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  • Blogs - UK Marketing Network
    with one two or three columns some of the updates include Auto Backup Auto Enhance and a feature interestingly named Auto Awesome which uses sets of photos in your Continue Added by Anneka roberts on May 28 2013 at 10 43 No Comments Marketers How To Really Boost Sales With A Polished Content Marketing Strategy Marketers have come so far but there s still so much to be accomplished in the field of content marketing One of the major challenges for B2B marketers at the moment is content marketing Awesome content is on every marketer s wanted list but it s a challenging strategy to Continue Added by Anneka roberts on May 28 2013 at 9 42 No Comments The power of colour in marketing A few years ago I had the privilege to work with one of my heroes Dr Edward de Bono the grandfather of lateral thinking in helping to launch his book Continue Added by Ardi Kolah on May 27 2013 at 23 00 No Comments Penguin 2 0 Already In Action The new Penguin update is already in action starting late on Wednesday Google s Matt Cutts announced in a blog post As previously stated Penguin 2 0 is going to have a bigger impact on spam and as Cutts described it is a brand new generation of algorithms In other words while the old Penguin only looked at the home pages of websites the new version will delve deeper and will have a profound effect on certain areas Cutts explained The blog post also added that the rollout Continue Added by Ben Hollom on May 24 2013 at 9 38 No Comments The Psychology of Outbound Telemarketing Assessing Prospects Personalities Talking to another person is part of human s basic natures It s not supposed to be a complex system or an art to be perfected However in instances where the manner of conversation would determine how a certain goal is reached it is very important to know various types of personalities In the commerce of Continue Added by Belinda Summers on May 24 2013 at 9 09 No Comments Merging SEO with PR Can they work together SEO saw some massive changes in 2012 Google s Panda and Penguin updates have pretty much completely changed the SEO game SEOs are now focusing less on Continue Added by Meera Shah on May 23 2013 at 10 46 No Comments Social Sharing Matters For Search Ranking Social sharing is one of the key factors that contribute to a brand s search engine rankings as more shares lead to better visibility and more traffic According to a new survey from BrightEdge marketers believe that the importance of social sharing for improving ranking is likely to increase in the future Business 2 Community revealed The poll found that 31 of marketers agreed that social sharing will be a more decisive factor for SEO in 2013 than in 2012 while 33 believed Continue Added by Ben Hollom on May

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=05&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    swallow hard and question what you were about to do Today is one of those days And that s a good thing This is a brilliant piece of insight which actually Continue Added by Tim Newton on April 24 2013 at 16 44 2 Comments Twitter 5 reasons to exclude it from your marketing mix If we all believed all the hype about Twitter we d all be rushing off to set up our Twitter profiles and start publishing out 140 character messages to the world Yes it has many strengths and benefits but it is not always the right choice for businesses promoting themselves online A marketing review that I recently undertook for a client highlighted that businesses are taking to Twitter when it is clearly not an appropriate marketing approach In this case they had no hope of Continue Added by Roisin Kirby on April 24 2013 at 11 20 No Comments Britons Spend 22 Of Their Online Time On Social Media The average time a British user spent on social media in 2012 was 22 of the entire time they were online or 13 minutes in every hour new analysis from Experian Hitwise revealed Although this may seem like a significant proportion of our online experience it is actually less compared to last year when each UK user devoted a quarter of an hour to social sites Apparently some of that time has been transferred to entertainment such as BBC iPlayer and YouTube which grew to 15 Continue Added by Ben Hollom on April 24 2013 at 9 40 No Comments Why charities need to embrace social media On the 11th May 2013 Jumpstart will be one of twelve teams driving from Manor Royal in Crawley West Sussex to Monaco to raise money for fourteen local charities We ve been working hard over the past few months to raise awareness of the challenge and direct people to our JustGiving donation page which so far has received many generous donations Initially when considering how we would go Continue Added by Emma Smith on April 23 2013 at 15 43 No Comments Twitter Advertisers Can Target Keywords In Timelines Advertisers on Twitter are now able to target keywords in timelines as a new ad platform from the social network has been unveiled giving brands the opportunity to target consumers more effectively and precisely Presenting the feature in a blog post Nipoon Malhotra product manager at Twitter said Continue Added by UK Marketing Network on April 23 2013 at 11 00 No Comments Search Engines Respond To Condemning Malware Study ust a few days after results from a malware study from German IT security company AV TEST were announced Bing has responded to the announcement which stated that it displayed five times as many malicious links as Google Search Engine Land informed Microsoft s search engine responded by claiming that the study may have led many users to the wrong conclusion Bing explained that while there may be occasional malware

