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  • Blogs - UK Marketing Network
    January 29 2014 at 16 15 No Comments Different Web Design Styles And Their Impact On SEO A website definitely needs to be eye catching to attract visitors but there are other things that need to be taken into account if you want to achieve high rankings Search Engine Journal writes One popular website design is the Parallax where an entire website is presented on a single Continue Added by Ben Hollom on January 29 2014 at 11 01 No Comments 5 Changes in the Strategies of Digital Marketing The concept and trends of digital marketing change with a steady speed Business owners from around the world have witnessed the changes in the trends of digital marketing However in order to stay in the competition one needs to adapt to the latest trends as soon as possible With the year 2014 already on track and trends of online marketing already receiving slight changes it is time for people to revise the old strategies and know the new ones for better business Continue Added by Eva Jenny on January 29 2014 at 9 29 No Comments The Newcastle Brown Ale Mega Huge Football Game Ad Welcome to the mega huge website we could afford for the mega huge football game ad we couldn t afford The straight talking strap line at the top of Newcastle Brown Ale s teaser advert website ifwemadeit com gets straight to the Continue Added by Mike Riches on January 28 2014 at 12 48 No Comments 30 years since Apple released their first Macintosh computer Thirty years ago Steve Jobs changed computers forever The Apple computer was launched on 24th January 1984 Very different from today s iMacs this computer had a 9 inch screen used floppy disks remember those and was powered by a 32 bit processor and you could get all this for 2 495 When you think of how far Apple have Continue Added by Jane Sherwood on January 27 2014 at 17 30 No Comments Google Reduces Filtering Options Have you noticed that Google has recently cut the filtering options seen on the top menu bar and under the More drop down menu In a recent article I came across on Search Engine Journal they point out that Google has not removed the filters but has just started to offer options Continue Added by Ben Hollom on January 27 2014 at 15 46 No Comments Useful Tools For Content Generation Ideas Stuck in a lack of content ideas rut Content marketers need to constantly come up with ideas for new content without compromising on quality and volume According to an article I came across on Search Engine Watch this isn t always easy Here are some tools to help you generate ideas Continue Added by Ben Hollom on January 27 2014 at 11 30 No Comments Common Social Media Mistakes Made By Brands Social media has become a significant part of companies marketing strategies in the last few years But as they

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=01&year=2014 (2016-02-14)
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  • Blogs - UK Marketing Network
    remain competitive and make profit according to a report from professional services firm KPMG s Leisure Advisory Group I was reading this week Technological advances play a significant role in the market Continue Added by Ben Hollom on December 17 2013 at 14 20 No Comments UK Leads The Way In Mobile Advertising Spend Are you above average when it comes to digital advertising spend British marketers spend a huge proportion of their budgets on digital advertising much more so than the international average according to the 2013 International Communications Market Report I came across by Continue Added by Ben Hollom on December 17 2013 at 12 17 No Comments Corporate slogans and affectionate chickens Charlie Laidlaw is a director of David Gray PR and a partner in Laidlaw Westmacott We are specialists in national and international PR strategy and delivery Love em or hate Continue Added by Charles David Laidlaw on December 17 2013 at 9 27 No Comments 4 Top Tips For A Social Media Business Social media can be an important feature which can help your business successfully reach its objectives Ultimately social media is an engagement channel for brand awareness promotions and customer loyalty Social extends well beyond the marketing mix and should be integrated into a number of key marketing activities in your marketing strategy Here Continue Added by Jenny Earp on December 16 2013 at 16 52 No Comments Brian s Back Was his death a PR stunt It s been a whirlwind of emotion over the last couple of weeks First they kill off the beloved Brian then replace him with Vinny and now they ve brought him back This has given Family Guy an exceptional amount of of publicity over the last few weeks so this has made me wonder did they plan this Was it all a massive publicity stunt So far the video of Brian s death on YouTube below has had a whopping 10 560 431 views that s more than a lot of viral Continue Added by Jane Sherwood on December 16 2013 at 14 30 No Comments Instagram Most Effective Social Channel For Brands Are you into Instagram According to a new report I came across by marketing analytics company SumAll Instagram is the best social media platform for brands boasting much higher engagement rates than all other major social networks Dan Atkinson chief executive officer of SumAll Continue Added by Ben Hollom on December 16 2013 at 14 00 No Comments Issues Google Needs To Address in 2014 All is not well in the world of Google In the post Hummingbird landscape of SEO monitor any related message board and the Google related sentiment is generally negative Perhaps this isn t surprising given the fact that SEO black hatters slow or reluctant to change their ways have been hit hard by the latest changes However for many ethical SEO s who were already using sustainable Google pleasing techniques there is still a lot of negativity cast

