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  • Blogs - UK Marketing Network
    Marketing spend up again despite slump in confidence Bellwether study The latest Bellwether survey published today by the Institute of Practitioners in Advertising IPA reveals that marketing budgets were revised up in Q4 for a second successive quarter as companies sought to protect market share against competitors With 20 per cent of companies reporting an Continue Added by Jane Sherwood on January 25 2012 at 10 00 No Comments GLOBALISATION pt 4 Numbers Numbers may not appear to show much variation but in fact there can be significant differences The numbers with which we are familiar are in use throughout most of the world However we should remember the European forms of the numbers 1 and 7 when we are working with colleagues overseas who are more familiar with these forms Continue Added by Steve Hurford on January 23 2012 at 11 28 No Comments GLOBALISATION pt3 Spellings Alphabets Words are sounds and these sounds sometimes have a common root or origin or may be the same word with a slight variation in pronunciation When we learn how these sounds are represented in written form in a different language we can start to understand notices menus and many other sources of information Continue Added by Steve Hurford on January 17 2012 at 10 43 No Comments New Samsung Ad Takes on Apple Fanboys and It s Hilarious New Samsung Ad Takes on Apple Fanboys and It s Hilarious By Hillel Fuld One of the funnier aspects of the hot mobile market is the ongoing and infantile battles between the big mobile players Samsung is suing Apple Apple is suing Samsung Google and Apple are at each others throats and then there is HTC and all the other manufacturers who each have at least one Continue Added by Jane Sherwood on January 16 2012 at 14 30 No Comments Printing A0 Poster in high volumes A0 posters are more often ordered in small volumes making them ideal for digital printing There are however occasions when it costs too much to print them on an digital plotter So what are the alternatives to printing A0 posters The Continue Added by francis grogan on January 13 2012 at 15 21 No Comments Map Printing Folding If you have ever been traveling and tried to read a gigantic map you ll no doubt be familiar with how awkward it can be to fold it back away into its printed cover Well don t think too badly of us but if your in the UK we may have been the ones that originally produced your navigational friend The fact is that Continue Added by francis grogan on January 13 2012 at 0 00 No Comments GLOBALISATION pt 2 Names They spell it Vinci and pronounce it Vinchy foreigners always spell better than they pronounce Mark Twain Innocents Abroad In other countries we are surrounded by the local language We hear the names of Continue Added by Steve Hurford on January 11 2012 at 13 00

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=01&year=2012 (2016-02-14)
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  • Blogs - UK Marketing Network
    get out in the kitchen and start experimenting Continue Added by Jon Davey on December 12 2011 at 9 30 No Comments Get started with Social Media for your business Social media has been with us for some time but still quite a few organisations are not using this immensely powerful marketing channel to create new sales opportunities for themselves The reasons for this may include perceptions that social media is a fad or yet another marketing gimmick that will not last or that social media only works for B2C companies The truth is that social media is here to stay and it s getting bigger and more influential all the time as a route or channel to Continue Added by Robert Heard Auxin Consulting on December 7 2011 at 14 30 No Comments Easy Leads Quick and Easy Leads Easy Leads Quick and Easy Leads Easy Leads are not usually the best but they are leads and give you more confidence MLM easy leads or multilevel marketing leads are Continue Added by Mike Sherratt on December 7 2011 at 12 00 No Comments No time to lose what s stopping you benefiting from Social Media Social media has had a huge impact on our lives already and for many organisations it has changed the way they do business For professional service firms and small businesses incorporating social media into your marketing strategy is a smart move and will enable you to promote your business in new ways and could be a real boost in your efforts to find win and retain clients Continue Added by Robert Heard Auxin Consulting on December 7 2011 at 10 30 No Comments The Importance of a Facebook Page You may think that since the invasion of Twitter Facebook pages have become less important to include in your marketing strategy Hold that thought while we provide 3 reasons why a simple Facebook page can do your business a world of good Continue Added by James Lonergan on December 6 2011 at 10 30 No Comments 2012 Social Media Competition Social Media Directors are celebrating 2012 with the very best social media campaigns in our 2012 Social Media Competition We re looking for 2012 entries from around the world to submit their entries by 18th June 2012 we ll announce our Gold Silver and Bronze winners on 27th Continue Added by Jon Davey on December 4 2011 at 21 18 No Comments What is MLM Network Marketing What is MLM Network Marketing What is MLM and what is Network Marketing people always say to me what is MLM and what is Network Marketing so here is their answer BusinessDictionary com defines Multi Level Marketing as a direct selling method in which independent Continue Added by Mike Sherratt on December 4 2011 at 12 38 1 Comment The art of PR Stunts More and more companies are struggling to gain awareness for their products and services Within the cluttered marketing environment PR stunts have the great

