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  • Blogs - UK Marketing Network
    a slight labour saving benefit says Foodstuffs Wellington s CIO Egon Guttke What it s really about is providing the stores best customers those with the biggest baskets with the kind of gold class service Continue Added by Marco Garito on January 21 2010 at 9 26 No Comments How marketers are teaching recruiters the importance of social media Learning from the successful marketers when it comes to your social recruiting strategy will keep you ahead of the game Social recruiting is all about using different forms of social media to enhance the recruiting process Using social media in this process is still very new for many people but the marketers have been using this medium for a little while So let s have a look at the comparisons between marketing strategies for Facebook and Twitter that marketers Continue Added by Simon Lewis on January 20 2010 at 11 36 No Comments Social networking for UK marketers the 2010 regional diary Only Marketing Jobs the UK digital recruitment advertising and marketing jobs platform announces its social networking regional Link up events programme for 2010 The tank s full the engine s revving and the tour bus is ready to honk honk its way to a place near you soon If you are a UK marketing professional these networking events allow you to Make new relevant Continue Added by Simon Lewis on January 18 2010 at 14 38 No Comments Duke Nukem Loyalty Where less is more There was an interesting article in Wired a few weeks back about why the anticipated sequel to the immensely popular Duke Nukem computer game never quite made it to the stores In the article it pointed out that normally videogames take two to four years to build however the team worked on the sequel to Duke Nukem Continue Added by Mark Sage on January 17 2010 at 20 18 1 Comment Italian Government to tax every memory device for copyright Within the next few days a new tax burden will be introduced to compensate copyright issues 300 Millions of Euros that consumers are likely to bear anytime they will buy an IT device with memory Cannot think of a better way for a New Year start Added by Marco Garito on January 15 2010 at 10 17 No Comments Mazda get some Zoom Zoom from data Mazda s customer dialogue service is reaping real results with a reported increase of 10 for first services this at a time when having your car serviced is viewed by some as an unnecessary luxury with 15 of people indicating they had deferred their last service So Continue Added by Mark Sage on January 9 2010 at 16 57 No Comments UK Marketing Communications Salary Survey Market Report There is no doubt that economic and market conditions have affected all professions over the last 12 months and the marketing and communications community is no exception Indeed over one third of responders departments decreased in size over the course

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=01&year=2010 (2016-02-14)
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  • Blogs - UK Marketing Network
    still need to reached perhaps more so now than ever before It is a fine line between cutting back on creativity and preserving your marketing advertising budget and actually harming your brand awareness and recognition Your advertising can be effective and memorable in a number of ways Whilst some may seem quite Continue Added by Nick Buckland on December 8 2009 at 21 21 No Comments Any thoughts on mystery shopper use Hi I had a very interesting meeting with Carol MColl of Mystery Shopper Scotland today I d met Carol to investigate how we might do business together and help each others businesses What I didn t expect was the breadth and variety of client types that Carol and her team support via their mystery shopper operation I had expected mystery shopper clients to be large blue chips and multi site retail operations Carol does deal with this type of client but is Continue Added by Brian Canavan on December 8 2009 at 15 00 No Comments A losing battle And the word of the week is decontextualisation It crops up in a recently published book by Dr Iain McGilchrist called The Master and his Emissary The Divided Brain and The Making of the Western World It s a book of two halves And it s not an easy read In the first line of his introduction Dr McGilchrist writes This book tells a story about ourselves and the world and about how we got to be where we are now Phew A pretty broad subject However Continue Added by Eddie Haydock on December 8 2009 at 13 39 No Comments ASDA Loyalty rejecters ASDA CEO Andy Bond reportedly said just a few weeks ago You can t buy loyalty with plastic points Going on to say about Tesco Clubcard They re based on conditional selling and only reward people that spend the most At ASDA we reward customers with the lowest possible prices everyday That s why more people than ever are choosing to shop at ASDA On the first point he s dead right Continue Added by Mark Sage on December 7 2009 at 21 01 4 Comments Is Linkedin king in the business social networking world By Lee Ann Bedford Aqua Pebble The two major social networks aimed at the professional community are Linkedin and Plaxo Linkedin claims over 50 million users and Plaxo claims to host address books for over 40 million While researching both Linkedin and Plaxo I came Continue Added by Lee Ann Bedford on December 7 2009 at 13 30 No Comments Caffeine Overdose Is the future of SEO s in it s own past As I m writting those lines the beta version is still KO www2 sandbox google com still doesn t answer A 404 on one of the main Search Engines is not really an affordable thing for any company when you plan launching a new product But when you are the main SE on this market affording this