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=04&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    social media according to research from Vivaldi Partners The 2013 Social Currency Impact Study reveals that brands have a certain Continue Added by UK Marketing Network on March 25 2013 at 12 00 No Comments Google s Penguin Gets Stricter On Spam Google claims that it is constantly working hard to fight spam and it does seem to be growing less tolerant of spam and unnatural links a recent study from Internet marketing company Portent has suggested The research found that the number of spammy links required to cause a Penguin algorithm penalty and a drop in search engine rankings has decreased by 30 since the first Penguin launch Portent looked into a total of 500 000 links half of which were from penalised sited Continue Added by Ben Hollom on March 25 2013 at 11 54 No Comments A stark warning on why you shouldn t trust all the expert advice you read I read an article the other day called How to manipulate people for fun and profit I m not going to link to it because in my opinion the advice it provided was utter garbage highlighting the ease with which one can tout themselves as an expert but in reality prove they are anything but by giving not just poor but potentially damaging advice The article states that action occurs as a result of inducing a high arousal state a well known concept in Continue Added by Shell Robshaw Bryan on March 25 2013 at 11 37 No Comments What s your motivation I read an article in a magazine recently it was a sports magazine and the article was regarding how to get over the motivational dips that we all get from time to time Whilst some of the tips were aimed directly at the issues faced by athletes such as cold weather outside dark early evenings etc many issues were general and even those directly related to sport could be easily tweaked to fit other walks of life such as business We all suffer from Continue Added by Jodatabubble on March 25 2013 at 10 50 No Comments Do you know your Marketing Legals It s easy to break the law with marketing activity without realising it I ve had to correct several junior marketing colleagues on the legal aspects of their great new idea in the past and whist these conversations invariably leave me looking like the party pooper it is essential that every marketing person should know and keep up to date with the legal framework within which they operate There are various Acts and Codes of Practice that are too extensive to write about in one Continue Added by Roisin Kirby on March 24 2013 at 20 30 1 Comment Global sports marketing and consultancy experts predict a decade of strong growth for the UK sector As London Mayor Boris Johnson puts the finishing touches to his planned week long tour of the Gulf States next month he s also getting

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=03&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    Comments Who Makes Digital Marketing Happen Added by UK Marketing Network on February 25 2013 at 14 39 No Comments Facebook To Store Old Photos In Archives Facebook is planning to develop a new data centre where old photos could be stored when users are not interested in them anymore sources from the social media company were quoted as saying by the Oregonian Data revealed in January showed that there were 240 billion photographs shared on Facebook However it also emerged that about 82 of Facebook s traffic is actually focused on just 8 of those photos In other words while Facebook is storing an enormous number of images users Continue Added by Ben Hollom on February 25 2013 at 12 07 No Comments The Data Bubble 7 Touch Marketing Plan This week s blog contains some useful direct marketing tips to help you develop your marketing strategy Some of you may have heard that a prospect needs to be contacted by a business an average of 7 times before they will buy In essence what this relates to is that r egular contact breeds familiarity with which comes a feeling of trust as they regularly come into contact with your business With this in mind we have developed some tips Continue Added by Jodatabubble on February 25 2013 at 10 57 No Comments Google Demotes Interflora In Search Ranking Interflora the longest running flower delivery company in the UK has apparently been hit by Google after the firm used unnatural links in its SEO strategy The search engine penalised the company by demoting its search rankings not just for its brand name but also for generic queries including keywords Continue Added by UK Marketing Network on February 25 2013 at 10 40 No Comments Five ways to use creative design for a stand out B2B website Most of the focus in web design inevitably falls on the process that delivers the look and feel for a website But well thought through visual branding can help to differentiate your offering and develop credibility Your website should be representative of your company and its design needs to efficiently and effectively convey the personality and values enshrined in other marketing material If there is an existing brand used as part of other marketing communications apply it to the Continue Added by Rene Power on February 25 2013 at 0 45 No Comments Instagram Continues To Attract Top Brands Pinterest and Instagram have continued to expand their user base and to attract the attention of brands all over the world Since November 2012 brand adoption of Pinterest and Instagram increased by 10 and 9 respectively according to a new study by SimplyMeasured Their next closest rival Google only managed to grow 4 during the same period The previous data from August 2012 revealed that 40 of the world s top brands were using Instagram whereas as of 1 February 2013 this Continue Added by Ben Hollom on February 22 2013 at 11 09