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=12&year=2011 (2016-02-14)
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  • Blogs - UK Marketing Network
    How often are we preoccupied with the answer when the question is the most important thing My little boy is wearing me out at the moment he s reached the why phase I can t wait for who what where and when by the way Unlike a child s relentless barrage of Continue Added by Tim Newton on November 15 2011 at 10 13 No Comments Increasing consumer confidence increases conversion rates So you ve been running an SEO campaign which is driving nice amounts of traffic to your website and your current conversion rates are between 2 and 3 Depending on your industry that s a good conversion rate As digital marketing professionals we are forever trying to squeeze the highest ROI out of each web page we develop But how can we achieve more bang for our buck A great way to increase conversion rates is to focus on the confidence of your consumer Look at every element Continue Added by Martin Bradley on November 14 2011 at 14 27 No Comments How are you drawing consumer s attention to your brand More and more consumers are savvy and very familiar with most advertising tactics Within the current cluttered media landscape consumers are bombarded with more marketing messages than ever before In addition when people are rushing through their daily commute they are rarely paying attention to advertising messages on billboards or on the floor Therefore which strategies are you using to draw consumer s attention to your brand Continue Added by Flavia Giardino on November 9 2011 at 15 30 2 Comments Internet Online Business and Network Marketing Promotion Internet Online Business and Network Marketing Promotion In the world of network marketing people come and people go Here are some useful internet online business and network marketing promotion tricks you can use too The trouble why most internet network marketers fail on Continue Added by Mike Sherratt on November 7 2011 at 19 08 No Comments Our Site Partners Only Marketing Jobs Wins Again Last night our founding company Only Marketing Jobs won the Best Niche Job Board at the NORA s National Online Recruitment Awards We re very proud of them This is the 2nd year running that they have won this award they said we are proud to be recognised for the hard work we have put in to developing our job board adapting to the Continue Added by Jane Sherwood on November 3 2011 at 16 30 No Comments Global Domains Scam or Not My Global Domains Review Global Domains Scam or Not My Global Domains Review My Honest review on Global Domains and whether it is a scam or not Read on for my full post on todays global domains review Global Domains International is a multi level network marketing company that has been Continue Added by Mike Sherratt on November 3 2011 at 1 47 No Comments Alfresco Advertising Billboards are a great way to show off a company s product or

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=11&year=2011 (2016-02-14)
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  • Blogs - UK Marketing Network
    web 2 0 marketing and how can it benefit your business The internet is constantly changing and evolving making it essential you research extensively to keep up with the competition What worked five years ago is just not enough today which Continue Added by Mike Sherratt on October 24 2011 at 12 35 No Comments Irony rules Irony rules the Fortune 50 Most Powerful Women in Business issue has a man on the cover Irene Rosenfeld may now rank 1 among America s leading businesswomen for her boardroom battles as CEO and Chairman at Kraft Foods And for what Fortune described as making a big show of power this year with her decision to split Kraft into two companies a reversal of her previous strategy of expanding through acquisitions like the 2010 purchase of Cadbury Surely that would normally have merited a Continue Added by David Noble on October 18 2011 at 13 00 No Comments Proving why being creative is key Recently a video by the creative team at George Patterson Y R worked its way onto my computer Two guys from George Patterson Y R set themselves a task take the same rubbish product which has been sold and rewrite the copy to see if they could sell it at a higher price Although this is a brilliantly fun and interesting video it s also a great example of how being creative in your copy can lead to better sales Continue Added by Will Russell on October 17 2011 at 15 28 No Comments Shouldn t more creative agencies adopt a proactive working behaviour towards clients Many agencies are missing out on a simple and creatively rewarding way of attracting new clients It s nothing new but it s rarely used I call it proactive working It s all about seeing an opportunity for good design arguing the case for change then pro actively approaching clients with proposals Almost every agency invests time and resources pitching for new business Continue Added by Simon Teer on October 17 2011 at 13 52 No Comments Key trends in Experiential Marketing that affects consumer behaviour Emerging technologies are rapidly reshaping the way consumers interact with brands While brands are becoming more focused on the customer experience consumers cravings for realness and new experiences ensure that brands are always engaged in continuous innovation The momentum has been building for several exciting trends such as augmented reality events scavenger hunts gamification and mobile Continue Added by Flavia Giardino on October 7 2011 at 11 46 No Comments The Periodic Table of Email Marketing Is your email marketing strategy up to scratch Check this infographic and see if you have the correct formula Continue Added by Ricky Warren on October 4 2011 at 11 00 1 Comment RSS Featured Blog Posts 60 seconds with marketing gem Jellyfish What will the New Data Laws Mean for Your Marketing Low calorie content embarrassing career moments breaking stuff 3 Lead Generating Tips to Turbo Charge your B2B