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=12&year=2009 (2016-02-14)
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  • Blogs - UK Marketing Network
    show on a user s home page for monetary Continue Added by Marco Garito on November 14 2009 at 8 49 No Comments Results Solutions Selling book writing project The financial collapse of 2008 and the subsequent recession has drastically reduced capital investments in the industrialised world and permanently changed the selling environment for suppliers of capital goods solutions and services Conventional competitive selling excellence does not generate adequate sales volumes as there will not be enough capital projects to pursue Hardly any industrial sector builds new capacity in the industrialized world so investment funds are Continue Added by John Bristow on November 13 2009 at 16 52 1 Comment New mobile platform from Samsung In order to build a rich smartphone experience accessible to a wider range of consumers across the world Samsung brings bada a new platform with a variety of mobile applications and content The name bada which means ocean in Korean was chosen to convey the limitless variety of potential applications which can be created using the new platform It also alludes to Samsung s commitment to a variety of open platforms in the mobile industry Samsung bada also represents the fresh Continue Added by Marco Garito on November 13 2009 at 14 30 No Comments New mobile platform from Samsung In order to build a rich smartphone experience accessible to a wider range of consumers across the world Samsung brings bada a new platform with a variety of mobile applications and content The name bada which means ocean in Korean was chosen to convey the limitless variety of potential applications which can be created using the new platform It also alludes to Samsung s commitment to a variety of open platforms in the mobile industry Samsung bada also represents the fresh Continue Added by Marco Garito on November 13 2009 at 14 30 No Comments How to market yourself as a jobseeker this is brilliant hiretheboxman googlemail com Forget a Talking CV How about a Walking CV This is cracking This was Mark at Canary Wharf on the 5th November 2009 encouraging employers to think outside the box and recruit him Mark was speaking with Mike Taylor from Web Based Recruitment com organisers of the Social Media In Recruitment Continue Added by Mark lennox on November 13 2009 at 8 23 1 Comment Useful resources to help you find marketing graduate jobs Recently I was asked to participate in the Graduate Prospects Virtual Fair offering my recruitment knowledge to various marketing jobseekers throughout the UK This article is the transcript from the two hour fair which I hope provides useful resources for all current and future marketing graduate jobseekers searching for marketing jobs Here you will answers to the following questions 1 What marketing job titles should I be looking for and at Continue Added by Simon Lewis on November 12 2009 at 18 23 No Comments Useful resources to help you find marketing graduate jobs Recently I was asked to participate in the Graduate

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=11&year=2009 (2016-02-14)
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  • Blogs - UK Marketing Network
    on all things online marketing and social media that you can find here I thought that some of my past blog posts may be of interest to the members of this network so I will put up all my current posts and any new posts that may be relavent Continue Added by Don Skinner on October 23 2009 at 11 12 No Comments 5 Best Practice Considerations For Advertising On Facebook If Facebook advertising works and it does why aren t more business using it as an effective advertising or recruitment tool I m hoping that this article will share what www netnatives co uk know and help build any companies out there considering using Facebook as a tool to build better campaigns If you ve got any questions or further suggestions as always contact Continue Added by Don Skinner on October 23 2009 at 11 00 No Comments 20 THINGS TO DO ON TWITTER TO GUARANTEE NO ONE WILL FOLLOW YOU CONFESSIONS OF A FRUSTRATED TWEETER 20 THINGS TO DO ON TWITTER TO GUARANTEE NO ONE WILL FOLLOW YOU CONFESSIONS OF A FRUSTRATED TWEETER 1 Blow your own trumpet every single tweet This has to be right at the top of the list If you went to a cocktail party and constantly talked about yourself without listening and without participating in the conversation would you expect people to follow you around then We all want to know some stuff about you and no problem blowing your own trumpet a bit Continue Added by Alan Noake on October 22 2009 at 13 00 4 Comments Going Green Going Going Gone The shift from paper bills to e bills offers significant benefits to the environment in terms of reducing the amount of wood felled to manufacture paper and the amount of fuel used to deliver it There are also clear cost savings and efficiency benefits although most operators are reluctant to quantify these publicly because they detract from the doing good message that operators are using to tempt customers into accepting the changeover Consumers also stand to gain from going Continue Added by Marco Garito on October 22 2009 at 10 07 No Comments Google tipped to launch digital music search and buy service Web giant Google is reported to be launching an iTunes busting service that would integrate search and music Sources have claimed that Google has spent several weeks securing content from major music labels for the launch of the service which they claim will make it easier to discover sample and buy songs on the search engine Users will be able to purchase songs streamed on the Google page by clicking through a buy button to a variety of sites including Continue Added by Simon Lewis on October 22 2009 at 8 09 No Comments 2012 around the corner for Mobile OS Gartner is predicting that the number one smartphone platform will be Android by 2012 surpassing the iPhone Well actually Nokia s Symbian platform will still be