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=02&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    3D stereoscopic technology In one of the edits a woman Continue Added by UK Marketing Network on January 28 2013 at 12 00 No Comments How to create a successful marketing services agreement The heart of a successful agency relationship is a workable agreement This holds true irrespective whether it s for advertising sponsorship events management sales promotions licensing merchandising web design hospitality public relations or digital marketing And whether you find yourself Continue Added by Ardi Kolah on January 28 2013 at 0 16 No Comments UK Search Bigger Than Ever As Google Loses Market Share UK Internet users broke all search records in December making 2 7 billion visits to search engines Driven largely by Christmas shopping and research for products and services Britons hit the Internet whilst at the same time breaking the record for online shopping new data from Experian Hitwise revealed Overall visits to search engines increased 12 from November as UK users searched for information on the M6 car crash the Mayan apocalyptic prophecy Continue Added by Ben Hollom on January 25 2013 at 12 38 No Comments A Guide To How Businesses Should Prepare For Facebook Graph Search What business owners should be doing as the launch of Facebook Graph Search looms To make sure they are visible in this new social search engine once it starts to roll out in the coming weeks we have written a guide to what we know about Facebook Graph Search so far and what you need to do to ensure you are not missing out on this potentially huge future opportunity to increase your business s online exposure as the new search Continue Added by Hannah on January 24 2013 at 14 00 No Comments Google Launches First Panda Update In 2013 The first Panda Update for this year is already here Its arrival was announced in a tweet from the official Google Twitter account The news comes to mark the third consecutive month of Panda data updates Search Engine Watch noted According to the tweet the Panda algorithm tweak will only affect about 1 2 of queries made in English with no further information offered If you notice that your website has significantly dropped positions in ranking this Continue Added by Ben Hollom on January 24 2013 at 11 06 No Comments ASA Bans Misleading Phones 4u Ads January 24 2013 The Advertising Standards Authority ASA has ruled that two television advertisements by mobile phone retailer Phones 4u should be banned and not broadcast until they are changed to comply with the authority s rules Complaints were filed with the ASA arguing that the ads were misleading because the advertised upgrades were not Continue Added by UK Marketing Network on January 24 2013 at 9 30 No Comments Bing Integrates More Social Content In Search Results A wider range of content from Facebook is now available for users of Microsoft s search engine Bing As part of their cooperative effort to make the search engine

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=01&year=2013 (2016-02-14)
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  • Blogs - UK Marketing Network
    inbound and content marketing is like Christmas In having a conversation with a non marketer it dawned on me how many characteristics of modern marketing were similar to Christmas Inbound Content and Santa Different people call it different things Father Christmas Santa Claus St Nicholas but what they all mean is effectively the same thing Inbound and Continue Added by Greg Dorban on December 14 2012 at 20 45 No Comments Spending on product placement surges to nearly 10 billion in 2012 New research by PQ Media shows that brand owners significantly increased global spending on paid for product placement in TV and film to 7 4 billion in 2011 and this could top 10 billion in 2012 Product placement is a marketing tactic that s Continue Added by Ardi Kolah on December 14 2012 at 17 00 No Comments Britain The Most Social Networking Country The UK tops the world chart for social media usage with more than half of the adult population accessing at least one social networking site according to a global study from Pew Research Center The survey looked into the digital behaviour of 26 000 users from 21 countries in March and April 2012 It revealed that social media use is on the rise but Britons are the most social networking nation followed by the US and Russia which share the second place Continue Added by Ben Hollom on December 14 2012 at 13 26 No Comments The Best Marketing Collaboration And Innovation Articles Research And Blogs From 2012 For the full article please visit andrewarmour blog The first true twinkles of December frost appearing in the fields reminds me that its time to review 2012 The year was not easy for many in marketing and perhaps more about challenge and tricky opportunities But it was a year with some great stuff too I ve Continue Added by Andrew Armour on December 13 2012 at 17 46 No Comments Euro 2012 Tops UK Google Searches What are British Internet users interested in If you trust Google s overview on the most searched for items in 2012 the answer would be sports Whitney Houston and Gangnam Style the BBC reported The search engine giant revealed its annual analysis on the most frequently looked up keywords and surprisingly the Olympic games did not top the chart In fact the big sports event proved less interesting to British users than Euro 2012 which became the Continue Added by Ben Hollom on December 13 2012 at 13 54 No Comments IPA Mass Market Campaigns Better Than Tight Targeting December 13 2012 Targeting and segmentation are two core concepts in modern marketing but a new report from the Institute of Practitioners in Advertising IPA suggests that the best results are generated by ad campaigns targeted at the mass market The report Advertising effectiveness the long and short of it is based on Continue Added by UK Marketing Network on December 13 2012 at 11 00 No Comments Social Media Accounts