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=10&year=2011 (2016-02-14)
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  • Blogs - UK Marketing Network
    Comment Would you ever think of turning your marketing budget into a b2b magazine Adverts leaflets blogs flyers e newsletters You name it we probably write it Each has various levels of success and it is usually a combination of all that helps to reach the widest market and give a brand the legs it needs to be successful So when a client came to me with a project they were working on that would see their entire marketing budget incorporated in one media I was intrigued and a little Continue Added by Laura Brown on September 14 2011 at 15 41 No Comments How times have changed I was sitting at my desk when I received an email containing the some old timey adverts At first I was pretty amused by them and then slowly it dawned on me that these were actually used to sell products to people Not only are some of these products shocking but the way that they are advertised is amazing There would be no chance that these adverts would have gone through the rigorous censorship of today s advertising world Continue Added by Jane Sherwood on September 14 2011 at 15 00 No Comments Structured Website Effectiveness What s the Diagnosis Doc A Diagnosis Not a Cure All Sadly the owners that s you of fairly effective well designed Websites who quite rightly want to have the best site in their area of expertise will take up the offer from those who promise near instant gratification and then sit back and await their just rewards What we often see in our research is that what is on offer is often a very commendable solution but not necessarily the solution to the problem at hand Is it not therefore appropriate to you if not downright crucial let Continue Added by Geoff Frewin on September 14 2011 at 11 30 No Comments New Research on Social and Mobile Media More and more of your customers are accessing social media from their smartphones Is your business there to meet them Until recently people only accessed LinkedIn Facebook YouTube and Twitter from their desktops But today a growing percentage of your customers are using their mobile devices to connect with your business via social media Continue Added by Jane Sherwood on September 9 2011 at 10 04 2 Comments Are Social Media and Crowdsourcing the Future of Creative Marketing Again and again we see examples of crowdsourcing being discussed in the media as well as examinations of the future of such practices within the sphere of marketing Not too long ago in a galaxy not at all far away a little thing called social media surfaced in the Internet world which had the potential to radically reshape the worlds of marketing advertising and business in Continue Added by Andrew Medalsy on September 6 2011 at 12 30 No Comments Five Reasons Why Marketers Should Focus on Feedback As marketers our job is to match make between need

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=09&year=2011 (2016-02-14)
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  • Blogs - UK Marketing Network
    on facebook by Lee Ann Continue Added by Mark lennox on August 18 2011 at 11 30 No Comments Klout YouTube Foursquare and social media satire overload Klout YouTube Foursquare social media satire edition 22 overload How s your Klout score How s that for a social media ride to remember Is that a result of adding YouTube and Continue Added by Peter Masters MCIM on August 17 2011 at 16 00 No Comments A social media guru or just a rip off A social media guru or just a rip off I m using the word guru because there s a lot of self acclaimed gurus around nowadays Yes social media is big and yes it is getting bigger and yes of course your company should have realised that it s not just a fad after all but don t panic It would seem that some people are panicking and others are taking advantage Continue Added by Peter Masters MCIM on August 17 2011 at 14 30 No Comments The Octopus Marketer Haven t you noticed today how quickly you need to get yourself up to scratch on so many new software technologies methods tactics techniques procedures etc The PR Marketing industries are evolving at the speed of light and we are merely catching up on a day to day basis to keep ourselves at the top of our games Continue Added by Pascale Girard on August 16 2011 at 15 30 No Comments Is Blackberry the catalyst for social media riots Social media satire 23 As a social media blogger I never expected to be getting into social media politics but it s the 21st century and here we are Is it foolish to blame social media or more specifically Blackberry for the recent riots in London and around the UK Yes of course it is Continue Added by Peter Masters MCIM on August 16 2011 at 13 00 6 Comments Things you need to know about running a promotion on Facebook By Lee Ann Bedford from my blog Aqua Pebble Running a promotion or competition on Facebook can be a great way to increase your fan base get brand exposure and awareness or create engagement in your Facebook community In May 2011 Facebook changed it s promotional guidelines which created a Continue Added by Lee Ann Bedford on August 7 2011 at 10 42 9 Comments Social media can turn competitors into strategic business partners Well my social media journey continues and I must say it has been a revelation I have started to make some very interesting friends around the world most surprisingly though is that some of my best contacts have been people I once considered the enemy my competitors What has really impressed me about ecademy and other social media sites is everyone s willingness to help one another and share advice and imagine my surprise when the best advice came from competitors Continue Added by Peter Middleton on August 3 2011 at 18

