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  • Mobile set to dominate 2015 as well - UK Marketing Network
    to be living in a home filled with gadgets and appliances that can all be controlled through the smartphone from the fridge to the heating It is this love for our mobiles that has made it such a powerful marketing tool and it s importance to businesses all around the world is growing every day It s saving them money through appointment reminders making them money through higher response conversation rates to their advertising campaigns and all through a little text As businesses find new and exciting ways to harness the power of mobile marketing it will only become more and more important to the business world and every day life Below are just ten stats that illustrate the popularity of the mobile and why it looks like it is going onto dominate 2015 Source Text Marketer Views 106 Tags Share Tweet Facebook Facebook Previous Post Next Post Add a Comment You need to be a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top Content Edit 1 Introduce yourself 2 Excellent role for a Senior Marketing Manager in South East

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/mobile-set-to-dominate-2015-as-well (2016-02-14)
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  • “SMS Marketing Increased Our Sales Turnover by 30%” - Want to Know How? - UK Marketing Network
    travelling to over 80 destinations worldwide This means that they have quite a specific target audience as not everyone can afford to travel in luxury even at their low prices SMS marketing in its early stages was often thought of as way to inform customers of important information which then led to retailers and restaurants food outlets using it as a way to promote their offers and deals and now businesses are coming up with new and exciting ways to use SMS everyday Many thought SMS would not work for luxury brands and products as their customers and clientele would not appreciate or want to be contacted through this medium which as this infographic below proves couldn t be further from the truth One of the main reasons why SMS marketing is so successful is because of its convenience it s a simple text message which is straight to the point and on a device that we love ask yourself honestly when was the last time you went out without your mobile phone Flight Quotes have channeled the power of the mobile into an incredible marketing tool using a powerful online web based SMS system they have increased their sales turnover by 30 and by 50 in other niche markets Below is an infographic of how and what they use SMS marketing for To see a more in depth overview click here Source Text Marketer Views 115 Tags Share Tweet Facebook Facebook Previous Post Next Post Add a Comment You need to be a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top Content Edit 1 Introduce yourself 2 Excellent role for a Senior Marketing Manager in South East England UK

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/sms-marketing-increased-our-sales-turnover-by-30-want-to-know (2016-02-14)
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  • UK Marketing Network's Blog - UK Marketing Network
    of your marketing career Building a huge all bells whistles app for one of our Holiday campaigns and then realising on the day a final tweak we d made meant it didn t work on iPhones What has been the highlight of your career Continue Added by UK Marketing Network on October 1 2015 at 14 00 No Comments 10 Tips for the Best Product Ads on Facebook Facebook product ads are the latest medium for companies that want to advertise their products on social platforms Unlike conventional links and like ads Facebook product ads let you advertise multiple products or even entire product catalogues on all devices It distinguishes Continue Added by UK Marketing Network on September 8 2015 at 14 43 No Comments The Stories behind the Most Famous Slogans Ever wondered how popular slogans came to be From Nike s Just Do It to L Oreal s Because You re Worth It check out this infographic from M2 On Hold to find out about the unusual sources of inspiration for these iconic slogans Continue Added by UK Marketing Network on August 12 2015 at 11 33 No Comments 60 Seconds with Dan Hare Accidental Ads Gibberish Generators Underdogs We managed to pin down Dan Hare Communigators chatty man for a quick 60 second interview before his upcoming talk at On the Edge Conferences Dan is a former integrated communications agency director with extensive digital B2B and B2C experience Having gone to the technology side of things around two years ago Dan now helps marketers to create highly effective digital marketing campaigns using CommuniGator s technologies Continue Added by UK Marketing Network on August 5 2015 at 8 00 No Comments Hero s humiliation that lasts a lifetime We caught up with Oliver Parsons Digital Manager Brooks England before his upcoming talk at On The Edge Birmingham Oliver is leading their website launch including the management of design e commerce and marketing agencies whilst managing and creating content on all websites including Continue Added by UK Marketing Network on August 4 2015 at 9 00 No Comments Meeting Cameron Doses of Insanity 60 Seconds with Gez Smith Meeting Cameron Doses of Insanity Gez Smith has been engaging people online for the last 13 years having designed and managed some of the largest online public engagement exercises ever run in the UK including campaigns for Continue Added by UK Marketing Network on July 23 2015 at 8 00 No Comments The Dalai Lama Astronauts Meerkats We caught up with Harold de Vries Head of B2B Marketing at LG Electronics in this quick 60 second interview to hear about his career highs and lows and who he thinks is the brand to watch What s the most embarrassing moment of your marketing Continue Added by UK Marketing Network on July 21 2015 at 8 00 No Comments INFOGRPAHIC Wimbledon Advertising at the Champions Added by UK Marketing Network on July 10 2015 at 13 05 No Comments INFOGRAPHIC Welcome to

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?user=28yu6phuhjix8 (2016-02-14)
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  • Share 'Snapchat launches advertising space – so, whose next?' - UK Marketing Network
    entered commercial territory with the latest addition of Snapchat Discover We see ten media content bodies sign up to the launch the likes of which are Cosmopolitan National Geographic and Yahoo This means that now you can access written articles alongside your timed selfie What differentiates Snapchat Discover from other publishing pl You can share this blog post in two ways Share this link Send it with your computer s

