Facebook was more successful Continue Added by Jake Jeffries on April 9 2014 at 10 17 No Comments Machiavelli and a PR dimension Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott The issue of PR and its influence on the media is never far away the underlying concern Continue Added by Charles David Laidlaw on April 7 2014 at 15 32 No Comments WhichBlueRU Top Class Social Media from the Boat Race Sponsors London UK The

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=04&year=2014 (2016-02-14)
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  • Blogs - UK Marketing Network
    of days in each year when demand for restaurant tables is almost guaranteed and goes through the roof but just because demand is high on this day it doesn t mean that you can afford to simply sit back and wait for the bookings to flood in With more competition in the restaurant sector your competitors will be doing all they can to ensure they grab the lions share of bookings so if Continue Added by Shell Robshaw Bryan on March 17 2014 at 12 21 No Comments Learn how this shop received a 93 rise in website traffic Mainline Menswear is a fashion retailer that opened in 2002 launching their website in 2004 It was 2007 when they really started to find their feet on the big world wide web Starting with 6 members of staff and a dozen fashion labels they now boast over 70 big names in fashion and employ over 40 staff across 2 sites along with their own custom built warehouse delivering world wide The growth via the site has made them one of Continue Added by Jake Jeffries on March 17 2014 at 11 03 No Comments How to develop your brand online Styles Profiles event with Net A Porter LinkedIn InterTech Last night a few of the LONO team attended Styles and Profiles an InterTech event with the Net A Porter Group and LinkedIn With talks from the founder of Net A Porter Continue Added by Anneka roberts on March 14 2014 at 15 30 No Comments How to take the perfect selfie designer developer edition How to take the perfect selfie designer developer edition Jonathan isn t just LONO s Technical Lead he s also king of the selfie Even if he s tired or rushed off his feet he still manages to upload a pic that generates well above 20 likes Here are his top tips for taking the perfect selfie during work hours 1 Find the light Continue Added by Anneka roberts on March 13 2014 at 14 26 No Comments Sony Z2 Outsmarts Samsung S5 With Clever Marketing THIS IS NOT A HANDSET REVIEW OR A COMPARISON OF HARDWARE SPECS THIS IS A MARKETING CASE STUDY I make no attempt to cover up the fact that i m a bit of a technology geek which manifests itself in my love of mobile phones For me my phone isn t just a device to make calls send text messages or browse the internet on My phone is a big deal and I tend to get obsessive when it comes to researching hardware As a result I know every meaningful spec and when it s Continue Added by Shell Robshaw Bryan on March 12 2014 at 20 30 No Comments 5 reasons to use infographics for marketing We truly are living in an information age The internet is saturated with statistics news surveys graphs images and video Having such a wealth of data at our fingertips undoubtedly has significant benefits When

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=03&year=2014 (2016-02-14)
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  • Blogs - UK Marketing Network
    based award winning communications agency Realia Marketing has created a unique B2B agency performance model that links its remuneration directly to the achievement of client objectives The model takes the concept of Payment by Results PbR and makes it a reality for clients who would ordinarily not see PbR as an achievable model The benefits of the Realia Performance Model include Committed KPI s around agency performance Clear definition and Continue Added by Paul Williamson on February 20 2014 at 10 57 No Comments How to optimise your blog content for Google Competition for visibility on the search engines is fierce particularly as knowledge of the purchase power of content such as blogs grows widespread To set this in some context blogs were found to be the third most influential digital resource 31 when making overall purchases coming Continue Added by Ross Furlong on February 19 2014 at 12 47 No Comments 3 Forgotten Sales Tools Digital has enabled the development of cost effective selling to wide spread audiences Sending an email or a message via social media provides an opportunity to connect with hundreds of potential buyers cheaply quickly and with relatively little effort Yet in some cases digital channels are regarded as impersonal and less human with the delayed two way interaction interrupting the natural flow of conversation It Continue Added by Elesha Bentley on February 19 2014 at 11 30 No Comments Scotland the Brand from Scott to Isaac Newton Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott Companies stand or fall on the authenticity of their brands with brand value an integral element in corporate and marketing strategy The same is true of countries particularly in a global economy a pertinent observation ahead of Scotland s independence referendum later Continue Added by Charles David Laidlaw on February 17 2014 at 16 21 1 Comment Ambush Marketing The 10 Most Creative Guerrilla Campaigns Ever Ambush marketing has become a prominent feature of major sporting events in the UK and around the world over the last two decades The increasing presence and threat of ambush marketing campaigns has caused official sponsors to better leverage their Continue Added by Mike Riches on February 14 2014 at 15 12 No Comments The 5 Worst Valentine s Day ads ever Valentines Day a day to celebrate your love or another brilliant excuse to theme your marketing There are some obvious industries that can benefit from themed marketing and then some you would not expect Here are some great examples of how NOT to use Valentines day in your ads Not sure how Hooters thought they were onto a winner with their No Ring Give her Wings Continue Added by Jane Sherwood on February 14 2014 at 13 30 No Comments Social Media in a Nutshell Social media is not just about keeping in touch with friends or posting photos of your lunch it s business big business However having a profile on every social

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=02&year=2014 (2016-02-14)
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