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=10&year=2009 (2016-02-14)
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  • Blogs - UK Marketing Network
    posts on the 06 July 2009 Here are the lessons I have learnt since and believe me I am still learning more 1 Deciding on the focus of your blog may not be as clear cut as many Continue Added by Lee Ann Bedford on September 17 2009 at 13 21 No Comments Measuring the Business Effects of Web 2 0 Video sharing social networking show biggest benefit New Web technologies that generate buzz may seem attractive but businesses must keep an eye toward measurable benefits before investing ROI is a top concern of marketers in tough economic times more than ever McKinsey Quarterly s Global Survey polled companies about the benefits gained from using various Web 2 0 tools both internally and Continue Added by Simon Lewis on September 16 2009 at 8 12 No Comments Google Releases News Reading Service Google long seen as an enemy by many in the news industry is making a bold attempt to be seen as a friend with a new service it hopes will make it easier for readers to read newspaper and magazine articles On Monday the company introduced an experimental news hub called Fast Flip that allows users to view news articles from dozens of major publishers and flip through them as quickly as they would the pages of Continue Added by Simon Lewis on September 15 2009 at 12 04 No Comments To many or too few Do companies need to be marketing to smaller targeted groups in today s complaint ridden age Sky Sports has been censured for its High Definition HD National advertising campaign urging viewers to subscribe to its HD service in order to view the British Lions and Ashes during the summer Several complaints were upheld having found that if a viewer did not already own a Sky HD box they would have to wait up to 12 weeks for installation of the service Thus possibly Continue Added by Nick Buckland on September 15 2009 at 10 40 No Comments How being told you are a mischievous hedonist will help your career It s all about you Today s climate dictates that unless you stand out from the crowd your chances of successful career development are significantly stifled How you market your skills is what sets you apart from your competitors In bygone days a CV was sent to a recruiter who matched your details against a post where key worded relevancy would generate interviews This of course is no longer the case With job applications continue to rise recruiters are Continue Added by Simon Lewis on September 10 2009 at 22 00 No Comments 5 Points To Check for Choosing a Resume Writing Service You need to be very cautious when selecting a resume writing service as anybody can put up a sign that they write resumes In fact 1 company that secretly positions itself 1 really sends the resumes abroad to be produced and produces very awful broken English resumes Other companies providing

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=09&year=2009 (2016-02-14)
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  • Blogs - UK Marketing Network
    Comments Search to lead online ad recovery in 2010 Search advertising is set to lead the recovery in European online ad spend next year while email classifieds and display ads have been hardest hit by the recession according to new research The IAB s latest Europe s annual AdEx study indicates that overall online advertising in the UK will fall 0 4 this year but ad spend is expected to rise 2 4 next year the IAB predicted Search dominates European formats Across Europe search Continue Added by Mark lennox on August 25 2009 at 12 30 No Comments Now hiring Facebook to increase workforce by 50 Facebook is to increase its staff number by 50 as the social network looks to capitalise on the wealth of skilled professionals available for work amid the recession Facebook CEO Mark Zuckerberg has told Bloomberg in an interview that he wants to the company to reach around 1500 employees by the end of the year up from around 1000 at current levels The current recession has hit Silicon Valley very hard which means that there is a surplus of talented Continue Added by Mark lennox on August 25 2009 at 12 30 No Comments Twitter to start selling premium accounts this year Twitter co founder Biz Stone has outlined plans to roll out commercial accounts later this year targeted at businesses In an interview with publication Venture Beat Stone said the company is in the first phase of introducing the accounts The new service will let business users pay for features such as detailed analytical data on people visiting their page Premium account holders will also be able to certify accounts to prove they bare not an Continue Added by Mark lennox on August 25 2009 at 12 00 1 Comment Rapid turnaround merchandise Ashes 2009 Huzzah we won the Ashes back What a great weekend summer of Test Match cricket etc What better way to celebrate the England Cricket team Ashes win than with some newly available commemorative merchandise It never ceases to impress me the speed at which the entrepreneurial can seize a gap in the market or create one and jump on the bandwagon of the moment to flog various wares of varying quality Already on Twitter this morning I have been approached by a sportswear company to Continue Added by Marketing Donut on August 25 2009 at 9 05 No Comments Those famous 5 steps to high ranking 1 Choose a two word phrase you want to rank highly on 2 Modify your Title Tag Everyone knows that Title tags are important to Google And I ve always heard The more keywords you can shove in there the better So you end up with pages names that are 300 characters long trying to get every long tail term one can imagine Important Caveat Since your Title Tag is the text that displays in Google SERPs it s good to use some branding with a generic phrase like 3 Change