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=12&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    doing the right thing Corporate social responsibility CSR is about how companies conduct themselves Not just big companies all companies It s about how businesses align their values and behaviour with the expectations and needs of stakeholders customers and investors employees suppliers communities regulators special Continue Added by Charles David Laidlaw on November 25 2013 at 11 38 No Comments How To Earn Links Through Social Networks SEO marketers are well aware of the importance of links to their content they re a crucial factor for a good search engine ranking position But earning links can be a tricky and delicate business Here are some ideas I came across on Clickz com on how you can do it without making your Continue Added by Ben Hollom on November 22 2013 at 11 20 No Comments ASA Bans Protein Drink Online Video Ad Protein drink brand My Goodness Ltd will have to take down an online video ad promoting a protein drink following a ruling by the Advertising Standards Authority ASA that the ad was likely to cause widespread offence The ad was brought to the attention of the advertising watchdog after a complaint from a consumer who claimed that the video contained Continue Added by UK Marketing Network on November 21 2013 at 12 30 No Comments Mobile Traffic To Restaurant Websites On The Rise Do you check a restaurant s website on your smartphone before visiting it If you re anything like me the answer is probably yes However not all restaurants have optimised their sites for phones yet According to an aggregated news piece I came across on Let s Eat a website Continue Added by Ben Hollom on November 21 2013 at 11 23 No Comments Corporate culture and commercial dividend You can t see or touch it But it s there an essential and invisible part of every company or organisation and a potent force in marketing and commercial strategy Corporate culture has become increasingly important in recent years and despite being intangible it can affect employee Continue Added by Charles David Laidlaw on November 20 2013 at 14 00 No Comments Referrals From Major Social Sites Increase in 2013 Data regarding referral traffic from social platforms to publishers is always an interesting read despite the fact that studies in that field tend to reveal just a snapshot rather than universal truths Social networks develop constantly and the way consumers use them alters in time as well Continue Added by Ben Hollom on November 20 2013 at 12 03 No Comments The Ashes Sponsorship and Ambush Marketing The Ashes spread over five tests is such a long event that it becomes a marketing dream And as England prepare for round two of this year s back to back series with Australia marketing tactics are being finalised as the big sponsors brands and companies prepare to go head to head with each other The England Cricket Board ECB claimed earlier this year they are Continue Added by

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=11&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    before the year is through I thought now would be a good time to look back over what has been an incredibly challenging year for content marketers Looking backwards is often a good place to start when it comes to predicting the challenges that lay ahead so with 2014 on the horizon this article looks back at some of the biggest changes to happen this year and forwards to speculate about what the future has in store To get a clearer Continue Added by Shell Robshaw Bryan on October 29 2013 at 9 00 No Comments Britons Go Online 34 Times A Day How often do you use your smartphone And would you turn to your phone instead of facing down time Well according to results I came across by research company Firefish an average British consumer uses an Internet connected device a whopping 34 times per day UK consumers are so fond Continue Added by Ben Hollom on October 28 2013 at 12 34 No Comments How can marketing help grow a small business A common misconception often made by small business owners is that marketing is for larger more established businesses I had a chat about this with John Ponsford who spent four days last week completely rewiring all the lights in our house I asked John how he gets referrals and he explained that Continue Added by Ardi Kolah on October 25 2013 at 10 30 No Comments Viva Las Vegas Those of you who follow M2 on Twitter will know that Tom Zoe and myself have been in Las Vegas this week attending Pubcon 2013 Pubcon is one of the biggest international gatherings of search and social media innovators ever Continue Added by Ben Hollom on October 25 2013 at 10 14 No Comments D oh The PR wisdom of Homer Simpson It s not easy devising a PR and marketing strategy when all your competitors are bigger and have larger budgets But effective PR needn t cost the earth and can simply rest on being able to tell the better story Take Homer Simpson His wisdom suggests that once he retires from cartoons a career in PR Continue Added by Charles David Laidlaw on October 25 2013 at 9 16 No Comments Push and Pull marketing 5 tips on how to make them work together There are two types of marketing push and pull and depending on what business you are in the type of marketing collateral may differ but the objective is very much the same If you are sending out brochures direct mail or email then you are promoting to sell products services to Continue Added by Jenny Earp on October 24 2013 at 15 55 No Comments The Most Innovative UK Start Up Companies Original article posted on the Printsome Blog As a start up here in the UK it s nice to learn that we re in such good company Having read through the reviews and testimonies of hundreds of other