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=08&year=2011 (2016-02-14)
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  • Blogs - UK Marketing Network
    13 2011 at 16 00 No Comments Getting value from Customer Feedback Barely a day goes by without someone talking about the importance of gathering customer feedack By learning what your customers think of the service you provide it s much easier to find out where you re going wrong and what you re doing right But even more important than gathering this Continue Added by Kerry Morrow on July 7 2011 at 15 30 No Comments RSS Featured Blog Posts 60 seconds with marketing gem Jellyfish What will the New Data Laws Mean for Your Marketing Low calorie content embarrassing career moments breaking stuff 3 Lead Generating Tips to Turbo Charge your B2B Event Marketing 60 Seconds with The View from The Shard London UK Marketing Network Blogging Guidelines View All Latest Blog Posts Grow With Digital The Growth Hub Periscope The Live Video Streaming App What s All the Hype About B2B Marketers Say hello if you would like to load your own articles into theMarketingblog Reach A Younger Audience Marketing To Millennials Why brand equity s at risk from advertising faux pas Moving consumer insight across the border European expansion and considerations for your target consumer The Future of Digital Marketing Most Popular Blog Posts Top 10 tips for modern PR How advertising has changed ads you wouldn t get away with today The Stories behind the Most Famous Slogans 60 seconds with LV Marketing Comms Manager Marmite Advert Receives 250 Complaints in 24 Hours ASA Clears Controversial Pot Noodle Ad Bodyform Makes A Witty Comeback At Facebook User Monthly Archives 2016 January 4 2015 December 1 November 16 October 12 September 6 August 12 July 13 June 10 May 9 April 19 March 18 February 20 January 15 2014 December 7 November 7 October 8 September

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=07&year=2011 (2016-02-14)
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  • Blogs - UK Marketing Network
    with PR Smith Part 2 In Part 1 of my interview with Paul he talked about the evolution of the SOSTAC planning framework for which he is best known Here in Part 2 he answers questions about his later interests in Sports Marketing Sportsmanship and Leadership Continue Added by Peter Rees on June 3 2011 at 16 06 No Comments With Great Power Comes Great Responsibility The cloud delivery model gives vendors a great amount of power It is easier to create deploy maintain and enhance a service than it has been at any other point in computing history Just look at Facebook which grew to 500 million members in a very short period of time People readily share within it many with a limited understanding of the potential risks to their private information The ability to make an enhancement and almost instantly put it into the customer s hands is Continue Added by Ian Moyse on June 3 2011 at 9 53 No Comments Workplace Social Networking More Like Antisocial Not working Hardly a week goes by when the national press doesn t carry a story about how social networks represent a threat to privacy or security or both These news stories aren t wrong Users of social networks face a raft of risks ranging from malware attacks and identity theft to Continue Added by Ian Moyse on June 3 2011 at 9 30 No Comments Internet Misuse Bandwidth Does Matter Recent studies demonstrate that upwards of 25 of Internet bandwidth in an office are consumed by employees misusing the internet According to Gartner the average growth of business email volume is 30 annually with the average size of the email content growing in parallel Add to this the growth Continue Added by Ian Moyse on June 3 2011 at 9 30 No Comments Malware Threats What Would Churchill Do In 2011 we can expect online attacks to continue to increase as per their normal schedules ramping up through the end of the year With apologies to Sir Winston Churchill never in the field of Internet conflict was so much harm done to so many by so few For all the benefits the Internet provides our lives no single technology has given so Continue Added by Ian Moyse on June 3 2011 at 9 30 No Comments The humble cucumber It doesn t look like a deadly beast does it Well if you believe health authorities in Hamburg Germany it ll kill you even if you simply glance at it Within a matter of days the Continue Added by Brian O Neill on June 2 2011 at 18 00 No Comments RSS Featured Blog Posts 60 seconds with marketing gem Jellyfish What will the New Data Laws Mean for Your Marketing Low calorie content embarrassing career moments breaking stuff 3 Lead Generating Tips to Turbo Charge your B2B Event Marketing 60 Seconds with The View from The Shard London UK Marketing Network Blogging Guidelines View All Latest Blog Posts

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=06&year=2011 (2016-02-14)
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