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=08&year=2009 (2016-02-14)
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  • Blogs - UK Marketing Network
    in to talk to the Production Manager of one of the UK s leading and longest standing design and advertising agencies It was no different to the kind of meeting I do all the time essentially telling the team about the power and potential of PowerPoint and Word and how they could use it to add value to their client s projects I also demonstrated lots of Continue Added by Sian Clancy on July 28 2009 at 14 43 No Comments How do teenagers and others communicate With all the interest last month in 15 year old Matthew Robson s report for Morgan Stanley on what teenagers think of media and how they use it here are some findings on the 18 25 year old market This is taken from a survey done across 1 500 young Europeans who are active Web users seems there are some interesting challenges for marketers trying to understand this space Communication choices made possible by multiple devices Young European Web users have a home Continue Added by Steve Durbin on July 28 2009 at 10 25 2 Comments SEO scope a to do list Is it enough And above all imho what are you trying to achieve 1 Keywords selection Probably the site owner or in house marketing folks already know them but it s always a good idea to check them using Google Keyword Tool 2 Do research to see what s happening on the marketplace Who are the key players Who are in the first positions in Google Which keywords the competition is targeting 3 Based on the findings the keywords we would like to rank high for Continue Added by Marco Garito on July 28 2009 at 10 01 No Comments Adobe Flash vs SEO New technology user demand and search engine optimized design are making it possible for search engines to index rank and display sites developed completely with the Adobe Flash platform To be sure rich Internet applications RIAs like those created with Flash and Flex are a challenge for search engines to index rank and link to But now Flash is not a barrier to search engine optimization In fact it is possible to have great SEO and great Flash With a Continue Added by Marco Garito on July 28 2009 at 8 49 No Comments Email marketing is relationship marketing By Margaret Webster Pagster co uk Two e newsletters are waiting for you when you turn on your computer One is from a company that you don t know and its subject heading is update on our products The other is from a company that have helped you with your business for years and you know that their e newsletters are full of interesting news and helpful advice Which one do you open People tend to only Continue Added by Simon Lewis on July 28 2009 at 7 28 No Comments An introductory guide to digital marketing From www utalkmarketing com We live in a time of

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=07&year=2009 (2016-02-14)
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  • Blogs - UK Marketing Network
    hit the music biz has sunk or is about to sink Whether a Smooth Criminal or natural Thriller MJ is was a legend Whatever his current United State I for one salute Mr Bad Love this media game Fabrication and Continue Added by Simon Lewis on June 25 2009 at 22 26 1 Comment CV bullsh t could see you banged up With 70 of marketers admitting to lying on their CVs it s worth noting that extending the truth on your career history could see you packed off to Parkhurst Apparently and who d have thought it companies would rather know the truth about prospective employees and are fed up with the fables A stint at Her Majesties pleasure with other fraudsters and underworld folk befalls the serious offenders who if found out could face charges of gross misconduct A new Continue Added by Simon Lewis on June 25 2009 at 11 00 3 Comments Is the Job Centre a waste of time With nearly 2 5 million UK residents now thought to be out of work the queues at the doors the Government s most talked about back to work programme is getting longer and longer Early optimism is being quickly replaced by scorn and frustration Is the 69 00 a week at the end of the fading rainbow really worth the effort Stories abound regarding the worth of the Job Centre scheme with many citing that monkeys could run it more efficiently If you re happy to Continue Added by Simon Lewis on June 25 2009 at 9 19 7 Comments Dragon s Den maestro James Caan talks about the impact of social media in recruitment In a not entirely zestful interview James Caan is interviewed by Mike Taylor of Web Based Recruitment about his thoughts on social media within the hiring process Worth watching if only to see James coping with the not altogether perfect camera positioning Wise words from a recruitment legend nonetheless Watch the video at the Continue Added by Simon Lewis on June 25 2009 at 7 00 No Comments A phone call to put a light on your path An eco friendly system now in place in parts of Germany allows people to control streetlights with their mobile phone The trustworthy Germans involved have put in place a system called Dial4Light that lets mobile phone users turn on streetlamps only when they actually need Continue Added by Marco Garito on June 24 2009 at 10 05 1 Comment Hang on to your razors guys King of Shaves to build 5m marketing war chest It s good news for the girls and bad news for the lads the battle of the bathroom cabinet is about to get hairy with King of Shaves seeking to gain ground on its rivals with an aggressive marketing campaign King of Shaves is looking to raise a 5m marketing war chest by issuing shaving bonds as the brand looks to gain ground on rivals Gillette and Wilkinson Sword

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?month=06&year=2009 (2016-02-14)
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