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=10&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    No Comments Get inside the heads of our On The Edge London Speakers Dave Chaffey CEO Co Founder SmartInsights com An interesting fact about you Pre web in the 80s I worked in St Helena where Napoleon was exiled as a Geologist Who would play you in a film Matt Bellamy of Muse don t look like him but like his Continue Added by UK Marketing Network on September 24 2013 at 13 30 No Comments Pinterest To Introduce Promoted Pins I knew it was only a matter of time before Pinterest jumped on the promoted content bandwagon Apparently Pinterest is going to join the likes of bigger social networking sites that have already opened their doors to advertising The news was announced by the company which said it had Continue Added by Ben Hollom on September 24 2013 at 10 19 No Comments Pinterest Drives Traffic Not Ad Views Study Finds A recent study from ad technology firm Yieldbot has revealed that Pinterest drives more traffic to a corporate website than any other social site but visitors from Pinterest are less likely to click on ads The fact that heavy traffic comes from Pinterest may not be surprising considering that the social site is one of the fastest growing at the Continue Added by UK Marketing Network on September 24 2013 at 8 30 No Comments Survey Shows Two In Three Consumers Trust Online Ads Consumers are surrounded by commercial messages and brands are facing the challenge of making an impression amid competition that has never been so fierce But what do consumers actually think of advertising This is what marketing research firm Nielsen tried to find out in its Trust In Advertising survey Generally consumers have more trust Continue Added by UK Marketing Network on September 23 2013 at 14 00 No Comments 2013 Social Media Facts And Figures As 2013 is approaching its last three months it s time to take a look at some of the key developments in the world of social media so far Overall this has been a year that strengthened the position of social as a marketing channel Facebook is still dominating the social world with about half Continue Added by Ben Hollom on September 23 2013 at 10 30 No Comments Facebook Users Post 4 000 Pictures Every Second Do you sometimes feel overwhelmed when you log on to your Facebook account and see a flood of images in your News Feed Rest assured you re not alone There are more than 250 billion photos published on Facebook at present with the number spiralling upwards every second This is according to a Continue Added by Ben Hollom on September 20 2013 at 9 56 No Comments B2B marketing tips what makes buyers tick By Tariq Khwaja Great insight into how European business buyers think and behave is revealed by the 2013 Buyersphere study which probed 500 purchasers of significant business items worth 20k 78m each in the UK France and Germany

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=09&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    fold it drives engagement and helps businesses with search engine optimisation I was looking at figures from Business 2 Community that show just how much video helps SEO While numbers don t tell Continue Added by Ben Hollom on August 21 2013 at 14 19 No Comments 4 critical metrics of effective content marketing The concept of building an in depth understanding of the target audience is nothing new to most marketers Standard practice is to create target personas around which a brand s overall positioning and marketing campaigns are then structured Yet when it comes to Continue Added by Ross Furlong on August 21 2013 at 7 59 No Comments One In Four Brands Fails To Engage Users on Twitter Most brands on social media now know that their main task is not to directly promote their products but to engage in interaction with users and to establish relationships Despite this many brands on Twitter still use the platform purely for broadcasting purposes a new Continue Added by UK Marketing Network on August 20 2013 at 14 34 No Comments How Do Brands Use Twitter What is your main purpose for using Twitter One in four brands on Twitter use it just to broadcast information rather than to try and engage users according to recent results I was reading from Brandwatch Clearly Twitter has become a more trusted channel over the past 12 months Continue Added by Ben Hollom on August 20 2013 at 12 30 No Comments Shocking Poignant Powerful Ads How You ve Learnt To Think Before You Drink It s Friday Which means one thing to advertising agencies drinks at 6 As we anticipate the moment a refreshing cold cider hits our lips it s triggered us to reflect on the 20 year long government drinking campaigns that have changed attitudes cut crime and saved thousands of Continue Added by Anneka roberts on August 19 2013 at 15 30 No Comments Facebook Video Ads Predicted To Generate 6 5bn By 2020 Video advertisements on Facebook are expected to generate 6 5 billion by 2020 according to a report by Morgan Stanley Users of the social network might not be jumping for joy to see video ads hitting their News Feeds but stockholders should be The report released last week predicts that Facebook video ads will start Continue Added by UK Marketing Network on August 19 2013 at 13 00 No Comments Google Search Introduces New Voice Search Feature Google is constantly evolving I read today that Google Search is launching a new feature allowing users of desktop tablet and smartphone devices to instantly find useful information within their own Gmail Google Calendar or Google accounts without having to type in their Continue Added by Ben Hollom on August 19 2013 at 11 08 No Comments 5 Ways To Reconcile User Experience And Marketing Marketers and User Experience designers share a common goal that of a satisfied customer who will keep coming back and share positive product

