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  • 3 Top St Patrick Day Campaigns - UK Marketing Network
    to party in this special condescending message 2 Liam Neeson offers his sexy voice to promote Tourism Ireland s latest campaign in line with St Patrick s Day pushing the social hash tag gogreenstpatricksday 3 Guinness showcases the Guinness Experience in time for St Paddy s Day Here s what they ll be doing over in Ireland Views 35 Tags Share Tweet Facebook Facebook Previous Post Next Post Add a Comment You need to be a member of UK Marketing Network to add comments Join UK Marketing Network RSS Welcome to UK Marketing Network Sign Up or Sign In Or sign in with Top Content Edit 1 Introduce yourself 2 Excellent role for a Senior Marketing Manager in South East England UK 3 Come join ClearScore team as a Digital Marketing Manager SEO Specialist in London UK 4 Excellent role for a Business Development Manager in West Yorkshire UK 5 Come join Groupe SEB team as a Product Manager in Windsor UK RSS View All Follow Us Upcoming Events Top Marketing Jobs Top Marketing Opportunity Members View All Marketing Network Site Partners Advertise with us Groups Emerging trends in marke 235 members B2B Marketing 110 members Online Marketing 103 members

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/3-top-st-patrick-day-campaigns (2016-02-14)
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  • Ross Furlong's Page - UK Marketing Network
    introducing trees cards and celebrations after a period of somberness and sobriety A Christmas Carol has since become a touchstone of how we should behave particularly to our fellow man over the festive period Sadly a coda for how we should conduct ourselves on social media is See More Jan 5 2015 0 Comments Ross Furlong posted a blog post Content marketing strategy where to start Competitive content marketing is a footrace Generating publishing and managing content can be resource hungry process Even if your company is committed to only a modest schedule of blogs articles or case studies someone has to create the content and ensure that it is posted and replenished on a regular See More Dec 19 2014 0 Comments Ross Furlong posted a blog post Three brands using Instagram brilliantly In a visual age where an image speaks a thousand words Instagram is an important credible and downright cool way to connect with a socially engaged audience The site has grown fast from hipster iOS exclusive app to major social network with Android and web presences And with 200 million monthly active See More Aug 6 2014 0 Comments Ross Furlong posted a blog post The 4 questions to ask before you start content marketing Embarking on a content marketing strategy from scratch can be a daunting prospect The encyclopaedic amount of information at one s fingertips while seemingly helpful is overwhelming a swift Google search on the topic yields more See More Jul 3 2014 0 Comments Ross Furlong posted blog posts Why your content should offer potential customers a choice Why your content should offer potential customers a choice The 4 questions to ask before you start content marketing Jul 1 2014 Ross Furlong posted a blog post 62 of consumers welcome branded content New research has confirmed that consumers are happy to see original content created by brands moving the conversation on to what sort of content people are most warm to and where they prefer to consume it Around two thirds 62 of Americans welcome brand content while half 52 prefer to reach it via a See More Jun 9 2014 0 Comments Ross Furlong posted a blog post 5 myths of content marketing debunked Over the past few years content marketing has evolved from mere buzzword to become the definitive way of engaging with various online audiences Over the coming year some 58 of businesses plan to increase their content marketing budget It s interesting then that the debate over the ROI of branded content See More May 19 2014 0 Comments Ross Furlong posted a blog post How to make video content that gets shared When online video gets very interesting to brands is when consumers take it upon themselves to share it Shareability equals credibility and all important eyeballs on your content with potential to redirect to your website The growing popularity of micro video apps like Vine and Instagram Video is facilitating See More May 8 2014 0