    Original URL path: http://www.ukmarketingnetwork.co.uk/main/sharing/share?id=3115476%253ABlogPost%253A160215 (2016-02-14)
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  • An Internet Minute: 2013 vs 2014 - UK Marketing Network
    you can t have missed it The infographic illustrated what exactly happened on the internet in 1 minute Interesting stuff eh Lucky for us TechSpartan have created a new version which shows just how much changed in one year Unsurprisingly there is even more going on in 1 minute seems we just can t get enough of the world wide web Created by Tech Spartan Views 82 Tags Share Tweet Facebook Facebook Previous Post Next Post Add a Comment You need to be a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top Content Edit 1 Introduce yourself 2 Excellent role for a Senior Marketing Manager in South East England UK 3 Come join ClearScore team as a Digital Marketing Manager SEO Specialist in London UK 4 Excellent role for a Business Development Manager in West Yorkshire UK 5 Come join Groupe SEB team as a Product Manager in Windsor UK RSS View All Follow Us Upcoming Events Top Marketing Jobs Top Marketing Opportunity Members View All Marketing Network Site Partners Advertise with us Groups Emerging trends in marke 235 members

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/an-internet-minute-2013-vs-2014 (2016-02-14)
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  • Marketing Academy Calling On Leaders To Nominate Top Talent For The 2015 Scholarship Programme - UK Marketing Network
    tremendous talent and the Scholarship selection process is respected for picking out the crème de la crème So this is a call to leaders across every sector in marketing media and advertising to nominate your rising stars and give them the opportunity of a lifetime To misquote Tom Peters good leaders may create followers but a great leader creates more leaders The Scholars receive one to one mentoring from some of the UK s most high profile CEOs CMOs marketing experts agency presidents and entrepreneurs Nominees will be judged according to desired criteria which include a minimum of four years work experience in a marketing function or within an agency and a maximum of 12 years total work experience However not everyone takes the traditional route to the top so there are also a few places for those who demonstrate remarkable potential as natural marketers or outstanding entrepreneurial skills and ability Matt Campbell Marketing Academy Alumni and Founder and Executive Creative Director at Futureproof says There is nothing else quite like the Scholarship the way it blends structured learning personal coaching and intensive mentoring from its finest marketing leaders in the world is truly unique and incredibly powerful I am convinced that this will be one of the most important things I ever do in my personal development as a marketer and as a leader Following nomination individuals are invited to apply for the Scholarship and take part in an intense four stage selection process in order to be offered a place in the 12 month programme Current Marketing Academy Scholar Emily Byrne Marketing Director at L Oréal says The Marketing Academy has inspired me to transform the way I think about the C suite It s gone from a pipedream to an attainable goal You can nominate the best

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/marketing-academy-calling-on-leaders-to-nominate-top-talent-for-t (2016-02-14)
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  • Share '3 marketing hints to get through all that digital noise' - UK Marketing Network
    to get through all that digital noise On The Edge Live put on a great event last week titled Marketing within the Legal Sector and I came away from the day s conference with 3 tips on how to stand out among all that digital noise Enjoy 1 Uncover your brand It s about a process of discovery not THE big idea explained Lee Grunnell Figure out what your audience

    Original URL path: http://www.ukmarketingnetwork.co.uk/main/sharing/share?id=3115476%253ABlogPost%253A164969 (2016-02-14)
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  • 60 Seconds with… Lee Grunnell, Founder of Thirteen - UK Marketing Network
    values fun value for money quality innovation competitive challenge brilliant customer service Virgin will enter any industry where they can make a difference to society and the consumer and where they can apply the majority of their values I think you can measure their success in two ways First whatever Virgin business it is you instinctively know it s them You might not know what but you know that you feel something and that something is always distinctively Virgin Second when you look at the annual lists of the biggest companies in the world most of them are single focus businesses apart from Virgin Virgin is pretty much the only business that big and successful that operates in multiple sectors For me that s because they have such a transparent well defined and rigidly adhered to brand identity What s been the biggest learning curve for you over recent years There are probably two things First the importance of internal communication Spend as much time with partners and lawyers as you can both to understand how they re feeling and to challenge them Never be shy about shouting about the great work that you ve done Partners are incredibly competitive if a peer has something they ll want it as well Second don t be afraid to say no to things The resources that marketers have are finite and they know best how to use them As a profession we often complain about partner behaviour but at the same time we encourage it If you know the annual TUPE update seminars they want to hold are rubbish then don t run them All the time you keep saying yes they ll keep asking What s the best example you have seen whereby a legal firm has succeeded in standing out from the crowd Slaughter May and Mission de Reya Slaughter May is an organisation that instinctively gets the importance of culture and personality in driving consistent behaviours There s a clear and consistent Slaughter May way that I just don t think you get in other firms They re also really clever in the way that they develop and promote their people for example last year was the first time they ever made lateral partner hire which was in Asia I also admire the fact that they simply don t do routine work They re only interested in the most prestigious and complex projects and as a consequence that s what they ve become known for Mishcon de Reya has experienced amazing growth over the last few years A lot of that is down to their managing partner Kevin Gold What defines Kevin for me is his bravery and sense of conviction both in terms of the work that he wants the firm wants to do and the culture that he wants the firm to build Part of that bravery was recruiting Elliot Moss who came from an advertising background as marketing BD director That s a pretty good challenge

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/60-seconds-with-lee-grunnel-founder-of-thirteen (2016-02-14)
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