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=08&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    they ve signed on the dotted line are you So how fast or slow this takes depends on how good you are at striking a bargain You may think this is easy but it s where deals are often lost This is the Continue Added by Ardi Kolah on July 26 2013 at 21 00 No Comments LinkedIn Launches Sponsored Updates Businesses on LinkedIn are now given a new option to share their content with other professionals The social networking site announced the launch of LinkedIn Sponsored Updates a tool that will facilitate establishing business relationships between companies that are not otherwise related on Continue Added by Ben Hollom on July 26 2013 at 11 00 No Comments Nissan Launches Personalised Test Drive Video Personalisation of ads and digital content is a key feature of modern marketing Brands can capitalise immensely from delivering relevant content to consumers and this is what car maker Nissan is hoping to achieve with its new campaign focusing on a personalised test drive video The company is Continue Added by UK Marketing Network on July 26 2013 at 9 30 No Comments How Global Brands Fail On Facebook It is generally believed that huge global brands have successful social media strategies simply because they own the resources to have access to all the insight of the industry We have often looked at examples of best practices for brands social media activity but looking into a strategy that has flaws and could damage a brand is also Continue Added by UK Marketing Network on July 25 2013 at 14 00 No Comments Social Media And Content Marketing A Marriage Made In Heaven It is not unusual for brands to say they want to do social media but sometimes they have no idea what this actually means Signing up to social media is the easy part what really matters is what they do after that The key to successful social media is content marketing which requires some Continue Added by Ben Hollom on July 25 2013 at 11 22 No Comments Fortune 500 Companies Turn To Blogging If you have noticed brands putting more effort into their corporate blogs lately you are not the only one According to new research I was reading from the Charlton College of Business Center for Marketing Research at the University of Massachusetts Fortune 500 companies have increased their Continue Added by Ben Hollom on July 24 2013 at 11 19 No Comments How to make corporate videos that people want to watch Let s be honest the words corporate video are hardly likely to ignite sparks of excitement amongst your customers and prospects And who can blame them The majority of corporate videos are ridden with platitudes and clichés while devoid of useful information Yet with the right Continue Added by Ross Furlong on July 24 2013 at 9 15 No Comments Magnum Launches Weather Sensitive Ads On London Cabs Not so long ago we talked about temperature sensitive ads that

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=07&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    from the marketing department But we now see the CMO increasingly ask questions like So who are these fans and what do we know about them More often than not the same CMO is looking at the mass of fans that have been accumulated and asking What can Continue Added by Richard Jones on June 24 2013 at 10 30 No Comments 11 Reasons To Use Email Marketing Email marketing is often overlooked by businesses but used correctly it can provide a return on investment that is far higher than other marketing activities Here are 11 reasons why you should be using it It is cheaper than producing and distributing a traditional print catalogue brochure or flyer It has a comparatively high CTR Click Through Continue Added by Shell Robshaw Bryan on June 24 2013 at 9 55 No Comments Avoid Bad SEO Providers With These Simple Questions I am contacted daily by cheap SEO companies almost always based in India who are still using damaging old style black hat techniques that simply do not work My inbox is bombarded so frequently that I ve started to play a little game I have no doubt that some companies offering SEO services know what they are doing and are capable but what about the plethora of incapable service providers How can you tell if the services you are being offered are based Continue Added by Shell Robshaw Bryan on June 23 2013 at 19 26 No Comments Facebook Hails One Million Advertisers Just when you think Facebook couldn t get any bigger it announces that one million advertisers are now using their social networking site as a marketing platform The transition from a small community of university students to arguably the world s most populated website has taken just about a Continue Added by Ben Hollom on June 21 2013 at 14 40 No Comments The Benefits of Using Big Data Internally Big Data has moved beyond a theoretical tool for creating more focused marketing campaigns to a proven technology that can help improve company efficiency and profitability Most practitioners focus on using Big Data as a way to gain deeper insights into customer preferences and behaviour Continue Added by Michael Palmer on June 20 2013 at 14 56 No Comments Has Facebook passed its sell by date for young people In the UK BBC Radio 1 Newsbeat and 1Xtra News Editor Rod McKenzie recently said that Continue Added by Ardi Kolah on June 20 2013 at 13 04 No Comments Twitter Launches Basic Analytics Tool Wouldn t it be useful to view specific statistics about your impact on Twitter I came across an article announcing that Twitter is improving user experience by launching a free analytics tool that will be accessible to anyone using their platform The tool will allow users to see how many times a tweet Continue Added by Ben Hollom on June 20 2013 at 11 15 No Comments Weather Sensors Allow Brands To Adjust Ads In

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=06&year=2013 (2016-02-14)
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