    Original URL path: http://www.ukmarketingnetwork.co.uk/profile/RossFurlong666 (2016-02-14)
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  • Ross Furlong's Blog - UK Marketing Network
    by Ross Furlong on December 19 2014 at 14 53 No Comments Three brands using Instagram brilliantly In a visual age where an image speaks a thousand words Instagram is an important credible and downright cool way to connect with a socially engaged audience The site has grown fast from hipster iOS exclusive app to major social network with Android and web presences And with Continue Added by Ross Furlong on August 6 2014 at 10 06 No Comments The 4 questions to ask before you start content marketing Embarking on a content marketing strategy from scratch can be a daunting prospect The encyclopaedic amount of information at one s fingertips while seemingly helpful is overwhelming a swift Google search on the topic Continue Added by Ross Furlong on July 3 2014 at 11 00 No Comments Why your content should offer potential customers a choice How exactly would you define customer engagement Is it measured by those pinpoint moments when a user chooses to interact with your brand by say commenting on a blog post or Liking your Facebook page Or is true engagement only delivered when a user takes the next critical step along the Continue Added by Ross Furlong on June 30 2014 at 11 00 No Comments 62 of consumers welcome branded content New research has confirmed that consumers are happy to see original content created by brands moving the conversation on to what sort of content people are most warm to and where they prefer to consume it Around two thirds 62 of Americans welcome brand content while half 52 prefer Continue Added by Ross Furlong on May 27 2014 at 12 58 No Comments 5 myths of content marketing debunked Over the past few years content marketing has evolved from mere buzzword to become the definitive way of engaging with various online audiences Over the coming year some 58 of businesses plan to increase their content marketing budget It s interesting then that the debate over Continue Added by Ross Furlong on May 15 2014 at 9 33 No Comments How to make video content that gets shared When online video gets very interesting to brands is when consumers take it upon themselves to share it Shareability equals credibility and all important eyeballs on your content with potential to redirect to your website The growing popularity of micro video apps like Vine and Instagram Continue Added by Ross Furlong on May 7 2014 at 10 12 No Comments Power your content SEO strategy across owned earned and paid media Keeping up with Google s frequent algorithm changes is a constant issue for anyone working in SEO or content for that matter It s all good news for the search user as the evolution of semantic search promises improved results Any business aiming to increase their rankings and who Continue Added by Ross Furlong on April 14 2014 at 8 41 No Comments How video marketing impacts on sales and beyond Online video now makes

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blog/list?user=2ofns2nhism5m (2016-02-14)
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  • Share 'How Blogging Can Grow Your Business' - UK Marketing Network
    Well if you re planning to commit time and energy to the creation and maintenance of a blog then it should certainly be much much more than a nice to have Whether created by an agency on your behalf or produced in house a blog should be seen as something that delivers concrete results And if it doesn You can share this blog post in two ways Share this link

    Original URL path: http://www.ukmarketingnetwork.co.uk/main/sharing/share?id=3115476%253ABlogPost%253A160397 (2016-02-14)
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  • The 7 best performing blogs on LinkedIn (and why they’re so successful) - UK Marketing Network
    Problem So what does this mean in practice Well by definition LinkedIn s users are ambitious and many are successful but that s not to say they don t face challenges or wrestle with career worries So LinkedIn s most successful bloggers home in on the concerns that keep their readers awake at night For instance for those who feel their careers are stagnating then success coach Kathy Caprino might be able to help by identifying the toxic habits that could be blocking progress And if the search for a new job isn t going too well check out Google SVP of People Laszlo Block on the most common resume mistakes 3 Action Points with Style And once you ve hooked the reader with a recognised problem offer a clear solution that could be broken into easily digestible blocks It s important to find a style that delivers your message effectively while also being appealing to the audience Numbered action points are commonly used such as David Kerpen s 11 Ways to Become a Better Leader and Cathy Caprino s 6 toxic behaviours and how to recognise them This works on a number of levels First and foremost a list of solutions or issues to address provides a clear menu of action points that can be read quickly and easily The message Maybe you have a problem This is what you do A step by step solution But importantly the menu is A La Carte They may not read the whole thing but he or she can pick out a headlined section that seems relevant or interesting 4 Be Definitive The Hook is In the Headline Successful blogs don t mince their words Laszlo Block doesn t talk about Resume mistakes No he sets out the biggest errors Readers are left in no doubt that this is the definitive guide Meanwhile David McKeown talks of the Number One career error The effective headline says must read rather than maybe you d like to have a look at this when you have a moment 5 Be Credible To be definitive you have to be credible Our LinkedIn bloggers are not necessarily saying anything new but stylistically what they do say is carried off with a degree of chutzpah coupled with stylistic confidence underpinned by credentials or life experience that suggests what you say is worth listening to Your credibility might stem from transparent success Bill Gates is there at number 8 your role Laszlo Block heads the people management of a company that has some world renowned HR practices or because of your track record as a writer David McKeown is a best selling author You don t need to be Bill Gates but you do have to give people a reason to sit up and take notice of what you say And again this is a principle that applies to all content strategy Successful Vloggers on YouTube build audiences of millions because their audiences like them or trust what they