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=12&year=2012 (2016-02-14)
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  • Blogs - UK Marketing Network
    author of unique and relevant content you are Content written by trusted authors will then Continue Added by Ben Hollom on November 26 2012 at 15 31 No Comments What Does Your Company Name Say About You This Thursday after leaving the Direct Marketing Association DMA networking session at 8pm we headed to our local pub for a relaxing drink Having been providing companies data since 7am we felt we d deserved it The first pint as is often the case didn t take long to consume so Steve went to the Continue Added by Jodatabubble on November 26 2012 at 15 30 No Comments Brands Should Adopt Mobile Content Marketing For Better Results November 26 2012 As content marketing is becoming the latest industry trend and its growth is driven by the great opportunities it provides the Econsultancy blog advises marketers to add mobile to their content marketing strategies Adopting content marketing for mobile devices will allow brands to stay ahead of the Continue Added by UK Marketing Network on November 26 2012 at 13 30 No Comments What s your story How great PR is made powerful through the art of storytelling One of the few techniques in PR that s stood the test of time is storytelling And I don t mean telling tales or concealing the truth but rather the ability to tell a story with impact as well as the way it s then recalled and re told and ultimately how it influences and even changes behaviour of customers Continue Added by Ardi Kolah on November 25 2012 at 17 59 No Comments Banned Ad We thought it was denigration of the bottled drinks market SodaStream was yesterday informed by Clearcast the organisation that pre approves UK TV advertising and is jointly funded by the UK s major broadcasters that its new global advertising campaign had been pulled Continue Added by Will Corry on November 23 2012 at 19 30 No Comments How To Determine The Right Social Media Platforms For Your Brand Word of mouth has been regarded as the most effective form of traditional marketing with 92 of people relying on recommendations from their peers to inform their purchases The problem with word of mouth is that it takes a while for recommendations to get to the right people Continue Added by Anneka roberts on November 23 2012 at 17 06 No Comments Callaways Unveil Feng Shui Inspired Power Brand at Launch Party Feng shui inspired power brand Heather Hilde r was delighted to welcome colleagues clients partners and friends to the re launch of Callaways Continue Added by Julie Healy on November 23 2012 at 14 49 No Comments Tis the Season to be Shopping Making the most of CSEs this Christmas With just under one month until Christmas the holiday season is suddenly upon us Crackers and mince pies are filling supermarket shelves and everyone s panicking about the number of shopping days left to buy gifts With festive shoppers set

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=11&year=2012 (2016-02-14)
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  • Blogs - UK Marketing Network
    spend should be allocated Business Consort The Digital and Social Media Marketing Academy reviewed The Connected Kingdom Report produced by The Boston Consulting Group to see exactly how important the internet Continue Added by McGruer Dawn on October 24 2012 at 12 57 No Comments 10 Advantages of online versus traditional marketing Many businesses are curious about online marketing but don t understand how it can directly increase their business Many of them are seeing less return from their advertisements in traditional media like The Yellow Pages newspapers and direct mailing campaigns and are looking to explore new ways of expanding their market share The advantages of online marketing is often a more cost effective solution for businesses 10 Advantages of Online Marketing Vs Traditional Continue Added by McGruer Dawn on October 24 2012 at 12 54 No Comments 6 tips for writing a great press release headline You ll not always have a regular flow of newsworthy stories to use in your public relations efforts So when one with potential emerges it s important to make the most of it and its success can come down to the quality of the press release Write it badly and it may go unnoticed Write it well and it will have a much better chance of being picked up and published And key element of a strong press release is a great headline Here are six Continue Added by James Simpson on October 24 2012 at 9 05 No Comments 4 ways to increase lead generation from your business blog Not only does a business blog offer an excellent means of positioning yourself as an industry thought leader it can also dramatically improve your visibility within search results and encourage you to publish regular content that you can repurpose for use across other online and offline marketing Continue Added by Ross Furlong on October 23 2012 at 11 42 No Comments Search Still Key For Online Sales October 23 2012 Search engines remain the biggest driver of online sales despite the growing importance of social media as a marketing platform according to new research from Forrester Research and GSI Commerce The study analysed 77 000 consumer orders with the intention of finding out Continue Added by UK Marketing Network on October 23 2012 at 8 48 No Comments Job Seekers Turn To Mobile Searches The arrival of smartphones and the more recent advent of tablets have transformed the modern world into a truly mobile one The effect stretches well beyond the realm of personal use for communication and entertainment Mobile devices now play a central role in activities related to work shopping and banking to mention but a few The widespread adoption of smartphones and tablets creates business opportunities for virtually every industry and statistics provided Continue Added by Ben Hollom on October 22 2012 at 16 10 No Comments ASA Bans Misleading Homebase Ads October 22 2012 British home improvement retailer Homebase had been rapped by the Advertising Standards Authority ASA

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=10&year=2012 (2016-02-14)
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