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/the-7-best-performing-blogs-on-linkedin-and-why-they-re-so (2016-02-14)
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  • How to write a blog for businesses – a 10 point guide - UK Marketing Network
    who your target customers are and design a prose style accordingly That style could be in the know chatty on a young person s fashion sight or supportive and authoritative if you re selling IT equipment to small business owners who will typically be looking for a supplier that can provide expert advice 4 Search Matters One key role of the blog is to drive inbound traffic to your site as the content you post will give you a higher organic search ranking and thus help your business stand out from online competitors So think carefully about what your audience is interested in Seed your blog with words and phrases that align to the keywords searchers are likely to be using 5 Hot Headlines Stylistically speaking headlines are hugely important as they whet the reader s appetite Think of it this way When a potential customer clicks through from a search engine you probably have a split second to convert them from an impatient browser who could bounce off at any second to a curious reader In the game of should I stay or should I go an arresting relevant intriguing and or timely headline can make all the difference But don t tell whole story in the headline For instance in sports news terms the headline Liverpool 1 Manchester Utd 1 tells the whole story so why go further In contrast the headline Liverpool and Man Utd in to the Wire Thriller invites further exploration Equally important provide sub headlines and entry points to guide the reader through while making the whole package look more appealing on screen 6 Visual Aids Your blog needn t be and probably shouldn t be entirely text based A visually arresting blog will be much more appealing and where relevant you should use not only pictures but also infographics and videos to get your message across Visuals are particularly important in the consumer sector and your blog may benefit from linking to an online galleries to entertain and inform the audience 7 Calls to Action Encourage Downloading In the early days your relationship with the audience will be mostly anonymous You may get the odd comment but the majority of readers will consume your prose and move on So encourage interaction You can do this by putting in calls to action such as asking readers to subscribe or better still register their e mail addresses to receive a download It s a win win The customer gets in depth product or marketing information You get an e mail address and a hot lead Equally the call to action could be a click through to e commerce enabled product pages driving sales 8 Reach Out Across Social Media Search engine activity will get you a certain number of views but for maximum impact you should promote your blog as widely as possible At one level that can be done through links on the main website links on other marketing collateral and e mail signatures

    Original URL path: http://www.ukmarketingnetwork.co.uk/profiles/blogs/how-to-write-a-blog-for-businesses-a-10-point-guide (2016-02-14)
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  • Share 'Eva Walters's Page' - UK Marketing Network
    Walters s Page Eva Walters You can share this profile in two ways Share this link Send it with your computer s email program Email this 2016 Edge Global Media Group Created by Mark lennox Powered by Badges Report an

    Original URL path: http://www.ukmarketingnetwork.co.uk/main/sharing/share?id=3115476%253AUser%253A169129 (2016-02-14)
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  • Eva Walters's Discussions - UK Marketing Network
    West Yorkshire UK Fantastic opportunity to join a Privately owned market leading organisation Opportunity to help build and grow a brilliant business in th Started by Eva Walters in Jobs 0 on Monday The Foreign and Commonwealth Office is recruiting a Senior Digital Communications Manager Global Coalition Counter Daesh Communications Cell in London UK Main purpose of the job At the UN General Assembly in September 2015 the Prime Minister committed 10m of UK funding to winning the commu Started by Eva Walters in Jobs 0 Feb 3 South Hampstead High School seeks a Marketing and Digital Communications Manager in London UK Marketing Digital Communications Manager Salary 30 35K We want you to bring your digital savviness creativity marketing and c Started by Eva Walters in Jobs 0 Feb 2 Segment Executive position at Zurich in Farnborough UK A great opportunity has arisen to join our GI Marketing team in Farnborough as a Segment Executive We are currently seeking a permanent po Started by Eva Walters in Jobs 0 Jan 29 New opportunity Marketing Communications Assistant role at Zurich in Farnborough UK A great opportunity has arisen to join our GI Marketing team in Farnborough as a Marketing Communications Assistant The role will be to Su Started by Eva Walters in Jobs 0 Jan 29 Love marketing Zurich seeks a Digital Marketing Assistant to join them in Farnborough UK A great opportunity has arisen to join our Marketing team in Farnborough as a Digital Marketing Assistant The role will be to support the Started by Eva Walters in Jobs 0 Jan 29 Come join Zurich team as a BRAND DIGITAL EVENTS MANAGER in Farnborough UK A great opportunity has arisen to join our GI Marketing team in Farnborough as a Brand Digital Events Manager The role will be to l

    Original URL path: http://www.ukmarketingnetwork.co.uk/forum/topic/listForContributor?user=3u1j3cj1fwpi3 (2016-02-14)
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web-archive-uk.com, 2016-12-08